Missed Opportunities for Good

Hosted by Alana Ficalora + Steph Belsky

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Oct 2026

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About the show

Hosts Alana Ficalora and Steph Belsky are breaking down the latest branded impact campaigns and events, celebrating what companies are doing well and offering suggestions for ways they can amplify and expand their social impact. Missed Opportunities for Good is an initiative powered by Love of Good and Aligned for Impact.

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58 recent

October 15, 2026Episode 2732 min

Advertising Week New York 2026 Recap

Alana Ficalora and Steph Belsky are back with a special episode, a recap of their whirlwind 36 hours at Advertising Week New York recap. We share the standout conversations, activations, and big ideas from the power of inclusive marketing as a driver of business growth to maternal mental health, from the LA28 Olympics to the rise of creator culture, we unpack the moments that inspired us and the opportunities brands can’t afford to miss. Tune in for candid takeaways, fresh perspectives, and a reminder that meaningful impact happens when brands move beyond performative messaging and take real action that aligns with their values. RESOURCES + LINKS Books: “ Counting on Yourself: A Woman’s Way to Wholistic Wealth” by Jackie Henrion “ PowerShift - From Balancing it All to the Strategic Pursuit of What Matters Most” by Gia Lacqua "The Success Lie: Reframing your Reality to Thrive Personally and Professionally" by Chantell Preston . LA 28: The Games of a Generation Panelists: Alex Marchan, LA 28 CMO; Venus Williams, Tennis champion, entrepreneur, author & cultural icon; Carson Daly, Co-Host, NBC’s TODAY and Host/Producer, The Voice. Torched Newsletter: https://www.torched.la/who-is-la28-paying/ The Ones Who Didn’t Flinch Panelists: Charlotte Williams, Co-Founder The Thought Partnership; Lola Bakare, Inclusive Marketing Strategist & Author of Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy & founder of be/co consultancy; Kelly Walton, CMO - Snipes; Asha Shivaji, CEO & Co-Founder of SeeMe Index; Drew Train, CEO & Cofounder - Oberland; Chris Mele, Founder & Managing Partner - Siberia. Soul & Science: Interview with Rob Mayhew Soul & Science Podcast Rob Mayhew: LinkedIn , Instagram FQ: Maternal Mental Health Panel - From Silence to Support: Reimagining Maternal Mental Health Panelists: Heidi Arthur, Chief Campaign & Program Officer, The Ad Council; Bianca Guimaraes, Founding Partner & Executive Creative Director, Mischief; Adrienne Griffen, Executive Director, Maternal Mental Health Leadership Alliance; Maria Youngblood, Media Planning Director, WPP Media The Secret to Motherhood PSA - long form Love Your Mind - Resources for Moms: https://loveyourmind.com/Moms AdCouncil Press Release: https://www.adcouncil.org/news-insights/press-releases/ad-council-launches-new-maternal-mental-health-campaign-as-3-in-4-conditions-go-untreated FQ: Cultural Gravity: Why Some Ideas Pull People In Panelists: Luz Corona, Exec Dir of Content, The Clios; Laura Cosgrove, SVP Retail Partnerships, Rokt; Laurie Lam, Chief Brand Officer, elf Cosmetics; Haley Paas, SVP of Media, Marketing Effectiveness & Agency Management, Verizon. FQ: Betting on Yourself: Own Your Next Move Panelists: Lala Milan, Entertainer, Viral Creator, Social Media Educator, The Rouge Maison; Elyse Myers, Comedian, Writer, Creator, Underscore Talent Management We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on Instagram + LinkedIn . Missed Opportunities for Good is powered by Love of Good + Aligned for Impact .

September 10, 2026Episode 261 hr 24 min

Creative Conversations with Lola Bakare

Today we’re joined by Lola Bakare , Anthem Award-winning CMO advisor, inclusive marketing strategist, founder of be/co, author of Responsible Marketing and the creative force behind the #responsiblemarketing movement. Join us to learn how Lola quickly learned the lasting impact one person can have in high school, why doing something is better than doing nothing & what happens when we stop thinking about marketing as campaigns and start thinking about it as a business function. Lola brought us two campaigns: Black Week → Blank week and Liquid Death x Garage Beer’s “We Want Your Pee” to evaluate live using our criteria. Follow Lola on LinkedIn , and get your copy of Responsible Marketing today! RESOURCES + LINKS: Black Week → Blank week Liquid Death x Garage Beer “ We Want Your Pee ” Black Week Founders : Adan Romero, Monique Nelson, Joe Anthony, Andre Gray, Dabo Ché, Gabrielle Shirdan, Walter T. Geer III Gatorade “ Milkman ” Missed Opportunities for Good Skittles episode NAACP Stop Dirty Data Centers We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

August 13, 2026Episode 251 hr 12 min

Creative Conversations with Josie Davis

Today we’re joined by Josie Davis , Founder of Curmudgeon Group , a creative agency partnering with sustainability-driven brands to translate complex climate goals and hard science into clear narratives, strategic platforms, and dynamic creative work that resonates across audiences and scales impact. Join us to learn how family trips to the wilderness shaped her connection to conservation, why she believes in the importance of the creative struggle & why Josie believes the fastest way to influence climate progress is through culture. Josie brought us Dole’s “Malnutrition Labels” campaigns to evaluate live using our criteria. Follow Josie on LinkedIn , and visit her personal site https://www.josieelizabethdavis.com/ and https://curmudgeongroup.co/ to learn more. RESOURCES + LINKS: Dole Malnutrition Facts website Dole “Malnutrition Labels: Food Waste” campaign + case study Dole “Malnutrition Labels: Nutritional Ink” campaign + case study Enkoat: https://www.enkoat.com/ We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

July 9, 2026Episode 2454 min

Creative Conversations with Amy Williams

Today we’re joined by Amy Williams , Founder and CEO of Good-Loop , the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Join us to learn how Amy is driven by the challenge of making something good make sense, why she believes the optimal way to do more good is by working within the systems and leveraging the scale and reach of large companies & why it’s important to understand how the person you’re selling to gets paid. Amy brought us Sheba’s Hope Reef campaign to analyze live using our criteria. Follow Amy & Good-Loop on LinkedIn, and check out Good-Loop’s website to learn more. RESOURCES + LINKS: Nature Valley partnership with the National Parks Foundation: https://www.naturevalley.com/nationalparks Sheba " Hope Reef " Sheba Hope Grows Initiative: https://www.shebahopegrows.com/ We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

June 11, 2026Episode 2345 min

Creative Conversations with Mike Hower

Today we’re joined by Mike Hower , sustainability communication and reporting expert, author, podcast host, and founder of Hower Impact . Join us to learn about Mike’s 4 C’s of effective sustainability communication, how he fell into working in PR, and why he’s calling for courageous sustainability communication. Follow Mike on LinkedIn , pick up a copy of Sustainability Storytelling , and subscribe to his substack The Sustainability Story . RESOURCES + LINKS: Mars Sustainability Plan: https://www.mars.com/sustainability-plan/healthy-planet/net-zero-2050 Sustainability Storytelling: https://howerimpact.com/sustainability-storytelling We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

May 21, 2026Episode 2258 min

2026 Q1 roundup: Pinterest, Aerie, and cancer prevention

Today we’re getting nostalgic for simpler times with Pinterest , getting REAL with aerie , and covering the many ways cancer prevention is being addressed from big pharma ( Cologuard and Abbvie ) to nonprofits ( Cancer Support Community and Gilda’s Club ). Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS Pinterest: “ How did they do it? ”, Pinterest Impact Aerie: “ 100% Aerie Real with Pamela Anderson ”, anti-AI pledge , Aerie Real Foundation , Aerie events Cancer Support Community x Gilda's Club " CSC-867-5309 " Cologuard " The 2nd Talk " Abbvie " Striking Out for Cancer " Nonprofits & Foundations: Cancer Support Community/ Gilda’s Club Youth Mental Health Corps Hidden Healing Fund UNICEF Global Coalition for Youth Mental Health Racing for Children’s Episodes referenced: Episode 50: Creative Conversations with Kim Chappell Episode 4: July round up - Stella Artois, Barbie + Smartsheet We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on Instagram + LinkedIn . Missed Opportunities for Good is powered by Love of Good + Aligned for Impact .

May 7, 2026Episode 2155 min

Creative Conversations with Bobby Jones

Today we’re joined by Bobby Jones , co-founder of Conspiracy of Love , Good Is the New Cool , and RIVET . Join us to learn about Bobby’s passion for uplifting young people, how he’s reimagining how we think about culture, and why he believes it’s important to stay focused on where we have the greatest power. Bobby brought us REVERB's campaign to turn concerts into climate action to evaluate live using our criteria. Follow Bobby on LinkedIn , and be sure to check out Bobby’s personal site , Conspiracy of Love , Good Is the New Cool , and RIVET . RESOURCES + LINKS: Peace First The Solutionaries Series on YouTube & on Time How Adam Garder & REVERB are turning concerts into climate action REVERB We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

March 19, 2026Episode 201 hr 5 min

Creative Conversations with Kim Chappell

Today we’re joined by Kim Chappell , Chief Brand Officer of Bobbie , and mom of three. Kim has been named one of Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and listed in the Adweek Creative 100. Join us to learn how Kim’s background in journalism influences how she approaches impact, how she lives by the value “you say something, you do something,” and why she recommends starting small. Kim brought us Redfin x Rocket Mortgage’s “ America Needs Neighbors Like You ” campaign to evaluate live using our criteria. Follow Kim on LinkedIn and be sure to check out Bobbie if you’re not already a superfan like we are! RESOURCES + LINKS: Redfin x Rocket Mortgage’s “ ⁠America Needs Neighbors Like You⁠ ” Superbowl Campaign " Won't You Be My Neighbor " Lady Gaga Original Meghan Koziel IG Bobbie Breasties St Louise House, Austin The Elizabeth Ann Seton Board Spread the Jelly " Martha " Documentary We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

March 6, 2026Episode 1949 min

Creative Conversations with Kian Bakhtiari

Today we’re joined by Kian Bakhtiari , Founder of THE PEOPLE . He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winning book, Marketing for Social Change. Join us to learn about Kian’s passion for giving young people a voice, why he is so interested in studying humans, society and our imprint within culture & how he’s helping companies adapt for the future. Kian brought us Vaseline’s “Verified” campaign to evaluate live using our criteria. Follow Kian on LinkedIn , read Marketing for Social Change and check out his personal website + The People RESOURCES + LINKS Unilever: Vaseline “Verified” Case Study #VaselineVerified Unilever News: Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancy Unilever News: Vaseline Verified: meet the myth-busting scientists behind Unilever’s award-winning campaign UN-Water World Toilet Day Elmhurst Milk Story Wired: Inside Bad Bunny’s Historic Super Bowl Halftime Show Case Study: Global Youth Advisory Board for Pentland We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .

December 18, 2025Episode 4855 min

Creative Conversations with Sarah Gwilliam

Today we’re joined by Sarah Gwilliam , Founder & Grief Coach at Solace . Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy to CSR to global citizenship and social impact. We discuss how her parents' military careers inspired her to pursue a career in impact, the value of companies promoting civic engagement, and why talking about grief shouldn’t be taboo. Sarah brought us Kroger's 2022 holiday commercial, " The Magical Cookbook ", to evaluate live using our criteria. Follow Sarah on LinkedIn and Solace on Instagram . RESOURCES + LINKS Solace Concierge Audos Civic Alliance Kroger "The Magical Cookbook ” + Colbie Callait's IG post . Additional Kroger holiday campaigns: “ Share Your Food, Share Your Heart ”, “ Operation: Gingerbread ”, “ El Regalo de Enseñar | The Gift of Teaching .” We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠ ⁠Instagram⁠ ⁠ + ⁠ ⁠LinkedIn⁠ ⁠ . Missed Opportunities for Good is powered by ⁠ ⁠Love of Good⁠ ⁠ + ⁠ ⁠Aligned for Impact⁠ ⁠ .