Branding Your Nursing Unit
In this episode, Nick Chmielewski speaks with Erin Kelley, MBA, MSN, RN, CCRN, SCRN, nurse manager of the 5W Advanced Heart Failure Interdisciplinary Cardiac Care Unit (ICCU) at Thomas Jefferson University Hospitals in Philadelphia. They focus on strategies nurse managers can use to brand their units, particularly in high-acuity clinical environments, and how intentional branding can influence team culture, recruitment, retention, and patient care quality.






