Neil Wilkins Podcast

Hosted by Neil Wilkins

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Episodes

674

Latest episode

Sep 2026

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EN-GB

About the show

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

Listen to episodes

60 recent

September 21, 202652 min

Handling Pressure and Maintaining Performance

Practical ways to stay focused, consistent and effective when marketing work becomes demanding. Performance under pressure is not about doing more forever. It is about protecting the quality of your work when demands increase. By the end, attendees should be able to: Recognise pressure patterns early Prioritise more effectively Protect focus and consistency Communicate capacity clearly Use practical routines to stay steady Know when pressure needs wider support More content like this at Cambridge Marketing College http://marketingcollege.com/events

September 18, 202641 min

AI for Creative Ideation and Concept Development

Neil Wilkins shares how to use AI to expand creative thinking, develop stronger campaign concepts and explore more possibilities without losing originality. By the end of this recording, you should be able to: Use AI to explore creative territories rather than generate generic lists Apply proven creative-thinking models with AI Move from audience insight to campaign concept Generate genuinely different alternatives Evaluate ideas systematically Protect brand distinctiveness and originality Use AI responsibly in creative development Moe webinars like this at Cambridge Marketing College http://marketingcollege.com/events

September 11, 202644 min

Building Strong Evidence for Better Insights

CIPD defines evidence-based practice as using the best available evidence from multiple sources, combined with critical thinking, to improve decisions. Strategic focus: Use evidence to justify priorities, budgets and commercial decisions.Tactical focus: Show how daily data work leads to useful action.By the end of this video, you should be able to:Distinguish data, evidence and insightBuild stronger evidence for recommendationsLink insight to actionAvoid weak, biased or vanity evidenceCommunicate findings clearlyDemonstrate data and insight capability at workMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

September 10, 202637 min

Brand Positioning and Differentiation in Competitive Markets

How to make your brand easier to understand, easier to remember, and easier to choose. Competitive markets are noisy. Customers are busy. Many brands sound similar. Positioning helps people understand: Who you are for; What you help them achieve; Why you are relevant; Why they should choose you. Harvard Business School describes positioning as creating competitive advantage in customers’ minds. By the end of this webinar, you should be able to: Understand positioning and differentiation Identify competitive alternatives Define meaningful value Use distinctiveness to improve memorability Build a practical positioning statement Turn positioning into marketing activity More content like this at Cambridge Marketing College http://marketingcollege.com/events

September 9, 202643 min

How to Fix a Broken Customer Journey, with Doug Katz

This episode is sponsored by Superside , the world's leading AI-first creative partner for enterprises. Creative demand keeps growing and headcount does not, so the shortfall lands on the same few people. Superside is how you scale creative capacity without burning your team out. Creative directors and designers who work as an extension of your in-house team, on ad creative, video, social and presentation design. AI-first, not AI-only. Get the backup your marketing team deserves. Visit superside.com to find out more. Doug Katz is Founder of NULU Knives and NULU Navigator. He is a West Point graduate, disabled veteran, inventor, and entrepreneur. His work focuses on alignment between human capability and the systems we operate inside. So today, we are going to discuss How to Fix a Broken Customer Journey with AI. Neil and Doug explore: - What a truly broken customer journey looks like and what it takes to rebuild it from scratch - How AI can function as a commercial tool for reaching underserved markets that traditional marketing can't convert - What building a product category from nothing teaches you about entrepreneurship that conventional markets never will - The hard lessons from building both a physical product and a technology layer simultaneously as a solo founder Connect with Doug Katz https://dougkatz8.wixsite.com/douglasmkatz Visit NULU Knives http://nuluknives.com More episodes like this at Neil Wilkins Online http://neilwilkins.online Thanks to today’s sponsor Superside, the world's leading AI-first creative partner for enterprises. Scale creative capacity with Superside: ad creative, video, social and presentation design. Visit Superside for more information.

September 8, 202622 min

Understanding Marketing Briefs and Responding

How to interpret briefs, ask better questions, and deliver work that meets expectations Why briefs matter : A brief gives direction before work begins. It should clarify: - What needs to be achieved - Who the work is for - What must be delivered - When it is needed - How success will be judged Key point: Good execution starts with good understanding. Session aims : By the end, apprentices should be able to: - Understand the purpose of a brief - Identify missing information - Ask useful clarification questions - Confirm expectations professionally - Turn a brief into a practical action plan More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

September 7, 202647 min

The Dark Funnel, with Caroline Hodson

Caroline Hodson, is the Founder and CEO of marketing technology consultancy Woolf Hodson. Her perspective is simple: current sales processes were built for a world that no longer exists. She argues that in a world shaped by AI tools, peer forums and self-serve content there is little or no footprint in the CRM. By the time a buyer reaches out, they're often 80% through their decision cycle and so the traditional "nurture, qualify, nurture" route doesn't apply. Caroline calls this the "dark funnel" and she has a framework for how organisations can adapt: from ditching gated content to building the the right infrastructure for the future. With 30 years of experience across consulting and leadership roles, Caroline offers a grounded and thought-provoking perspective on how organisations can adapt to the reality of modern buyer behaviour. Visit Woolf Hodson https://www.woolfhodson.com/ More content like this at Neil Wilkins Online http://neilwilkins.online

September 5, 202638 min

AI for Market Research and Insights Generation

By the end of this session, you should be able to:Identify where AI can support market researchTurn research questions into better promptsUse AI for desk research, synthesis and analysisAvoid weak synthetic insightValidate findings before actingBuild a practical insight workflowMore content like this at Cambridge Marketing College http://marketingcollege.com/events

September 5, 202629 min

Helping Management to Understand AI, with Vladimer Botsvadze

Vladimer has over 15 years of international experience, and is regarded as one of the world’s top digital transformation and AI thought leaders. He is a sought-after keynote speaker, futurist, Fortune 500 consultant, startup advisor, and C-suite mentor. His career has been defined by driving success for leading brands, mentoring the next generation of innovators, and shaping the future of digital transformation and AI. - Cutting-edge insights into digital transformation, AI, generative AI, and agentic AI applications in business - Proven strategies for brand growth, startup success, and C-suite innovation - Actionable expertise in entrepreneurship, career growth, and leadership development - Expert analysis on emerging technologies and market disruption - Examples from a global network of top executives, thought leaders, and innovators for collaboration and growth Connect with Vladimer http://www.vladimerbotsvadze.com/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887 More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/

August 27, 202651 min

AI in a Traditional Industry, with Sheldon Wolf

Sheldon Wolf is the founder of Intellitary, an AI-powered transaction origination platform that is redefining how consumers, agents, lenders, and businesses connect. For more than 35 years, he has built companies across real estate, finance, fintech, e-commerce, and artificial intelligence—transforming ideas into revenue, scaling businesses from scratch, and consistently staying ahead of major industry shifts. Sheldon invites investor listeners to visit Intellitary.com/investors to learn how artificial intelligence is transforming real estate, finance, and customer acquisition. Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/