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Nonprofit Marketing Minutes

A few minutes of advice each week from the Nonprofit Partners team at Kendrick & Company, who have more than 100 collective experience in nonprofit marketing communications.

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Last Episode Date: 10 October 2024

Total Episodes: 38

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Creating Targeted Lists for your Nonprofit's Email Marketing
10 October 2024
Creating Targeted Lists for your Nonprofit's Email Marketing

It all starts with targeted lists! Learn how to segment your audience for tailored, impactful communication. Listen for tips on refining your strategy.  Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://kendrickcompany.com/

4 min
What goes into your nonprofit’s newsletters?
3 October 2024
What goes into your nonprofit’s newsletters?

Struggling with your nonprofit's email newsletters? Check out this guide on how to engage your audience and make your monthly updates more impactful! From success stories to volunteer opportunities, we’ve got tips to help you connect. Stay tuned for more insights!

4 min
Finding the Perfect Email Frequency for your Nonprofit
26 September 2024
Finding the Perfect Email Frequency for your Nonprofit

How often should your nonprofit send emails to stay top of mind without overwhelming your supporters? It’s a tricky balance, but getting it right can make all the difference.   In this episode, we’ll break down how to establish a consistent email schedule that keeps your organization on your stakeholders' radar while respecting their time and preferences. From monthly newsletters to event updates and donation appeals, we’ll explore how to tailor your email frequency for maximum engagement.   Stay tuned to discover the strategies that can help your nonprofit hit the sweet spot with email communication!

4 min
The Biggest Mistakes and Complaints in Email Marketing
19 September 2024
The Biggest Mistakes and Complaints in Email Marketing

We’ve all been there—overloaded inboxes, impersonal messages, unclear calls to action. But what if your nonprofit’s emails are causing frustration instead of engagement?   In this episode, we tackle the most common email complaints and how your organization can avoid them. From managing email frequency to creating personalized, impactful messages, we’ve got the inside scoop.   Stay tuned to learn how you can fine-tune your email strategy and keep your supporters happy and engaged!

6 min
Setting Goals for Email Marketing
12 September 2024
Setting Goals for Email Marketing

Want to know the secrets of a successful email campaign? Colleen explores the crucial process of setting and measuring goals for your email marketing campaigns. Whether you aim to increase donations, boost donor retention, expand your subscriber base, or drive event attendance, Colleen breaks down how to align these goals with your nonprofit's mission and measure progress effectively. Hear tips on leveraging email to raise awareness, promote advocacy, and build stronger relationships with your supporters.

4 min
Getting started with Email Marketing
5 September 2024
Getting started with Email Marketing

Are you ready to start email marketing for your organization? Now is the perfect time! Colleen explores the essentials of launching your email marketing strategy. Listen now to learn how to effectively reach and engage your supporters.   Your email list is a powerful tool—make the most of it!

6 min
When should we give up on a Social Media channel?
29 August 2024
When should we give up on a Social Media channel?

Deciding to step away from a social media platform is tough, but sometimes necessary. In our upcoming video, Colleen shares key indicators that signal it might be time to reassess your social media presence.   Discover how to align your efforts with organizational goals, evaluate audience activity, assess resources versus returns, manage your brand image, and navigate platform performance.   Learn how to make strategic decisions that maximize your impact!

4 min
Leveraging Reddit for your Nonprofit
23 August 2024
Leveraging Reddit for your Nonprofit

Are you looking to connect with your key audiences in a meaningful way? Our latest video dives into how your nonprofit can effectively leverage Reddit! From identifying relevant subreddits to building genuine relationships, we cover everything you need to know to make the most of this powerful platform. Learn how to engage authentically, share valuable content, and even host AMAs to humanize your organization. Whether you're just getting started or looking to refine your strategy, this video has got you covered. Watch now and start leveraging Reddit to amplify your nonprofit's mission!

3 min
Navigating LinkedIn's Unique Challenges for Nonprofits
22 August 2024
Navigating LinkedIn's Unique Challenges for Nonprofits

In this episode, we delve into the specific challenges nonprofits face on LinkedIn—a platform that’s all about professional content and thought leadership. Key takeaways include: Crafting content that resonates with B2B audiences. Effectively using LinkedIn’s tools like articles and company updates. Managing the complexities of recruitment and talent acquisition. Expanding your reach through targeted paid advertising. Tune in and discover how to strategically position your nonprofit on LinkedIn!

2 min
Mastering Social Media Challenges for Nonprofits
22 August 2024
Mastering Social Media Challenges for Nonprofits

From navigating Facebook's algorithm updates to mastering Instagram's visual trends, and understanding TikTok's unique content demands, we've got you covered in our latest audio. Key points include overcoming visibility and reach issues on Facebook, adapting to Instagram’s ever-changing visual trends, engaging a younger audience on TikTok, balancing entertaining and authentic content, and managing community interactions across platforms.   Tune in now to discover insights and tips to boost your nonprofit's social media strategy!

6 min
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