Next-Gen Agents Podcast

Hosted by Malcolm Lawson

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Episodes

Latest episode

Feb 2026

Language

EN-US

About the show

On this podcast, you will learn next-gen strategies for next-gen real estate agents! From YouTube lead generation to social media marketing to the advantages of cloud-based brokerages. We will be interviewing top-producing agents, CEOs, and more to find out what the next big thing will be in the real estate industry!

Listen to episodes

47 recent

February 24, 202619 min

$2M Buyer Called After Watching His YouTube Videos: John Kromm

🚀 In this episode of the NextGen Agent Show, Malcolm Lawson sits down with John Kromm, a REAL Broker team leader out of Bend, Oregon, to break down the real strategies behind building a predictable pipeline — and why REAL has become a game-changer for his business.You’ll learn how John generates 70% of his leads from YouTube, why he keeps his call-to-actions soft (no “commission breath”), and how consistent content creates clients who are already sold before they ever pick up the phone.We also dive into what made him move his team to REAL Broker, including:✅ The $12,000 cap (and how quickly they hit it)✅ Why he realized he’d paid hundreds of thousands in brokerage fees elsewhere✅ How stock awards + Elite Agent can offset costs✅ Why he’s excited about LEO for Buyers and REAL’s AI tools✅ How the REAL Wallet could turn idle business cash into points + rewardsIf you’re a real estate agent looking for REAL Broker training, want to understand what it’s like being an agent at REAL, or you’re curious whether joining REAL Broker makes sense for your business, this interview is a must-watch.

February 17, 202617 min

From IG DMs to Closings: Chris Kwon’s Strategy

In this episode of the NextGen Agent Show, host Malcolm Lawson sits down with Chris Kwon, a REAL Broker team leader, agent, and content creator, to unpack how he uses Instagram and video to build real relationships, strengthen his personal brand, and stay top-of-mind with clients—without turning every post into a lead-gen pitch.Chris shares why Instagram started as a way to document life and listings, and how keeping content organic, authentic, and enjoyable has helped him connect with people in a way that feels natural. We also talk about the “go deep, not wide” approach to social platforms, Chris’s early days as a video adopter, and why choosing one platform to master can outperform trying to be everywhere at once.Chris also explains what attracted him to REAL Broker, including the culture, leadership accessibility, and the speed of innovation around tools like LEO and the upcoming LEO for Buyers.You can follow Chris on IG here @chriskwonrealtor

February 9, 202630 min

How Top Agents Use AI to Get More Leads in 2026: Drew Thompson

Drew Thompson is the head coach at REAL and runs the REAL Academy. Today, he talks about how he leverages Ai in his real estate business and his predictions for how it will disrupt the real estate industry. Drew gives his top tips and recommendations for how real estate agents can leverage Ai like Geimini, Chat GPT and Claude, to scale their businesses, provide more value, and grow their real estate businesses.

April 15, 202519 min

How She Sold Over 600 Short Sales!

Rebecca Ravera with REAL Broker has built two a massive business focused on short sales with just her and 7 admin assistants! In this video, she is breaking down her systems and processes for selling more short sales in the state of Maryland than any other agent for the last 10 years in a row. She goes over her lead generation process to get over 200 phone calls a day, how to hire and manage her 7 assistants and what her daily routine looks like.

August 16, 202422 min

How To Sell 125 homes a year!

Robert is a former broker owner and team leader at REAL Broker. In this interview he shares his strategy for selling up to 125 homes a year as a team leader.

August 12, 202412 min

How This Brokerage Saves Money By Joining REAL Broker

Robert Torrey owned and operated a franchise broker for years before moving his entire brokerage to REAL Broker. This moved actually saves him money and gives him and his team members access to better training, technology and additional streams of income. In this interview, Robert explains all the benefits he has seen by joining REAL Broker.

August 12, 202411 min

$50M Team Leader Reviews REAL Broker (Tech, Training, Rev Share, Culture & More)

Jason Cassity runs a 6 person team in San Diego with REAL Broker. His team is regularly in the top 5% of teams in his county and closes about $50,000,000 worth of volume a year. Today Jason is reviewing REAL Broker from the perspective of a team leader. He discuss how he leverages REAL Broker’s technology and training to grow his team and discusses how important REALs culture and community is to his team.

August 8, 202427 min

Social Media Video Tactics For Real Estate Lead Generation With Jason Cassity

Jason Cassity is a team leader with REAL Broker and content creator. In this interview he reveals his top three sources of leads into his teams business and breaks down his exact social media video strategy. Jason’s primary social media focus is on instagram which he uses to generate real estate leads through agent to agent referrals and staying in front of his past real estate clients to get repeat business and referrals.

July 25, 20247 min

#2 Team In Company Reviews REAL Broker

Rick Lee is a team leader who regularly ranks #2 for volume and sales count for small teams within the company! Rick is an expert in social media and video and is reviewing REAL Broker from the perspective of a team leader and content creator today. In this interview, Rick reviews REAL’s technology, training, community, culture, and more talks about the benefits of being surrounded by producing agents, and also focuses on content creation in his creative process.

July 18, 202419 min

Social Media Tricks For Free Real Estate Leads With Rick Lee

Rick Lee is a team leader with REAL Broker, video expert and content creation. With a background in video production and filmography, rick has grown a big real estate business through social media and video. In this interview, rick talks about his top 3 sources of leads into his team’s business and how generate free leads through social median and video and his exact instagram strategy for real estate agents.