No Big Deal : A Sales Podcast

Hosted by Jack Fox

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May 2025

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About the show

We know what you’re all thinking… when will there be a podcast about the ups and downs of landing that huge, career-defining sale?! Well, have we got a podcast for you? Sales is a results business. Behind every done deal is a story of leads, losses and countless twists and turns. No Big Deal welcomes sales people from every industry to unzip their gilet and spill the beans on their biggest sale to date.

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36 recent

May 27, 202540 min

How to Land Big Deals: Jon Azodo’s Playbook for B2B Sales Success

Buy The Big Deal Manifesto here: https://www.nobigdeal.club/store/p/nobigdealA downloadable 60+ page sales guide where you’ll learn discovery, value propositions, relationship/champion building, business cases, negotiation and managing hand-overs so you and your customers benefit from long-term success.In this week's podcast, Jon Azodo shares proven strategies for hunting big sales opportunities in the B2B space. Learn how to drive sales success through strategic account selection, leveraging referrals, and building relationships with new champions.Jon dives deep into stakeholder management, the give-get principle in negotiations, and the art of managing up to keep internal stakeholders aligned. He also discusses how to navigate procurement processes, shift from a push to pull sales approach, and apply lessons from the Big Deal Manifesto to close high-value deals.Whether you're a seasoned sales pro or aiming to level up your B2B sales skills, this conversation is packed with actionable insights on sales strategy, internal communication, and confidence-building for long-term success.🔔 Don’t forget to like, comment, and subscribe for more expert sales content.Timestamps:00:00 – Whale Hunting: Strategic Account Selection03:04 – Leveraging Referrals for Big Deals05:56 – Building Relationships with New Champions09:05 – Managing Up: Keeping Stakeholders Informed11:50 – Negotiating with Champions: The Give-Get Principle14:59 – Coaching and Collaboration with Champions18:52 – Understanding the Procurement Process22:01 – Building Relationships and Trust24:21 – Leveraging Experience for Confidence25:49 – Transitioning from Push to Pull Sales32:02 – The Impact of the Big Deal Manifesto36:02 – Favourite Sales Memories and Lessons Learnedsales strategy, B2B sales, strategic account selection, building relationships in sales, stakeholder management, sales coaching, referrals in sales, sales negotiation, procurement process, internal communication, sales success, push to pull sales, big deal manifesto, sales confidence#salestips #salestactics #salessuccess #sales #closingdeals

May 13, 202552 min

How Compounding Domain Experience Leads to Big Success

Welcome back! In this episode of No Big Deal, we sit down with Joseph as he tells us all about his major deal that took over two years to close. In this video, we cover the importance of an emotional connection during sales, the power in building trust to close and how to help buyers overcome the emotional pain of change. Buy The Big Deal Manifesto here: https://www.nobigdeal.club/store/p/nobigdeal A downloadable 60+ page sales guide where you’ll learn discovery, value propositions, relationship/champion building, business cases, negotiation and managing hand-overs so you and your customers benefit from long-term success. In this video, we cover the importance of an emotional connection during sales, the power in building trust to close deals and how to help buyers overcome the emotional pain of change. Check out last week's episode, How to turn cold leads into high ticket sales: https://youtu.be/1mdjL_1yii4 🔔 Subscribe for weekly episodes of The No Big Deal Podcast cold leads to sales, how to close big deals, high-ticket sales strategy, B2B sales podcast, sales tips for closers, enterprise sales, sales training, lead qualification, sales frameworks, closing techniques in sales, how to close more deals.

May 6, 202541 min

How to Turn Cold Leads Into High-Ticket Sales With Alex Harris | No Big Deal Podcast

December 11, 202435 min

The $1M Deal at Deel with Morgan Shelly | No Big Deal Podcast

From teacher to tech sales champion: Morgan shares her journey of moving to New York, getting laid off during COVID, and ultimately closing a million-dollar deal. She breaks down the systems she uses for managing complex deals while keeping your pipeline moving. Plus, she shares the exact moment she knew this opportunity was different - and how she kept her cool to bring it across the line. What you'll learn: How to build repeatable systems that scale your sales process The reality of enterprise ramp time and why patience pays off Tactical ways to involve leadership in deals without being pushy Templates and tools Morgan uses to stay hyper-organised How to handle competitor conversations with classA MEDDICC partnership; www.meddicc.com

November 27, 202446 min

Selling to a 300,000 Employee Organisation with Todd Jenkins | No Big Deal Podcast

It’s not every day you get to hear from an AE who successfully sold to an organisation with over 300,000 employee’s and walked away with a deal that justifies putting it on your logo slide.Todd has a skillset which affords him the privilege to command a deal this big, not least patience, curiosity and maturity, but importantly Todd has the ability to focus on process’s over outcomes.The size of Todd’s deal is matched only by the level of his ambition - so if you have your sights on eating an elephant, and want to hear from someone who has truly taken one bite at a time … Check out Todd’s episode, this one’s a wooly mammoth.A MEDDICC partnership; www.meddicc.com

November 13, 202437 min

Using Creative Outbound to Reduce Deal Cycle with Sophie Ellis | No Big Deal Podcast

This week we’re joined by Sophie from Major Accounts at Lunio, who shares her experience of using creative prospecting to successfully break into enterprise accounts at the executive level. We go on to discuss how she managed to sign a deal 3x AOV in just 80 days by truly being an advisor.Our favourite part: Sophie emphasises the importance of using intentional language - framing conversations around "when" instead of "if”.If you're looking to elevate your executive prospecting strategy or simply want to learn from someone who's made the leap from mid-market to enterprise sales … check it out.A MEDDICC partnership; www.meddicc.com

October 30, 202441 min

The Devil in the Details with Oliver Jackson | No Big Deal Podcast

When we first spoke to Ollie it was clear his level of preparation and diligence was so thorough he was about to reset our expectations about how high the bar could be raised:“I felt very confident I’d win this deal simply because I knew no one else had prepared more than me.”What followed was a deep dive into the details and processes which led to one of the industries largest deals of the year.In this episode you’ll learn how to manage a deal cycle with over 100 stakeholders, how a simple traffic light system and a spreadsheet can be key project management tools, and how to think so big you can change the course of your career.A MEDDICC partnership; www.meddicc.com

October 9, 202439 min

Olympic Mindset: Lessons from the Track to the Boardroom | No Big Deal Bonus Episode

In this special bonus episode of No Big Deal, we're joined by double Olympian Jack Green to discuss the mental game behind peak performance. Jack shares insights from his athletic career and current work in wellbeing, including:How to balance competitiveness with self-compassionThe importance of effort over resultsSetting priorities and maintaining focusUsing data and metrics effectivelyThe changing attitudes towards mental health in sportsApplying athletic mindsets to your lifeWhether you're in sales, sports, or any high-performance field, Jack's perspective on mindset and wellbeing is invaluable. Don't miss this candid conversation on what it really takes to perform at the highest level.A MEDDICC partnership; www.meddicc.com

September 25, 202436 min

The 700% Deal: How Tom's Slow-Play Tactics and Cross-Team Hustle Landed Klaviyo's Biggest Segment Win

Ever wondered what it takes to close a deal so big it redefines your entire sales org? Tom White from Klaviyo joins us to break down how he landed a whale that was 4x larger than anything his segment had seen before. From leveraging his wine industry experience to maintaining the illusion of nonchalance, Tom shares the strategic moves that propelled him to 700% quota attainment. Learn why sometimes the best move is to do nothing, how to build a winning internal coalition, and why equal business stature matters more than you think. Whether you're a seasoned AE or just starting out, this episode is packed with actionable insights to level up your sales game.A MEDDICC partnership; www.meddicc.com

September 11, 20241 hr 7 min

Inside No Big Deal: Your Two Hosts, Break Down Their Biggest Wins | No Big Deal Podcast

In this special episode, hosts Jack & Jack pull back the curtain on their own high-stakes deals. These AEs dive deep into the strategies that helped them land game-changing contracts, from building champion relationships to navigating complex stakeholder environments.Learn how to:Leverage below-the-line intel to win over executivesUse the 'give-get' approach to maintain deal momentumBuild trust quickly with informal communication channelsCreate urgency without resorting to pressure tacticsWhether you're an SDR looking to level up or an experienced AE aiming to close bigger deals, this episode is packed with actionable insights from the trenches of enterprise sales. This Episode will help you master the art of the big deal from two favourite AE’s.A MEDDICC partnership; www.meddicc.com