Nifty Thinking

In this episode Kevin tackles the debate about AI and it's creative abilities and how AI is impacting creative professions. Is it going to take creative jobs away? Should creative professionals be worried? Who better to ask than Kevin's AI assistant Nora. You won't believe what she says about creativity and her ability to do creative jobs.If you liked this talk find more talks from Kevin here: www.youtube.com/@NiftyPicnicCreative  Check out our audio podcast Nifty Thinking: https://podcasts.apple.com/ca/podcast/nifty-thinking/id1680610153  For more information on Nifty Picnic Creative Consulting visithttps://www.niftypicnic.com  Have a question? Have an opinion? Contact me: kevin@nfitypicnic.com  Host: Kevin Simcock  LInkedIn Profile https://linkedin.com/kevin-simcock

In this episode Kevin walks through the importance of brand authenticity and the role it plays in differentiating your brand from your competitors.If you are a creative service business you understand the intense competition for projects and landing your ideal clients. When every business is claiming to be creative, is a storyteller and uses the latest technology, the key to standing out is to find your authenticity and focus on your client needs.You will learn the strategies and approach to finding your brand authenticity and how to use it to grow your business.If you liked this talk find more talks from Kevin here:  www.youtube.com/@NiftyPicnicCreative Check out our audio podcast Nifty Thinking: https://podcasts.apple.com/ca/podcast/nifty-thinking/id1680610153 For more information on Nifty Picnic Creative Consulting visit https://www.niftypicnic.com Have a question? Have an opinion? Contact me: kevin@nfitypicnic.com Host: Kevin SimcockLinkedIn Profile

In the high-stakes game of brand storytelling, where every player is vying for the spotlight, Kevin Simcock is an award-winning agency creative leader offering you an edge for success. With a playbook refined in the creative cauldrons of the world's top agencies, he's mastered the art of spinning brand yarns that stir the soul. Because when your brand's truth sings, the world stops to listen—and that's when real growth begins. In this talk Kevin shares the inside truth, as an ad agency leader, on how proposals, RFPs and Treatments are issued, how to get more of them and be more successful at winning them.  "I'm in the business of helping business owners learn how to differentiate their brands and communicate their value to others with greater outcomes" Watch this episode on YouTube & find more talks from Kevin here:  www.youtube.com/@NiftyPicnicCreativeFor more information on Nifty Picnic Creative Consulting visithttps://www.niftypicnic.comHave a question? Have an opinion? Contact me: kevin@nfitypicnic.comHost: Kevin SimcockLinkedIn Profile

In the high-stakes game of brand storytelling, where every player is vying for the spotlight, Kevin Simcock is an award-winning agency creative leader offering you an edge for success. In this talk Kevin shares strategies on how to leverage AI in your professional career and your business to ensure you are riding the wave of change with AI. Kevin walks you through what AI programs to leverage for creative business owners and creative professionals. His practical approach and insights will show you how you can be an AI leader in your area of expertise. "My business is to help business owners learn how to differentiate their brands and how to scale their business with greater success." If you liked this talk find more talks from Kevin here:  www.youtube.com/@NiftyPicnicCreativeFor more information on Nifty Picnic Creative Consulting visithttps://www.niftypicnic.comHave a question? Have an opinion? Contact me: kevin@nfitypicnic.comHost: Kevin SimcockLinkedIn Profile

There is a secret unlock for growing your business and generating more sales. In fact, it's not really a secret but only those who really understand brand strategy are aware of it. I'm sharing this proven strategy with you to drive greater growth and scale your business. It all lies in the deep understanding of your ideal customer. The top brands in the world have in-depth knowledge and insights to what their ideal customer journey is and they use it to identify new opportunities for consumer connection as well as product/service offerings. Do you have a deep understanding of your ideal customer journey?After you listen to this you will!!For more information on Nifty Picnic Creative Consulting visit: https://www.niftypicnic.com Visit our YouTube Channel for more content: www.youtube.com/@NiftyPicnicCreativeHave a question? Have an opinion? Contact me: kevin@nfitypicnic.com Host: Kevin SimcockLinkedIn Profile

In this episode Kevin shares his insights on how to build your internal creative team to handle your creative marketing needs. He explains the winning structure to build, with step-by-step guidance on who to hire, qualities to look for and how to create culture. If you're looking to transition from using agencies or creative freelancers and you want the more reliable structure of an internal creative team, this episode is for you. For more information on Nifty Picnic Creative Marketing visit: https://www.niftypicnic.com/Have a question? Have an opinion? Contact me: kevin@nfitypicnic.comCheck out the video version of this episode on my YouTube Channel https://youtu.be/@niftypicniccreative 

Who is the person behind this podcast and why is doing what he's doing? Why should anyone listen to him? What can he possibly have to offer creative business owners?This episode tells the story of where Kevin got his start in the advertising industry, the struggles he faced along the way and how he ended up becoming an executive creative leader for some of the biggest ad agencies in the world. For more information on Nifty Picnic Creative Marketing visit: https://www.niftypicnic.com/Have a question? Have an opinion? Contact me: kevin@nfitypicnic.comCheck out the video version of this episode on my YouTube Channel https://youtube.com/@niftypicniccreative 

Ever wonder how you can find an 8-figure RFP? Or how you can win one? In this episode Kevin walks through the elements of an 8-figure RFP, who issues them, how to get included on one and a step-by-step approach on how improve your odds of winning one.If you're looking to grow your business and get access to larger clients with larger budgets, you won't want to miss this episode.Check out the video version of this episode on my YouTube Channel https://youtu.be/uZ9mSvkFjTUFor more information on Nifty Picnic Creative Marketing visit: https://www.niftypicnic.com/Have a question? Have an opinion? Contact me: kevin@nfitypicnic.com

Welcome to the Nifty Thinking Podcast! In this episode, we’re diving into the exciting world of AI to uncover how you can find your ideal clients and understand their real pain points. Join Kevin as he shares practical insights and real-world examples of how AI can transform your marketing strategy. From using Perplexity.ai for audience research to creating detailed consumer profiles with ChatGPT, you’ll learn how to leverage AI to build standout brands and achieve rapid growth. Whether you’re a startup founder or an entrepreneur, this episode is packed with actionable tips to help you connect with your target audience and elevate your business. Tune in and get ready to think Nifty!For more information, visit www.niftypicnic.com or contact Kevin at kevin@niftypicnic.com.The tool mentioned in the episode is perplexity.ai 

In this episode Kevin discusses the impact Ai is having on the creative process and what that means for your business. Does AI mark the end of certain creative professions? Or is the creative process more refined and enhanced making creative professionals even more valuable than before?Listen to find out how you can implement these strategies to your creative process and refine your creative process.For more information on Nifty Picnic Creative Marketing visit: https://www.niftypicnic.com/Have a question? Have an opinion? Contact me: kevin@nfitypicnic.com