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MTM Visionaries

MTM Visionaries

Hosted by Marketers That Matter

Episodes

66

Latest episode

Dec 2025

Language

EN-US

About the show

Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you. Enjoy the show, and don't forget to leave us a rating or review!

Listen to episodes

60 recent
December 15, 202551 min

How AI is Rewiring Marketing with Emma Chalwin, Lindsey Irvine, Jessica Jensen and Tam Thompson

Together, leaders at LinkedIn, Intuit, Square, and Workday explore how AI is transforming marketing, products, and business models.FOLLOW US!Find us on LinkedIn & Instagram

June 24, 202541 min

General Mills & Walmart: Reinventing Marketing for Growth with Doug Martin and William White

Together, Martin and White offer insights into how legacy brands are adapting to new realities while maintaining the fundamentals that made them so successful.FOLLOW US!Find us on LinkedIn & Instagram

June 17, 202548 min

Rothy’s & Samsung’s Building Purpose in Your Brands: A conversation with Jamie Gersch & Allison Stransky

In this insightful conversation, Gersch and Stransky discuss how Rothy’s and Samsung are building purpose in their brands, consistency and innovation, channel strategies and partnership, and more. FOLLOW US!Find us on LinkedIn & Instagram

November 25, 202447 min

Delta’s “Keep Climbing” Brand Focus: An Interview with CMO Alicia Tillman

Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an experiential brand that connects with customers throughout their lives – whether that’s on the ground or at 35,000 feet. FOLLOW US!Find us on LinkedIn & Instagram

November 14, 20241 hr 6 min

Breaking Through in the AI Era: Insights from Marketing Leaders

As AI continues to reshape the marketing landscape, top CMOs have discovered that success lies not in resistance, but in renaissance. At a recent Marketers That Matter® Forum held at Atlassian's San Francisco headquarters, four noted marketing leaders shared their strategies for harnessing AI's potential while preserving the human elements that drive marketing success.Our expert panel included:·       Zeynep Ozdemir, CMO, Atlassian·       Laura Jones, CMO, Instacart·       Dana Marineau, CMO, Rakuten·       Connie Wang, SVP of Marketing, HeadspaceFOLLOW US!Find us on LinkedIn & Instagram

November 6, 202447 min

Leveraging AI to Become Better, Faster and More Impactful | An Interview with the CMOs from Zendesk and Slack

As AI shapes and shifts the business landscape with head-spinning speed, marketing leaders find themselves at the intersection of opportunity and uncertainty. The AI movement continues to surge forward, but the technology’s true potential extends far beyond routine content generation – and few marketers understand this better than Kelly Waldher and Ryan Gavin, two industry veterans who’ve had front-row seats to AI’s evolution.FOLLOW US!Find us on LinkedIn & Instagram

October 8, 20241 hr 5 min

The Power of Relevance: Key Insights for Marketing Leaders

Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers That Matter® Forum at Rokt headquarters in New York City, where industry leaders gathered to discuss how to break through to consumers who are increasingly dealing with digital fatigue.Our expert panel includes:Doug Rozen, CMO, RoktEmma Medina, SVP of Marketing, Cincoro TequilaMia Libby, SVP of Enterprise, Wall Street Journal Barron's GroupThomas Ranese, Former Chief Marketing Officer at Uber & ChobaniRenee Paradise, Strategic Digital Adviser, Veronica BeardFOLLOW US!Find us on LinkedIn & Instagram

October 3, 202444 min

Pursuing Purpose: Infusing Meaning into Modern Marketing

In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman, CEO of Sunshine Studios, and Krystal Hauserman, a CMO and strategic advisor, recently sat down with Marketers That Matter® to discuss how brands can create more authentic and purposeful experiences for consumers.FOLLOW US!Find us on LinkedIn & Instagram

October 3, 202450 min

Breaking Through the Noise: Marketing Leaders Reveal Top Strategies for Brand Relevance in a Crowded Marketplace

Learning how marketing leaders take advantage of change and chaotic times (like an election year) can be highly impactful for developing brands. In this intimate event, participants will hear how seasoned marketing executives prepare, adapt, react to expand brand presence and improve customer experiences – and what AI use cases are helping them drive new efficiencies and effectiveness.Speakers: Beth McGuire, Strategy & Innovation at Optum Dawn Hepper, Vice President, Channel Marketing at CambriaErica Jensen, SVP, Innovation, Strategy & Marketing at NMDP Gino Giovannelli, University of St. Thomas Opus College of BusinessMolly Kinsella, Sr. Vice President, Media and Creative at Best BuyFOLLOW US!Find us on LinkedIn & Instagram

September 18, 202438 min

Successfully Orchestrating Marketing Org Transition and Change

In this episode of Visionaries, hear from Lynn Teo, CMO at Northwestern Mutual, and Adam Berlew, CMO at Equinix, plus Visionaries host Lisa Hufford, as they discuss how to successfully orchestrate marketing org transitions and change—including the adoption of new marketing technology.Whether you are at the beginning or middle stages of the transformation, a director-level marketing leader, or a CMO who wants to do this right—come talk with Visionary leaders who understand the common challenges and strategies for facilitating a smooth transition.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US!Find us on LinkedIn & InstagramFOLLOW US!Find us on LinkedIn & Instagram

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