MindSet

Hosted by HCD Research

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Latest episode

Jun 2024

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EN-US

About the show

MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!

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60 recent

June 3, 2024Episode 9740 min

Savoring Success: From Food Chemist to Sensory Consultant with Victoria Coutiño #97

In this episode, we spoke with Victoria Coutiño, a renowned expert in the Foods & Beverages industry in Latin America. With over 25 years of experience, Victoria has transitioned from being a food chemist to a sensory consultant, making significant strides in sensory and consumer science research, human-centered innovation, and food design. Join us as Victoria shares her incredible career trajectory, from her time at PepsiCo where she led sensory and consumer product insights for LATAM, to co-founding 5 Sense.i advisory. We'll explore how her expertise in business strategy, insights, and analytics has driven successful product developments and market insights. Victoria also opens up about her love for Mexican wine, offering a unique perspective on its rich flavors and cultural significance. Whether you're interested in the science behind food and beverages, the art of sensory experiences, or the vibrant world of Mexican wine, this conversation with Victoria Coutiño is sure to inspire and educate. Tune in to hear from a forward-thinking strategist and inspirational leader who is passionate about understanding consumer needs and creating meaningful sensory experiences. 🎧 #ConsumerResearch #ConsumerInsights #ProductDesign #ProductInnovation #SensoryScience #MarketResearch #CPG #Neuroscience #Psychology #BehavioralScience #ConsumerBehavior #Podcast #HCDResearch #HCDMindset #MichelleNiedziela #AndrewLivermore #HCDPodcast

May 20, 2024Episode 9631 min

Scent, Memory, and Consumer Behavior: Unraveling the Lobster's Tale with Andrew Livermore #96

On this episode of HCD's Mindset, we discuss the fascinating world of consumer research with Andrew Livermore. With over 20 years of experience in the FMCG/CPG industry, Andrew has led groundbreaking work in sensory, market, and product research for global giants such as Avon, Kellogg, IFF, and Altria. In our conversation, Andrew shares insights from his diverse career journey, spanning from academia to industry. We explore how his background in psychology, behavioral sciences, and the neuro basis of memory and emotions has shaped his approach to understanding consumer needs and developing innovative products. Join host Michelle Niedziela and Andrew Livermore for a lively discussion that delves into the intersection of science, consumer behavior, and product development. Whether you're a seasoned researcher or simply curious about the secrets behind your favorite products, this episode promises to inspire and enlighten. 🎧 #ConsumerResearch #ConsumerInsights #ProductDesign #ProductInnovation #SensoryScience #MarketResearch #CPG #Neuroscience #Psychology #BehavioralScience #ConsumerBehavior #Podcast #HCDResearch #HCDMindset #MichelleNiedziela #AndrewLivermore #HCDPodcast

May 6, 2024Episode 9531 min

Sensory Revelations: Navigating Consumer Experiences with Sensory Journey Mapping #95

In this episode, we unravel the mysteries behind Sensory Journey Mapping, a cutting-edge methodology that combines Implicit Association Testing with Self-Assessment Manikin scales (SAM). Join us as we explore how this innovative approach unlocks a treasure trove of insights into consumer experiences with products. Sensory Journey Mapping has taken the industry by storm, capturing the attention of developers and marketers alike. In an era where dynamic consumer experiences reign supreme, understanding the nuances of consumer emotions and perceptions as they evolve over time is paramount. Sensory Journey Mapping not only meets this demand but exceeds it, offering a comprehensive understanding of how sensory inputs shape consumer interactions with products. From the initial spark of interest to the final touchpoint of use, we'll uncover how Sensory Journey Mapping empowers brands to craft resonant experiences that leave a lasting impact. Don't miss out on this enlightening discussion on the future of consumer insights and product design! 🎧 #SensoryJourneyMapping #ConsumerInsights #ProductDesign #Podcast #HCDResearch

April 22, 2024Episode 9428 min

Episode 94: Unlocking the Power of 'Phygital': Sensory Connections in Digital Branding

Explore the concept of "Phygital" experiences in this episode, where we uncover how sensory marketing influences consumer interactions with brands in both physical and digital spaces. From the psychology of sensory stimuli to brand harmonization strategies, discover the keys to creating immersive and memorable experiences that foster lasting consumer connections. Tune in to learn how sensory connections are reshaping marketing in the digital age. #phygital #consumerresearch #sensorymarketing #sensory #consumer #behavioralscience #sensoryscience #hcdresearch

April 8, 2024Episode 9331 min

Mindful Bites: Uniting Neuroscience & Food Science for Flavorful Discoveries with Alex Woo #93

Tune in to the latest episode of HCD's Mindset podcast as we sit down with Alex Woo, the visionary founder and CEO of W2O, a flavor technology firm at the forefront of the food industry. With over fifteen years of experience, Alex specializes in leveraging contemporary taste and smell neuroscience to create Better Food through clean label plant-based ingredients. Join us as we explore Alex's innovative approach to new product development, including salt and sugar reduction and enhancing multisensory eating experiences. Don't miss this enlightening conversation packed with insights that will transform the way you think about food. Tune in now! https://www.linkedin.com/in/alex-woo-827b833/ http://w2ofoodinnovation.com/ Taste & Smell Neuroscience and Technology LI Group: https://www.linkedin.com/groups/6633734/ #FlavorTechnology #FoodScience #Neuroscience #CleanLabel #PlantBased #BetterFood #NewProductDevelopment #ConsumerResearch #Podcast #HCDPodcast #Mindset #AlexWoo #MichelleNiedziela Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. HCD Research Website: https://www.hcdi.net/ MindSet Website Page: https://www.hcdi.net/mindset-series Our Socials: YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and every one one of you join our curious conversations!

March 25, 2024Episode 9231 min

Deciphering Qualitative Research with Tom Rich – From Ulysses to AI #92

Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into the intricate world of consumer behavior and market research. Discover how Tom's innovative approach blends creativity, strategy, and pragmatism to uncover the hidden truths behind consumer preferences. Don't miss this enlightening episode filled with practical wisdom and thought-provoking perspectives. Tune in now! https://www.linkedin.com/in/thomasmrich/ https://thomasmrich.com/ #QualitativeResearch #MarketResearch #ConsumerBehavior #BrandManagement #Strategy #Pragmatism #Podcast #HCDPodcast #Mindset #Insights #TomRich #MichelleNiedziela Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. HCD Research Website: https://www.hcdi.net/ MindSet Website Page: https://www.hcdi.net/mindset-series Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and every one of you join our curious conversations!

March 11, 202431 min

Designing Minds: Unveiling the Behavioral Science Behind Brand Transformation with Van Rais #91

In this episode of HCD's Mindset, host Michelle Niedziela sits down with Van Rais, a leading figure in business and brand transformation. With a background in industrial and brand design, Van has worked with major organizations such as GE Healthcare and Starbucks, shaping their visual identities and strategies. Join us as we delve into the fascinating intersection of behavioral science and design, exploring how Van's innovative approaches have reshaped industries and consumer behaviors. Don't miss this insightful conversation filled with practical insights and thought-provoking perspectives. Tune in now! https://www.linkedin.com/in/vanrais/ https://vanrais.com/ #BehavioralScience #Neuromarketing #ConsumerResearch #BrandTransformation #DesignThinking #BehavioralBranding #Podcast #HCDPodcast #Mindset #Innovation #BrandStrategy #ConsumerBehavior #BusinessTransformation #VanRais #MichelleNiedziela Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. HCD Research Website: https://www.hcdi.net/ MindSet Website Page: https://www.hcdi.net/mindset-series Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and every one one of you join our curious conversations!

February 26, 2024Episode 9047 min

Unraveling the Scented Tapestry: Multi-Sensory Consumer Experiences with Tessa Moxley Episode #90

Join us for an insightful journey into the world of multi-sensory consumer experiences with Tessa Moxley, a distinguished sensory and consumer research scientist who has made significant contributions at Reckitt and Dyson. In this podcast episode, Tessa shares her expertise in innovation and her unique approach to measuring the impact of fragrance on consumer behavior. With a background in mechanical engineering and a passion for blending creativity with technical science, Tessa offers valuable insights into the complex relationship between scent and our everyday lives. Don't miss out on this enlightening conversation as we uncover the secrets behind creating unforgettable sensory experiences! #MultiSensory #ConsumerExperience #SensoryScience #InnovationInsights #Fragrance #CreativeEngineering #ConsumerBehavior https://www.linkedin.com/in/tessa-moxley-b9077814b Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. HCD Research Website: https://www.hcdi.net/ MindSet Website Page: https://www.hcdi.net/mindset-series Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and every one one of you join our curious conversations!

February 12, 2024Episode 8938 min

🚀 The future is now with Idlir Proseku Episode #89

Today’s episode features Idlir Proseku, HCD’s newest Research+ consultant. Discover the intersection of artificial intelligence, strategic foresight, and futurism with Idlir Proseku, HCD's newest Research+ consultant. With extensive experience and a Doctoral degree in Strategic Leadership focusing on Strategic Foresight, Idlir unpacks the pivotal role of AI, the importance of foresight, and the essence of futurism in shaping our world. Join us for practical insights and theoretical perspectives on leveraging these disciplines for organizational success and societal advancement. #foresight #AI #futurist #consumer #Purdue #tango https://www.linkedin.com/in/idlir/ Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. HCD Research Website: https://www.hcdi.net/ MindSet Website Page: https://www.hcdi.net/mindset-series Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and every one one of you join our curious conversations!

January 29, 2024Episode 8827 min

Global Vision – Introducing our New Research Maestro, Sophia Stafford #88

Today’s episode features Sophia Stafford, the newly promoted Manager of Global Research and Consulting at HCD! Join us as we dive into Sophia's wealth of experience in neuroscience, analytics, and cognitive sciences. Learn how she navigates the intricacies of consumer research, leveraging behavioral and neuroscientific experiences. Discover Sophia's commitment to providing innovative, data-driven insights and her vision aligning seamlessly with our mission to empower businesses in a dynamic landscape. Stay tuned for insights into global markets, transformative data strategies, and Sophia's holistic approach to research and consulting.