March 10, 2025Episode 11914 min
Brand Positioning & Strategy for B2B with Linda Fanaras
In this episode, we discuss the importance of branding in B2B space. Follow Lina on LinkedIn and visit her website.
Episodes
119
Latest episode
Mar 2025
Language
EN
About the show
Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design.
Listen to episodes
February 20, 2025Episode 11815 min
Your Guide to Brand Tracking with Jiri Boudal
In this episode, we discuss the importance of tracking your brand. Follow Jiri on LinkedIn and visit his website.
February 10, 2025Episode 11713 min
How To Use AI for Content Creation with Jonas Angleflod
In this episode, we dive into the process content creation using AI. Follow Jonas on LinkedIn and visit his website.
February 4, 2025Episode 11619 min
AI Marketing Made Simple with Russ Henneberry
On this pod, we walk about using AI for all things marketing. Follow Russ on LinkedIn, and visit his website.
January 28, 2025Episode 11514 min
Better Experiences, Better Brands with Allen Adamson
On this pod, we dive into Allen's latest book, 'Seeing the How,' which emphasizes the importance of focusing on experience disruption rather than product disruption.
January 21, 2025Episode 11411 min
Big Impact Branding for Small Projects with David Gaz
An interview with David Gaz In this episode, we discuss how to do branding for small business and startups to achieve big impact.
January 13, 2025Episode 11317 min
Building A Brand On Amazon with Yoni Kozminski
In this episode of the On Branding Podcast, I chat with Yoni Kozmiński. Yoni an expert in the e-commerce and Amazon ecosystems. We dive deep into the importance of branding for selling on Amazon. We also explore how to build effective remote teams to help scale your business efficiently.
September 5, 2024Episode 11215 min
Rebrand, Brand Refresh or Redesign with Lauren Bayne
In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert. They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the impact of AI in branding. Lauren also shares her branding journey and current trends in the industry. Tune in for valuable tips on using AI tools, understanding market trends, and improving brand engagement. Podcast Page: https://www.ebaqdesign.com/podcast/rebrand-refresh-redesign
August 26, 2024Episode 1119 min
Live Events for Brand Growth with Brandie Weaver
In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events. They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on investment. Brandie shares insights on organizing impactful, intimate events and how startups can leverage their networks and resources for successful execution. Tune in for actionable advice on event strategy and brand engagement. Podcast Page: https://www.ebaqdesign.com/podcast/live-events
August 20, 2024Episode 11022 min
Power of Culture in Marketing with Anastasia Kārkliņa Gabriel
In this episode of the On Branding Podcast, host Arek interviews Dr. Anastasia Kārkliņa Gabriel, Senior Insight Lead at Reddit and author of 'Cultural Intelligence for Marketers'. We discuss the superficial inclusivity in marketing and the deeper understanding necessary for true inclusivity. Anastasia also provides actionable advice for marketers to expand their cultural literacy and create impactful, inclusive campaigns. Podcast Page: https://www.ebaqdesign.com/podcast/power-of-culture-in-marketing
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