Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
Listen to episodes
60 recent
October 23, 202651 min
AI Marketing Disruption with Conor Brereton
Marketing and Commercial Director, Conor Brereton, talks to Neil Wilkins on the podcast about how he sees AI disrupting marketing and business more generally. Neil and Conor discuss having a positive AI mindset, how cost reduction and efficiency using AI can lead to more profit to re-invest, rather than a loss of jobs, and lots more. Connect with Conor https://www.linkedin.com/in/conor-brereton/ Visit Conor's website service for small businesses https://www.basic-bs.co.uk More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/ This podcast episode is served to you by Better Life Elevate Coffee, specialty coffee for a better quality of life https://www.betterlifemomentum.com/better-life-elevate-coffee/
October 16, 202642 min
Influencing without Authority
By the end, you should be able to: Understand the difference between authority and influence Identify their real sources of control Build credibility before asking for support Map stakeholders and priorities Use practical influence techniques Challenge constructively Turn ideas into action without waiting for permission More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
October 9, 202638 min
Humans as the Bottleneck on Purpose, with Vaibhav Gupta
Today's episode is brought to you by Better Life Elevate Coffee http://betterlifeelevate.com In today's episode of the Neil Wilkins Podcast, Neil talks to Vaibhav "VB" Gupta, Co-Founder of AgentDee, an AI-native performance marketing agency in Bangkok. VB has 13 years experience, scaling growth for fintech, SaaS, and consumer brands, most recently as CMO of DeeMoney. He believes most agencies will not survive the next 3 years, which is inconvenient because he runs one! Connect with VB https://agentdee.ai/ More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/
October 6, 202643 min
Old School Service, New School Tools, with David Levine
Today's guest is David Levine, an Amazon best-selling author, entrepreneur, and customer experience expert who helps businesses get found and keep customers coming back. Connect with David Levine Website: https://iamyourvirtualprofessional.com/ Podcast Resource Page: https://iamyourvirtualprofessional.com/podcast/ Customer Experience & AI Tools: https://iamyourvirtualprofessional.com/elevate-customer-experience/ LinkedIn: https://www.linkedin.com/in/mrdavidjlevine/ Old School Service New School Tools: https://amzn.to/4f1sK8c Follow-Up Helper: https://betterfollowups.com For more content and episodes like this, visit Neil Wilkins Online http://neilwilkins.online
October 5, 202656 min
Budgeting and Resource Allocation for Marketers
Budgeting is not just about controlling spend.It is about making better choices with limited resources.Strong marketers connect budget to objectives, allocate by evidence and constraint, balance short-term and long-term value, track results, and adjust before money is wasted.The question is not only, “What can we afford?”It is, “What is the best use of what we have?”More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
September 21, 202652 min
Handling Pressure and Maintaining Performance
Practical ways to stay focused, consistent and effective when marketing work becomes demanding. Performance under pressure is not about doing more forever. It is about protecting the quality of your work when demands increase. By the end, attendees should be able to: Recognise pressure patterns early Prioritise more effectively Protect focus and consistency Communicate capacity clearly Use practical routines to stay steady Know when pressure needs wider support More content like this at Cambridge Marketing College http://marketingcollege.com/events
September 18, 202641 min
AI for Creative Ideation and Concept Development
Neil Wilkins shares how to use AI to expand creative thinking, develop stronger campaign concepts and explore more possibilities without losing originality. By the end of this recording, you should be able to: Use AI to explore creative territories rather than generate generic lists Apply proven creative-thinking models with AI Move from audience insight to campaign concept Generate genuinely different alternatives Evaluate ideas systematically Protect brand distinctiveness and originality Use AI responsibly in creative development Moe webinars like this at Cambridge Marketing College http://marketingcollege.com/events
September 11, 202644 min
Building Strong Evidence for Better Insights
CIPD defines evidence-based practice as using the best available evidence from multiple sources, combined with critical thinking, to improve decisions. Strategic focus: Use evidence to justify priorities, budgets and commercial decisions.Tactical focus: Show how daily data work leads to useful action.By the end of this video, you should be able to:Distinguish data, evidence and insightBuild stronger evidence for recommendationsLink insight to actionAvoid weak, biased or vanity evidenceCommunicate findings clearlyDemonstrate data and insight capability at workMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events
September 10, 202637 min
Brand Positioning and Differentiation in Competitive Markets
How to make your brand easier to understand, easier to remember, and easier to choose. Competitive markets are noisy. Customers are busy. Many brands sound similar. Positioning helps people understand: Who you are for; What you help them achieve; Why you are relevant; Why they should choose you. Harvard Business School describes positioning as creating competitive advantage in customers’ minds. By the end of this webinar, you should be able to: Understand positioning and differentiation Identify competitive alternatives Define meaningful value Use distinctiveness to improve memorability Build a practical positioning statement Turn positioning into marketing activity More content like this at Cambridge Marketing College http://marketingcollege.com/events
September 9, 202643 min
How to Fix a Broken Customer Journey, with Doug Katz
This episode is sponsored by Superside , the world's leading AI-first creative partner for enterprises. Creative demand keeps growing and headcount does not, so the shortfall lands on the same few people. Superside is how you scale creative capacity without burning your team out. Creative directors and designers who work as an extension of your in-house team, on ad creative, video, social and presentation design. AI-first, not AI-only. Get the backup your marketing team deserves. Visit superside.com to find out more. Doug Katz is Founder of NULU Knives and NULU Navigator. He is a West Point graduate, disabled veteran, inventor, and entrepreneur. His work focuses on alignment between human capability and the systems we operate inside. So today, we are going to discuss How to Fix a Broken Customer Journey with AI. Neil and Doug explore: - What a truly broken customer journey looks like and what it takes to rebuild it from scratch - How AI can function as a commercial tool for reaching underserved markets that traditional marketing can't convert - What building a product category from nothing teaches you about entrepreneurship that conventional markets never will - The hard lessons from building both a physical product and a technology layer simultaneously as a solo founder Connect with Doug Katz https://dougkatz8.wixsite.com/douglasmkatz Visit NULU Knives http://nuluknives.com More episodes like this at Neil Wilkins Online http://neilwilkins.online Thanks to today’s sponsor Superside, the world's leading AI-first creative partner for enterprises. Scale creative capacity with Superside: ad creative, video, social and presentation design. Visit Superside for more information.
Is this your show?
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
