My Digital Farmer Podcast

Hosted by Corinna Bench

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387

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Oct 2026

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About the show

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

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60 recent

November 4, 2026Episode 3251 hr 6 min

385 The Power of One: Why Focusing on ONE Offer Helps You Sell More

Trying to market everything your farm sells could actually be costing you sales. As farmers, we've got a LOT of things to sell. Vegetables, flowers, CSA shares, meat bundles, U-picks, workshops, eggs, seasonal specials... and naturally, we want our customers to know about ALL of it! But here's the problem: When everything gets the spotlight, nothing gets the spotlight. And the more things we ask our customers to pay attention to, the harder we may be making it for them to actually BUY. There's some fascinating psychology behind this. And understanding it should change the way you approach your farm marketing. In this episode, I'm introducing a marketing principle known as The Power of One -- a simple but powerful strategy that can help you create more desire for your products, make buying decisions easier for your customers, and take some of the overwhelm out of your own marketing efforts. I'll share how I use this principle at Shared Legacy Farms, from my weekly online store emails to the way I plan our major promotions throughout the year. And here's the surprising part: You don't have to sell fewer things to make this work. If you're ready to get more intentional about what you're selling, this episode will help you understand why choosing ONE offer to focus on -- and learning how to make it irresistible to your customers -- could be one of the most valuable marketing skills you practice this month. Want to practice this with me? Inside Farm Marketing School , we're kicking off our winter walkthrough by learning how to choose ONE offer and build a compelling promotion around it. You'll get hands-on practice with the same strategies I use on my farm, so you can confidently repeat the process with other products throughout the year. Join us for $69/month at https://mydigitalfarmer.com/FMS . Helpful Links & Resources What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe )

October 28, 2026Episode 38457 min

384 What If Farm Marketing Didn't Have to Be So Hard? (Here's How)

Does marketing your farm ever feel harder than it should? You know you should be sending emails, posting on social media, making offers, and finding new customers. But somehow, all those marketing tasks keep getting pushed to the bottom of your to-do list. Maybe it's because you've convinced yourself that marketing takes too much time. Or that you're just not very good at it. Or that if you're going to do it, it needs to look really polished and professional. But what if you're making marketing harder than it actually needs to be? In this episode of the My Digital Farmer Podcast , I'm sharing a mindset shift that's helped me approach marketing with a lot more confidence, curiosity, and FUN: You don't have to be perfect to be effective. I'll share how I went from being completely intimidated by Instagram Stories to making them one of my easiest, go-to marketing tools. And why getting better at marketing isn't about consuming more information—it's about getting your reps in, making mistakes, and discovering what actually works for YOUR farm. In this episode, you'll learn: Why knowing more about marketing isn't the same as getting better at it. Why confidence comes AFTER you start practicing, not before. How to find the simplest, most effective version of your marketing. Three tiny marketing exercises you can try this week to start building your skills. PLUS: I'm announcing something special inside Farm Marketing School! Starting in November, I'm leading members through a five-month Winter Roadmap designed to help you stop collecting marketing advice and start putting it into action. Each month, we'll tackle one focused project together—from clarifying your farm offer to launching an email promotion to building your roadmap to $100K. You'll get step-by-step training, practical templates, AI shortcuts, and coaching to help you build your marketing system, one manageable project at a time. You don't need another winter of thinking about marketing -- or even "learning" it. You need a winter of actually DOING it. Join us inside Farm Marketing School for just $69/month: MyDigitalFarmer.com Remember, you don't get better at marketing by thinking about marketing. You get better by DOING marketing. Let's get our marketing reps in! Helpful Links & Resources What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe )

October 21, 2026Episode 38358 min

383 Stepping Into the Mist: How to Move Forward When You Don't Know What Comes Next

There's a place just beyond the edge of what you already know how to do. I call it the mist. As farm business owners, we find ourselves there more often than we probably realize — when an opportunity shows up, when something changes, when we take a risk, or when we find ourselves doing something we've never done before. And the mist can feel uncomfortable. We can't see very far ahead. We don't know exactly how things are going to turn out. And sometimes, our first instinct is to back away and return to what we know. But what if the mist isn't something to be afraid of? What if it's actually a necessary part of becoming the business owner — and the person — you're meant to become? In this episode, I want to give you a new way to think about those uncertain seasons in your farm business, help you recognize when you're standing in the mist, and challenge you to consider what might happen if, instead of backing away, you stepped confidently into it. Where is the mist in your business right now? Helpful Links & Resources What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe )

October 14, 2026Episode 34637 min

382 Facebook Is Limiting Your External Links. Now What?

What would you do if Facebook suddenly told you that you could only share two external links per month from your farm business page? That's exactly what happened to me while I was scheduling posts for Shared Legacy Farms—and it stopped me in my tracks. For years, one of the primary jobs of my social media has been to move people off Facebook and onto my email list. But this new restriction, which appears to be rolling out to more business pages, could affect far more than email sign-up links. Think CSA registration, online stores, blog posts, recipes, YouTube videos, event registrations and more. So... now what? In this episode, I share the workaround I built for my own farm, why putting the link in the comments may NOT solve the problem, and several ways farmers can continue using Facebook to move followers deeper into their customer journey—even if Facebook makes external links harder to share. 🎧 Listen in to find out what changed—and what I'm doing about it. Helpful Links & Resources What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe )

October 7, 2026Episode 3811 hr 6 min

381 The Nostalgia Effect: Why Memories Make Customers Buy

Sometimes customers aren't just buying the product in front of them. They're buying access to a memory . I recently bought two boxes of sugary cereal I hadn't eaten in decades—even though I don't normally buy the stuff and can't really eat it anymore. Why? Nostalgia got me. In this episode, we're digging into the psychology behind this surprisingly powerful buying trigger and why farm products are uniquely positioned to tap into it. We'll explore how taste, smell, sight, touch, and sound can bring old memories rushing back—and how you can use those sensory connections in your marketing. But there's another side to nostalgia marketing that's even more interesting: creating the memories now that customers will want to relive later. Because sometimes you're not just selling the tomato, the strawberry, or the trip to the pumpkin patch. You're becoming part of someone's story. Helpful Links & Resources What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe )

September 30, 2026Episode 38053 min

380 Can You Actually CREATE More Demand for Your Farm Products?

Can You Actually CREATE More Demand for Your Farm Products? Demand for your farm product often feels like it has a ceiling — but what if that ceiling can actually MOVE? This is part 2 of a two-part series all about Market Demand -- an important element in the sales/marketing formula. In the last episode, I talked about the danger of scaling production before you have enough demand to support it. But that raises an important question: What if you check the demand…and there simply isn't enough yet? Are you stuck with the demand you've got? Marketing can't magically make everyone want what you sell. But there ARE things you can deliberately do to make a product more desirable, move a hesitant customer toward buying, and cultivate more demand over time. In this episode, I'm sharing five demand levers you can experiment with on your farm. We'll talk about: Why limiting something about your offer can actually increase demand Some creative ways to generate buzz and energy around a product that isn't moving How to tap into the power of collaborations and social proof to get more of the right eyeballs on your stuff I'll also share some real examples from Shared Legacy Farms, including some weird, fun and unexpected things we did that got our customers talking (and buying). Helpful Links & Resources Ep. 379: Got Demand? The 6 Questions to Ask Before You Grow More Farm Products - This was part 1 of this series all about Market Demand. https://directory.libsyn.com/episode/index/id/42872465 What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe )

September 23, 2026Episode 37935 min

379 Got Demand? The 6 Questions to Ask Before You Grow More Farm Products

What happens when you're really good at growing something… but you don't have enough people to buy it? I learned that lesson the expensive way this summer when we ended up renting a refrigerated semi-trailer to hold thousands of pounds of watermelons we suddenly didn't have a market for. We had successfully grown the crop, but growing it and selling it turned out to be two very different things. In this episode of My Digital Farmer , we're exploring an important piece of the revenue equation that farmers don't always spend enough time thinking about: demand. Before you add another acre, increase your flock, double your flower production, or launch a brand-new farm product, how do you know whether your market can actually absorb what you're planning to produce? We'll talk about how to recognize real evidence of demand, why selling out once doesn't necessarily mean you're ready to double production, and some of the factors that can quietly limit how much your market is willing or able to buy. If growing your farm revenue is one of your goals, this episode will challenge you to look beyond the question, " How much can I produce?" and start asking a much more important question about what happens on the other side of that equation. Because growing more product doesn't automatically create more revenue. Tune in to learn the six questions that will pressure-test the demand for your farm products before you decide to scale. Helpful Links & Resources Episode 314: The Power of a Beta Test in Marketing - my episode all about how to use the "beta test" framework to test demand What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe )

September 16, 2026Episode 37857 min

378 Who Should NOT Buy Your Farm Product? (A Worthy Thought Exercise)

We spend a lot of time defining our ideal customer, but here's a question we don't ask nearly enough: Who should NOT buy your product? If you're spending too much time answering questions, overcoming objections, or trying to convince people to buy (only to have them walk away!) you may not have a sales problem. You may have a qualification problem. In this episode, I'm sharing a recent encounter that made me realize how valuable it is to recognize our "no signals" -- the clues that someone simply isn't a good fit for what we're selling. And even better: What if our marketing could communicate those signals for us, so people self-qualify before they ever reach the sale? We'll look at practical ways to build these filters into your website, social media, emails, FAQs, pricing, and other marketing assets, so more of the right people make it to the bottom of your funnel. I'll also challenge you to finish this sentence: "My farm/product is probably NOT a good fit for someone who…" Because clear marketing doesn't just attract. It also repels. Farm Marketing School (FMS) member Bonus: We're workshopping this topic together during our monthly Zoom call this month! We'll identify your "no signals" and brainstorm ways to build them into your marketing. Can't come live? I'll save the replay in the FMS library. Join Farm Marketing School here: www.mydigitalfarmer.com/FMS Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe )

September 9, 2026Episode 37754 min

377 Practical Ways to Get More Referrals From Your Farm Customers

Most farmers will tell you that word-of-mouth is one of their best sources of new customers. But there's a big difference between being grateful for referrals, and intentionally creating more of them. In this episode, we're talking about how to put an engine behind word-of-mouth. I'll share a whole bunch of practical ways farms can make referrals easier, more natural, and more likely to happen—without needing complicated software or some fancy loyalty program. More importantly, I'll show you how to think strategically about who you ask, when you ask, what you give customers to share, and what happens when a referral actually converts. By the end of this episode, you'll be able to look at your own customer journey, spot the places where referral opportunities are hiding, and design a simple referral experiment you can actually test on your farm. If you've already got customers who love what you do, this episode will help you turn some of that goodwill into growth. Helpful Links & Resources What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe )

September 2, 2026Episode 37647 min

376 What Should I Call This? How to Name Farm Products (So That They Sell)

Could changing one word on a sign or product listing make a product sell better? Last week at our Farmer's Bag Toledo pickup, I noticed something strange happening with two kinds of onions sitting right next to each other. Customers kept choosing one—and passing over the other. Then one of our volunteers made an observation: "I wonder if it's the name." That comment made me think, "Oh I've got to do a podcast about this!" Because as farmers, we often name our products based on what we call them -- i.e. the variety in the seed catalog, the technical name of the cut, or whatever makes sense to us behind the scenes. But your product name isn't just an inventory label. It's marketing copy. In this episode, I'm sharing seven simple tests you can use when naming (or renaming) your farm products—from everyday items in your online store to bigger signature offers and programs. We'll talk about how the right name can help a customer understand what you're selling, recognize why they might want it, remember it, and sometimes even stop in their tracks and ask, "Wait... why do you call it THAT?" If you've ever struggled with what to call something, or you've got a product customers consistently seem to overlook, this episode will give you a new way to look at the words on the sign. Listen in and then choose ONE product on your farm to rename and test this week. Helpful Links & Resources What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe )