Mostly Marketing with Matt Wilson

Hosted by Matt Wilson

Business Marketing

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Episodes

156

Latest episode

Oct 2026

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About the show

A Podcast all about Marketing. Mostly. Listen on Apple, Google, Spotify or wherever you get podcasts.

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60 recent

October 15, 2026Episode 336 min

The Laundromat Business: Passive Income? Not Exactly. | Cat Chalpin

According to TikTok, buying a laundromat is a great way to generate passive income. But is it really? This week, I'm joined by my longtime friend and former radio colleague Cat Chalpin, who decided to open Pop In Laundry in Poughkeepsie, NY. We talk about what it actually takes to open and operate a laundromat, from spending a small fortune on equipment and finding good employees to marketing the business, attracting customers, and dealing with the unexpected. Cat admits it's the hardest thing she's ever done, the business hasn't broken even yet, and it's definitely NOT passive income. Would she do it again? Absolutely. We also settle the age-old question: Is it laundromat or laundrymat? Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. Facebook: @MostlyMarketingwithMattWilson TikTok: @mostlymarketingpodcast Twitter/X: @MarketingMattW Give it a listen and let us know what you think!

October 8, 2026Episode 210 min

Baseball Is the Best Sport. The NFL Is the Best Brand.

Baseball is the best sport. But being the best product doesn’t necessarily mean you have the best marketing. In this episode, I make the case for baseball, explain why the NFL might be the best-branded sports league in America, and look at how the WNBA has figured out something every brand should pay attention to: people follow people. We’re talking playoff odds, NFL Sundays, fantasy football, RedZone, 18.7 million viewers per game, and how WNBA players are using social media to build fandom beyond the teams they play for. MLB: Best product. NFL: Best brand. WNBA: Best social personality marketing. Agree? Great. Disagree? Your opinion may be wrong. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎵 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think!

October 1, 2026Episode 135 min

I’d Rather Get a Root Canal: Switching Your CRM & DMS

What happens when a car dealership decides to switch its CRM AND DMS at the same time? Dave Stalvey, Director of E-Commerce Sales at Bozard Ford, joins me to talk about exactly that, including why they made the move, preparing hundreds of employees for the change, flipping the switch over July 4th weekend, and dealing with everything that inevitably didn't work on Day 1. We get into dealership technology, CRM and DMS implementation, employee training, going paperless, breaking old processes, and why preparation and teamwork matter more than the technology itself. Plus: Would Dave rather do another CRM/DMS conversion or watch 45 minutes of Tom Brady highlights? Find out in this episode Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, and Spotify. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think!

June 23, 2026Episode 536 min

17-Year-Old Leads, Broken CRMs, and Other Dealer Problems

Fun chat with Phil McTaggart, Director of Internet Marketing at Johnson Auto Plaza in Colorado. Phil has one of the more interesting jobs in automotive right now: helping a successful, old-school dealership figure out how to balance decades of traditional advertising with the realities of digital marketing in 2026. We talk about everything from convincing ownership that paid search is a thing, to cleaning up CRMs with 17-year-old service leads still sitting in them, to why so many dealers ignore their most valuable asset: their customer data. Along the way, we debate high-funnel marketing, why sales teams should know what marketing campaigns are running, whether Amazon really wants to sell cars, and how AI might eventually judge your dealership based on a random Reddit comment from someone you've never met. We also discuss why dealerships overcomplicate things, why "because I listen to that radio station" is a terrible advertising strategy, and how Phil reinvented his career after a serious health diagnosis forced him off the showroom floor. If you're in automotive, you'll probably find yourself nodding along. If you're not, you'll at least learn why car guys can spend 20 minutes arguing about a CRM. Enjoy the conversation.

April 9, 2026Episode 445 min

The Danbury Weather Guy

If you live anywhere around Western Connecticut, you probably don’t check the weather app anymore… you check Jack Drake. In this episode, Matt sits down with the “Danbury Weather Guy” to talk about how he built a massive local following just by consistently showing up, explaining the weather in a way people actually understand, and not overhyping every storm. They get into: How it all started (with no real plan) Why avoiding sensationalism has actually built more trust What goes into creating his daily forecasts and contentAnd how he’s beginning to monetize it with sponsors and new ideas It’s also a really interesting look at how local media is evolving, this isn’t a TV station, it’s one person with the right information, delivering value every single day. If you’ve ever thought about building an audience, this episode is a great reminder that consistency and trust still win.

March 31, 2026Episode 226 min

Creators Are Skipping Social… And Going Straight to TV

Creators are starting to skip social platforms entirely… and go straight to TV. Streaming — FAST and AVOD — is evolving quickly, and it’s no longer just “free junk TV.” It’s becoming a real destination for content, creators, and advertisers. At the same time, AI is leveling the playing field — giving small and mid-sized businesses the ability to compete with much larger brands in ways we haven’t seen before. In this episode, Matt sits down with Vikrant Mathur, Co-Founder of Future Today, to break down what’s actually coming in 2026 — from the rise of creator-led TV, to the maturation of FAST platforms, to how AI is reshaping advertising at every level. If you’re a marketer still thinking in terms of just Meta and Google… this one’s worth your time. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.

March 24, 2026Episode 129 min

The Social Media Line You Can’t Ignore

Social media isn’t separate from your career anymore—it is your reputation. In this episode of Mostly Marketing , Matt sits down with Grace Agostino, SVP of Sales and Corporate Communication at Nueva Network and author of “The Social Media Line Radio Pros Can’t Ignore” in Radio Ink Magazine. They break down the blurred line between personal and professional social media, why what you post (and even what you like or comment on) matters more than ever, and how the algorithm is pushing people toward content that can actually hurt their long-term credibility. While the conversation starts in the world of radio, this episode quickly expands into something much bigger—how business owners, salespeople, and anyone in a client-facing role should be thinking about their online presence. Matt also shares real-world examples—from local community drama to dealership professionals—and why the idea of “keeping things separate” online just doesn’t hold up anymore. If you’ve ever posted something and thought “it’s just my personal page”… this one’s for you. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.

December 29, 2025Episode 1123 min

Those AI Overview Things

Let’s be honest — this sounds like a boring topic. AI overviews,search results, and how Google decides what shows up at the top of the page? Yeah… not exactly thrilling. But here’s the thing: it’s important . Like,super important. In this episode of Mostly Marketing with Matt Wilson , Matt isjoined by Chad Graves, CRO at Reunion Marketing , to break down whatthose new AI summaries at the top of Google searches actually are, how they’redifferent from traditional SEO, and why showing up there is becoming a bigdeal. No jargon-heavy explanations — just a practical, real-world conversation abouthow search is changing, why it’s happening, and what businesses should at leastbe paying attention to right now. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing…mostly. You can listen and download on all major podcast platforms, includingApple Podcasts, Google Podcasts, Spotify, and Anchor.

November 25, 2025Episode 105 min

Rules for Drinking Coffee

In this Mostly Marketing Short, Matt tackles the only topic more controversial than attribution models: the proper rules for drinking coffee. After a flood of heated LinkedIn opinions, he breaks down the wildly unhinged behavior of people who walk around in 10-degree weather with a cup of iced coffee like everything is fine. Matt lays out his official, non-negotiable, borderline-legal guidelines for when hot coffee is mandatory, when iced coffee becomes acceptable, and what to do during the treacherous 45-to-65-degree temperature zone. Plus, a quick detour into creamer preferences, caffeine self-awareness, and why life is too ridiculous to judge anyone’s vanilla-almond-mocha-cookie-dough concoction. Whether you’re a year-round iced-coffee loyalist or a seasonal purist, this mini-episode will absolutely validate you… or get you charged with a Class B misdemeanor.

November 11, 2025Episode 924 min

Is Data Real?

Is the data you’re using in marketing actually real—or just a spreadsheet full of guesses? In this episode of Mostly Marketing with Matt Wilson , we dig into the world of data-driven marketing with Matt Spiegel, EVP of True Audience Growth Strategy at TransUnion. From programmatic campaigns to identity resolution, we break down how to tell the difference between good and bad data—and why testing is the only way to know what actually works. We also explore the future of data, AI, and personalization, and how marketers can navigate complex ecosystems while reaching the right people at the right time. Whether you’re an agency pro or just curious about the inner workings of modern marketing, this conversation is full of insights, practical advice, and a few laughs along the way. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think!