
From Idea to Retail Shelf: What It Really Takes to License an Invention
This September, the National Inventor Club brought together The Inventor Coach™ and National Inventor Club Founder Brian Fried and special guest Joan Lefkowitz, founder of Accessory Brainstorms, for an insightful conversation about what it really takes to license an invention and bring a product to market. With decades of experience between them, Brian and Joan shared practical lessons from both sides of the licensing and commercialization process, giving inventors an inside look at what happens between having an idea and seeing that product on a retail shelf.Highlights From the Meeting Understanding licensing. Brian and Joan discussed what the licensing process can look like from both the inventor's and licensing agent's perspectives. What makes a product stand out. They explored factors that can help an invention attract attention from retailers and potential licensing partners. Paths to market. The conversation covered catalogues, TV shopping, traditional retail, and other ways products can reach consumers. Real-world experience. Joan shared lessons from products she helped bring to market, including Topsy Tail, Hollywood Fashion Tape, Hairdostick, Lumbarwear, Derma Spring, and Polar Bandit. Preparing before approaching an agent. Inventors learned what they should understand and have prepared before seeking a licensing relationship. From idea to commercialization. The discussion emphasized the importance of understanding the business side of an invention—not just creating the product. The September meeting provided inventors at every stage with an opportunity to learn directly from two experienced professionals who have worked across different sides of the invention and licensing industry. Watch the episode here: https://youtube.com/live/RRLG_o-XpBw ---------------------------------- Become a member today @ https://nationalinventorclub.com. Unlock Your Invention's Potential with Inventor Smart! Inventor Smart Community - The Ultimate APP for Inventors to connect, collaborate, network, and drive invention ideas forward! Join social networking, participate in group chats, events, visit the library, and find the support you need! Download the Inventor Smart Community app on Google Play or Apple App Store or here http://inventorsmart.app Join us today! Have a great invention idea? Do you want to know if your idea will make you money? If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com
















