
The Property CEO Who Nearly Lost Everything | Next Level Finance S3 Ep4 ft. Ritchie Clapson
He sold his structural engineering business for seven figures, helped peer-review the London 2012 Olympic Stadium, retired in his early 40s... and then found himself sat on a beach Googling "depression."In this episode of Next Level Finance, Zee Razaq sits down with Ritchie Clapson — founder of Property CEO, one of the UK's largest property development training companies — for a raw, honest conversation about success, failure, mental health, and what actually builds long-term wealth.Ritchie opens up about the blowout spending after his first exit, a business partnership that nearly cost him everything, the moment his wife told him to get help, and how that low point eventually led him to found Property CEO. We also dig into practical property tax and structuring mistakes entrepreneurs make, the "who not how" philosophy, and his outlook for property entrepreneurs in 2026. 🔗 Connect with Richie:LinkedIn: Ritchie ClapsonWebsite: propertyceo.co.uk Get your hands on Ritchie's Property Development Playbook: https://propertyceo.co.uk/nextlevel 📌 What you'll learn in this episode:Why sudden wealth and "no purpose" can trigger depressionThe real story behind Richie's Olympic Stadium project involvementHow a failed business partnership nearly wiped him outWhy he chose to pay back every creditor even without a personal guaranteeThe "true purpose" exercise that led to founding Property CEOCommon tax and legal structuring mistakes property developers makeHold vs. sell: the debate on building long-term wealth through propertyHis outlook for entrepreneurs and property development in 2026⏱️ CHAPTERS00:00 – Cold Open: "I Googled Depression"00:34 – Welcome to Next Level Finance with Richie Clapson01:27 – The London 2012 Olympic Stadium Project03:22 – Selling the Business for Seven Figures03:54 – Retiring in His Early 40s05:02 – The Blowout: Cars, Boats, and a Big House06:58 – Investing in a Friend's Construction Business09:07 – When the Business Partner Disappeared10:31 – Paying Back Every Creditor (Even Without a Guarantee)12:34 – Realizing Something Was Wrong14:03 – The Beach, the Google Search, and the Doctor15:24 – "You'll Feel Better Anyway" – Getting Help17:15 – What the Hard Times Taught Him19:05 – Starting Property CEO in 201920:01 – Finding His "True Purpose" at a Mindset Weekend24:40 – Knowing Your "Why" as an Entrepreneur26:21 – Mentoring vs Teaching: The Difference28:01 – Bringing Out the Entrepreneur in Others29:07 – The 10x More, 10x Less Philosophy30:23 – Pain vs Gain: What Drives People to Take Action34:39 – Helping Students Through Depression and Neurodiversity41:01 – "I've Never Not Masked" – A Student's Story45:27 – Richie's Three Books Explained48:00 – Who Not How: Leverage and Delegation52:12 – Knowledge vs Judgment in the Age of AI53:54 – Building a Family Legacy in Business56:18 – Building Relationships: Why Meeting in Person Matters1:00:07 – Property Unfiltered: The New Show with John Howard1:02:46 – Entrepreneurship and Agility in 20261:04:15 – The Hold vs Sell Debate in Property Development1:12:33 – Common Tax Mistakes Property Entrepreneurs Make1:15:07 – Capital Allowances and VAT Pitfalls1:16:24 – Why Hybrid Group Structures Cost You Money1:19:41 – Building the Right Team: Accountant, Lawyer, Broker1:21:04 – Life After Property CEO: What's Next for Richie1:23:45 – Where to Find Richie Clapson💬 Whether you've been through something similar or you're just starting your entrepreneurial journey, we'd love to hear your thoughts in the comments below.👍 If you found this valuable, please like, subscribe, and turn on notifications for more in-depth conversations with property and business entrepreneurs.⚠️ This video includes discussion of mental health. If you or someone you know is struggling, please reach out to a healthcare professional or a support service in your area.














