The Business of Excellence ft Michael Awonowo
Starting a business is one thing. Building one that lasts nine years and lands clients like MTN and Cafe One is a different game entirely. In this episode of the MoneyRise podcast, we sit down with the founder of Micdee to unpack what it really took to go from "I'm a great architect" to running a firm that competes for enterprise contracts. We talk about the personal dare that started it all, what he sacrificed financially in year one just to keep the business alive, and the moment that taught him how to communicate value . We also get into the unglamorous parts of running a creative business: winning long, complicated sales cycles with multinational clients, the financial mistakes he'd warn his younger self about, and how his definition of wealth and success has shifted nine years in. If you've ever wondered what separates raw talent from an actual sustainable business, this conversation is for you.
