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Scale It with Hilary Russell

Scale It with Hilary Russell

Hosted by Hilary Russell

BusinessMarketingInterviews guests

Episodes

38

Latest episode

Oct 2026

Language

EN-US

About the show

Growing a business is one thing. Building one that scales beyond you is another. Join entrepreneur and business builder Hilary Russell for real-world insights on starting, growing, scaling, and owning a portfolio of companies. From marketing and sales to leadership, systems, partnerships, and acquisitions, Scale It explores what it takes to build businesses that create lasting value. Because the goal isn't just to grow a business. It's to build something that grows beyond you.

Listen to episodes

38 recent
October 14, 202625 min

Your Team Doesn't Hate Change. They Dont Like How You Roll It Out.

Why do employees resist change, even when it's good for the business? In this episode of Scale It, entrepreneur and business growth strategist Hilary Russell breaks down the psychology behind resistance to organizational change and shares a practical leadership framework for getting your team on board with new processes, systems, and strategies. As business owners, we often spend weeks or months developing a new direction for our company. By the time we're ready to implement it, we're excited about the opportunity. But our teams haven't necessarily had the same experience, and what feels like progress to us can feel like uncertainty to them. Hilary explores why employees resist change, how leaders can create genuine buy-in, and why giving your team ownership over execution can dramatically change the way your business grows. In this episode, you'll learn: Why employees resist organizational change and what psychology tells us about it. How to get employee buy-in when implementing new systems, processes, or initiatives. The leadership framework: Own the What, Share the Why, and Hand Over the How. How to create early wins that build confidence and encourage team adoption. Why effective communication, autonomy, and authentic leadership are essential when scaling a business. How to implement change without damaging your company culture. The biggest takeaway: Your team doesn't have to love every change you make. But they do need to feel like it's happening with them , not to them . About Scale It with Hilary Russell Hosted by entrepreneur and business growth strategist Hilary Russell, Scale It explores the strategies, leadership principles, and mindset shifts that help business owners grow, build stronger teams, and create companies that can scale beyond their own day-to-day involvement. Each episode delivers practical insights and frameworks entrepreneurs can apply to build a more scalable, sustainable business.

October 14, 20267 min

If Someone Bought Your Business Tomorrow, What Would They Change?

What if someone bought your business tomorrow, took complete ownership, and started making decisions without the emotional attachment you have to everything you've built? What would they change first? In this episode of Scale It , Hilary Russell shares one of the most valuable pieces of business advice she's ever received: a simple question that can completely change how you evaluate your business, identify blind spots, and decide where to focus your time. You'll learn how to look at your business through the eyes of a new owner, recognize the decisions you may have been avoiding, and identify what's keeping your business dependent on you. Plus, Hilary shares two simple exercises you can use today to uncover opportunities for improvement and start building a business that can operate, grow, and scale without your constant involvement. The question to take away: If someone bought your business today, what's the first thing they would change? Start there. If this episode challenged the way you think about your business, share it with another entrepreneur who needs to hear it.

October 9, 202618 min

The 4 Levels of Ownership: Are You Building a Business or a Job?

What if the reason your business isn't scaling has nothing to do with needing more leads, more sales, or more employees? What if the real problem is that you've built a business that requires you to be involved in everything? In the first episode of Scale It! , Hilary Russell shares the shift that changed how she approaches entrepreneurship: moving from building businesses that depend on her to building businesses designed to grow beyond her. She breaks down the 4 Levels of Ownership and how each one changes the way you create value: Doing: Creating value by doing the work. Managing: Creating value by leading people. Directing: Creating value by making better decisions. Leveraging: Creating value by building assets that multiply outcomes. You'll discover why so many entrepreneurs become the ceiling of their company's growth, what it takes to move beyond day-to-day execution, and how to start building the people, systems, and leadership that make sustainable scale possible. The question to take away: If you disappeared from your business for 30 days, what would stop working? Because the goal isn't to build a business that needs more of you. It's to build one that creates more because of you. Scale It! with Hilary Russell - Real businesses. Real systems. Real conversations about what it takes to build, grow, and scale.

May 14, 202435 min

Leadership as an Entrepreneur with Shawn Richards

Join us for this week's episode with executive leadership coach, Shawn Richards, as he shares leadership insights specific for entrepreneurs! Whether you are just starting out with a new business idea, or have been scaling your start-up for a few years - leadership is essential, and it starts with yourself! Connect with Shawn here: https://blueskybizconsulting.com/ -- The MKTG Mastermind Podcast is designed for entrepreneurs who are committed to improving themselves and their businesses. You can get in touch with us at ⁠⁠⁠⁠mktgmm.com⁠⁠⁠⁠ . Hilary Russell is the CEO of TRC Agency, a strategic marketing firm based in Salt Lake City, UT. She is the Co-Founder of Top Tier White Label, a powerful white label agency designed BY agency owners, FOR agency owners who are ready to scale! Hilary has also coached thousands of agency owners across the world to improve, fine-tune, and grow their own agencies as the Digital Agency Program Owner for Entre Institute. You can connect with Hilary here: ⁠⁠⁠⁠https://www.facebook.com/hilaryrusselltrc⁠⁠⁠⁠ ⁠⁠⁠⁠https://trcagency.com⁠⁠⁠⁠ ⁠⁠⁠⁠https://toptierwhitelabel.com ⁠

March 17, 202416 min

The Framework to Teach Anything

When it comes to delivering information, your method for delivery is key! How can you make sure your social media copy, ad copy, masterclasses, educational webinars, or even your sales conversation is structured to be received as well as possible by your audience? In this episode, we will walk through the core pillars to teach anything. -- The MKTG Mastermind Podcast is designed for entrepreneurs who are committed to improving themselves and their businesses. You can get in touch with us at ⁠⁠⁠mktgmm.com⁠⁠⁠ . Hilary Russell is the CEO of TRC Agency, a strategic marketing firm based in Salt Lake City, UT. She is the Co-Founder of Top Tier White Label, a powerful white label agency designed BY agency owners, FOR agency owners who are ready to scale! Hilary has also coached thousands of agency owners across the world to improve, fine-tune, and grow their own agencies as the Digital Agency Program Owner for Entre Institute. You can connect with Hilary here: ⁠⁠⁠https://www.facebook.com/hilaryrusselltrc⁠⁠⁠ ⁠⁠⁠https://trcagency.com⁠⁠⁠ ⁠⁠⁠https://toptierwhitelabel.com ⁠

March 2, 202419 min

Uncommon Sales Secrets to Improve Your Close Ratio

This mini sales masterclass will teach you five uncommon sales secrets that will help you connect with your prospect better, turn objections into value, and close more deals! -- The MKTG Mastermind Podcast is designed for entrepreneurs who are committed to improving themselves and their businesses. You can get in touch with us at ⁠⁠mktgmm.com⁠⁠ . Hilary Russell is the CEO of TRC Agency, a strategic marketing firm based in Salt Lake City, UT. She is the Co-Founder of Top Tier White Label, a powerful white label agency designed BY agency owners, FOR agency owners who are ready to scale! Hilary has also coached thousands of agency owners across the world to improve, fine-tune, and grow their own agencies as the Digital Agency Program Owner for Entre Institute. You can connect with Hilary here: ⁠⁠https://www.facebook.com/hilaryrusselltrc⁠⁠ ⁠⁠https://trcagency.com⁠⁠ ⁠⁠https://toptierwhitelabel.com

December 22, 202323 min

The Cost of Greatness with Clint Riggins

As an entrepreneur, a major key to success is simply tied to your ability to be consistent and endure. When things get difficult - how can you keep yourself on track? Tune in to this week's episode with guest Clint Riggins, founder of Nexus, as he shares the Cost of Greatness - a simple daily checklist to maintain the 5 pillars of your "Greatness"! Clint Riggins is the Founder of Limitless Coaching and The Limitless Experience, 8 Year Navy Veteran, and Overall Classic Physique Champion. Saylorsburg, PA. I was not always “fit” as people see me now. I competed in the Shawn Ray Hawaiian Classic in 2017 taking 1st place and overall, in classic physique. Four months later my thyroid went under-active and that is when my life changed forever. I gained 45 lbs. which felt like overnight, slept for 17 hours a day, lost my ability to sweat, my vision was blurred, my confidence was at an all-time low, and I contemplated committing suicide, while also abusing drugs on a daily basis. We all go through certain things in our life that I believe change our way of thinking and how we look at the future. This was not my case, I continued using drugs for three years, surrounded myself with people who provided no value, and partied my ass off. I now realize why all this happened to me, I was being taught a life lesson that I soon would take and harness the true potential I had. I founded Limitless Coaching being able to provide more value and wanted to change the way Online Fitness Coaching is. Limitless Coaching is unlike any other coaching platform around being able to deliver quality results, supplements from Citadel Labs, Hormone Replacement Therapy through our partnership with Elite Labs, and Meal preps from ICON meals. We keep the client accountable with our highly trained and educated coaches guaranteeing your success, and best of all we promise you a 100% money-back guarantee if you do not see results within the first month. I will promise to deliver upon that request that when joining Relentless you will not only come out with the physique you thought was never possible but the mindset to conquer anything in front of you. While also finding out that life is surrounded by 5 pillars focusing on Faith,Family,Fitness,Focus, and Finance through a 4 month immersion program to increase your winning percentage life. This is where we will work with you each week to make sure we are proficient in all 5 pillars to truly live a Limitless Life. Founder of Nexus - Holistic wellness events across San Diego Get in touch with Clint here: Facebook: https://www.facebook.com/clint.riggin Instagram: https://www.instagram.com/clint_riggin/ Podcast: https://open.spotify.com/show/3WxJFFC0GpMtIdeFucFkGj?si=8d815d0353244c38 -- Referenced in the episode: Hilary's Lead Magnet Leverage Workshop - Get free access here: ⁠⁠https://go.trcagency.com/workshop⁠⁠ -- The MKTG Mastermind Podcast is designed for entrepreneurs who are committed to improving themselves and their businesses. You can get in touch with us at ⁠⁠mktgmm.com⁠⁠ . Hilary Russell is the CEO of TRC Agency, a strategic marketing firm based in Salt Lake City, UT. She is the Co-Founder of Top Tier White Label, a powerful white label agency designed BY agency owners, FOR agency owners who are ready to scale! Hilary has also coached thousands of agency owners across the world to improve, fine-tune, and grow their own agencies as the Digital Agency Program Owner for Entre Institute. You can connect with Hilary here: ⁠⁠https://www.facebook.com/hilaryrusselltrc⁠⁠ ⁠⁠https://trcagency.com⁠⁠ ⁠⁠https://toptierwhitelabel.com

December 1, 202336 min

Unlock Your MaQic! with Sonia Castanon

Sonia Castanon is certified and experienced in helping you reprocess blocked impacts to free yourself from what inhibits your forward motion. The QiLimbic Method is designed to help reconnect you with your innate resources and capabilities, your essence. Contact Sonia today to book a session and Unlock Your MaQic! Get in touch with Sonia here: sonia@bedia4crossroads.com bedia4crossroads.com You can also follow Sonia on Facebook here: https://www.facebook.com/sonia.castanon.1 -- The MKTG Mastermind Podcast is designed for entrepreneurs who are committed to improving themselves and their businesses. You can get in touch with us at ⁠⁠mktgmm.com⁠⁠ . Hilary Russell is the CEO of TRC Agency, a strategic marketing firm based in Salt Lake City, UT. She is the Co-Founder of Top Tier White Label, a powerful white label agency designed BY agency owners, FOR agency owners who are ready to scale! Hilary has also coached thousands of agency owners across the world to improve, fine-tune, and grow their own agencies as the Digital Agency Program Owner for Entre Institute. You can connect with Hilary here: ⁠⁠https://www.facebook.com/hilaryrusselltrc⁠⁠ ⁠⁠https://trcagency.com⁠⁠ ⁠⁠https://toptierwhitelabel.com

November 9, 202348 min

How To Set Up Your Agency Operations and Processes with Jasmine Lotomau

Jasmine Lotomau is on a mission to help business owners scale healthily, enjoyably, and profitably! She is the EXPERT in business operations and has a refreshing perspective and explanation for how you can set up your business to scale in a streamlined, automated, smooth way! If you are business owner, digital agency owner, or maybe even an operator yourself - this episode will give you clarity on big picture OPS ideas and structure that will help your business thrive. You can get in touch with Jasmine here: Jasmine Lotomau ⁠@theofficialjaslo⁠ Get your Agency Health Report HERE: ⁠https://greenlightscaling.com/ ⁠ -- Referenced in the episode: Hilary's Lead Magnet Leverage Workshop - Get free access here: ⁠https://go.trcagency.com/workshop⁠ -- The MKTG Mastermind Podcast is designed for entrepreneurs who are committed to improving themselves and their businesses. You can get in touch with us at ⁠mktgmm.com⁠ . Hilary Russell is the CEO of TRC Agency, a strategic marketing firm based in Salt Lake City, UT. She is the Co-Founder of Top Tier White Label, a powerful white label agency designed BY agency owners, FOR agency owners who are ready to scale! Hilary has also coached thousands of agency owners across the world to improve, fine-tune, and grow their own agencies as the Digital Agency Program Owner for Entre Institute. You can connect with Hilary here: ⁠https://www.facebook.com/hilaryrusselltrc⁠ ⁠https://trcagency.com⁠ ⁠https://toptierwhitelabel.com

September 29, 202337 min

Is your business slowly dying? With Jessica Raab

The MKTG Mastermind is a podcast designed to elevate your entrepreneurial mindset and help you take your business to the next level through digital marketing. Join your host, agency owner, Hilary Russell, as she interviews experts from around the world, dives into business success secrets, and gives tactical mindset training to help you elevate all areas of your life and business! If you enjoyed this episode please follow and rate our show, and share with your friends on social media! You can also join our community by visiting us online at mktgmm.com and access exclusive marketing trainings, masterclasses, events, resources, and more! https://mktgmm.com https://trcagency.com

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