New School of Marketing

Hosted by Bianca McKenzie

Business Education

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Episodes

253

Latest episode

Aug 2026

Language

EN-AU

About the show

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.

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60 recent

August 17, 2026Episode 25325 min

The Most Undervalued Marketing Tool You Already Have

If you've ever spent hours agonising over your content strategy, your ad creative, or your email subject lines trying to attract more customers—while giving very little thought to the experience your existing customers are having—this episode is going to reframe something important. The most powerful marketing tool in your business isn't a new platform, a clever tactic, or something you need to learn from scratch. You already have it. You're just probably not treating it as the strategic marketing priority it deserves to be. It's customer service. And not the reactive, damage-control version most people think of. Customer service as a deliberate, intentional experience that retains customers, generates word-of-mouth, and creates the kind of loyalty that no ad campaign can buy. In this episode, I'm making the case for why customer service is one of the most undervalued and overlooked marketing strategies in business—and why the gap between understanding that it matters and actually treating it as a priority is costing most businesses more than they realise. Acquisition gets customers. Service keeps them. And keeping them is where the real growth is. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

August 10, 2026Episode 25220 min

Going Back to Work After 10 Years of Self-Employment: Why It's Not What I Expected (And Why I Think It Might Be the Best Thing I've Done)

After ten years of running my own business—building the New School of Marketing, this podcast, working with clients, creating courses and memberships—I recently did something I genuinely didn't know how to feel about. I went back to work. Part-time, at a local high school. And while my business absolutely continues, walking back into an employed role after a decade of complete independence brought up a lot of feelings I wasn't prepared for. Questions I had to sit with. A story I had to rewrite about what success is supposed to look like. This episode is that story. The honest version. Because I think there are a lot of people out there facing similar crossroads—whether it's going back to employment, pivoting their business, scaling back, or making a choice that doesn't fit neatly into the "build and scale forever" narrative we're all sold. And I want you to hear this clearly: it is not failure. It is growth. And sometimes the bravest thing you can do is say yes to something that surprises you. Growth doesn't always look the way you planned. Sometimes the most interesting chapter is the one you didn't see coming. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

August 3, 2026Episode 25113 min

Why I Used to Think Radio Advertising Was a Waste of Money (And Why I Was Completely Wrong)

If you've ever dismissed radio advertising as outdated, untargeted, and impossible to measure, this episode is going to challenge everything you think you know about it. For years, I was a digital marketer through and through. I loved the precision of Meta ads, the trackability of email, the data behind every decision. Radio felt like something businesses did before the internet existed—expensive, vague, and impossible to optimise. Why would anyone spend money shouting into the void when you could target people on Facebook down to their postcode and their interests? And then I moved to regional Tasmania. And everything I thought I knew got quietly, completely dismantled. In this episode, I'm sharing the experience that genuinely shifted my thinking—not just about radio, but about the assumptions we carry into our marketing without ever questioning them. Because the biggest lesson from this story isn't really about radio at all. It's about context. And how the best marketing advice is always specific to your market, your audience, and your community—not a universal truth handed down from someone who's never set foot in your world. The best marketing isn't the most sophisticated or the most digital. It's the most relevant to your market. This episode proves it. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

July 27, 2026Episode 25019 min

Why Your Marketing Isn't Broken (You Just Haven't Waited Long Enough)

If you've ever tried a marketing strategy for a few weeks, decided it wasn't working, and switched to something completely different—only to do the same thing again a month later—this episode is going to be a little uncomfortable. In the best possible way. Here's what nobody tells you when they're selling you on the latest marketing tactic: results take time. Real time. Not six weeks. Not ninety days. Often six to twelve months before a strategy is even worth properly evaluating. And in a world of instant everything, most business owners simply aren't willing to wait long enough to find out if what they're doing actually works. So they flip-flop. They try Instagram, then abandon it for LinkedIn, then pivot to email, then hear about something new in a Facebook group and start over again. They're not failing at marketing—they're just never giving any single strategy long enough to compound into something real. Marketing isn't broken. You just haven't waited long enough. This episode shows you how to stay the course. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

July 6, 2026Episode 24927 min

Why Your Launch Flopped (And What to Do Differently Next Time)

If you've ever launched a course or program to disappointing results despite doing everything you thought was right, or if you're sitting with the sting of a launch that didn't go as planned and wondering whether to ever try again, this episode is going to help you understand exactly what went wrong—and what to do differently next time. Here's the thing about a flopped launch: it's rarely a sign that your offer is bad or that you're terrible at marketing. It's almost always a sign that one or more critical elements were missing. And once you know which ones, every single one of them is fixable. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

June 25, 2026Episode 24821 min

Band-Aid Marketing: Why Throwing Everything at the Wall Doesn't Work

If you've ever had a slow month, panicked, and posted on every platform you own in the space of 48 hours, or if you've ever been told "we need more leads NOW" and suddenly found yourself throwing money at ads with no plan, this episode is going to name something you've probably done without realising it. I call it band-aid marketing—the scattered, reactive, panic-driven marketing that happens when you suddenly need clients and you don't have a system in place to generate them. It feels productive. It feels urgent and important. But it's actually just panic wearing a to-do list as a disguise. Here's the problem: a band-aid covers a wound, it doesn't heal it. And most business owners use band-aids as their entire marketing strategy—cycling through emergencies, slapping on a quick fix, then going quiet again the moment the pressure eases. That stop-start cycle is exhausting, and it's why your marketing never actually compounds. A band-aid is fine for an emergency. But it's not a substitute for actually healing the wound. This episode shows you how to build the system instead. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

March 9, 2026Episode 24724 min

The Unsexy Marketing That Actually Makes Money

If you've been seduced by the latest marketing trend only to see zero results, or if you're exhausted from chasing shiny objects while your revenue stays flat, this episode is going to validate everything you've been secretly thinking. Everyone wants sexy marketing—going viral, explosive growth, cutting-edge funnels, algorithm hacks that promise overnight success. It sounds amazing. It's exciting. And for 99% of businesses, it doesn't work. Meanwhile, the businesses making consistent money aren't doing anything fancy. They're not going viral. They're not on every platform. They're not running elaborate campaigns. They're doing boring, basic, repetitive marketing activities consistently well. And they're making reliable revenue while everyone else chases lottery tickets. Here's the truth: sexy marketing is unreliable and unsustainable. Unsexy marketing is a paycheck. And if you want sustainable revenue instead of hoping for a viral moment, it's time to embrace boring. What you'll learn: Why sexy marketing is a trap (and why we're all drawn to it anyway) The 6 unsexy marketing tactics that actually generate revenue (weekly emails, follow-ups, referrals, repurposing, process improvement, consistent posting) Why boring beats exciting every single time (it's sustainable, compounds, and your competitors won't do it) What to stop doing so you have time for unsexy marketing The realistic results timeline (hint: week 1-4 feels like nothing is happening) How to make peace with doing marketing that won't impress anyone at parties Sexy marketing is a lottery ticket. Unsexy marketing is a paycheck. This episode shows you how to build your business on paychecks. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

March 2, 2026Episode 24624 min

From Followers to Customers: Bridging the Gap That's Costing You Sales

If you've got a growing follower count but your sales aren't growing with it, or if people engage with your content but never actually inquire about working with you, this episode is going to explain exactly what's missing—and how to fix it. You've been working hard on your marketing. Your follower count is growing. People like and comment on your posts. Your engagement rate is solid. You feel like you're doing everything right. But when you launch an offer, promote your services, or open enrolment—crickets. Maybe a handful of people inquire. Fewer actually buy. You look at your 2,000 followers and wonder, "Where are they?" Here's what's happening: you've built an audience, but you haven't built a customer journey. Your followers consume your content, enjoy it, and scroll on. They've never been given a reason or a pathway to become customers. There's a gap between passive content consumer and active paying customer—and that gap is costing you sales every single day. Followers are not customers. They're potential customers. This episode shows you exactly how to bridge that gap. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

February 23, 2026Episode 24529 min

How to Show Up Consistently Without Burning Out

If you've ever started strong with your marketing only to burn out by week three, or if you're exhausted from trying to keep up with daily posting while running your actual business, this episode is going to change how you approach consistency. You know you need to show up consistently with your marketing. Every expert says so. But the advice you're getting—post daily, be available 24/7, never miss a day—is designed for people with full marketing teams, not solo business owners juggling clients, family, and life. So you try to keep up. You push yourself to post every day. You check comments constantly. You're always "on." And within a few weeks, you're completely burned out. You either force yourself through it or you disappear completely. There's no middle ground. Here's the truth: consistency doesn't mean posting every single day or being online 24/7. It means showing up regularly in a way that's sustainable for your actual life. And if your marketing routine is burning you out, it's not working—no matter how "consistent" you are. Sustainable consistency beats intensive burnout cycles every single time. This episode shows you how to build it. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

February 16, 2026Episode 24421 min

The Content Calendar Myth: Why Planning Isn't Enough

If you've ever spent hours creating the perfect content calendar only to abandon it by week three, or if you've planned out a month of content but still feel like your marketing isn't working, this episode is going to change how you think about content planning. Every marketing guru tells you that you need a content calendar. So you dutifully create one. You fill in all those little boxes with post ideas. You organize by theme. You colour-code it. You feel productive and organized. And then either you abandon it within weeks, or you stick to it religiously but see zero results. What's going wrong? Here's the truth: a content calendar is just a scheduling tool, not a strategy. It organises execution, but it doesn't determine effectiveness. And most business owners are spending so much time planning the perfect calendar that they're missing the things that actually create marketing success. Stop obsessing over the perfect content calendar. Start focusing on strategic execution. This episode shows you exactly how. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...