New School of Marketing

Hosted by Bianca McKenzie

Business Education

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Episodes

262

Latest episode

Oct 2026

Language

EN-AU

About the show

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.

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60 recent

October 26, 2026Episode 26324 min

The Problem With Following Marketing Advice From People Who Don’t Run Businesses Like Yours

Here’s a question worth sitting with: the last piece of marketing advice you implemented—where did it come from? What kind of business does that person actually run? How big is their team? What’s their revenue model? How long have they been doing it? Because here’s something the marketing advice industry doesn’t talk about enough: most of the advice being consumed by small business owners is coming from people whose businesses look nothing like theirs. And when you apply advice designed for a completely different context to your specific situation, it almost never works the way it was supposed to. And then you blame yourself. This episode is about that gap. Why it exists, what it’s costing you, and how to get much better at filtering what’s actually relevant to your business versus what’s noise dressed up as wisdom. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

October 19, 2026Episode 26223 min

Marketing When Money Is Tight: What to Prioritise When You Can’t Do Everything

If you’re going through a season where money is tight and every dollar feels like a decision—and you’re trying to figure out what to do with your marketing when you can’t afford to do everything—this episode is exactly where you need to be right now. Because when budgets get tight, one of two things tends to happen. Either people cut their marketing entirely and then wonder why their revenue keeps dropping. Or they panic and throw money at something desperate, hoping for a quick turnaround. Neither works. And today we’re talking about the third option—the one that actually serves you when resources are limited. Being ruthlessly strategic about where your time and money go. And letting everything else wait. This isn’t a “here’s how to do marketing for free” episode. Some of what I share will cost something. But it’s about making sure that whatever you spend—in money and in time—goes to the things most likely to actually move your business forward right now. Not in six months. Now. Perfect for: Business owners going through a slow or financially difficult season, anyone who’s ever cut their marketing when revenue dropped and watched things get worse, and entrepreneurs who need a clear, calm framework for making good decisions when the stakes feel high. Tight seasons don’t last forever. But the decisions you make in them do. This episode helps you make the right ones. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

October 12, 2026Episode 26124 min

What I’d Tell My Younger Business Self About Marketing (The Honest Version)

If you’ve ever wished someone would just sit down with you and tell you the honest truth about marketing—not the polished, curated, success-story version, but the real version—this episode is that conversation. I’ve been in business since 2014. Over twenty years in marketing. And when I look back at that journey honestly—at the decisions I made, the things I believed, the time and money I spent, the mistakes I repeated more than once—there are some things I really wish someone had told me earlier. Not theory. Not strategy. Just hard-won, genuinely honest perspective from someone who’s been in the trenches long enough to know what actually matters and what you can safely let go of. This episode is a letter to my younger business self. And my hope is that somewhere in it, you’ll find something that saves you some of the time, the money, and the emotional energy that I spent learning it the hard way. Perfect for: Business owners who are tired of learning things the hard way, anyone who’s been in business for a while and wants validation that the struggle was worth it, and newer business owners who want the honest version of what it actually takes—before they have to figure it out for themselves. Someone out there is ten years behind you in their business journey, desperately wishing someone would tell them these things. This episode is for both of you. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

October 5, 2026Episode 26023 min

Taking Your Local Business Online Without Losing What Makes It Special

If you run a local business and you've been told you need to "go online" but something about that advice makes you uncomfortable—like maybe going online means losing the thing that makes your business worth coming to in the first place—this episode is going to give you a much better framework for thinking about it. Because the fear most local business owners have isn't really about technology. It's about identity. It's "if I take my business online, will it still feel like mine? Will it still feel like us? Will I become just another thing on a screen instead of the business my community actually loves?" That's a real and valid concern. And the answer isn't to avoid going online—it's to do it in a way that amplifies what makes you special rather than flattening it. In this episode, I'm walking through exactly how to do that. How to extend your local business into the digital space without sanding off the warmth, the personality, and the community roots that make people choose you in the first place. Going online doesn't mean starting over. It means taking what's already special about your business and making sure more of the right people can find it. This episode shows you how. Want personalised support taking your local business online? If you're a small business owner in Australia, the Digital Solutions program offers subsidised, one-on-one mentoring to help you with exactly this—your digital presence, your marketing, your online strategy, tailored to your specific business. I'm a mentor for the program here in Tasmania, and I can tell you firsthand: it's one of the most valuable (and most underutilised) resources available to small business owners in this country. If you're in Tasmania, you can find out more and register at digitalsolutionstas.com.au . If you're in another state, search "Digital Solutions program" for your state's provider—the program is available across Australia and is government funded, which means the support is heavily subsidised. It's genuinely worth looking into. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

September 28, 2026Episode 25925 min

Why Marketing Still Feels Hard (Even When You Know What You're Doing)

You know what you're supposed to do. You've listened to the podcasts, you've taken the courses, you understand the strategy. And yet—sitting down to actually do your marketing still feels harder than it should. If that's you, this episode is going to name something you've probably been carrying for a while without quite being able to articulate it. Because here's what I've discovered after years of working with business owners: the reason marketing feels hard is almost never what people think it is. It's not a knowledge problem. It's not a time problem. It's not even a strategy problem. It's something quieter and more personal than any of those things. And until you name it, you'll keep treating the wrong symptoms—buying more courses, trying more platforms, posting more content—and wondering why nothing changes. In this episode I'm getting honest about the real reasons marketing still feels hard, even for experienced business owners who genuinely know their stuff. And more importantly, what to actually do about each one. Marketing doesn't have to feel this hard. And now you'll know exactly where to start fixing it. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

September 21, 2026Episode 25825 min

AI in Your Business: Let's Address the Elephant in the Room

There's a conversation happening in communities across Australia right now—in local Facebook groups, over café counters, in comment sections—and it's getting heated. Businesses using AI-generated content. And the people who are not happy about it. I've watched this play out right here in my own community in north-west Tasmania. I've seen the angry posts, the calls for boycotts, the genuine hurt from community members who felt deceived when a local business used an AI-generated image. And I've seen the other side too—small business owners who used a tool to get something done and suddenly found themselves at the centre of a controversy they never saw coming. This topic deserves more than a hot take. It deserves an honest, nuanced conversation that respects both sides—because both sides have a point. In this episode, I'm unpacking all of it. The real reasons people feel so strongly. The reality of running a small business with limited time and budget. And most importantly—how to use AI tools in a way that genuinely serves your business without compromising the authenticity your community actually came to you for. The question was never really about AI. It was always about authenticity. This episode helps you keep that at the centre. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

September 14, 2026Episode 25727 min

You Know More About Marketing Than You Think You Do

I've been a mentor for the Digital Solutions program for three years. In that time I've worked with close to a hundred small businesses across Tasmania—tradies, retailers, hospitality businesses, creatives, service providers, farmers. A hundred different industries, a hundred different situations. And almost every single one of them walked into their first session and said the same thing. "I'm not good at marketing." Sometimes politely. Sometimes with considerably more colourful language. But the same sentiment, over and over, session after session. And here's what I've discovered, close to a hundred times now: they're wrong. Not a little bit wrong. Completely wrong. By the end of almost every session, it becomes abundantly clear that these business owners do know marketing. They are good at it. They've been doing it all along. They just couldn't see it. This episode is about why that happens—and why I suspect it might be happening to you too. You don't need to become a marketing expert. You need to recognise that you already are one—built from years of knowing your customers, caring about your work, and showing up for your community. This episode helps you see it. More about the Digital Solutions Tasmania program here . More about the Digital Solutions program here . Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

September 7, 2026Episode 25626 min

Why I Created a Conference (And Why Events Might Be Your Best Marketing Move)

I want to tell you about something that has me completely, utterly, still-floating-months-later on a high. The Tasmanian Women in Business Conference happened earlier this year. And the speakers, the conversations, the connections made in that room—I genuinely don't have words for it. Actually, I do have words. I have a whole podcast episode's worth. But here's the thing I want to share that goes beyond how incredible the conference was: I never created this conference for marketing reasons. Not even a little bit. I created it because I saw a gap—a gap in connection, in community, in the experience of being in a room with other women who truly understand what it's like to build something. That was the whole idea. And yet, without engineering it, without planning for it, without even thinking about it—it turned out to be one of the most powerful things I've ever done for my business. In this episode, I'm sharing the story of why I created the conference, what it felt like to see it come to life, and the realisation that hit me afterwards about events as a marketing tool. Because I think events are one of the most under-utilised and misunderstood marketing activities available to business owners—and most people are either not doing them at all, or doing them in completely the wrong way. The best marketing you'll ever do isn't a campaign. It's creating something genuinely valuable for people you genuinely care about. This episode shows you what that looks like in practice. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

August 31, 2026Episode 25523 min

Stop Looking for the Shortcut: The Overnight Success Myth Nobody Talks About

If you've ever seen an ad promising six figures in ninety days, or a "simple system" that generates passive income while you sleep, and felt that uncomfortable cocktail of hope and inadequacy—this episode is for you. Because here's what those ads don't tell you: I've been in business since 2014. Twelve years of building, learning, failing at things, succeeding at things, and showing up consistently even when it was hard. And in those twelve years, I have never once found a shortcut that actually worked. The overnight success story is almost always a story that started years—sometimes decades—before the overnight part. You're just seeing the moment the compounding became visible. Not the quiet, unglamorous, unsexy work that made it possible. And the gap between what you're being shown and what's actually true is doing real damage to real business owners who believe it, invest in it, don't get the promised results, and then conclude that they're the problem. You are not the problem. The shortcut is the problem. Overnight success is a myth. Consistent, genuine effort over time is not. This episode tells you the truth about which one actually builds a business worth having. 👉🏼 Learn more about the Marketing Momentum Membership here . Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

August 24, 2026Episode 25427 min

The Marketing Audit Nobody Talks About (But Every Business Owner Needs to Do)

Here's something most business owners have never actually done: traced the complete journey their customers take from the very first moment they discover the business to the point where they're telling everyone they know about it. Not assumed it exists. Not hoped it's working. Actually mapped it out, stage by stage, and looked honestly at what's there—and what's not. Because here's the truth: your customer is on a journey right now whether you've designed it or not. People are discovering you, forming impressions, making decisions, and having experiences that will determine whether they buy, whether they stay, and whether they send other people your way. The only question is whether any of that is happening intentionally or just by accident. For most businesses, it's mostly accident. And that gap between what you hope is happening and what's actually happening for your customer? That's where the revenue is disappearing. In this episode, I'm walking you through how to design your customer journey intentionally—and if you're already in business, how to audit what you've already got so you can find the gaps, plug the leaks, and create an experience that turns first-time buyers into lifelong fans. Your customer is on a journey right now. This episode helps you make sure it's one worth taking. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

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