On Marketing

Hosted by Jordan Ogren

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Jun 2026

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About the show

What is marketing? Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly. Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is. Not the fluff. Or the hype tactics. The real stuff. Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win. Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you. I ask two questions on each episode - What is the job marketing should get done in a company? - What is the job/purpose of life? This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too. I hope you join me on this journey!

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60 recent

June 1, 2026Episode 9723 min

Book Review #4: Marketers are from Mars, Consumers are from New Jersey by Bob Hoffman

What if almost everything you were told about marketing was...false.Bob believes thatAnd he doesn't just point out why it's wrong. He provides better ways forward.This was one of those books I wish I had read earlierBut better late than neverI hope you enjoy the review :)--📺 Click to watch on YouTube 📹 Recorded on April 6th, 2026// CONNECT //🔵 Connect with me on LinkedIn📫 Join my newsletter for extra insights☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

April 12, 2026Episode 9626 min

On Growth #3: Natalie Marcotullio

Meet Natalie 👋She's the Head of Growth and Product Marketing at Navattic.She brings fresh eyes to the growth function with just under a decade of experience, spanning roles such as Head of Growth and Operations, Marketing Director, and even Chief of Staff.She shares her wisdom and humanity throughout the episode.I hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on February 26th, 2026// GUEST LINKS //Natalie's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

March 29, 2026Episode 9534 min

On Marketing #78: Lee Densmer

Meet Lee 👋She is a content strategist and content operations expert who's ran her business for the last three years.She has over 25 years of business experience, with over 12 years directly in marketing.But at her core, she's a teacher. And she goes OFF with teaching her wisdom in this episode.I hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on January 23rd, 2026// GUEST LINKS //Lee's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

March 10, 2026Episode 9437 min

On Growth #2: Inês Barros

Meet Inês 👋She's the Head of B2B Growth at Sword HealthShe's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that?I believe the best future marketers will have a deep expertise in growth(even though Davide said he never hires marketers for growth roles on our last episode 😅)That's why I was excited to chat to her, and in the end, I found a damn good human.In the episode, she shares:- Why growth's job is to transfer enthusiasm- Sword's recent campaign that did that- And why the goal of life is to help othersI hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on February 10th, 2026// GUEST LINKS //Inês' LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

February 22, 2026Episode 9342 min

On Marketing #77: Devin Bramhall

Meet Devin 👋She was the VP of Marketing and then CEO for Animalz, and is now a Fractional Chief Growth Officer. Devin understands marketing from every angle (as a CEO, VP of Marketing, and an Individual Contributor).This provides her with crisp and *actually helpful advice for marketers.In this episode, we talk about:- Why marketing's ONLY job is to grow the company- Why marketers shouldn't think like the CEO (they should think like marketers!)- And why the point of life is to enjoy it.I hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on January 6th, 2026.// GUEST LINKS //Devin's LinkedIn // CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

February 9, 2026Episode 9239 min

On Marketing #76: Shivani Persad

Meet Shivani 👋She's an Events & Brand Marketing Manager @ Gymdesk Shivani spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing.In this episode, we talk about:- Why marketing's job is storytelling- The do's and don'ts of storytelling- And why failure is feedbackI hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on December 11th, 2025.// GUEST LINKS //Shivani's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

January 19, 2026Episode 9128 min

On Growth #1: Davide Grieco

Meet Davide 👋He's the Head of Growth at Clay.Davide started in investment banking and then switched to growth, where he spent 4 years at Verkada before joining Clay.In this episode, we talk about:- Why growth's job is to remove the bottlenecks to growth- The skills that make someone successful at growth- And why your job doesn't have to suckI hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on December 2nd, 2025.// GUEST LINKS //Davide's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

January 5, 2026Episode 9029 min

On Marketing #75: Mark Rogers

Meet Mark Rogers 👋He's the Director of Content Marketing at Freshpaint.Mark has over a decade of experience leading marketing and content for organizations and within agencies.In this episode, we talk about:- Why marketing's job is to be the preferred solution- Where SEO and content marketing are headed- And why empathy, paired with a change of mind/action, is so criticalA fun aside: I met Mark during an interview process back in 2024, where he passed me. Thankfully, I left a good impression, and we've stayed in touch since.I hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube 📹 Recorded on December 2nd, 2025.// GUEST LINKS //Mark's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

December 14, 2025Episode 8932 min

On Marketing #74: Jess Cook

Meet (THE) Jess Cook 👋She started her career 20 years ago, copywriting for B2C brandsAnd is now the Head of Marketing for VectorIf you want to create better content that builds community, you need to listen to (and study!) JessI hope you enjoy our conversation :)📺 Click to watch on YouTube 📹 Recorded on November 14th, 2025.// GUEST LINKS //Jess' LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

December 8, 2025Episode 8831 min

On Marketing #73: Natasha Geiger

Meet Natasha Geiger 👋She's the Director of Marketing for the Greater Green Bay ChamberAnd an overall great human(!)She shares insights on modern marketing, leading a marketing team, and why she's slowing down to speed up.Enjoy the conversation :)📺 Click to watch on YouTube 📹 Recorded on November 7th, 2025.// GUEST LINKS //Natasha's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.