Name Drop

Hosted by Molly Baker

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Oct 2026

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About the show

A marketing podcast hosted by Molly Baker, founder and CEO of Indie Consulting. Each episode, Molly will be joined by a thought-leader in the industry to chat about their experience, insights, hot takes, and more. The catch? The guest’s identity is not revealed until the end of the episode, after you’ve had a look inside their marketing mind. This is Name Drop.

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60 recent

October 26, 2026Episode 7427 min

The Help We Wished We Had: Turning a Fertility Journey into a Business

Our guest is the co-founder and CEO of The Fertility Concierge, which brings in-home nursing support to people going through fertility treatments and egg freezing. After stints in pre-med, law school, and mergers and acquisitions, a personal fertility journey with his wife led him to build the help they wished they’d had. He shares how a late-night passion project grew through word of mouth alone, why understanding people is the foundation of everything, and the awareness gap that keeps a third of women from moving forward with treatment. It’s an inspiring conversation about purpose, partnership, and meeting people where they are.

October 12, 2026Episode 7322 min

Eight Years of Indie: Motherhood, Growth, and What’s Next

To celebrate Indie’s eighth birthday, founder Molly Baker goes solo to reflect on eight years of building and scaling an agency. She opens up about her first year as a mom and business owner, why the people side of growth is harder than she ever expected, and the speed that keeps agency life a constant grind. Molly also shares the advice she’d give her day-one self and her vision for building a company that lets women have both a family and a career. It’s an honest, personal look at ambition, balance, and what’s next as Indie heads into year nine.

September 28, 2026Episode 7233 min

So, What Do You Actually Do?: A Career in Business Affairs

Join Molly Baker and a business affairs leader at a creative agency who has built a career out of translating between departments, from finance to creative operations. This conversation covers what business affairs actually does, why AI is making that work more complex, and how a self-organized group at work is teaching an entire team to build their own tools. They also talk about the power of mentorship, the difference between sprint work and marathon work, and why there is no one straight path to a career you love. It is a look at what it takes to be the connective tissue that keeps a creative team moving.

September 14, 2026Episode 7126 min

No Perfect Time to Start: The Messy Reality of Building a Brand

Join Molly Baker and a founder building a brand nights and weekends while still working a full time corporate job. This conversation covers the grocery store moment that sparked the idea, the physical grind of running a CPG brand out of a commercial kitchen, and why there is no perfect time to start. They also dig into balancing two jobs at once, learning to relinquish control, and the emotional highs and lows of entrepreneurship. It is an honest look at what it really takes to build something from the ground up while keeping up with your day job.

August 31, 2026Episode 7041 min

Fear of Failure: A Thirty Year Path to Full Time Founder

Join Molly Baker and a nearly thirty year veteran of the beverage industry who spent nights and weekends building a craft cocktail brand while still working full time.This conversation covers the massive generational shift happening in how people drink, why staying focused on one market beats trying to do everything at once, and the surprising challenge of building a company alongside a spouse. They also dig into the fear of failure that held him back from entrepreneurship for decades, and what finally gave him the confidence to take the leap. It is an honest look at building a brand slowly, on purpose, one state at a time.

August 17, 2026Episode 6924 min

The Mistake Is the Lesson: How Failure Built a Marketing Agency

Join Molly Baker for a candid conversation on building a marketing agency from the ground up. From a job hunt full of dead ends to a mentor's advice to stop working for someone else and start building something of his own, this guest shares what it took to launch a boutique agency and grow it into a full service creative shop. Together they explore learning to let go of control, saying no to clients that aren't the right fit, and why handcrafted creative will always beat AI generated shortcuts. The episode also dives into failure as a teacher, partnership, and the balance between strategy and creativity. Whether you're building a business or just trying to trust the process, this conversation offers a grounded look at what it really takes to grow something for the long haul.

August 3, 2026Episode 6840 min

Building It Your Own Way: Confidence Without the Playbook

Join Molly Baker for an honest conversation about building a business from instinct rather than a master plan. From getting laid off during a tech sales role to hosting a health and wellness conference with over 300 attendees, this guest shares how one bold decision led to another, eventually landing her at the helm of a company helping people navigate peptides safely. Together they explore the value of patience over hustle, how a strong co-founder relationship shapes company culture, and why letting reality reveal itself often leads to better decisions than forcing an outcome. The episode also dives into imposter syndrome, entrepreneurial family patterns, and what it really takes to build something from scratch. Whether you're navigating a career pivot or building your own company, this conversation offers a grounded reminder that the path rarely looks the way you expect it to.

July 20, 2026Episode 6721 min

Emlyn Thompson: Say Yes First: Confidence Comes Later

Join Molly Baker and our guest for a candid conversation on building a career you didn't see coming. From working the greeting table at a beach club to breaking into venture capital through one chance coffee meeting, this guest shares lessons on saying yes to opportunity, hosting standout events, and finding your sweet spot professionally. Together they explore what it's like breaking into venture from a non-traditional background, the highs and lows of the venture ecosystem, and what it takes to leave a city and career you love for the next chapter. The episode also dives into confidence, authenticity, and the importance of staying kind to everyone you meet along the way. Whether you're early in your career or navigating a big transition, this conversation offers a grounded look at building a career on your own terms.

July 6, 2026Episode 6634 min

Grace Travers: Adaptability as Advantage: Keeping Your Creative Spark

Join host Molly Baker for a candid conversation exploring what it means to build a creative career inside a corporate world. From navigating a company acquisition to working in a male dominated industry, this episode unpacks how our guest has learned to protect her creative spark without losing herself in the process. She shares insights on knowing your worth, resisting hustle culture, and why the grass isn't always greener. Whether you are a creative in a corporate role, rethinking your own career path, or simply looking for permission to choose happiness where you are, this conversation delivers honest, grounded insight for building a career on your own terms.

June 22, 2026Episode 6543 min

Christine Courtney: The Human Part That Can't Be Automated: On Leadership, Connection, and Showing Up

Join Molly Baker for a conversation on what it really means to lead, why vulnerability is the skill most people spend years avoiding, and how a single, terrifying moment changed the way this week's guest thinks about the relationship between work and life. She shares how a background in theater and two decades of running organizations led her to build a leadership development company helping people bring more of themselves into how they lead. Together, they explore why leadership is a verb not a title, how to read a room in under 30 minutes, and why the experiences that shaped us outside of work might be the most powerful tools we have inside of it.