Pick Up The Damn Phone!
Sometimes the best sales strategy is not a new campaign, a new consultant, or a complicated marketing funnel. Sometimes it is calling people who already know you. In this episode of My TRUE POSITION, Jim Carr shares a recent sales epiphany from CARR Machine & Tool: he started calling inactive customers, and the response was immediate. About 80 percent responded, and many said they were swamped and actively looking to outsource precision machining. Jim breaks down why inactive customers are not dead customers, why old relationships need oxygen, and why your CRM may be one of the most underused sales assets in your company. He also shares a practical outreach method: call, leave a short voicemail, immediately send a follow-up email, include your cell number, ask what the customer is working on, listen first, then explain where your company is going. With aerospace and defense demand strong, customers need capable suppliers. But they may not remember you unless you get back in front of them.






