March 30, 2026Episode 6844 min
Focus 10 (Turning Pro)
This is the final episode. I'm shutting down the podcast and I want to tell you the real reasons why. It all comes back to one word I keep coming back to: focus.
Episodes
740
Latest episode
Mar 2026
Language
EN
About the show
Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.
Listen to episodes
March 27, 2026Episode 6729 min
Building a Business From Scratch
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. In this episode I take on a listener challenge and map out how I'd build a home brewing business from scratch. From picking what to sell on day one to using content marketing to grow without ads.
March 25, 2026Episode 6630 min
My B2B Plan
Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I'm exploring B2B sales for Swim University's books and app. Pool builders and realtors already buy our books in bulk so the demand exists. Now I need to build the system.
March 23, 2026Episode 6540 min
Developing an Article Updating Process
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. This episode covers how I decide which blog posts are worth updating for SEO and why the real work isn't technical tricks but putting in genuine effort to create something great for the reader.
March 20, 2026Episode 6430 min
My Entire Asana Workflow
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I break down exactly how I use Asana to run my entire content operation. From board views to recurring tasks to editorial calendars for articles, videos, and emails.
March 18, 2026Episode 6323 min
My 2026 Keyword Research Process
Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm doing a massive keyword research deep dive using Semrush to find every keyword worth ranking for in my niche. I'll walk you through how I cluster keywords and decide what content to create or update.
March 16, 2026Episode 6228 min
Video Is King
Get my newsletter 👉 https://giovanisci.com. I share videos showing things I can't in audio. Video is king right now and I think it's AI-proof because no matter how good the tech gets, people still want to learn from a real human voice.
March 13, 2026Episode 6129 min
Should I Break My Business Into Pieces?
Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. When you inherit a business, your first instinct is to rebrand it and make it yours. But is that actually the right move, or is the real opportunity already hiding in the data?
March 12, 2026Episode 6029 min
SEO for Dummies
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. SEO isn't complicated, it's just hard to do at scale. I walk through how to find keywords, structure posts, and why writing for humans is the only strategy that actually works.
March 11, 2026Episode 5927 min
Chatbots, Sales, and Mini Courses
Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I answer listener questions about ManyChat for email growth, off-season discount sales, and whether mini courses or a subscription model is the better long-term product strategy.
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