Episodes
106
Latest episode
Oct 2026
Language
EN-US
Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer engines now decide which energy companies get recommended, every episode turns hard-won tactics into something you can use this week.
In this episode, Mark LaCour and Matt Bertram share eight strategic steps in sales and marketing that your competitors are skipping, and how you can leverage them for long-term success in the oil and gas industry. They emphasize the importance of discipline, process, and relationship-building in achieving sustainable growth. Brought to you on OGGN, the […]
In this episode, we explore the challenges and opportunities for new marketers entering the oil and gas industry, with insights from Nilu of Navis. We discuss digital transformation, brand building, and the impact of AI on marketing strategies. Check out NavVis at https://www.navvis.comConnect with Nilu at https://www.linkedin.com/in/nilufarmasrour/ Brought to you on OGGN, the largest and […]
In this episode, Matt Bertram and Mark LaCour explore the future of marketing in 2027, focusing on AI, search engine evolution, and strategic positioning for enterprise marketing leaders. They discuss how AI is transforming search, the importance of data hygiene, and the need for marketing to be a vital part of the enterprise. Brought to […]
In this episode, we explore how kaarvi.ai is revolutionizing sales and marketing in the oil and gas industry through AI-driven personalized outreach, lead scoring, and real-time analytics. It’s so good that it fooled Mark completely, leading him to developing a relationship with their CEO and bringing them onboard as a new sponsor. Discover how this […]
In this episode, Mark LaCour and Matt Bertram explore when to say no to deals, how to offboard toxic customers, and strategies for better sales and client management. They share practical tips on scope creep, communication red flags, pricing negotiations, and maintaining professionalism to build healthier business relationships. Brought to you on OGGN, the largest […]
In this episode, Mark LaCour and Matt Bertram share their top strategies for 2026 that are driving monster results in sales and marketing within the oil and gas industry. They discuss innovative approaches like account-based marketing, intent signals, thought leadership, and leveraging co-marketing dollars to build visibility and trust. Brought to you on OGGN, the […]
In this episode, Mark LaCour and Matthew Bertram share expert insights when answering a listeners question about selling into the oil and gas industry when you’ve never done it before. They discuss establishing trust, industry knowledge, and strategic entry points. Perfect for sales professionals looking to navigate this complex sector effectively. Brought to you on […]
In this episode, Mark LaCour and Matthew Bertram discuss how oil field service companies can justify marketing budgets without relying on traditional lead metrics. They explore effective strategies for aligning marketing efforts with sales, understanding financial metrics, and leveraging AI for better decision-making. Brought to you on OGGN, the largest and most listened-to podcast network […]
In this episode, Mark LaCour and Matthew Bertram discuss essential sales fundamentals for enterprise deals in the oil and gas industry, addressing common pitfalls and practical strategies to accelerate deal closure. Download the checklist mentioned here: https://drive.google.com/file/d/1MaZrX-fnuZoj1xfr_UFZk-axpl8pRnRx/view?usp=sharing Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. […]
In this episode, Mark LaCour and Matthew Bertram explore the concept of buyer champions, their importance in modern sales, and how to effectively empower and leverage them to close deals faster and more efficiently. They share practical strategies, tools, and insights to build stronger client relationships and streamline the sales process. Brought to you on […]
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Dr. Allen Lycka
Jessica Lorello and Maddison Donchez
Statera Asset Management
Tom Haugh
Brian Rose
