
Under the Helmet with Jason “Yoda” Aven of Kali Protectives
What makes a helmet truly protective, and how can bike shops bring that story to the sales floor? Jason “Yoda” Aven, National Sales Manager at Kali Protectives , joins Bicycle Retail Radio to talk about Kali’s unconventional approach to helmet design, its deep relationships with Specialty Bicycle Retailers, and the technology behind its latest products, including the new Kru. We also get Jason’s take on what’s changing in the retail landscape, connecting in-person, what suppliers and dealers can do better together, and what’s next for Kali. Support the show











