Networking and Marketing Made Simple

Hosted by Scott Aaron

BusinessExplicit

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Episodes

872

Latest episode

Oct 2026

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About the show

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

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60 recent

November 5, 2026Episode 87329 min

The #1 Online Education Company In The World

Stephen Somers is the founder of Marketplace SuperHeroes, a leading online education company that has helped over 10,000 people build side incomes selling on platforms like Amazon and Whatnot. Before launching the business, Stephen worked as a data processor in a 9-5 cubicle in Dublin, Ireland. After a lot of trial and error, he built a multi-seven-figure Amazon business from scratch, an experience that led him to create Marketplace SuperHeroes. Alongside his sister and CEO, Lisa Somers, he's a seven-time Two Comma Club Award winner, Two Comma Club X Award winner, and ClickBank Platinum Partner, with the two of them generating over $35 million in revenue together. Connect with Stephen here: https://www.linkedin.com/in/somersstephen/ https://www.facebook.com/stevosomers https://www.instagram.com/stephenjsomers/ https://marketplacesuperheroes.com/start Don't forget to optimize your profile on LinkedIn with my free guide: https://www.thetimetogrow.com/ecsoptimizeyourprofile

November 2, 2026Episode 87213 min

LinkedIn’s Desktop Layout Changed: Here’s Where Everything Went

Have you logged into LinkedIn recently and wondered where some of your favorite features disappeared to? LinkedIn has updated its desktop layout, and a few familiar features have moved. In this training, I’m walking you through **3 important changes you need to know** so you can spend less time searching and more time growing your business. 1. Groups, Events, and Newsletters Have Moved You can now find these under the "More" tab in the top navigation bar, along with LinkedIn's puzzle games. 2. Finding Your Posts and Activity Takes a Few Extra Steps The shortcut is no longer under the "Me" dropdown. Now you'll need to visit your profile, scroll to the Activity section, click "Show all," and select "Posts." 3. There's a New Reactions Filter LinkedIn has added a Reactions filter to your Activity section, making it easier to revisit content you've engaged with. Here's what I think... LinkedIn should make its most-used features easier to access, not harder to find. The more familiar you are with these changes, the easier it will be to navigate the platform, stay engaged with your network, and focus on activities that actually grow your business. The bottom line? Don't let LinkedIn's changes slow down your progress. Learn where things are, adapt, and keep moving forward! Optimize Your LinkedIn Profile: https://www.thetimetogrow.com/ecsoptimizeyourprofile

October 29, 2026Episode 87127 min

How To Grow Your Business While Enjoying Life At The Same Time

Morris now helps business owners who have a desire to grow their business and still have time to enjoy their family and life in general. After graduating from Auburn University with a degree in Chemical Engineering, Morris practiced engineering, running a chemical plant for over 5 years before deciding to make a change. He chose to become a New York Life Insurance Agent. After success as an agent, he was promoted to a management position training agents in Louisiana, and then Arkansas. He moved from Arkansas to Dallas to lead the training organization for that area of the country, and then he was asked to lead Management Training. He went on to lead training for the entire sales organization and retired as the Vice President and Chief Learning Officer. Connect with Morris here: www.linkedin.com/in/morrissims Don't forget to optimize your LinkedIn profile with my free guide here: https://www.thetimetogrow.com/ecsoptimizeyourprofile

October 26, 2026Episode 87013 min

3 Bonus Ways To Generate Leads On LinkedIn

When people ask me how I generate leads on LinkedIn, they often expect me to talk about searching for prospects and sending connection requests. In this episode, I’m covering three other ways I use LinkedIn to find people who have already engaged with my content. I’ll walk you through how I use polls in relevant LinkedIn groups, review who voted, and connect with people who fit my ideal client or business ally profile. I’ll also explain how I browse my LinkedIn newsletter subscribers and reach out to people I’m not connected with yet. Finally, I’ll show you how I follow up with first-degree connections who vote in polls on my personal profile. Because we’re already connected, I can reference the poll in a direct message and use it as a natural way to restart a conversation. These are three activities you can work into your weekly LinkedIn routine. Listen in for the steps I use and examples of the short, personalized messages I send. Optimize Your Profile Free Guide: I’ve also put together a step-by-step guide to optimizing your LinkedIn profile. You can download it using the link in this episode’s description. https://www.thetimetogrow.com/ecsoptimizeyourprofile

October 19, 2026Episode 86910 min

Who You Should Connect With On LinkeddIn

Are you connecting with the RIGHT people on LinkedIn, or just anyone and everyone? There is a BIG difference between growing your network and growing your network with intention. In this episode, I break down the 2 types of people you should be connecting with on LinkedIn to build meaningful relationships and create more opportunities for your business. 1. Your Ideal Clients Use LinkedIn's search engine to find people based on their professional titles, job roles, or industries. Focus on 2nd-degree connections who fit your ideal client profile. And here's an important tip: If you don't personally know them, you don't need to add a connection note. Simply click Connect, then Send without a note. 2. People LinkedIn Recommends to You Head over to the My Network section of LinkedIn.You'll find suggested connections based on your recent activity, shared professional interests, and other relevant factors. These are additional opportunities to expand your network with people who may share similar business interests or become valuable professional relationships. Here's the biggest takeaway: Stop connecting randomly and start connecting intentionally. Not every connection needs to be a potential client, but every connection should have a purpose. Some will become clients. Some will become referral partners. Some will become strategic collaborators. And others will simply become valuable relationships within your professional network. The goal isn't just to grow your connection count. The goal is to grow a network that creates conversations, builds trust, and opens doors to new opportunities. Don't forget to sign up for my FREE LinkedIn Sales Workshop here: https://www.thetimetogrow.com/YourLinkedInSalesSystem

October 15, 2026Episode 86829 min

How To Sell On Amazon and Whatnot

Stephen Somers is the founder of Marketplace SuperHeroes, a leading online education company that has helped over 10,000 people build side incomes selling on platforms like Amazon and Whatnot. Before launching the business, Stephen worked as a data processor in a 9-5 cubicle in Dublin, Ireland. After a lot of trial and error, he built a multi-seven-figure Amazon business from scratch, an experience that led him to create Marketplace SuperHeroes. Alongside his sister and CEO, Lisa Somers, he's a seven-time Two Comma Club Award winner, Two Comma Club X Award winner, and ClickBank Platinum Partner, with the two of them generating over $35 million in revenue together. Connect with Stephen here: https://www.linkedin.com/in/somersstephen/ https://www.facebook.com/stevosomers https://www.instagram.com/stephenjsomers/ https://marketplacesuperheroes.com/start Don't forget to register for my FREE LinkedIn Sales Workshop here: https://www.thetimetogrow.com/YourLinkedInSalesSystem

October 12, 2026Episode 8679 min

3 Things That Could Get You in Trouble on LinkedIn

You could be putting your LinkedIn account at risk without even realizing it. Some LinkedIn strategies may seem like shortcuts to more engagement, connections, and conversations, but they could violate LinkedIn’s User Agreement. In this episode, I break down three things you need to be aware of: Participating in engagement pods designed to manufacture inauthentic likes, comments, and engagement. Using automated software to scrape LinkedIn data or automatically send connection requests and messages on your behalf. Giving an executive assistant or VA access to your personal LinkedIn account so they can act as you, connecting and messaging people as if they were you. LinkedIn is built around authentic, person-to-person interaction. The more you try to automate, manipulate, or outsource that human interaction, the more risk you potentially create for your account and your reputation. There are no shortcuts to building genuine relationships. Free LinkedIn Sales Workshop: https://www.thetimetogrow.com/YourLinkedInSalesSystem

October 9, 2026Episode 86624 min

The #1 Quantum Strategist & Business Architect In The World

Sara Vezensek walked away from a six-figure career on luxury superyachts to build a business entirely on her own terms, because strategy delivers logical results, but it's the unconventional approach that creates an extraordinary life for her and every client she works with. In her first year, she closed $100K in sales in just 30 days. Now she's a Quantum Strategist & Business Architect who helps CEOs escape the delivery-heavy, founder-dependent model that's keeping them capped and burned out. Sara specializes in packaging your genius into scalable offers, elevating your client experience, and creating a freedom-based business while playing in the quantum field! Connect with Sara Here: https://www.saravezcoach.com/ Don't forget to sign up for my FREE LinkedIn Sales System Workshop here: https://www.thetimetogrow.com/YourLinkedInSalesSystem

October 5, 2026Episode 86510 min

Updates To Your LinkedIn Profile You Need To Know About

LinkedIn just made a few profile updates that you should know about. In this episode, I’m breaking down two changes that can make your profile easier to manage and more strategic. First, the “Add Profile Section” area has been simplified. Instead of clicking through multiple dropdown menus, everything you can add to your profile is now displayed in one easy, scrollable box. Just find what you want and click the plus sign. But the second update is the one I think more people should pay attention to. Your Activity section doesn’t have to be random. You can choose what type of content people see when they visit your profile, including your posts, newsletters, and videos. That means you can intentionally highlight the content that best represents your expertise and provides the most value to your ideal audience. And you can change it whenever your content strategy or priorities change. Your LinkedIn profile isn’t something you optimize once and forget about. It should continue to evolve with you and your business. Don't forget to sign up for my FREE LinkedIn Sales Workshop: https://www.thetimetogrow.com/YourLinkedInSalesSystem

October 2, 2026Episode 86427 min

The #1 Decentralized Finance Coach In The World

Vadim Voss is the founder of Next Level DeFi, where he's personally coached over 440 students to earn income from decentralized finance without gambling on tokens. His path there was expensive. Vadim moved from Belarus to Brooklyn at 11 with $100 in his pocket, built businesses across four countries, then lost nearly everything twice: once to a bank that used his deposits to bail itself out, and once to a crypto team that rugged and walked off with his funds. Both failures taught him the same lesson. If you don't hold the keys, you don't own the money. Today he teaches regular people to become the house instead of the gambler: providing liquidity into trustworthy DEXes, collecting fees on the traders' activity, and earning returns that run well ahead of the bank. His HOUSE Method™ has one filter for every move: it all works if you work it, as long as the numbers make sense. Connect with Vadim here: https://www.linkedin.com/in/vadim-voss/ https://nextleveldefi.com/home Don't forget to learn about our Expert Authority Mastermind here: https://www.thetimetogrow.com/expertauthority