Multifamily Forward

Hosted by Mark-Taylor Consulting

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Latest episode

Oct 2026

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EN-US

About the show

From Insights to Innovation: Navigating Our Industry’s Economics Unlock the future of multifamily real estate with your hosts John Carlson, President of Mark-Taylor, and Adam Greco, Director of Portfolio Development at Mark-Taylor. Ready to take your investments to the next level? Connect with us at Consulting@mark-taylor.com to learn more and explore how Mark-Taylor’s Consulting and Property Management services can multiply your success.

Listen to episodes

55 recent

October 22, 20267 min

Rent Control and Filtering: The Truth About Housing Affordability with Jay Parsons

Does rent control actually help renters? Jay Parsons has looked at the data, and he’s not interested in opinions, including his own.“My opinion doesn’t matter. What matters is what the data and science shows.” - Jay ParsonsJay sits down with John Carlson and Adam Greco to work through one of the most debated questions in housing: What rent control does in practice, why supply sits at the center of affordability, and which policies have made a real difference for renters. It’s a straightforward look at the evidence on a topic that usually runs on emotion.Along the way, Jay unpacks how rent control has played out in different markets, what it can mean for future housing supply, and why the affordability debate keeps coming back to how many homes get built.About Jay ParsonsJay Parsons is one of the most respected voices in rental housing economics. This bonus episode is part of Multifamily Forward, Episode 45. Watch the full conversation: https://youtu.be/AZcZTlzzH0w?si=5St1GbKO2ECc7TVR #RentControl #HousingAffordability #Multifamily

October 15, 202633 min

Jay Parsons' Outlook: Where Multifamily Goes From Here

After a COVID boom, a historic run-up and a generational wave of new supply, the apartment market is turning. Jay Parsons joins John Carlson and Adam Greco to explain why he calls this an inflection-point year for multifamily, and what comes next.The conversation covers where we are in the cycle, what the evidence says about rent control, how the construction wave has affected affordability, and whether today’s oversupply could become tomorrow’s shortage. Jay also discusses which housing policies have actually helped renters, including the growing YIMBY movement in red and blue states, and shares his outlook through 2027 and 2028.

October 8, 20266 min

Is Everyone Operating from the Same Playbook?

As organizations grow, inconsistent training, scattered documentation and unclear standards can quickly lead to different versions of the same operating process across communities and teams. In this episode, Jackie breaks down where those inconsistencies tend to surface, the difference between documenting a process and actually training teams to execute it consistently, and how operators can build a reliable single source of truth. We also explore how to keep SOPs current as processes evolve without creating an unnecessary administrative burden. Key questions include: Where do inconsistencies typically begin to surface as an organization grows? What is the difference between documenting a process and training teams to execute it consistently? How can operators create and maintain a reliable single source of truth? How should operators approach keeping SOPs current as change happens? Actionable takeaway: What is one process you can test today to determine whether your teams are truly operating from the same playbook?

October 1, 202611 min

What Is Poor Safety Training Costing You?

Safety training is more than a compliance requirement. It is a critical part of protecting team members, reducing operational risk and managing the financial impact of workplace incidents. In this episode of Multifamily Forward , we explore how strong safety and compliance training can help multifamily operators reduce workplace incidents, workers’ compensation exposure and OSHA violations while better managing the downstream cost of risk. We discuss where the greatest training gaps typically exist, why safety can be underprioritized, the operational and financial consequences of those gaps and how operators can evaluate whether their current training programs are actually reducing risk. Plus, we close with a practical takeaway: what operators should audit today to identify where additional safety training may be needed.

September 23, 20269 min

Simplifying the Multifamily Marketing Mix

With seemingly hundreds of marketing vendors, platforms and channels competing for attention, building the right marketing mix can quickly become complicated. So, how can multifamily operators simplify the process and make smarter decisions about where to invest? In this episode, we break down how to approach the renter marketing funnel, prioritize limited marketing dollars and determine which channels deserve a place in your strategy. We discuss: How operators should think about the marketing funnel as renters search for their next home A framework for allocating a limited budget across PPC, social media, ILS and other channels Whether there are any truly non-negotiable marketing channels How to evaluate the role of Internet Listing Services in your strategy Why the right marketing mix may look different for every operator and community The goal is not to be everywhere. It is to understand your audience, measure what works and invest intentionally. Tune in for a conversation about simplifying multifamily marketing and building a strategy designed to drive results.

September 16, 202611 min

Can You Prove What Your Marketing Spend Produced?

In this episode of Operator’s Edge by Multifamily Forward , we break down where first-touch and last-touch attribution fall short, why multi-touch attribution is more complex and how offline conversions can create a clearer connection between digital marketing activity and leasing performance. We also explore how AI is influencing attribution and what operators should understand before deciding where the next marketing dollar goes.

September 9, 202613 min

Clean Up Your Marketing Data With AI

Clean Up Your Marketing Data With AI takes a practical look at how multifamily operators can use AI to improve marketing data, streamline workflows and make better-informed decisions.We also cover: - Easy-to-adopt tools operators can use right now- How AI can help clean up fragmented marketing data- Ways to extract more value from the information already availablePart 1 of Operator’s Edge, a 25-part Multifamily Forward series presented by Mark-Taylor Consulting.

September 8, 20260 min

Welcome to Operator’s Edge

Operator’s Edge is a 25-part Multifamily Forward series from Mark-Taylor Consulting, bringing an operator’s perspective to the challenges shaping multifamily today. Each episode takes on one real business problem, offering practical insight grounded in firsthand experience and the decisions being made closest to the work.

August 20, 202643 min

Capital, Market Entry & Development Strategy

What changes when a development strategy that works in one market is brought to another?Ryan Clintworth of Twinpeaks Development and Clark Koelsch of Koelsch Senior Communities join John Carlson, Mark-Taylor CEO, and Adam Greco, Senior Director of Portfolio Development, to share what they have learned expanding from the Pacific Northwest into Greater Phoenix, including what attracted them to the Valley and what it takes to invest, develop and build with confidence in a new market.The episode explores the nuances that distinguish Phoenix, where development strategies translate across regions and where local adaptation becomes essential. Ryan, Clark and John examine how capital structure shapes project selection, risk and long-term value, along with what makes a strong capital partnership work beyond the financial terms.They also look at the relationship between developers, municipalities and community stakeholders, from navigating entitlements and local priorities to finding opportunities for greater public-private alignment.Topics include:- Entering and investing in Greater Phoenix- Developing across the Pacific Northwest and Southwest- Adapting strategy to local market dynamics- Capital structure, underwriting and risk- Building effective long-term capital partnerships- Navigating entitlements and community priorities- Adaptive reuse, infill and redevelopment- Advancing public-private collaborationHear perspectives from three industry leaders on the market intelligence, partnerships and strategic decisions influencing development today.

June 30, 202628 min

What’s Next for Phoenix with Chamber CEO Todd Sanders

Phoenix has long been one of the nation’s strongest growth markets, but as supply, absorption, job creation and affordability pressures shift, the region is entering a new chapter. In this episode of Multifamily Forward , Mark-Taylor CEO John Carlson is joined by Todd Sanders, President & CEO of the Greater Phoenix Chamber of Commerce, for a candid conversation on what comes next for the Valley. Together, they discuss how business leaders are viewing this moment, the intersection of housing and workforce development, the policy conversations shaping long-term growth and the responsibilities leaders share in protecting Phoenix’s future. From infrastructure and economic development to regional identity and market resilience, this episode explores the opportunities and challenges that will define Phoenix’s next era. Watch now for insights on the future of housing, business and growth in Greater Phoenix.