Name Drop

Hosted by Molly Baker

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Jul 2026

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About the show

A marketing podcast hosted by Molly Baker, founder and CEO of Indie Consulting. Each episode, Molly will be joined by a thought-leader in the industry to chat about their experience, insights, hot takes, and more. The catch? The guest’s identity is not revealed until the end of the episode, after you’ve had a look inside their marketing mind. This is Name Drop.

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60 recent

July 6, 2026Episode 6634 min

Adaptability as Advantage: Keeping Your Creative Spark

Join host Molly Baker for a candid conversation exploring what it means to build a creative career inside a corporate world. From navigating a company acquisition to working in a male dominated industry, this episode unpacks how our guest has learned to protect her creative spark without losing herself in the process. She shares insights on knowing your worth, resisting hustle culture, and why the grass isn't always greener. Whether you are a creative in a corporate role, rethinking your own career path, or simply looking for permission to choose happiness where you are, this conversation delivers honest, grounded insight for building a career on your own terms.

June 22, 2026Episode 6543 min

Christine Courtney: The Human Part That Can't Be Automated: On Leadership, Connection, and Showing Up

Join Molly Baker for a conversation on what it really means to lead, why vulnerability is the skill most people spend years avoiding, and how a single, terrifying moment changed the way this week's guest thinks about the relationship between work and life. She shares how a background in theater and two decades of running organizations led her to build a leadership development company helping people bring more of themselves into how they lead. Together, they explore why leadership is a verb not a title, how to read a room in under 30 minutes, and why the experiences that shaped us outside of work might be the most powerful tools we have inside of it.

June 8, 2026Episode 6439 min

Tara Potter: No Roadmap Required: How to Build a Career by Backing Yourself

Join Molly Baker for a candid conversation on career pivots, people-first leadership, and what it actually takes to build something meaningful without a roadmap. This week's guest shares her unexpected path from almost-attorney to leading client solutions in the highly specialized world of life sciences recruiting, and what 20 years of building relationships in a technical industry taught her about trust, timing, and slowing down to get it right. Together, they dig into AI's growing role in hiring, the human element that can't be automated away, why coachability is rarer than people think, and how consistency at 80% beats burning out at 100. This episode is an honest look at what it means to build a career by staying open, staying curious, and backing yourself.

May 25, 2026Episode 6334 min

Chris Lowry: Brand Clarity & Career Curiosity: Lessons from the Food Aisle

Join Molly Baker and our guest for a candid conversation on building brands, navigating marketing in a fast-moving food landscape, and keeping things simple enough to actually resonate. They explore career pivots, CPG marketing, AI, retail media, audience research, brand clarity, and the balance between data-driven strategy and human creativity. From the rise of GLP-1s to the power of concise messaging and knowing what actually moves the needle, this episode offers an honest look at what it takes to grow meaningful brands in today’s crowded marketplace.

May 11, 2026Episode 6233 min

Lindsay Leopold: Clean Cookies & Career Pivots: Building a Food Brand with Purpose

Join Molly Baker and our guest for a candid conversation on career pivots, building in CPG, and rethinking what it means to create “better” food. Drawing on her experience across Martha Stewart, restaurant kitchens, and product innovation, she shares what it takes to go from idea to shelf, navigate the realities of fundraising, and build a brand rooted in both quality and purpose. Together, they explore the rise of clean ingredients and regenerative agriculture, the challenges of scaling a physical product, and why separating yourself from your ideas is key to long-term success. From persistence and networking to trusting your instincts and embracing trial and error, this episode offers an honest look at what it really takes to build something meaningful from the ground up.

April 27, 2026Episode 6144 min

Olivia Kupfer: Social Shifts & Scaling Spirits: Gen Z, Global Brands, and Career Risks

Join Molly Baker and our guest for a candid conversation on Gen Z social habits, global brand building, and the career risks that shape long-term growth. Drawing on her experience leading liqueurs at Diageo, Olivia shares what it takes to integrate and scale brands across markets, navigate shifting consumer behavior, and lead teams with clarity in a fast-changing industry. Together, they explore the evolving role of alcohol in Gen Z social life, the realities of burnout and boundary-setting, and why mentorship, self-awareness, and taking more risks can be some of the most powerful career tools. Whether you’re building a brand, leading a team, or rethinking your own path, this episode offers an honest look at leadership, reinvention, and growth in a changing world.

April 13, 2026Episode 6030 min

Clare Premo Perez: Performance First: Scaling a Challenger Beauty Brand

Join Molly Baker and our guest as they explore what it takes to scale a challenger brand in today’s competitive CPG landscape. From balancing performance-driven marketing with purpose-led storytelling to educating consumers on entirely new product formats, our guest shares candid insights on focus, agility, and strategic discipline. Together, they unpack how modern teams can leverage AI, streamline operations, and build meaningful momentum without losing sight of mission. Whether you’re refining your marketing strategy or building in a crowded category, this conversation offers a thoughtful look at growth, innovation, and winning on what truly matters.

March 30, 2026Episode 5935 min

Natalie Abouk: Brand Over Buzz: Navigating Performance Marketing, AI, and Media That Moves People

Join Molly Baker and a special guest for a thoughtful conversation on career pivots, performance marketing, and what it means to build a more intentional path in a fast-changing digital industry. Drawing on experience across client services, integrated media, and performance marketing, our guest reflects on reaching a pivotal moment in their career and the shift from agency leadership into independent consulting. Together they explore the realities of modern digital media, from the pace of platform change to the growing role of AI and automation in shaping campaign strategy. Whether you’re navigating your own career transition or trying to make sense of the evolving media landscape, this conversation offers a grounded take on growth, reinvention, and building with intention.

March 16, 2026Episode 5834 min

Leo Morejon: Impact Over Noise: Navigating Social Media, AI, and the Modern Creator Economy

Join Molly Baker and a special guest for a thoughtful conversation on navigating today’s fast-moving social media and influencer landscape. From early days running MySpace pages to leading influencer strategy at a Fortune 500 company, the guest shares lessons on balancing creativity with systems thinking to drive real business impact. Together they explore the role of AI in modern marketing, the challenge of prioritizing in a world full of new platforms and tactics, and what it takes to build ventures alongside a full-time career. The episode also dives into personal branding, sales discipline, and why understanding people and human behavior still matters more than any tool. Whether you’re a marketer, creator, or entrepreneur, this conversation offers a grounded perspective on cutting through the noise to focus on what truly makes an impact.

March 2, 2026Episode 5734 min

Kolin Kleveno: Measurement as a Compass: Turning Paid Media Data Into Direction

Join host Molly Baker for a thoughtful conversation exploring the evolving realities of paid media in a performance-driven world. From the rise of converged media to the tension between brand and performance, this episode unpacks what it really takes to drive meaningful growth today. Our guest shares insights on incrementally, forward-looking measurement, and why transparency matters more than ever in modern media partnerships. Whether you are refining your media strategy, navigating tighter budgets, or rethinking how brand and performance work together, this conversation delivers clear, practical insight for what’s next in paid media.