Modern Direct Seller Podcast

Hosted by Becky Launder

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293

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Jun 2026

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About the show

The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.

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June 16, 2026Episode 29325 min

E293: Stop Selling on Social

In this episode of the Modern Direct Seller Podcast, we're talking all about what it really means to sell beyond social. The way people shop has changed, and the old approach of opening a group, hosting a party, and waiting for the sales to roll in isn't delivering the way it once did. We're unpacking why that shift happened, what social media is actually built for now, and where those real conversations and conversions are happening instead. You'll learn how to rethink the role of social in your business, what to start measuring for real momentum, and how to build a simple path that turns visibility into actual customers.Want a place to capture and convert leads that you actually own instead of leaning on a free platform? Oh My Hi gives direct sellers a real website for collecting leads, growing an email list, and showcasing your personal brand. You can also grab a free capture-and-convert homepage when you get started.Time-Based Notes:1:53 - How Social Selling Has Shifted4:43 - Social as Visibility, Not a Storefront7:40 - The Missing Middle Space10:33 - Redefining How You Measure Social Success12:40 - Why In-Person Events Are Making a Comeback14:31 - Vendor Events + Pop-Up Events18:35 - Your Website Working 24-721:38 - Bringing the System Together22:09 - Your One Move This WeekShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode293

June 9, 2026Episode 29231 min

E292: Why Your Email List Is the Only Platform You Actually Own with Sami Bedell-Mulhern

In this episode of the Modern Direct Seller Podcast, we chat with digital marketing strategist and agency founder Sami Bedell-Mulhern about why your email list is the one platform you actually own. Sami has spent years helping businesses turn email into their most reliable engine for connection and sales, and she isn't shy about ranking it above social. Together, we get into why email still converts better than social, the mindset shift that trips up most direct sellers, and where to begin if email marketing has never been on your radar. We also dig into lead magnets, sending frequency, and the simple content habits that keep people engaged without wearing you out.You can connect with Sami on Facebook or through her digital marketing business The First Click. She’s also part of the team behind Oh My Hi, the platform built for direct sellers, where you can claim a free Capture and Convert homepage to get started.Time-Based Notes:1:38 - Rapid Fire Questions3:43 - Getting to Know Sami4:46 - The Biggest Email Marketing Mistakes6:17 - Why Email Beats Social for Sales12:43 - Where to Start: Your Customer List14:13 - Why Letting People Opt Out Matters15:45 - Building Your List & Lead Magnets That Convert20:26 - Email Frequency & What to Send22:11 - Repurposing Content You Already Have25:53 - Email Mistakes to Avoid28:46 - One Action to Take This WeekShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode292

June 2, 2026Episode 29142 min

E291: Why Your AI Output Sounds Generic (And How We Fixed It) with Jeremy Launder

In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder dig into why AI so often spits out generic, off-brand copy, and what they changed to fix it. Jeremy, co-founder of Modern Direct Seller & Oh My Hi and the engineer behind the scenes, explains what's really going on under the hood. From there, they get into how AI went from a generic helper to something that works more like a real teammate, and the spots where they still keep a human in the loop. Whether you’re new to AI or already using it daily, there's something here for you.Want a website that's actually yours, not a replicated page that looks like everyone else's? Oh My Hi was built for direct sellers, and podcast listeners can grab a free capture and convert homepage today. Have a question about your own AI setup? Send a DM on Instagram at @moderndirectseller.Time-Based Notes:2:14 - Rapid Fire Questions5:56 - Why AI Output Sounds Generic9:43 - Setting Up AI for the Whole Team12:04 - Context and Access18:03 - The Content AI Is Creating, and the Hours It Saves24:34 - Connecting AI to Your Business Tools27:02 - How the Daily Workflow Changed29:32 - Where AI Still Needs a Human35:13 - Three Rules of Thumb to Get Started41:12 - What's Next for Oh My HiShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode291

May 26, 2026Episode 29020 min

E290: Selling Smarter This Summer

In this episode of the Modern Direct Seller Podcast, we're diving into how to sell smarter during the summer months. We're breaking down why sales slow down this time of year, the two common mistakes that lead to burnout, and how to adapt your approach to meet customers where they are right now. From leaning into seasonal opportunities to building systems that keep your business running in the background, this episode is your practical guide to staying in the game all summer long without running yourself into the ground.Looking to get more leads this summer? Access the free Oh My Hi video training on five ways to get more leads in your business. Explore examples, templates, and free training at ModernDirectSeller.com.Time-Based Notes:2:39 - Navigating the Summer Slowdown Kicks3:44 - Why the "Grind" Fails in July4:46 - Meeting Customers Where They Are7:51 - Automating Your Back-End Systems11:52 - Content Strategy and Batch Creation16:18 - Your Minimum Viable Business This Summer18:33 - Free Resource and Conference SeasonShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode290

May 19, 2026Episode 28928 min

E289: Sustainable Social: How to Show Up Consistently Without Burning Out with Madelyn Victoria

In this episode of the Modern Direct Seller Podcast, we're joined by Madelyn Victoria, social media manager, web designer, and marketing strategist for service-based entrepreneurs. She’s here to talk all about showing up consistently on social media without burning yourself out. Madelyn shares what a sustainable content strategy really looks like, the biggest mistake she sees small business owners making right now, and practical ways to make social media work for your business without it taking over your life.You can connect with Madelyn on Instagram at @MadelynVictoriaCo. DM her the word AUDIT to get a free Instagram audit. Looking to build a website that's actually yours? Check out Oh My Hi. Time-Based Notes:1:21 - Rapid Fire Questions5:34 - Madelyn's Journey: From English Major to Entrepreneur8:38 - The #1 Marketing Mistake Small Business Owners Are Making12:25 - What a Sustainable Social Media Strategy Actually Looks Like19:05 - Showing Up Online as an Introvert21:55 - What's Working in 202625:08 - This Week's Action Step27:14 - Where to Find Madelyn + Free Instagram Audit OfferShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode289

May 12, 2026Episode 28822 min

E288: Referrals: Your Easiest Leads

In this episode of the Modern Direct Seller Podcast, we're diving into one of the most underutilized growth strategies in direct sales: referrals. We're breaking down why most direct sellers are sitting on a goldmine of untapped referrals, and what it actually takes to turn willing customers into a steady stream of new leads. From the psychology behind why referrals work to two practical strategies you can start using right away, this episode lays out a simple, systematic approach to making referrals a reliable part of your business.Looking to set up your own referral system, build a lead capture form, or automate your follow-up sequences? Explore examples, templates, and trainings inside the Modern Direct Seller Academy. You can also check out Oh My Hi for website tools built specifically for direct sellers, and Project Broadcast for text marketing automation that pairs perfectly with a referral program.Time-Based Notes:2:09 - The Psychology & Statistics of Referrals5:04 - Identifying Your Best Referral Partners8:20 - Invite a Friend: Strategy for Events11:42 - Referral Palooza: Your Always-On System14:43 - The Value of Referred Customers17:09 - Marketing & Promoting Your Referral Program20:01 - Action StepsShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode288

May 5, 2026Episode 28729 min

E287: Get Found on Google (and AI) with SEO Expert Matt Diamante

In this episode of the Modern Direct Seller Podcast, we're joined by Matt Diamante, SEO specialist, author, and founder of agency Hey Tony, to talk about one of the most underutilized growth strategies for direct sellers: getting found on Google. Matt breaks down what SEO actually is, why it matters for solopreneurs and small business owners, and how pairing it with AI tools can turn everyday customer questions into content that works around the clock. You'll also hear a specific AI prompt that makes blog writing faster, smarter, and actually useful, plus a straight-talking take on email lists, social media, and what's really driving revenue in today's landscape.You can connect with Matt by searching Matt Diamante on any social platform, where he posts daily. Be sure to check out Hey Tony and his book Get Found, the perfect starting point if you're new to SEO or just want to know enough to manage it yourself. Direct sellers can also explore Oh My Hi for a real website that's built for your business. Time-Based Notes:1:35 - Rapid Fire: Tech Tools, Email Habits & Work Schedule3:47 - Matt's Background & The Story Behind Hey Tony5:46 - SEO Fundamentals for Non-Technical Users8:32 - The AI Prompt That Makes Blog Writing Easy12:26 - Building Assets vs. Relying on Algorithms15:20 - Social Media and SEO - Better Together17:43 - How to Make Content Creation Easier18:38 - Content Creation Workflows & Processes20:33 - Limitless AI & Capturing Content from Everyday Conversations21:41 - SEO in the Age of AI & What's Really Happening with Search24:19 - Google AI Overviews & How to Think About Your Content Strategy27:24 - Getting Started with Google Search ConsoleShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode287

April 28, 2026Episode 28637 min

E286: Stop Writing About Yourself: The Copywriting Shift That Changes Everything with Laura Kendrick

In this episode of the Modern Direct Seller Podcast, we're joined by Laura Kendrick of Cheeky Copy to talk about what actually makes copy connect, and why leading with personality beats buttoned-up professionalism every time. Laura shares her philosophy on writing copy that speaks directly to the reader, breaks down the three elements every piece of conversion copy needs, and gets real about how to use AI as a tool without losing your voice in the process. Whether you've been avoiding the blank page or quietly wondering if blogging still matters, this one is packed with perspective you can actually use.Make sure to grab Laura’s free resource, Cheeky Buttons, a guide to writing better call-to-action button copy. For a free-writing and idea generation tool Laura swears by, check out 750words.com. And if you're a direct seller ready to get off replicated pages and build a brand that's actually yours, get started with Oh My Hi today.Time-Based Notes:1:04 - Rapid Fire Questions6:24 - The Personality-First Copywriting Philosophy9:00 - Bringing It to Life: Strategy, Brand Voice & Personality in One Email12:28 - Where to Start15:07 - Three Elements Every Piece of Conversion Copy Needs20:34 - Writing Resistance, Academic Backgrounds & Breaking the Rules22:55 - AI and Copywriting30:04 - Free-Writing First31:45 - Blogging, SEO & the Long GameShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode286

April 21, 2026Episode 28534 min

E285: Behind-the-Biz with Modern Direct Seller & Oh My Hi Co-Founders Jeremy + Becky Launder

In this episode of the Modern Direct Seller Podcast, Modern Direct Seller and Oh My Hi co-founders Becky and Jeremy Launder link up for a candid behind-the-scenes look at Q1 2026. They cover what's been working, what's shifted, and where the business is headed; from a standout Academy launch and growing corporate partnerships to a deep dive into AI implementation and the Oh My Hi sales funnel. Equal parts business strategy and real talk, this one doesn't hold back.Learn more and explore Oh My Hi and the Modern Direct Seller Academy today!Time-Based Notes:1:55 - Two-Way Rapid Fire7:12 - Q1 Win: Party Like It's 2026 + Academy VIP Growth10:39 - Who's Joining the Academy Now and What They're Looking For12:46 - Corporate Spotlight: Pampered Chef Partnership14:18 - JBloom + Expanding the Corporate Side15:03 - Oh My Hi: Giveaway Strategy + Sales Funnel Focus16:56 - Why Direct Sellers Are Saying Yes to Oh My Hi20:20 - AI Deep Dive: Switching to Claude + Systemizing the Business29:35 - Summer Plans: Graduations, Maui & Maybe a PuppyShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode285

April 14, 2026Episode 28433 min

E284: The "Anti-Social" Business Strategy with Holly Haynes

In this episode of the Modern Direct Seller Podcast, we're joined by Holly Haynes, business and marketing strategist and founder of Antisocial School, to talk about building a thriving business without making social media the centerpiece. Holly shares her life-first framework, the power of micro partnerships, and the two core systems every entrepreneur needs to create momentum without burning out. If social media has been running your business instead of the other way around, this one's for you.You can connect with Holly and access her custom anti-social strategy workshop (including a GPT that calculates your return on investment) at her website.Time-Based Notes:1:11 - Rapid Fire Questions5:01 - Holly's Background and Business Evolution9:07 - Who Holly Serves and Program Offerings12:28 - The Antisocial Framework Explained16:17 - Micro Partnerships as a Growth Strategy21:33 - The Life-First Business Model26:04 - Two Systems Every Entrepreneur Needs29:29 - Current Learning Focus: AI31:02 - Holly's Closing AdviceShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode284