Missed Opportunities for Good

Hosted by Alana Ficalora + Steph Belsky

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Latest episode

Aug 2026

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About the show

Hosts Alana Ficalora and Steph Belsky are breaking down the latest branded impact campaigns and events, celebrating what companies are doing well and offering suggestions for ways they can amplify and expand their social impact. Missed Opportunities for Good is an initiative powered by Love of Good and Aligned for Impact.

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56 recent

August 13, 2026Episode 251 hr 12 min

Creative Conversations with Josie Davis

Today we’re joined by Josie Davis , Founder of Curmudgeon Group , a creative agency partnering with sustainability-driven brands to translate complex climate goals and hard science into clear narratives, strategic platforms, and dynamic creative work that resonates across audiences and scales impact. Join us to learn how family trips to the wilderness shaped her connection to conservation, why she believes in the importance of the creative struggle & why Josie believes the fastest way to influence climate progress is through culture. Josie brought us Dole’s “Malnutrition Labels” campaigns to evaluate live using our criteria. Follow Josie on LinkedIn , and visit her personal site https://www.josieelizabethdavis.com/ and https://curmudgeongroup.co/ to learn more. RESOURCES + LINKS: Dole Malnutrition Facts website Dole “Malnutrition Labels: Food Waste” campaign + case study Dole “Malnutrition Labels: Nutritional Ink” campaign + case study Enkoat: https://www.enkoat.com/ We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

July 9, 2026Episode 2454 min

Creative Conversations with Amy Williams

Today we’re joined by Amy Williams , Founder and CEO of Good-Loop , the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Join us to learn how Amy is driven by the challenge of making something good make sense, why she believes the optimal way to do more good is by working within the systems and leveraging the scale and reach of large companies & why it’s important to understand how the person you’re selling to gets paid. Amy brought us Sheba’s Hope Reef campaign to analyze live using our criteria. Follow Amy & Good-Loop on LinkedIn, and check out Good-Loop’s website to learn more. RESOURCES + LINKS: Nature Valley partnership with the National Parks Foundation: https://www.naturevalley.com/nationalparks Sheba " Hope Reef " Sheba Hope Grows Initiative: https://www.shebahopegrows.com/ We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

June 11, 2026Episode 2345 min

Creative Conversations with Mike Hower

Today we’re joined by Mike Hower , sustainability communication and reporting expert, author, podcast host, and founder of Hower Impact . Join us to learn about Mike’s 4 C’s of effective sustainability communication, how he fell into working in PR, and why he’s calling for courageous sustainability communication. Follow Mike on LinkedIn , pick up a copy of Sustainability Storytelling , and subscribe to his substack The Sustainability Story . RESOURCES + LINKS: Mars Sustainability Plan: https://www.mars.com/sustainability-plan/healthy-planet/net-zero-2050 Sustainability Storytelling: https://howerimpact.com/sustainability-storytelling We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

May 21, 2026Episode 2258 min

2026 Q1 roundup: Pinterest, Aerie, and cancer prevention

Today we’re getting nostalgic for simpler times with Pinterest , getting REAL with aerie , and covering the many ways cancer prevention is being addressed from big pharma ( Cologuard and Abbvie ) to nonprofits ( Cancer Support Community and Gilda’s Club ). Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS Pinterest: “ How did they do it? ”, Pinterest Impact Aerie: “ 100% Aerie Real with Pamela Anderson ”, anti-AI pledge , Aerie Real Foundation , Aerie events Cancer Support Community x Gilda's Club " CSC-867-5309 " Cologuard " The 2nd Talk " Abbvie " Striking Out for Cancer " Nonprofits & Foundations: Cancer Support Community/ Gilda’s Club Youth Mental Health Corps Hidden Healing Fund UNICEF Global Coalition for Youth Mental Health Racing for Children’s Episodes referenced: Episode 50: Creative Conversations with Kim Chappell Episode 4: July round up - Stella Artois, Barbie + Smartsheet We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on Instagram + LinkedIn . Missed Opportunities for Good is powered by Love of Good + Aligned for Impact .

May 7, 2026Episode 2155 min

Creative Conversations with Bobby Jones

Today we’re joined by Bobby Jones , co-founder of Conspiracy of Love , Good Is the New Cool , and RIVET . Join us to learn about Bobby’s passion for uplifting young people, how he’s reimagining how we think about culture, and why he believes it’s important to stay focused on where we have the greatest power. Bobby brought us REVERB's campaign to turn concerts into climate action to evaluate live using our criteria. Follow Bobby on LinkedIn , and be sure to check out Bobby’s personal site , Conspiracy of Love , Good Is the New Cool , and RIVET . RESOURCES + LINKS: Peace First The Solutionaries Series on YouTube & on Time How Adam Garder & REVERB are turning concerts into climate action REVERB We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

March 19, 2026Episode 201 hr 5 min

Creative Conversations with Kim Chappell

Today we’re joined by Kim Chappell , Chief Brand Officer of Bobbie , and mom of three. Kim has been named one of Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and listed in the Adweek Creative 100. Join us to learn how Kim’s background in journalism influences how she approaches impact, how she lives by the value “you say something, you do something,” and why she recommends starting small. Kim brought us Redfin x Rocket Mortgage’s “ America Needs Neighbors Like You ” campaign to evaluate live using our criteria. Follow Kim on LinkedIn and be sure to check out Bobbie if you’re not already a superfan like we are! RESOURCES + LINKS: Redfin x Rocket Mortgage’s “ ⁠America Needs Neighbors Like You⁠ ” Superbowl Campaign " Won't You Be My Neighbor " Lady Gaga Original Meghan Koziel IG Bobbie Breasties St Louise House, Austin The Elizabeth Ann Seton Board Spread the Jelly " Martha " Documentary We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

March 6, 2026Episode 1949 min

Creative Conversations with Kian Bakhtiari

Today we’re joined by Kian Bakhtiari , Founder of THE PEOPLE . He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winning book, Marketing for Social Change. Join us to learn about Kian’s passion for giving young people a voice, why he is so interested in studying humans, society and our imprint within culture & how he’s helping companies adapt for the future. Kian brought us Vaseline’s “Verified” campaign to evaluate live using our criteria. Follow Kian on LinkedIn , read Marketing for Social Change and check out his personal website + The People RESOURCES + LINKS Unilever: Vaseline “Verified” Case Study #VaselineVerified Unilever News: Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancy Unilever News: Vaseline Verified: meet the myth-busting scientists behind Unilever’s award-winning campaign UN-Water World Toilet Day Elmhurst Milk Story Wired: Inside Bad Bunny’s Historic Super Bowl Halftime Show Case Study: Global Youth Advisory Board for Pentland We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

December 18, 2025Episode 4855 min

Creative Conversations with Sarah Gwilliam

Today we’re joined by Sarah Gwilliam , Founder & Grief Coach at Solace . Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy to CSR to global citizenship and social impact. We discuss how her parents' military careers inspired her to pursue a career in impact, the value of companies promoting civic engagement, and why talking about grief shouldn’t be taboo. Sarah brought us Kroger's 2022 holiday commercial, " The Magical Cookbook ", to evaluate live using our criteria. Follow Sarah on LinkedIn and Solace on Instagram . RESOURCES + LINKS Solace Concierge Audos Civic Alliance Kroger "The Magical Cookbook ” + Colbie Callait's IG post . Additional Kroger holiday campaigns: “ Share Your Food, Share Your Heart ”, “ Operation: Gingerbread ”, “ El Regalo de Enseñar | The Gift of Teaching .” We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

December 5, 2025Episode 471 hr 4 min

EOY roundup: Bobbie, e.l.f., L’Oreal, John Lewis, Dunkin Donuts, Wicked: For Good, Movember x Google Gemini

The holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initiatives (L’Oreal). We also highlight who is using their holiday spots for real impact (John Lewis), and who has some serious missed opportunities to drive true impact (Dunkin Donuts). Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS Episodes to revisit: Season 1, Episode 21 (elf, L’Oreal), Season 1, Episode 26 (Bobbie) Bobbie: Bobbie x Cardi B , Bobbie x Moms are the OG influencer pt 2 e.l.f.: Changing the Board Game , Give an elf L’Oreal: Women of Worth , Keely Cat Wells , Making Space John Lewis: Where Love Lives , Marketing to Men Summit , MOG Substack: Inside the Marketing to Men Summit , Elliot Rae LI post , Dunkin Donuts: The Little Holiday Munchkin , The Little Holiday Munchkin Book Wicked: For Good: Green for Good Movember x Google Gemini: Gen A Mo , Jonathan Jacobs LI post Nonprofits & Foundations: Building Happier Futures , Parenting out Loud , Action for Children , HomeStart UK , Who Cares Scotland , Joy in Childhood Foundation , Rewild We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on Instagram + LinkedIn . Missed Opportunities for Good is powered by Love of Good + Aligned for Impact .

November 13, 2025Episode 461 hr 11 min

Creative Conversations with Jenn Shaw

Today we’re joined by Jenn Shaw , an NAACP nominated award-winning writer/director known for genre-bending stories that champion underdogs, celebrate quirks, and spotlight cultural gems. Join us to learn why cultural nuance and lived experience matter in storytelling, the power of reserving the right to change your mind as a creative and how Jenn stays true to her values. Jenn brought us Huggies “ Do it for the Team ” campaign to evaluate live using our criteria. Follow Jenn on LinkedIn and check out her incredible work at www.jennjshaw.com . RESOURCES + LINKS Adidas Running While Black: We Are Here Huggies 'Do it for the Team' Campaign , Sweepstakes & Spotify Playlist Tiny Giant Zero Gravity We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .