On Marketing

Hosted by Jordan Ogren

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Episodes

100

Latest episode

Oct 2026

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About the show

What is marketing? Ever had that thought? No? Well, I have. Quite a bit, weirdly. Oh, hey there, I'm Jordan 👋. I'm from Wisconsin, and I'm on a Frodo-like journey to discover what marketing is. Like, really is. Not the fluff. Or the hype tactics. The real stuff. Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win. Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you. I ask two questions on each episode - What is the job marketing should get done in a company? - What is the job/purpose of life? This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too. I hope you join me on this journey!

Listen to episodes

60 recent

October 12, 2026Episode 10034 min

Personal branding without being performative (Meetup #1)

After giving (or interviewing) 250+ in-person/virtual talks, I still cringe when I rewatch myself. This June's Expert talk I gave was no different. The amount of "so's", "um's", and "obviously's" 🤢🤮 Yet the content (meat of the talk) is still 🔥 The session was titled, "How to build a personal brand without being performative." Something I (humbly) think I've done well. It revolves around two simple concepts: (1) Thought/Content Center of Gravity (2) Physical/Mental Availability And how to use those two things to be thought of for the opportunities you want. I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube 📹 Recorded on June 26th, 2026 // CONNECT // 🎤 Check out upcoming meetups 🔵 Connect with me on LinkedIn 📫 Join my newsletter to receive extra insights ☕️ Get a virtual coffee with me 💻 Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

September 27, 2026Episode 9926 min

Aleesha Shakeel (On Marketing #80)

Meet Aleesha 👋 She's a Fractional Creative Manager and Brand Strategist, helping build cohesive, high-end brands that support growth, instead of lagging behind it. I first met Aleesha via LinkedIn DMs on August 16th, 2023. We went on to co-write a LinkedIn post and always knew I wanted her on the pod. 3+ years later, and it's finally happening. I'm so excited to share Aleesha's wisdom and humanity with you. I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube 📹 Recorded on May 8th, 2026 // GUEST LINKS // Aleesha's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn 📫 Join my newsletter to receive extra insights ☕️ Get a virtual coffee with me 💻 Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

July 12, 2026Episode 9833 min

Christine Orchard (On Marketing #79)

Meet Christine 👋 She's the founder and chief strategist at Orchard Strategy—a boutique content marketing agency that helps founders attract clients on LinkedIn without relying on cold outreach or cringe-worthy content. Christine has written more than 2,800 LinkedIn posts and led Arc.dev from seed to acquisition. She also hosts Marketers Do Coffee , so expect a thrilling conversation with two hosts. I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube 📹 Recorded on April 28th, 2026 // GUEST LINKS // Christine's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn 📫 Join my newsletter to receive extra insights ☕️ Get a virtual coffee with me 💻 Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

June 1, 2026Episode 9723 min

Book Review #4: Marketers are from Mars, Consumers are from New Jersey by Bob Hoffman

What if almost everything you were told about marketing was...false. Bob believes that And he doesn't just point out why it's wrong. He provides better ways forward. This was one of those books I wish I had read earlier But better late than never I hope you enjoy the review :) -- 📺 Click to watch on YouTube 📹 Recorded on April 6th, 2026 // CONNECT // 🔵 Connect with me on LinkedIn 📫 Join my newsletter for extra insights ☕️ Get a virtual coffee with me 💻 Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

April 12, 2026Episode 9626 min

On Growth #3: Natalie Marcotullio

Meet Natalie 👋 She's the Head of Growth and Product Marketing at Navattic. She brings fresh eyes to the growth function with just under a decade of experience, spanning roles such as Head of Growth and Operations, Marketing Director, and even Chief of Staff. She shares her wisdom and humanity throughout the episode. I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube 📹 Recorded on February 26th, 2026 // GUEST LINKS // Natalie's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn ☕️ Get a virtual coffee with me 💻 Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

March 29, 2026Episode 9534 min

On Marketing #78: Lee Densmer

Meet Lee 👋 She is a content strategist and content operations expert who's ran her business for the last three years. She has over 25 years of business experience, with over 12 years directly in marketing. But at her core, she's a teacher. And she goes OFF with teaching her wisdom in this episode. I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube 📹 Recorded on January 23rd, 2026 // GUEST LINKS // Lee's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn ☕️ Get a virtual coffee with me 💻 Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

March 10, 2026Episode 9437 min

On Growth #2: Inês Barros

Meet Inês 👋 She's the Head of B2B Growth at Sword Health She's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that? I believe the best future marketers will have a deep expertise in growth (even though Davide said he never hires marketers for growth roles on our last episode 😅) That's why I was excited to chat to her, and in the end, I found a damn good human. In the episode, she shares: - Why growth's job is to transfer enthusiasm - Sword's recent campaign that did that - And why the goal of life is to help others I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube 📹 Recorded on February 10th, 2026 // GUEST LINKS // Inês' LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn ☕️ Get a virtual coffee with me 💻 Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

February 22, 2026Episode 9342 min

On Marketing #77: Devin Bramhall

Meet Devin 👋 She was the VP of Marketing and then CEO for Animalz, and is now a Fractional Chief Growth Officer. Devin understands marketing from every angle (as a CEO, VP of Marketing, and an Individual Contributor). This provides her with crisp and *actually helpful advice for marketers. In this episode, we talk about: - Why marketing's ONLY job is to grow the company - Why marketers shouldn't think like the CEO (they should think like marketers!) - And why the point of life is to enjoy it. I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube 📹 Recorded on January 6th, 2026. // GUEST LINKS // Devin's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn ☕️ Get a virtual coffee with me 💻 Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

February 9, 2026Episode 9239 min

On Marketing #76: Shivani Persad

Meet Shivani 👋 She's an Events & Brand Marketing Manager @ Gymdesk Shivani spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing. In this episode, we talk about: - Why marketing's job is storytelling - The do's and don'ts of storytelling - And why failure is feedback I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube 📹 Recorded on December 11th, 2025. // GUEST LINKS // Shivani's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn ☕️ Get a virtual coffee with me 💻 Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

January 19, 2026Episode 9128 min

On Growth #1: Davide Grieco

Meet Davide 👋 He's the Head of Growth at Clay. Davide started in investment banking and then switched to growth, where he spent 4 years at Verkada before joining Clay. In this episode, we talk about: - Why growth's job is to remove the bottlenecks to growth - The skills that make someone successful at growth - And why your job doesn't have to suck I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube 📹 Recorded on December 2nd, 2025. // GUEST LINKS // Davide's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn ☕️ Get a virtual coffee with me 💻 Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.