Episodes
100
Latest episode
Aug 2026
Language
EN-US
Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer engines now decide which energy companies get recommended, every episode turns hard-won tactics into something you can use this week.
In this episode, Mark LaCour and Matt Bertram share their top strategies for 2026 that are driving monster results in sales and marketing within the oil and gas industry. They discuss innovative approaches like account-based marketing, intent signals, thought leadership, and leveraging co-marketing dollars to build visibility and trust. Brought to you on OGGN, the […]
In this episode, Mark LaCour and Matthew Bertram share expert insights when answering a listeners question about selling into the oil and gas industry when you’ve never done it before. They discuss establishing trust, industry knowledge, and strategic entry points. Perfect for sales professionals looking to navigate this complex sector effectively. Brought to you on […]
In this episode, Mark LaCour and Matthew Bertram discuss how oil field service companies can justify marketing budgets without relying on traditional lead metrics. They explore effective strategies for aligning marketing efforts with sales, understanding financial metrics, and leveraging AI for better decision-making. Brought to you on OGGN, the largest and most listened-to podcast network […]
In this episode, Mark LaCour and Matthew Bertram discuss essential sales fundamentals for enterprise deals in the oil and gas industry, addressing common pitfalls and practical strategies to accelerate deal closure. Download the checklist mentioned here: https://drive.google.com/file/d/1MaZrX-fnuZoj1xfr_UFZk-axpl8pRnRx/view?usp=sharing Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. […]
In this episode, Mark LaCour and Matthew Bertram explore the concept of buyer champions, their importance in modern sales, and how to effectively empower and leverage them to close deals faster and more efficiently. They share practical strategies, tools, and insights to build stronger client relationships and streamline the sales process. Brought to you on […]
In this episode, Matthew and Mark discuss how AI and technology are transforming sales leadership, training, and customer engagement. They explore practical strategies for leveraging data, refining processes, and developing skills to stay competitive in a rapidly changing industry. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and […]
In this episode, Mark LaCour and Matthew Bertram explore the transformative impact of AI on sales, marketing, and reputation management. They discuss how data governance, AI tools, and strategic insights are reshaping industries and what businesses need to do to stay ahead. And they have a little fun with Mark explaining why he sold his […]
In this episode, Thomas shares with Mark Lacour and Matthew Bertram insights on transforming small businesses, especially family-run operations, through structured systems, sales, and marketing strategies. Discover how to build sellable, scalable businesses and leverage data and AI for growth. Thomas Rechtienhttps://www.rechtienconsult.comhttps://www.linkedin.com/in/thomas-rechtien/ Brought to you on OGGN, the largest and most listened-to podcast network for […]
In this episode, Mark LaCour and Matthew Bertram explore the complexities of enterprise sales, buyer hesitation, and effective strategies for navigating decision-making groups. They share practical tips on managing risk perception, mapping stakeholder ecosystems, and controlling the sales process to close deals successfully. Brought to you on OGGN, the largest and most listened-to podcast network […]
In this episode, Mark LaCour and Matthew Bertram discuss the transformative impact of AI on oil and gas sales and marketing. They explore how AI enhances brand visibility, the importance of digital information governance, and strategies for leveraging podcasts and content to build trust and drive sales. OGGN Blog Post: Why Oil and Gas Companies […]
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