On Record PR

Hosted by Gina Rubel

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Episodes

100

Latest episode

Oct 2026

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About the show

Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at podcast@onrecordpr.com.

Listen to episodes

60 recent

October 26, 2026Episode 22327 min

When AI Reads Your Email First: What Law Firms Need to Change

AI-generated email summaries are changing how clients and prospects encounter law firm communications. From AI-readable content and email engagement to sender reputation and list hygiene, law firms should adapt their email marketing strategies without sacrificing credibility, relevance, or brand identity. Gina Rubel welcomes Leslie Richards, Chief Innovation Officer at Furia Rubel, to unpack lessons from HubSpot's UNbound 2026 conference.

October 12, 2026Episode 22238 min

Beyond the Submission: What Actually Builds a Chambers Ranking

Simon Christian, Global Research Director at Chambers and Partners, joins Jennifer Simpson Carr and Maria Aronson to explain why rankings are built through evidence, consistency, and market validation. They discuss thoughtful AI use, distinctive submissions, year-round processes, data strategy, and referee selection.

September 28, 2026Episode 22137 min

When Being Right Isn't Enough: The Human Side of Legal Expertise

Seven-time Emmy Award-winning comedy writer, keynote speaker and communication strategist Beth Sherman joins Gina Rubel to explore what legal leaders can learn from comedy about connection. As clients increasingly arrive with information already in hand, expertise alone is not enough. Beth shares her audience-first approach and the BETH framework for making complex ideas clearer, more relatable and easier to act on.

September 14, 2026Episode 22030 min

What If the Bigger Career Risk Is Never Trying?

Career developer and recruiter Eva Wisnik joins Jennifer Simpson Carr to examine what happens when fear, uncertainty, and the comfort of familiarity keep talented professionals from taking their next step. Drawing on 30 years of experience in the legal industry, Eva shares how skills, values, relationships, and self-trust can help professionals distinguish thoughtful career growth from impulsive change, and recognize opportunity even when the future feels uncertain.

August 31, 2026Episode 21921 min

How Law Firms Earn Trust in the AI Search Era

AI is changing what it means for law firms and lawyers to be visible, credible, and trusted. Jennifer Simpson Carr is joined by Furia Rubel colleagues Leslie Richards, Sarah Larson, and Becky Bergman to explore why earned media must increasingly serve both human audiences and AI-driven search. They discuss the importance of sustained visibility, authentic thought leadership, and distinctly human perspective in helping lawyers build a recognizable record of expertise as the information environment continues to evolve.

August 17, 2026Episode 21826 min

Media Relations in the Age of GEO

AI search is changing how law firms, lawyers, and their expertise are discovered. Jennifer Simpson Carr is joined by Furia Rubel colleagues Leslie Richards, Sarah Larson, and Becky Bergman to discuss what generative engine optimization (GEO) means for earned media, thought leadership, and reporter relationships. They explore why firms need a more focused, consistent, and trusted communications ecosystem to strengthen visibility as search continues to evolve.

August 3, 2026Episode 21724 min

When a Lateral Hire Isn't the Story: How Law Firms Turn Moves Into Market Narratives

With reporters receiving hundreds of lateral-move press releases each month, Gina Rubel and Jennifer Simpson Carr discuss why lateral hire announcements often fall flat, even when the move is strategically important to the firm. They explore how law firms can move beyond "lawyer X joined firm Y" and instead frame laterals as evidence of growth, client demand, market strategy, and competitive positioning.

June 22, 2026Episode 21629 min

Why Law Firm Growth Now Depends on True Integration: A Passle CMO Series Live Recap

From AI acceleration and client loyalty to lateral hiring, data infrastructure, and the evolving roles of marketing and business development, Gina Rubel and Jennifer Simpson Carr recap Passle's CMO Series Live event. The conversation explores why firms can no longer rely on a single growth lever.

June 8, 2026Episode 21521 min

Why Responsible AI Adoption May Define the Next Era of Litigation

Nishat Mehta, CEO of Lexitas, joins Jennifer Simpson Carr to discuss how AI and technology-enabled litigation services are reshaping the legal industry. From deposition summaries and case triage to client pressure, access to justice, and the future of the billable hour, the conversation explores why law firms can not treat technology adoption as optional. Nishat offers law firm leaders a grounded and strategically honest look at where AI is creating real value. To our listeners: Audio issues during this recording impacted its sound quality, but we're publishing the episode because Nishat's insights are too valuable not to share.

May 26, 2026Episode 21430 min

Why Law Firm Leadership Starts With Trust, Self-Awareness and Influence

Former senior FBI executive, attorney, and leadership advisor Cassi Chandler joins Jennifer Simpson Carr for a conversation about what leadership requires in moments of uncertainty. From AI and social media to shifting workplace expectations and fear inside organizations, Cassi explains why leadership is not defined by title or hierarchy. For law firm leaders, this episode explores how influence, trust, self-awareness, and human connection shape how firms navigate change.