Online Course Creator Show

Hosted by Lou Blakely

Business Marketing Education

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Episodes

112

Latest episode

Feb 2026

Language

EN-AU

About the show

If you want to make money online with online courses, group coaching and digital products, this podcast is for you! Your host Lou Blakely shares her actionable online marketing strategies so that you can create a sustainable and scalable freedom-based business. You'll learn about offer creation, digital product launch strategy, audience growth, growing your email list, email marketing, growing your website traffic, webinars, challenges and how to scale up your dream business! All while creating a business that is aligned with your goals and values, and utilising a growth mindset. Subscribe now to download the weekly shows.

Listen to episodes

60 recent

February 10, 2026Episode 11243 min

The Inner Work of Showing Up and Leading Boldly with Danni Vee

#112: View the shownotes here: https://loublakely.com/leading-boldly-danni-vee What does it really take to show up, lead powerfully, and grow your business in 2026? In this powerful conversation, I’m joined by holistic business coach and course creator Danni Vee to talk about the mindset and identity shifts that truly move the needle - especially if you're launching or scaling online. We go beyond surface-level success and dive into the fears, patterns, and self-leadership practices that make or break sustainable growth. If you’ve ever found yourself overthinking your first launch, second-guessing your next move, or quietly playing small, this episode is for you. Inside this episode: The 3 fears that silently block women from showing up and scaling The difference between service and people-pleasing (especially for coaches) How to navigate launch emotions, setbacks, and perfectionism Why self-leadership is the foundation of business growth Tune in for a grounded, inspiring, and very real chat about mindset, energy, and the version of you that your next level business is waiting for. Enjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/

August 11, 2025Episode 11120 min

Behind the scenes: 3 things I did in my last launch that I won’t be doing again

#111: View the shownotes here: https://loublakely.com/launching-things-wont-repeat In this behind-the-scenes episode, I’m sharing the real talk on three things I did in my most recent launch that I won't be doing again. While it ended up being my least favourite launch to date, it came with some very valuable lessons that will shape how I launch moving forward. And that’s the thing about launching: you can only learn by doing. Sitting on the sidelines won’t give you the clarity, momentum, or insight that taking action does. Inside this episode : Why I won’t be doing three webinars in one launch again (and what I’ll do instead) An offer decision that seemed like a no-brainer, but led to unexpected objections Why I had to extend the cart mid-launch, and what I learnt as a result This episode will give you honest insights, practical takeaways, and permission to do things your way. Read the shownotes here: https://loublakely.com/launching-things-wont-repeat Enjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/

August 4, 2025Episode 11049 min

How to build a presence on LinkedIn with Leeann Bassett

#110: View the shownotes here: https://loublakely.com/linkedin-leeann-bassett Thinking of using LinkedIn to grow your online business, but not sure where to start? In this episode, social media trainer and course creator Leeann Bassett shares exactly how she’s grown her business using LinkedIn - and how you can too. Whether you’ve never posted before or you’ve been lurking for years, this episode will help you get over the fear of showing up, understand what works right now, and build a presence that feels aligned and low-pressure. Inside this episode: Why Leeann has doubled down on LinkedIn after using ALL the platforms for years 3 easy ways to start getting traction on LinkedIn that don't require posting The type of content that works really well on LinkedIn right now How Leeann uses LinkedIn during a launch Want to connect with Leeann or explore her trainings? Head to the shownotes: https://loublakely.com/linkedin-leeann-bassett Enjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/

July 29, 2025Episode 10949 min

How to turn imposter syndrome into your superpower with Christine Corcoran

#109: Read the shownotes here: https://loublakely.com/christine-corcor…mposter-syndrome What if imposter syndrome wasn’t something to fix…but something to work with? In this powerful episode, I’m joined by mindset and sales coach Christine Corcoran, bestselling author of Turn Imposter Syndrome into Your Superpower, to unpack how feelings of self-doubt can actually be the key to next-level growth. We explore what imposter syndrome really is (hint: it’s not just a lack of confidence), how to use it to your advantage in business, and why some of your boldest moves might only happen because of imposter syndrome. Inside this episode: Why imposter syndrome isn’t always a bad thing, and how it can signal your next level The reason high-achieving women feel self-doubt (and what to do when it shows up) How to take bold, aligned action even when you don’t feel ready If you’ve ever hesitated to put your offer out there, launch something new, or speak up because of self-doubt and imposter syndrome, this conversation will change the way you think about imposter syndrome forever. View the full shownotes with links and resources here: https://loublakely.com/christine-corcor…mposter-syndrome Enjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/

July 8, 2025Episode 10836 min

10 Lessons from 100 podcast episodes (that apply to your business)

#108: View the shownotes for this episode here: https://loublakely.com/ lessons-100-podcast-episodes When I started this podcast, I had a tiny audience, not many listeners, and more doubts than downloads. Now, 100+ episodes later, I’ve built an asset that brings people directly into my world - from clients, connections and collaborations. But it didn’t happen overnight, and it sure wasn’t easy. This episode is a raw reflection on the real path to sustainable content and visibility. If you’ve ever launched something (a podcast, a course, a business) and wondered, “Why isn’t this working yet?”, you need to hear this. I share the exact mindset shifts, strategies, and tools that helped me keep going, even when very few were listening. From sticking it out during low-download months to choosing tools that save time and sanity, this is the behind-the-scenes no one talks about. I also dive deep into what actually moved the needle: batching episodes to avoid burnout, building systems that made consistency possible , and using long-form content as the backbone for all my marketing. Plus, the uncomfortable truth: your results don’t always show up at the same time as your effort. But they do show up...if you stay the course. So whether you’re in podcasting, course creation, or any kind of online business, this is your reminder to keep going. Reps matter. And starting small doesn't mean you're doing it wrong. It means you're in it for the long haul. Keep going...because your future self will thank you. View the shownotes here: https://loublakely.com/ lessons-100-podcast-episodes Enjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/

July 4, 2025Episode 10731 min

The calendar fix you need to finally scale your offer

#107: If your calendar is packed with client calls, last-minute requests, or reactive tasks, it’s time for a calendar reset. In this episode, I’m diving into the practical changes that helped me shift from an exhausting agency model to a spacious business built around scalable offers. And no—this isn’t about colour-coded time blocking or over-scheduling your life. This episode is for the creatives who want more space and more success. Inside this episode, I’m sharing: The calendar trap keeping you stuck in 1:1 work - and how to get out of it Why gaining control of your schedule is the real key to launching and scaling your offer The exact shifts I made to move from a packed agency model to a spacious, scalable business Practical tips for theming your days, setting boundaries, and making time for your course or membership How to stop being reactive and start showing up like the CEO of your business This is a super practical episode designed to help you reclaim your time and make space for the business you really want - without becoming a time-blocking robot. View the shownotes here: https://loublakely.com/scale-your-offer Enjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/

June 24, 2025Episode 10635 min

The 5 things you need to hit the freedom sweetspot in your business

#106: View the shownotes here: https://loublakely.com/freedom-sweetspot-5-things You didn’t leave your 9–5 just to create another version of it inside your business. If you're craving more space, more sustainability, and more freedom - this episode is for you. I walk you through the 5 specific ingredients every online business needs to hit the freedom sweet spot - that place where your income grows, your schedule feels spacious, and you're no longer tied to 1:1 work just to make ends meet. Inside this episode, you’ll learn: Why a scalable offer alone won’t automatically create freedom The #1 thing most people forget to build between launches (and how it stalls their growth) How to shift from reactive to intentional when it comes to your calendar The role of community and support in avoiding burnout and staying in momentum long term If you’re feeling stuck between where you are now and the freedom you really want - this episode will help you bridge that gap. Listen to the shownotes here for all resources mentioned: https://loublakely.com/freedom-sweetspot-5-things Enjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/

June 2, 2025Episode 1057 min

How to make your business feel easier

#105: If running your business has felt like a grind lately, this episode is for you. I’m sharing a simple but powerful reminder that’s helped me do less — and get better results. Whether you’re launching, marketing, or showing up consistently, there’s a simple but often-overlooked path to more ease (and more momentum). Inside this short and sweet episode, I’ll help you uncover what actually moves the needle — based on your strengths, not someone else’s strategy. What You’ll Learn in This Episode: The number 1 way to do less and get better results How to simplify your marketing based on what you do best Why letting go of “shoulds” and shiny object syndrome creates faster growth The best content formats for you based on your strengths View the shownotes here for all links and resources mentioned: https://loublakely.com/make-business-easier Enjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/

May 26, 2025Episode 10420 min

All your Money Makers questions answered

Episode 104: Join Money Makers here: loublakely.com/mm If you've got any further questions about Money Makers that are not covered in this episode, you can DM me on Instagram @loublakely_ In today’s episode, I’m answering the most common questions I’ve been getting about Money Makers - my signature online course that teaches you how to launch your course, program, or membership using a proven, repeatable strategy. If you’ve been sitting on the fence or unsure whether this round is the right fit for you, this episode will help you get the clarity you need. Inside this episode, I answer: All the questions about the calls that are exclusive to this round only Whether you have to launch during the 12-week live experience How this program compares to the “big name” launch courses (and why many of their students end up here) Why now is the best time to join if you’ve been thinking about launching for a while This is the final podcast episode about Money Makers. If you’re ready to move forward and want a step-by-step system - with support - to launch successfully, join me now before doors close. Listen in and then head to loublakely.com/mm to join before doors close on Wednesday at midnight AEST. For everything mentioned in this podcast, head to the shownotes at: https://loublakely.com/money-makers-questions Enjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/

May 21, 2025Episode 10321 min

How Leeann used one repeatable system to launch multiple online programs

#103: Join Money Makers at loublakely.com/mm In today’s episode, I’m joined by Leeann Bassett from Face Up Now - a LinkedIn and social media trainer who’s used one repeatable launch system to grow her business and successfully sell multiple digital products. Leeann first joined my original launch program (then called Launch & Thrive) back in 2021. Since then, she’s used the system again and again to launch both courses and group programs - gaining confidence, clarity, and clients along the way. Inside this episode, we cover: How Leeann used one launch system to successfully sell different products - including signature online courses, mini courses, and group programs. The doubts Leeann had before launching - and how she overcame mindset blocks and imposter syndrome to create and sell an online course. How launching has helped her grow her personal brand, build her list, and create more freedom beyond 1:1 services. If you’ve been putting off launching your course because you’re unsure where to start or whether it’ll pay off — this is a must-listen. View the full shownotes with all links and resources here: https://loublakely.com/repeatable-launch-system Enjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/