Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
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60 recent
June 16, 202642 min
Principles of AI Automation, with Aarti Anand
Aarti Anand is an AI-first CEO, focusing on business automation and AI enablement. Aarti helps business owners leverage AI automations to automate the "boring" and "repetitive" tasks so they can get more time on their calendar to do things that make them “human".Connect with Aarti https://cal.com/aarti-anand82/15min and http://instagram.com/aartianand82Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/
June 12, 202640 min
Measuring Marketing Performance that Actually Matters
How to move beyond vanity metrics and build a measurement toolkit that supports better commercial decisionsReflection: Which marketing metric gets the most attention in your organisation, and does it genuinely influence a better decision? Why this matters nowMeasurement is still one of marketing’s biggest credibility challenges. Marketing Week’s 2025 effectiveness survey found that only 39.2% of brand marketers currently measure whether their work is delivering business outcomes, while Gartner says only 52% of CMOs and senior marketing leaders can prove marketing’s value and get credit for it. Manager focus: Choose measures that show business contribution, not just marketing activityExecutive focus: Report numbers that help explain what is working, what is not, and what should happen nextKey point: If measurement does not help a commercial decision, it is reporting theatre, not performance management. Session aimsBy the end of this session, you should be able to:Distinguish meaningful metrics from vanity metrics Build a small, defensible measurement toolkit Connect daily activity to commercial outcomes Use leading and lagging indicators together Explain priorities clearly to colleagues and stakeholdersKey point: Good measurement creates clarity for both strategy and execution
June 11, 202640 min
Building Confidence as a Marketing Professional
Confidence is not just about personality. It affects whether people contribute ideas, ask questions, speak up, and take appropriate professional risks. Psychological safety research summarised by CIPD shows that in safer workplaces, people are more comfortable offering ideas, asking questions and admitting mistakes without fear of ridicule or punishment. By the end of this session, you should be able to:Understand what professional confidence really is Use theory to build confidence through action Ask better questions and contribute ideas more effectively Communicate with greater clarity under pressure Develop habits that strengthen confidence over timeMore content like this at http://marketingcollege.com/events
June 11, 202650 min
Content Localisation for International Marketing, with Christina Spaulding
Christina Spaulding is an International SEO Specialist, who focuses on the power of localisation in marketing. In this episode we focus on why companies struggle to make their content not just visible, but truly understood across different languages and markets, and what they can do to rectify this challenge. Let’s explore how to roll out content strategy that connects with local users, wherever you are targeting.Connect with Christina Spaulding at Manzanita Marketing https://manzanitamktg.com/about/For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/episode/0kB97QXR0kniF4M3o4vhai?si=FpJmgQfGSyOgN69TbCJi_g
June 10, 202642 min
The Stoic Systems Marketer, with Michael Lukich
The Stoic Systems Marketer is the concept of Staying Mindful When Your Stack, Your Stakeholders, and Your AI Tools Are All Shifting. We live in complicated times, so in this episode of the Neil Wilkins Podcast, with Michael Lukich, we are going to unpack what’s needed to successfully navigate turbulent waters.Connect with Michael Lukich, The Stoic Systems Thinker https://www.linkedin.com/in/lukich/Find The Stoic Systems Thinker book https://www.stoicsystemsthinker.com/For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/episode/0kB97QXR0kniF4M3o4vhai?si=FpJmgQfGSyOgN69TbCJi_g
June 5, 202639 min
Ethical AI and Responsible Marketing Practice
How marketers can use AI powerfully, responsibly and credibly through better judgement, governance and practiceAI capability is expanding quickly across content, insight, personalisation, workflow and customer interaction At the same time, trust, transparency and governance are becoming commercial as well as ethical issues By the end of this session, you should be able to:- Understand the main ethical risks in marketing AI use- Apply simple frameworks for responsible decision-making- Recognise bias, opacity and governance gaps- Use practical safeguards for content, targeting and automation- Clarify the marketer’s role in trustworthy AI adoptionMore content like this at Cambridge Marketing College http://marketingcollege.com/events
June 4, 202658 min
Insights from the world's leading SEO platform founder, Stephan Bajaio
The SIGNAL FrameworkA best-practice framework for AI-era discovery, visibility and trust, inspired by a conversation between Neil Wilkins and Stephan Bajaio.The core idea from Stephan Bajaio’s narrative is that marketers should stop obsessing over “how do we rank in AI?” and instead ask:How do we become a genuinely useful, credible, human-validated answer wherever our audience is trying to solve a problem?SIGNAL works because it connects search behaviour, audience intent, AI-mediated discovery, human expertise and trust.S - Set the commercial contextI - Investigate real human intentG - Gauge the answer landscapeN - Narrate with credible human expertiseA - Activate useful experiences, not just contentL - Learn, govern and optimise continuouslyFind the full details of the SIGNAL Framework at Neil Wilkins Online http://neilwilkins.online“It’s not what AI can do, but what it changes about how humans find and trust information.”Stephan Bajaio, is one of the original co-founders of Conductor, one of the world's leading SEO platforms. With 25 years in digital he has spent his career at the intersection of search behaviour and human intent, and the belief he keeps coming back to is that no one lies to their search bar.When someone types a query, they're not performing. They're asking. Stephan believes it’s one of the most honest signals a brand has access to: fear, desire, curiosity, need, all compressed into a few words. Mindful marketing, at its best, is just the practice of actually listening to that signal instead of broadcasting over it.Connect with Stephan Bajaio https://www.vibelogic.com/ This link takes you directly to VibeLogic, where you can explore how SEO and AI are reshaping how businesses get found online. Whether you are a marketer, founder, or business owner trying to figure out what search looks like in the age of AI - this is where you go to stop guessing and start winning. Stephan on Linkedin https://www.linkedin.com/in/stephanbajaio/For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887
May 31, 202650 min
Ethical Decision-Making in Pressured Environments
How marketers can recognise ethical risk, apply sound judgement, and make defensible decisions under pressureReflection: Think of a time when speed, targets or uncertainty made a marketing decision harder. What created the pressure? Why this matters:Marketing decisions are often made quickly, with incomplete information and commercial pressure That is exactly when ethical risk becomes harder to spot The AMA says marketing ethics should be centred because it promotes trust and transparency and benefits both business and society. Key point: Ethics is not a luxury for calmer times. It matters most when the pressure rises. By the end of this session, you should be able to:Recognise why ethical problems become harder under pressure Use practical frameworks to assess difficult decisions Understand how targets, incentives and stress can distort judgement Make decisions that are commercially sensible and ethically defensible Reduce the risk of misleading, unfair or harmful marketing practiceMore webinars like this at Cambridge Marketing College http://marketingcollege.com
May 22, 202634 min
Understanding the Customer Journey in Real Organisations
Understanding the Customer Journey in Real Organisations - How customer journeys work in practice, and how marketers can connect touch-points, experience and performance Why this matters - Customer journeys are rarely tidy in real organisations ; People move across channels, devices, departments and moments of need ; McKinsey notes that customer experience is about everything an organisation does to put customers first, managing journeys and serving needs across interactions; Marketing is not just communication placed along a funnel. It is part of a wider lived experience. Session aimsBy the end of this session, you should be able to:Understand what a customer journey is in practice Map a simple journey using real touch-points Recognise where marketing influences customer experience Identify pain points and moments that matter Link journey insight to better marketing decisionsMore content like this at Cambridge Marketing College http://marketingcollege.com/events
May 16, 202636 min
Responsible Marketing as a Commercial Advantage
How ethical, transparent and socially responsible marketing strengthens trust, loyalty and long-term performanceTrust has become a commercial issue, not just about reputation. Edelman’s 2025 Trust Barometer shows that business remains the most trusted institution globally, while expectations for transparency, ethics and visible action remain high. Responsible marketing is no longer a “nice to have”. It helps brands earn permission to be chosen, believed and recommended. By the end of this session, you should be able to:Understand responsible marketing as a source of commercial value Connect trust, transparency and ethics to loyalty and performance Use proven models to guide responsible decisions Recognise the risks of weak claims and poor practice Apply practical ideas to campaigns, content and customer relationshipsMore content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
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