Nokian Tyres Journey Podcast

Hosted by Nokian Tyres

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Apr 2026

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Podcast by Nokian Tyres

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April 15, 202626 min

Episode 66 -- When Tires Are About More Than Travel

Doctors told James he had six months to live. But thanks to the power of perseverance and a compassionate support system, he survived a double lung transplant and is embracing his new normal. That includes weekly trips across a mountain pass for ongoing treatment -- a journey that can sometimes be harrowing. That's why Thatcher's Tire Pros and Auto Center stepped up to help, partnering with Nokian Tyres to provide a set of Outpost nATs for his challenging journey forward. On this month's Nokian Tyres Journey Podcast, experience a powerful dose of perspective from James and Thatcher Tire Owner Jay Thatcher, as well as a review of how the Nokian Tyres Outpost nAT helps him navigate weekly trips from the desert to the coast, through the Cascades.

March 11, 202621 min

Episode 65 -- Live From the Launch of the Nokian Tyres Hakkapeliitta 01

In March, Nokian Tyres launched the world's first studded winter tire to come with On-Demand Grip. On this episode of the Journey Podcast, we travel to the top of the world to test the tire with journalists from around the world. To learn more about the Nokian Tyres Hakkapeliitta 01, visit NokianTyres.com/01.

February 16, 202623 min

Episode 64 -- Being Bolder in Our Storytelling Approach

When Tiina Frazer joined Nokian Tyres as global Vice President of Brand, Marketing and Communications in late 2025, she brought more than 30 years of global experience, including in North America. That international journey has shaped the way she sees consumers and brands – and instilled appreciation for the people at the counter selling products. On this month's Nokian Tyres Journey Podcast, Tiina discusses how that global marketing perspective will help guide the company's storytelling efforts. She also details the important role tire dealers have to play in helping Nokian Tyres build its brand.

January 13, 202624 min

Episode 63 -- Making Tires For the Market, Not Just With the Market

Dave Johnston sold the first all-weather tire back in 1999 at a tire shop in Canada. Now, he's Nokian Tyres' Director of Portfolio, Pricing and Business Planning for North America. How does his experience as a dealer inform his approach to his current job, and what is the key to making tires in collaboration with the market, not just for the market? We sit down with Dave to discuss.

December 8, 202536 min

Episode 62 -- All-Weather Tires Travel from the Shop to the Arctic Circle

Scott Gordon wanted the adventure of a lifetime. So, he put all-terrain Nokian Tyres Outpost nAT tires on his Land Rover and drove from Tennessee to the Arctic Ocean. How did the tire help him Extend His Adventures -- and change his life in the process? Plus, we sit down with Sullivan Tire Marketing Manager Mark Gillard, who helps us celebrate All-Weather Week by exploring how his company markets the only true four-season driving solution. Participate in All-Weather Week Dec. 8-12 by following Nokian Tyres on social media -- @NokianTyresNA on Instagram, Facebook, TikTok and Threads. Access our winter driving safety campaign at NokianTyres.com/First.

November 11, 202520 min

Episode 61 -- Tackling the Toughest Roads in the Pacific Northwest

Nick Gibson shuttles mountain bikers into the most remote areas of Oregon and Washington. On the latest episode of the Nokian Tyres Journey Podcast, learn why the all-terrain Nokian Tyres Outpost nAT has been a game changer for his business, and why he won't run anything else on his vehicles. Plus, we're excited to announce ways dealers can get involved with All-Weather Week December 8-12.

October 22, 202518 min

Episode 60 -- Travel With the Surpass AS01 to an Appalachian Road Rally

The Nokian Tyres Surpass AS01 faced the ultimate test this month: a road rally through the Appalachian Mountains. Join us for an experiential episode from the Overcrest Rally that follows drivers along some of the most famous, challenging roads in the United States. Nearly a dozen of them rode on our new ultra-high-performance all-season tire, and they offered glowing feedback about its performance in rain, on hairpin turns and through some of the most scenic roads they'll ever meet.

September 16, 202522 min

Episode 59 -- Sitting Down With New SVP Chris Ostrander

Nokian Tyres continues to grow its sales efforts in the North American market with key hires designed to enrich service to our customers. One of those additions is Senior Vice President Chris Ostrander. Chris joins the podcast to discuss his "people-to-people" approach to leadership and what he'd like to accomplish in his first 100 days.

August 13, 202540 min

Episode 58 -- It's Electric!

On the August episode of the Journey Podcast, it's an electric journey! What do EV drivers want, and what makes their vehicles unique? Automotive journalist and EV enthusiast Jordan Golson joins the show to break down the electric vehicle market, and why he believes Nokian Tyres is positioned well in the space. Then Nokian Tyres Development Manager Leo Hillman go in-depth on how Nokian Tyres makes tires that serve as seamless fits for electric vehicles. What sets us apart in the EV world, and what is our strategy in that segment? Learn more about Nokian Tyres' commitment to serving EV drivers! Visit NokianTyres.com/EVs.

July 15, 202542 min

Episode 57 -- Remote Journeys From the Sawtooths to the Southeast

Chris Rogers co-owns a tire shop in Idaho. Noah Hudson-Peralta captures car content. This month, they're ready to take you on remote journeys on -- and off -- some of the best roads in North America. Why do Chris and his counter workers swear by the all-terrain Nokian Tyres Outpost family? What did Noah experience when he took the ultra-high-performance all-season Surpass AS01 on more than 300 hairpin turns through the Smoky Mountains? Follow Nokian Tyres on social media -- @NokianTyresNA on Facebook, Instagram, TikTok and Threads.