Mostly Marketing with Matt Wilson

Hosted by Matt Wilson

Business Marketing

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Episodes

152

Latest episode

Apr 2026

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About the show

A Podcast all about Marketing. Mostly. Listen on Apple, Google, Spotify or wherever you get podcasts.

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60 recent

April 9, 2026Episode 445 min

The Danbury Weather Guy

If you live anywhere around Western Connecticut, you probably don’t check the weather app anymore… you check Jack Drake.In this episode, Matt sits down with the “Danbury Weather Guy” to talk about how he built a massive local following just by consistently showing up, explaining the weather in a way people actually understand, and not overhyping every storm.They get into:How it all started (with no real plan)Why avoiding sensationalism has actually built more trustWhat goes into creating his daily forecasts and contentAnd how he’s beginning to monetize it with sponsors and new ideasIt’s also a really interesting look at how local media is evolving, this isn’t a TV station, it’s one person with the right information, delivering value every single day.If you’ve ever thought about building an audience, this episode is a great reminder that consistency and trust still win.

March 31, 2026Episode 226 min

Creators Are Skipping Social… And Going Straight to TV

Creators are starting to skip social platforms entirely… and go straight to TV.Streaming — FAST and AVOD — is evolving quickly, and it’s no longer just “free junk TV.” It’s becoming a real destination for content, creators, and advertisers.At the same time, AI is leveling the playing field — giving small and mid-sized businesses the ability to compete with much larger brands in ways we haven’t seen before.In this episode, Matt sits down with Vikrant Mathur, Co-Founder of Future Today, to break down what’s actually coming in 2026 — from the rise of creator-led TV, to the maturation of FAST platforms, to how AI is reshaping advertising at every level.If you’re a marketer still thinking in terms of just Meta and Google… this one’s worth your time.Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.

March 24, 2026Episode 129 min

The Social Media Line You Can’t Ignore

Social media isn’t separate from your career anymore—it is your reputation.In this episode of Mostly Marketing, Matt sits down with Grace Agostino, SVP of Sales and Corporate Communication at Nueva Network and author of “The Social Media Line Radio Pros Can’t Ignore” in Radio Ink Magazine.They break down the blurred line between personal and professional social media, why what you post (and even what you like or comment on) matters more than ever, and how the algorithm is pushing people toward content that can actually hurt their long-term credibility.While the conversation starts in the world of radio, this episode quickly expands into something much bigger—how business owners, salespeople, and anyone in a client-facing role should be thinking about their online presence.Matt also shares real-world examples—from local community drama to dealership professionals—and why the idea of “keeping things separate” online just doesn’t hold up anymore.If you’ve ever posted something and thought “it’s just my personal page”… this one’s for you.Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.

December 29, 2025Episode 1123 min

Those AI Overview Things

Let’s be honest — this sounds like a boring topic. AI overviews,search results, and how Google decides what shows up at the top of the page?Yeah… not exactly thrilling. But here’s the thing: it’s important. Like,super important. In this episode of Mostly Marketing with Matt Wilson, Matt isjoined by Chad Graves, CRO at Reunion Marketing, to break down whatthose new AI summaries at the top of Google searches actually are, how they’redifferent from traditional SEO, and why showing up there is becoming a bigdeal. No jargon-heavy explanations — just a practical, real-world conversation abouthow search is changing, why it’s happening, and what businesses should at leastbe paying attention to right now.Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing…mostly. You can listen and download on all major podcast platforms, includingApple Podcasts, Google Podcasts, Spotify, and Anchor.

November 25, 2025Episode 105 min

Rules for Drinking Coffee

In this Mostly Marketing Short, Matt tackles the only topic more controversial than attribution models: the proper rules for drinking coffee.After a flood of heated LinkedIn opinions, he breaks down the wildly unhinged behavior of people who walk around in 10-degree weather with a cup of iced coffee like everything is fine.Matt lays out his official, non-negotiable, borderline-legal guidelines for when hot coffee is mandatory, when iced coffee becomes acceptable, and what to do during the treacherous 45-to-65-degree temperature zone. Plus, a quick detour into creamer preferences, caffeine self-awareness, and why life is too ridiculous to judge anyone’s vanilla-almond-mocha-cookie-dough concoction.Whether you’re a year-round iced-coffee loyalist or a seasonal purist, this mini-episode will absolutely validate you… or get you charged with a Class B misdemeanor.

November 11, 2025Episode 924 min

Is Data Real?

Is the data you’re using in marketing actually real—or just a spreadsheet full of guesses? In this episode of Mostly Marketing with Matt Wilson, we dig into the world of data-driven marketing with Matt Spiegel, EVP of True Audience Growth Strategy at TransUnion. From programmatic campaigns to identity resolution, we break down how to tell the difference between good and bad data—and why testing is the only way to know what actually works. We also explore the future of data, AI, and personalization, and how marketers can navigate complex ecosystems while reaching the right people at the right time. Whether you’re an agency pro or just curious about the inner workings of modern marketing, this conversation is full of insights, practical advice, and a few laughs along the way. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think!

November 4, 2025Episode 826 min

Creative AI / Chatty G

In this episode of Mostly Marketing with Matt Wilson, Matt dives into the creative side of AI — sparked by his 75-year-old dad’s newfound obsession with “Chatty G.” From blog writing to Facebook posts, even Matt’s dad is finding new ways to make AI a daily tool. That leads Matt to a bigger question: how can agencies and marketers move beyond surface-level AI use to unlock its full potential? To explore that, Matt sits down with Jonathan Gudai, CEO of Adomni, to discuss how AI is transforming creative strategy, media planning, and campaign efficiency. They dig into topics like “context engineering,” how AI saves time without replacing people, and the evolving role of creativity in a tech-driven industry. Whether you’re an AI skeptic or a full-blown techno-optimist, this episode will challenge how you think about the future of marketing. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. Hosted by VP of Digital at SilverBack Advertising, Matt Wilson. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think!

October 29, 2025Episode 78 min

Follow Through Matters

Ever had a business experience that started off amazing… but fell flat at the end? In this episode of Mostly Marketing with Matt Wilson, Matt tells a story about his Great Dane, a $4,500 dog training program, and what it taught him about one of the most important lessons in business — follow through.From the sales pitch to the delivery to the after-sale experience, Matt breaks down how a lack of follow-through can turn a great product or service into a mediocre one. Whether you’re in retail, automotive, or any business that relies on trust and relationships, this episode will hit home — and might just change the way you think about customer satisfaction.Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.Stay connected:👍 Like us on Facebook: @MostlyMarketingwithMattWilson🎥 Follow us on TikTok: @mostlymarketingpodcast🐦 Follow Matt on Twitter: @MarketingMattWGive it a listen and let us know what you think!

May 8, 2025Episode 630 min

Understanding the Automotive Standards Council (ASC)

In Season 10, Episode 6 of Mostly Marketing, Matt Wilson is joined by Mia Umanos, CEO and Founder of Clickvoyant, for an in-depth conversation about the Automotive Standards Council (ASC). Along with insights from SilverBack Advertising, Mia helps decode the ASC — what it is, why it matters, how to set it up, and how it can empower automotive dealers to better understand and leverage their Google Analytics 4 data. We break down the strengths, the weaknesses, and everything dealers need to know to stay ahead. A must-listen for anyone looking to make smarter, data-driven marketing decisions. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.

May 6, 2025Episode 511 min

Useless Ramblings

In this short and chaotic episode of Mostly Marketing, Matt Wilson dives into a series of random rants — from the ups and downs of CVS Pharmacy customer service, to confusing tariff pricing, and, of course, the eternal struggle of what to actually call iced Coffee. It’s unfocused, it’s messy, and somehow, it stil got posted on the internet. Tune in for some mostly marketing... and mostly rambling. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google