Episodes
92
Latest episode
Apr 2026
Language
EN-US
Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.
In this episode, Mark LaCour and Matthew Bertram discuss the transformative impact of AI on oil and gas sales and marketing. They explore how AI enhances brand visibility, the importance of digital information governance, and strategies for leveraging podcasts and content to build trust and drive sales. OGGN Blog Post: Why Oil and Gas Companies […]
In this episode of the Sales and Marketing Podcast, Mark LaCour and Matthew Bertram discuss the evolution of their podcast and the launch of their new book focused on sales and marketing in the oil and gas industry. They welcome Brian Confer from Capturely, who shares his unique journey from a mobile photo studio to […]
Matthew Bertram—digital strategist and fractional CMO—sits down with RevOps leader Wesleyne Whittaker to demystify revenue operations: aligning sales, marketing, CS, finance, and ops into a single profit engine. They dig into the numbers behind pricing—smart discount guardrails, margin floors—and how to build cross-functional processes that actually flow. Wesleyne also shares her BELIEF Selling framework (Break […]
Two industrial marketing strategists—host Matthew Bertram and Travis Ziebro—sit down to talk shop and show technical companies how to align sales and marketing messaging to win with engineers online. They dig into building high-authority content that reflects real expertise, why generic AI copy falls flat, and how to turn spec-level sales conversations into digital assets […]
In our latest episode, hosts Mark LaCour and Matthew Bertram reflect on a year filled with milestones, gratitude, and exciting developments in their professional journeys. Join us as we explore their experiences and the evolving landscape of sales and marketing in the oil and gas sector. Oh yeah, they also published their first book! Find […]
At the Sellwell Conference, Matthew Bertram, digital strategist and Fractional CMO sits down with Paul Fuller of Membrain to unpack why most CRMs become data graveyards—and how to turn them into deal engines. They cover building a minimum viable CRM that actually helps reps sell: prospecting cadences that stick, buyer/seller milestones for each stage, clean […]
At the Sellwell Conference, host Matthew Bertram digital strategist and CMO sits down with change-management veteran Michael Wright to unpack how to win complex, multi-stakeholder deals in oil & gas. They dig into mapping buying networks, aligning departments with “internal clinics,” and building a mutual, date-driven close plan that survives real-world hurdles (board calendars, signatory […]
Live from the Shell conference, this episode dives into how changing buyer behavior and AI are reshaping complex sales in oil & gas. We cover cleaning dirty CRMs, automating prospecting and meeting notes, using conversation intelligence to spot win patterns, tightening forecasts, and setting smart AI guardrails—practical workflows you can deploy now to sell faster […]
Matthew Bertram, Digital Strategist and Fractional CMO sits down with Arnaud Dasprez, CEO of HexaGroup to unpack their shift from traditional B2B marketing to a full customer-experience (CX) agency for energy. They dig into aligning branding, marketing, sales, and service; how private equity thinks about brand valuation and revenue lift; and why “branding ≠ a […]
In this episode of Matt Bertram, digital strategist and CMO, dives deep into the power of data in modern marketing and decision-making with Robin Sturgis. From the rise of AI analytics to the risks of bad or mislabeled data, Matt and guest Robin Sturgeon of InfoFluency explore how clean, accurate data drives smarter strategies — […]
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