MSAE Insight

Hosted by Michigan Society of Association Executives

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May 2026

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About the show

An original podcast series from the Michigan Society of Association Executives where we explore the creative solutions achieved by associations navigating today’s turbulent business, regulatory, and social landscapes and the people who lead them.

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28 recent

May 26, 2026Episode 2725 min

Modernizing Member Support in a Changing Hearing Care Landscape

In this episode of Insight, host Ariel Backus speaks with Alissa Parady, CAE, executive director of the International Hearing Society (IHS), about her leadership journey and the evolution of the hearing healthcare profession during a period of significant industry change. Alissa reflects on her transition from government affairs into the executive director role and shares major initiatives undertaken during her first four years leading the IHSy, including the purchase and renovation of a new headquarters, modernization of internal systems through a CRM update and learning management system, and the launch of a redesigned website. The conversation also explores how the IHS has supported members through FDA-driven industry shifts, including the introduction of over-the-counter hearing aids, while continuing to advocate for hearing aid specialists and patient-centered care. Alissa discusses the organization’s efforts to strengthen workforce recruitment and professional development through initiatives such as the Help Hearing campaign, a dedicated career center, streamlined licensure preparation resources, and free continuing education opportunities. She also shares insights into building legislative influence through consistency, relationship-building, data, and advocacy focused on patient outcomes. MSAE Insight is produced by Association Briefings.

April 23, 2026Episode 2627 min

Supporting Michigan Veterinarians Through Policy, Wellness, and Engagement

In this episode of Insight, host Ariel Backus speaks with Bonnifer Ballard, CAE, CEO of the Michigan Veterinary Medical Association, about her transition into the role in June 2024 and the priorities shaping her leadership. Ballard reflects on what drew her to MVMA—including her passion for animals and the opportunity to lead an organization with both a PAC and foundation—and offers a glimpse into her day-to-day work, from writing and legislative meetings in Lansing to building relationships across the profession. The conversation dives into key policy issues facing veterinarians, including opposition to a “courtroom advocate” bill without veterinary involvement, proposed changes to cat declaw legislation to account for owner health considerations, and the need for clear guardrails around veterinary telehealth. Ballard also highlights efforts to better support rural, mixed, and large-animal practitioners through hands-on training opportunities and potential loan repayment solutions, along with new mental health initiatives in collaboration with Not One More Vet. She also shares her approach to member engagement, including a focus on micro-engagement strategies, and closes with a few recommended reads that have influenced her leadership. MSAE Insight is produced by Association Briefings.

March 24, 2026Episode 2523 min

100,000 Miles of Impact: The Economic and Community Impact of Snowmobiling

In this episode of Insight, host Ariel Backus sits down with Christine Jourdain, CAE, executive director of the American Council of Snowmobile Associations, to explore the scope and impact of snowmobiling across the U.S. Drawing on more than 30 years of experience, Christine shares how a vast trail system—spanning over 100,000 miles nationwide—is sustained by local clubs and volunteers who serve as both operators and stewards of the land. The conversation highlights the complex challenges of access and funding, from navigating public and private land use to addressing the gradual loss of trails as development expands. Jourdain also discusses the broader economic impact of snowmobiling on rural communities, the importance of safety and education, and ongoing efforts to grow participation through initiatives like Next Gen Riders and Take a Friend Snowmobiling Week. MSAE Insight is produced by Association Briefings.

February 24, 2026Episode 2417 min

Engagement, Advocacy, and the Evolving Michigan Banking Landscape

In this episode of Insight, host Ariel Backus speaks with T. Rann Paynter, president and CEO of the Michigan Bankers Association, about his 11 years leading MBA and his broader experience across state banking associations. Paynter explains how MBA serves roughly 100 banks—from community institutions to national lenders—through advocacy, regulatory engagement, and member-driven policy work. He discusses workforce and economic challenges facing the industry, efforts to elevate banking career pathways and financial literacy in Michigan schools, and the growing importance of cybersecurity and fraud prevention. The conversation concludes with a look at why member engagement and collective advocacy are essential as the banking sector continues to consolidate. MSAE Insight is produced by Association Briefings.

January 30, 2026Episode 2328 min

Inside the Michigan Trucking Association: Leading the Industry Forward through Advocacy and Innovation

In this episode of Insight, host Ariel Backus is joined by Jill Sokacz, CAE, President and CEO of the Michigan Trucking Association, for a conversation on the association’s role in supporting and advancing the trucking industry. Jill reflects on MTA’s long history and the breadth of services it provides to members, while highlighting the many professionals who keep the industry moving—from drivers and mechanics to safety officers and administrative teams. She also shares her own career journey, from an internship at the Michigan Association of School Boards to leading one of the state’s most influential industry associations, and discusses why adaptability and flexibility are essential traits for today’s association leaders. The conversation explores key challenges facing the trucking industry, including the driver shortage, legislative and regulatory pressures, and the need for safer, more accessible parking and facilities—particularly for female drivers. Jill also emphasizes the importance of strong public relations, advocacy, and a commitment to continuous learning in effective association management. MSAE Insight is produced by Association Briefings.

December 18, 2025Episode 2221 min

Engineering Progress: Infrastructure, Workforce, and Strengthening the Business of Engineering in Michigan

In this episode of Insight, host Ariel Backus welcomes Ronald Brenke, PE, Executive Director of the American Council of Engineering Companies of Michigan. Ron offers an inside look at ACEC Michigan’s mission, highlighting its commitment to advancing the business of engineering across a wide range of firms throughout the state. He discusses Michigan’s pressing infrastructure needs, and the critical role engineers play in improving everyday life. The conversation also explores ACEC Michigan’s work at both the national and state levels, along with its efforts to strengthen the engineering workforce through construction science expos, mentorship initiatives, and early career engagement. Ron shares insights on current challenges facing the profession, from labor shortages to the growing influence of AI, and reflects on how associations can help engineers navigate an evolving landscape. MSAE Insight is produced by Association Briefings.

November 20, 2025Episode 2117 min

Advocacy That Works: Building Bipartisan Bridges with Melissa McKinley

In this episode of Insight, host Ariel Backus sits down with Melissa McKinley, President of Kelley Cawthorne, to explore what effective advocacy looks like in today’s polarized political landscape. Melissa shares why bipartisan strategies are more important than ever and highlights the unique influence associations bring to legislative work. She also reflects on her own career path, the role mentorship has played in her growth, and offers practical guidance for emerging leaders in the government affairs space. The conversation wraps with a powerful reminder: strong, consistent relationships with lawmakers are the foundation of meaningful and lasting advocacy. MSAE Insight is produced by Association Briefings.

October 27, 2025Episode 2025 min

Resilience, Creativity, and the Art of Association Leadership with Jean Jernigan

In this episode of Insight, host Ariel Backus sits down with Jean Jernigan, CAE, CMP, IOM, President of the Auburn Hills Chamber of Commerce and Chair of the Board for the Michigan Society of Association Executives. Jean reflects on her long-standing involvement with MSAE since 1996, her diverse career path, and the leadership roles that have shaped her journey. The conversation explores member engagement, mentorship, and the impact of community-building initiatives—including the She Leads program for emerging female leaders. Jean also offers perspective on the evolving role of chambers of commerce, the value of creative problem-solving, and how she maintains resilience and balance along the way. MSAE Insight is produced by Association Briefings. Show notes Jean Jernigan, CAE, CMP, IOM is the President of the Auburn Hills Chamber of Commerce, where she has led exceptional growth—more than doubling membership and revenue. In 2025, she serves as Chair of the Board for the Michigan Society of Association Executives (MSAE) and is the Incoming Chair of the Michigan Association of Chamber Professionals (MACP), a sister organization to the Michigan Chamber of Commerce. With 20 years of experience in statewide nonprofits, Jean brings expertise in event planning, membership development, business growth, and organizational leadership. A Certified Association Executive and Certified Meeting Planner, she is also a proud graduate of the U.S. Chamber’s Institute for Organization Management.

September 24, 2025Episode 1923 min

Grassroots Power: How Big I Michigan Supports Agents

In this episode of Insight, host Ariel Backus welcomes Jared Burkhart, CAE, CEO of Big I Michigan. Jared shares how his association advocates for insurance agents, supports their professional growth, and strengthens local communities. The discussion explores the impact of AI on the industry, the challenges of rising insurance costs, and why community-based agents remain so essential. Jared also reflects on his career path and highlights the power of grassroots advocacy in helping members navigate today’s fast-changing landscape. MSAE Insight is produced by Association Briefings. Show notes Jared Burkhart is the CEO of Big I Michigan, the association for independent insurance agents. Jared's professional mission is to help others achieve at the highest level possible. He has a background in leading successful membership organizations in achieving their mission through data. Jared holds the Certified Association Executive (CAE) designation and is a Past Chairman of the Board of Directors for MSAE.

August 21, 2025Episode 1831 min

Driving Impact: How Golf Fuels Michigan’s Economy and Communities

In this episode of Insight, host Ariel Backus sits down with Jada Paisley, CMP, executive director of the Michigan Golf Course Association. Jada shares how the organization supports golf course owners and operators while highlighting the industry’s $6 billion economic impact in Michigan—including $1 billion tied to tourism. Despite being a seasonal state, Michigan ranks fourth nationally in golf tourism. The conversation also explores workforce development efforts like the state’s first registered agronomy apprenticeship program, as well as the role golf courses play in community growth and environmental stewardship. Jada closes with a call to young professionals to consider the wide-ranging career opportunities the golf industry has to offer. This episode is sponsored by Experience Jackson. MSAE Insight is produced by Association Briefings.