The Influential Advisor Podcast

Hosted by Paul G. McManus

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131

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Oct 2026

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The Authority Marketing Platform for Financial Advisors. Built for advisors who want to be known for what they're already great at. Influential Advisor Media helps financial advisors build visibility, attract better clients, and grow through authority rather than cold outreach. If you've spent years developing real expertise and you're frustrated that the right people don't know you exist, this podcast is for you. Influential Advisor Media was founded by Paul G. McManus, host of The Influential Advisor Podcast and creator of The Authority Operating System. Our team has worked with more than 1,000 financial advisors and helped them generate over $100 million in results through authority marketing. Subscribe if you're a financial advisor who is done being the best-kept secret in your market. Learn more at influentialadvisor.com

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October 26, 2026Episode 13127 min

131: Ray Offenburger on The Retirement Paradox: Why Successful People Fail at Retirement

Ray Offenburger, CFP®, joins Gabe McManus to talk about a problem he sees again and again in people who did everything right: they saved for 40 years, and now they are afraid to spend it. Ray explains how his own parents never lost a dime in 2008, yet watched the income from their "safe" CDs fall by nearly 80%, and how facing his father's long illness and his mother's Parkinson's diagnosis without a real plan moved him from a back-office analyst job into retirement planning. He walks through what he calls just-in-case paralysis, why he invests every dollar based on its job and its timeline, and how the widow's penalty can cut a surviving spouse's income while pushing her into a higher tax bracket. Ray also shares the client stories behind his book, The Retirement Paradox: Why Successful People Fail at Retirement , including a retiree who found himself standing at the refrigerator at 9 a.m. with no idea what to do with his day. About Ray Offenburger Ray Offenburger is a Certified Financial Planner® who specializes in retirement planning for professionals and their families. He started his career in financial analysis, reporting, and auditing, and moved to the advice side of the business after helping his parents through the 2008 financial crisis and, later, their health crises. His practice is built on a patient, collaborative approach that puts coordination ahead of consolidation and long-term relationships ahead of transactions. A graduate of Seton Hall University and a former educator, Ray lives in Ocean County, New Jersey, with his wife. He is the author of The Retirement Paradox . What We Cover How 2008 cut his parents' CD income by nearly 80% even though they never lost a dime, and why that sent Ray from crunching numbers to sitting at clients' kitchen tables What his father's illness and his mother's Parkinson's diagnosis taught him about the difference between a balanced portfolio and an actual plan Just-in-case paralysis, and the client in a heat wave who needed permission to spend $600 on a hotel room Risk tolerance versus risk capacity, and why Ray gives every account a job and a timeline before deciding how to invest it The widow's penalty: how a surviving spouse can lose $24,000 of income and still move from the 12% to the 22% tax bracket, and what couples can do while both spouses are alive Why Social Security may be your largest retirement asset, and why you shouldn't pick your filing date because your brother-in-law did Toxic generosity, from open-ended support for adult children to unplanned donations, and why it's fine to let your planner be the bad guy The retiree at the refrigerator door, and why the people who retire best have a reason to wake up in the morning Coordination: the trust that did nothing because no accounts were ever moved into it, and the "diversified" accounts at five firms that all held the same investments Resources Mentioned The Retirement Paradox: Why Successful People Fail at Retirement by Ray Offenburger Connect with Ray Offenburger Book Website: theretirementparadoxbook.com LinkedIn: linkedin.com/in/ray-offenburger Support the show

October 19, 2026Episode 13036 min

130: From 3,000 Options to 3: Kit Lancaster on Helping High Earners Simplify Their Financial Lives

Kit Lancaster, CFP®, founder of Sterling Edge Financial in Chicago, joins Gabe to talk about a problem most successful people don't see coming: not too few financial options, but far too many. He explains why high earners often feel overwhelmed and underwhelmed at the same time, what a trip to a tile store taught him about narrowing thousands of choices down to a few, and why he starts every client relationship with two questions that have nothing to do with the numbers. Kit also shares the client stories behind his book, From 3,000 Options to 3 , including a house purchase he advised against, a career change into teaching, and a retiree who needed permission to finally enjoy the money she worked so hard to save. About Kit Lancaster Kit Lancaster, CFP®, AWMA, is the founder and president of Sterling Edge Financial in Chicago, where he helps high-income professionals build, protect, and enjoy their wealth. Before he became a financial advisor in 2011, Kit served as a U.S. Army Field Artillery Officer and completed two deployments in support of Operation Iraqi Freedom. He earned the CFP® designation in 2016 and launched Sterling Edge Financial in 2018. A University of Denver graduate and marathon runner, Kit lives in Chicago with his wife, Leann, and their two children, all devoted Cubs fans. He is the author of From 3,000 Options to 3 . What We Cover How motion sickness ended Kit's plan to fly fighter jets, and how a brokerage account he opened as a teenager with his summer job money led him into finance Why so many high-income households feel surrounded by "financial McDonald's" when what they really want is a Michelin-star experience The tile store story: how Kit's designer turned thousands of options into a short list, and why most financial decisions need that same kind of filter The two questions Kit asks before he ever looks at a client's statements A Medicare premium form most retirees have never heard of, and how it paid for one client's international family trip Ryan, who bought the house anyway, and what happens when a family's plan depends on a bonus that might not come Why Kit pushes back when a 65-year-old with $3.5 million says they can just live on Social Security, and what "eat the cookie" means for retirees who struggle to spend Resources Mentioned From 3,000 Options to 3 by Kit Lancaster Connect with Kit Lancaster Website: sterlingedgefinancial.com Book Website (soon): 3000to3.com LinkedIn: linkedin.com/in/kitlancaster Support the show

October 19, 2026Episode 12941 min

129: Duncan MacPherson | Top 50 Most Innovative Voices in Advisor Growth Series

What does it take to build an advisory business that grows without consuming the life of the advisor who created it? In this episode of Top 50 Most Innovative Voices in Advisor Growth, Gabe McManus talks with Duncan MacPherson, founder and CEO of Pareto Systems, author of The Advisor Playbook and The Blue Square Method, and a longtime coach to financial professionals. Duncan explains why an advisory practice should serve the advisor’s life, not the other way around. Growth without structure can create unintended consequences, from strained relationships to a business that becomes increasingly dependent on its founder. The conversation explores Duncan’s Blue Square Method and the idea of defining a clear “true north” for both business and life. Rather than chasing dramatic change, Duncan focuses on refining multiple areas incrementally and building a practice around purpose, process, and the life the advisor actually wants. Gabe and Duncan also discuss the shift from owning a book of business to building a real business. Duncan explains why advisors can decommoditize their value by moving beyond technical expertise, defining an ideal client, documenting their intellectual property, and creating a client experience the entire team can deliver consistently. They also explore how existing clients can become advocates, why introductions are more powerful than simple endorsements, and how writing a book can clarify an advisor’s thinking while becoming a bridge for authority and referrals. Finally, Duncan shares how AI can create capacity without replacing the human element, and why advisor growth increasingly depends on the ability to grow, team, scale, and eventually exit with intention. In this episode, you’ll discover: • Why your business should serve your life • How the Blue Square Method helps define your true north • Why a book of business is not the same as a business • How process and client experience become intellectual property • How to turn endorsements into introductions • Why books can strengthen authority and referrals • How AI can create capacity without replacing human connection Learn more about Influential Advisor Media: https://InfluentialAdvisor.com Featuring: Duncan MacPherson, Founder and CEO of Pareto Systems Hosted by: Gabe McManus Series: Top 50 Most Innovative Voices in Advisor Growth #FinancialAdvisor #AdvisorGrowth #PracticeManagement #FinancialAdvisorGrowth Support the show

October 14, 2026Episode 1281 hr 10 min

128: Bill Cates | Top 50 Most Innovative Voices in Advisor Growth Series

Why do financial advisors with happy clients still struggle to generate consistent referrals? In this episode of Top 50 Most Innovative Voices in Advisor Growth, Paul G. McManus sits down with Bill Cates, known as The Original Referral Coach and one of the financial advisory industry’s most established voices on referral growth. For more than 30 years, Bill has helped financial advisors turn strong client relationships into more intentional systems for generating referrals, personal introductions, and Right-Fit Clients. He is a Hall of Fame speaker, author of eight books, and founder of Referral Coach International. Bill explains why word of mouth alone is no longer enough. A client telling someone about you is not the same as creating an introduction. In a world where prospects are harder to reach and increasingly research advisors before responding, the real goal is a comfortable, relevant connection that transfers trust from one relationship to another. Paul and Bill discuss how advisors can make the referral process easier for clients by showing them what a good introduction actually looks like, reducing concerns around confidentiality, and clearly communicating who the advisor serves best. They also explore why many advisors avoid referral conversations altogether, and how reframing the conversation around the value already delivered changes that dynamic. The conversation expands into testimonials, social proof, books, podcasts, centers of influence, and Bill’s concept of “borrowed trust,” where credibility from one trusted relationship helps open the door to another. Bill also explains Radical Relevance: understanding exactly who you serve, the problems you solve, and how to communicate that value to the right people. Paul and Bill then explore how referral marketing is changing in the age of AI. As prospects turn to ChatGPT, Claude, Google, podcasts, articles and testimonials before contacting an advisor, being referable now also means being findable. Finally, Bill shares the thinking behind his next book, The Transformational Financial Advisor, and why meaningful client experiences turn satisfied clients into true advocates. In this episode, you’ll discover: • Why word of mouth is no longer enough for financial advisors • The difference between a referral and a personal introduction • How to make introductions feel comfortable for clients • Why advisors should clearly define who they serve best • How value discussions can uncover hidden client advocates • Why many advisors still feel uncomfortable asking for referrals • How testimonials and social proof strengthen trust • What Bill means by “borrowed trust” • How advisors can become more referable to centers of influence • Why books, podcasts, speaking, and digital content build credibility • How AI is changing the way prospects research financial advisors • Why transformational client experiences create stronger advocates ABOUT BILL CATES Bill Cates, CSP, CPAE, is The Original Referral Coach and founder of Referral Coach International. Inducted into the Professional Speakers Hall of Fame in 2010, he is the author of eight books, including Beyond Referrals, Radical Relevance and The Language of Referrals, and host of the Top Advisor Podcast. Free books from Bill (Beyond Referrals and Radical Relevance): https://catesfreebooks.com Referral Coach International: https://referralcoach.com Cates Referral Strength Assessment: https://referralcoach.com/assessment/ Top Advisor Podcast: https://topadvisorpodcast.com Learn more about Influential Advisor Media: https://InfluentialAdvisor.com Watch the full Top 50 series: https://www.youtube.com/playlist?list=PLI7rSgqKU0qs Featuring: Bill Cates, The Original Referral Coach Hosted by: Paul G. McManus Series: Top 50 Most Innovative Voices in Advisor Growth CHAPTERS 0:00 Why Word of Mouth Isn’t Enough 1:33 Meet Bill Cates 3:00 How Bill Became The Original Referral Coach 6:35 Books, Authority and Referral Growth 17:41 Why Introductions Matter More Than Referrals 22:49 Turning Happy Clients Into Advocates 27:43 Why Advisors Avoid Referral Conversations 32:14 Testimonials, Social Proof and Trust 37:51 The Power of Borrowed Trust 42:28 Radical Relevance and Knowing Who You Serve 45:52 Becoming Referable to Centers of Influence 56:11 AI, ChatGPT and the New Referral Journey 1:02:44 Creating Transformational Client Experiences 1:08:15 Where to Find Bill Cates #FinancialAdvisor #AdvisorGrowth #FinancialAdvisorGrowth #PracticeManagement #FinancialAdvisorMarketing #Referrals #BillCates Support the show

October 12, 2026Episode 1271 hr 9 min

127: Louis Diamond | Top 50 Most Innovative Voices in Advisor Growth Series

What does it take for a successful financial advisor to know when it is time to stay, move, or build something different? In this episode of Top 50 Most Innovative Voices in Advisor Growth, Paul G. McManus sits down with Louis Diamond, CEO of Diamond Consultants, a recruiting and consulting firm focused exclusively on wealth management. Louis shares how Diamond Consultants evolved into an objective guide for financial advisors navigating major career and business decisions, including advisor transitions, independence, M&A, succession, and executive hiring. Paul and Louis discuss why even highly successful advisors begin exploring change. Louis explains that the motivation usually comes back to three things: freedom, flexibility, and control. But there is no perfect model. Every option has tradeoffs, and the right choice depends on what the advisor is actually trying to build. They also explore how technology and AI are becoming major factors in advisor transitions. Some advisors want the freedom to adopt new tools quickly, while others prefer a larger firm to evaluate, integrate, and support the technology for them. The conversation then turns to organic growth and authority. Louis explains why strong advisory firms often have a repeatable growth flywheel built around content, podcasts, video, thought leadership, or another scalable channel. Advisors who want to become known in a niche need a distinct point of view and the discipline to stay consistent. Finally, Louis shares four traits he consistently sees in the best advisors: a clear niche, repeatable organic growth, a strong team, and a genuine commitment to serving clients and improving. In this episode, you’ll discover: • Why successful advisors consider changing firms • What freedom, flexibility, and control really mean • Why every advisor business model has tradeoffs • How AI is changing technology decisions • Why organic growth matters to enterprise value • How content can build authority and attract clients • What the best advisory teams have in common • How centers of influence can multiply growth Learn more about Influential Advisor Media: https://InfluentialAdvisor.com Featuring: Louis Diamond, CEO of Diamond Consultants Hosted by: Paul G. McManus Series: Top 50 Most Innovative Voices in Advisor Growth CHAPTERS 0:00 Content, Authority and Organic Growth 1:44 Meet Louis Diamond 3:19 The Diamond Consultants Origin Story 6:51 Building Authority Through Thought Leadership 14:38 Who Diamond Consultants Serves 18:23 Why Advisor Transitions Stay Top Secret 21:38 Freedom, Flexibility and Control 26:34 Why There Is No Perfect Business Model 30:52 AI and Technology as a Push and Pull Factor 38:25 Building an Organic Growth Flywheel 49:48 Pick One Growth Channel and Commit 52:05 How Podcasting Became a Growth Engine 58:20 Referrals, Borrowed Trust and Diversified Growth 59:29 What the Best Financial Advisors Have in Common 1:01:47 Scaling a Niche Through Teams and M&A 1:05:54 Centers of Influence Beyond CPAs and Attorneys 1:08:16 Where to Find Louis Diamond #FinancialAdvisor #AdvisorGrowth #PracticeManagement #FinancialAdvisorGrowth #FinancialAdvisorMarketing Support the show

October 4, 2026Episode 1261 hr 3 min

126: Brian Mora | Top 50 Most Innovative Voices in Advisor Growth Series

What should a successful financial advisor look for when deciding whether their current firm can support the next stage of growth? In this episode of Top 50 Most Innovative Voices in Advisor Growth, Paul G. McManus sits down with Brian Mora, Senior Vice President and Head of Experienced Advisor Recruiting at Ameriprise Financial. Brian began his career as a financial advisor at Ameriprise before moving into coaching, field leadership, advisor development, and national recruiting. That experience gives him a broad perspective on what successful advisors need as their businesses evolve. Paul and Brian discuss why there is no single perfect firm for every advisor. The more important question is whether the partnership around your practice has the resources, people, technology, and processes to help you accomplish what comes next. They explore why successful advisors may reevaluate their current affiliation, including leadership changes, technology and AI, team building, succession, and the desire to grow through mergers and acquisitions. Brian also explains what real acquisition support should look like. It is not enough for a firm to simply allow advisors to buy another practice. A true growth partner should be able to help identify opportunities, evaluate them, finance them, structure the transaction, and integrate the acquired business. The conversation also covers what Brian sees in high-performing advisory teams, why recruiting requires a compelling team value proposition, and why an advisor’s digital presence matters even after a warm referral. In this episode, you’ll discover: • What advisors should evaluate in a firm partnership • Why technology, AI, team building, and succession can trigger change • What real M&A support should look like • What high-performing advisory teams do differently • Why your digital footprint matters after a referral Learn more about Influential Advisor Media: https://InfluentialAdvisor.com Featuring: Brian Mora, Senior Vice President and Head of Experienced Advisor Recruiting at Ameriprise Financial Hosted by: Paul G. McManus Series: Top 50 Most Innovative Voices in Advisor Growth CHAPTERS 0:00 What Advisors Need From a True Growth Partner 1:09 Meet Brian Mora 2:37 From Financial Advisor to National Recruiting Leader 8:35 Inside Experienced Advisor Recruiting 13:32 How Advisors and Recruiters Start the Conversation 20:29 Why Successful Advisors Consider Changing Firms 29:33 What Real Support for Acquisitions Looks Like 32:03 Jon Kuttin, Scale and Advisor Growth 39:57 What It Takes to Reach the Next Level 44:26 Recruiting Great Advisors With a Strong Value Proposition 52:08 What the Best Advisory Teams Are Doing to Grow 55:13 Why Your Digital Footprint Matters More Than Ever 59:35 Why Experienced Advisor Recruiting Is So Competitive 1:01:53 Final Thoughts and Where to Find Brian Mora #FinancialAdvisor #AdvisorGrowth #PracticeManagement #FinancialAdvisorGrowth #FinancialAdvisorMarketing Support the show

September 30, 2026Episode 1251 hr 1 min

125: Matt Halloran | Top 50 Most Innovative Voices in Advisor Growth Series

What happens to the role of the financial advisor when AI can handle more and more of the work happening behind the scenes? In this episode of the Top 50 Most Innovative Voices in Advisor Growth series, Paul G. McManus sits down with Matt Halloran, Chief Evangelist at Zocks and the self-described human voice of AI in the advisory industry. Matt has spent more than two decades coaching financial advisors. He argues the industry is asking the wrong question. The issue is not whether AI will replace advisors, but what they will do with their time once technology takes on more of the invisible work around client meetings. You'll learn how financial advisors can: - Use an AI assistant to take on Michael Kitces's "invisible work": meeting prep, live transcription, follow-up, CRM tasks, and updates into planning and tax tools, so the advisor can stay face to face with the client - Explain a privacy-first approach to note-taking: Zocks listens and transcribes in real time, with no stored audio or video, because high-net-worth clients do not want a recording that could be used in a deepfake - See why many advisors still hesitate: not the features, but giving up control. Matt's trade-off law names five things you always trade: time, talents, treasures, relationships, and control - Put the time back to work. He cites about 10 hours a week of admin returned, roughly a week a month, and asks whether that time goes to a more deliberate enterprise, a niche, a book, or a life outside the office - Meet a client who walks in with an AI printout without getting defensive. Be glad they are engaged, ask what prompt they used, and answer the question they actually asked - Treat judgment as something you show, not something you claim. Matt pushes back that judgment is the byproduct of connection, understanding, and empathy, and that AI can sound decisive while facing no consequences and trying to please you - Stop using AI like a junior-high band playing "Three Blind Mice." Challenge it, including telling it to prove your own research wrong, instead of accepting garbage-in, garbage-out answers - Turn speed into trust. Matt tells the story of an advisor, fourth of four meetings, whose sample plan, next steps, and summary email were in the prospects' inbox before they got home. They hired her on the spot. The other three firms still had not followed up - Query the whole book of business the way a longtime assistant once did, such as who talked about Roth conversions last month or who had a child or grandchild in the last two years, then ask AI better second- and third-level questions about how to open that conversation - Choose, on purpose, between building the enterprise and running a lifestyle practice, and notice the "no man's land" in between. Matt's unpopular point: more money will not fill a one-dimensional life, and time is the one resource you cannot make more of - Build influence over years, not from one viral post. Niche down to successful independent advisors, say yes so you can practice, and remember that the most influential people he knows are the kindest - Accept that influence repels as well as attracts, and get comfortable in your own skin. Most people who want to be influential want to be liked, and that is where they stall - Accelerate reach with what Matt calls OPA, other people's audiences, and what Paul calls borrowed trust at scale: podcast swaps, local media, and stages, practiced long before a "Super Bowl" appearance - Start creating without a production team. After a client meeting, record a short phone recap of what you talked about, keep it clear of investment advice so compliance can approve it, and post it where your ideal clients actually spend time - Treat comments as the new gold. Matt says interacting on other people's posts, not only publishing your own, is what gets you seen, and that pre-retirees with a large 401(k) are often on Facebook, not LinkedIn Matt's clearest point is that what will separate you from the advisor down the street is your humanity, not your tech. Your tech is there to support your humanity. Face to face, listening, engagement, empathy, and understanding are what AI cannot replace. Features and efficiency, he says, are becoming table stakes. The question that remains is what you do with the time you get back. ABOUT MATT HALLORAN Matt Halloran is Chief Evangelist at Zocks, where he describes himself as the human voice of AI in the advisory industry. He has worked in practice management and financial services for more than 20 years, starting in the industry in 2006, and holds a master's in life coaching. He has also worked as a therapist and coach. He has written three books, including The Social Media Handbook for Financial Advisors (Bloomberg Finance, 2012), and is writing a fourth, The Trade-Off Law. He delivered a TEDx talk, "Hope, Help One Person Every Day." With co-founder Kirk Lowe he built ProudMouth, an influence-acceleration firm, and hosted about 500 episodes of the Top Advisor Marketing Podcast. On the episode he says he has coached about a thousand offices, appeared on about 1,500 podcasts, and was voted the 10th most influential person in financial services last year. His stated mission is to spread magic, joy, and love, and to help advisors use AI to get their time, and their humanity, back. WHERE TO FIND MATT HALLORAN Matt asked listeners to find him on LinkedIn. He said that is where he actually is: he answers every direct message, he is the one commenting, and he spends about 90 percent of his time there because that is where advisors are. He did not give another URL on the episode. ABOUT INFLUENTIAL ADVISOR MEDIA The Influential Advisor Podcast, hosted by Paul G. McManus, features conversations with leading voices shaping the future of financial advisor growth, marketing, authority, media, and business development. Subscribe for more strategies on financial advisor marketing, authority building, books, referrals, AI search visibility, advisor growth, and building a more influential advisory business. https://influentialadvisor.com/ Support the show

September 29, 20261 hr 6 min

124: Michelle Lynch | Top 50 Most Innovative Voices in Advisor Growth Series

Why do clients refer one financial advisor over another when the investment performance looks the same? In this episode of the Top 50 Most Innovative Voices in Advisor Growth series, Michelle Lynch joins Paul G. McManus for a conversation about practice design, referrals, and what changes when an advisor has to grow a firm, not just a book. Michelle is Senior Vice President of Practice Management and Growth Consulting at Raymond James. She has spent 22 years at the firm, and she leads the team focused on advisor growth across every stage of the business, supporting roughly 9,000 advisors. You’ll learn how financial advisors can: Choose the way they want to practice, because she defines independence as owning the book, not as one affiliation model Start succession early, including a catastrophic plan, instead of waiting until a handoff is already difficult Move from advisor to CEO by staying with what they do best and letting other people run the rest Use a client advisory board of clients and centers of influence as a real feedback loop, not a formality Stop asking only how to get more referrals and ask how to become more valuable to the clients they already serve Build meaningful relationships, community, and specific wow moments, including with the next generation, because performance is table stakes Spend the capacity AI creates on human connection, not on trying to replace the advisor Keep LinkedIn, the website, and the first phone call saying the same thing, because familiarity builds trust before anyone meets Get specific about who they serve so the right prospects, centers of influence, and AI can tell they understand that audience One of Michelle’s clearest points is that referrals are a byproduct of trust. She cites a Cerulli study: clients are not going to refer an advisor because of investment performance. Performance is table stakes. She can look at a room full of advisors and get similar performance from any of them. The people more likely to refer are the ones with whom the advisor has built a significant and meaningful relationship. She also says AI can streamline processes, find efficiencies, and even be trained to think and act like the advisor, but there is no replacement for the human being and the connection clients are seeking. The question is what the advisor does with the capacity that comes back. And before a prospect calls, they will Google the advisor and often use AI to look them up. Familiarity, even with someone they have never met, is already part of how trust starts. ABOUT MICHELLE LYNCH Michelle Lynch is Senior Vice President of Practice Management and Growth Consulting at Raymond James. She leads the practice management and growth consulting team, which she describes as centered on growth: new advisors coming into the industry, experienced advisors already in the business, and succession when an advisor sells or passes the practice to the next generation. She joined Raymond James 22 years ago in the marketing department after starting in advertising and public relations. Her path since then has included six years in asset management, a return to marketing and the private client group, leading the firm’s network for women financial advisors, serving as sales manager for the employee channel, and leading the Tampa Bay market and its 17 offices for four or five years before coming back to the home office. In the interview she confirms that this work supports Raymond James’s roughly 9,000 advisors. She describes the firm’s advisor-choice spectrum: an employee channel, a hybrid advisor-select channel, an independent channel, and an RIA channel that clears and custodies through Raymond James while remaining free to use other custodians. Across those paths, she says advisors own their book and can leave unencumbered. The work of her team, she says at the end of the conversation, is conversation, coaching, and consulting, not directives. There is no single model. It depends on the business and the day-to-day the advisor wants. WHERE TO FIND MICHELLE LYNCH Asked where someone can learn more, she says to Google her and to look on LinkedIn, and that raymondjames.com is the place for more about the firm. LinkedIn: https://www.linkedin.com/in/michellelynch02 Raymond James: https://www.raymondjames.com ABOUT INFLUENTIAL ADVISOR MEDIA The Influential Advisor Podcast, hosted by Paul G. McManus, features conversations with leading voices shaping the future of financial advisor growth, marketing, authority, media, and business development. Subscribe for more strategies on financial advisor marketing, authority building, books, referrals, AI search visibility, advisor growth, and building a more influential advisory business. https://influentialadvisor.com/ Support the show

September 29, 202652 min

123: Derrick Kinney | Top 50 Most Innovative Voices in Advisor Growth Series

Why do highly qualified financial advisors still get overlooked by the clients they most want to attract? In this episode of the Top 50 Most Innovative Voices in Advisor Growth series, Derrick Kinney joins Paul G. McManus for a candid conversation about communication, specialization, and why expertise alone does not win the right clients. Derrick built and sold a top advisory practice, including to Jon Kuttin’s firm, and now teaches advisors how to explain their value so ideal clients lean in. You’ll learn how financial advisors can: Stop leading with a job title or credentials and start with a problem the ideal client already feels Use a simple “you know how” line to connect with pain and earn permission to say more Run a five-and-five exercise: five most recent clients versus five favorite clients Own one clear problem instead of sounding like every other advisor See why specialists draw demand, face less price pressure, and get clients who take the advice Repeat a message that already works instead of constantly rewriting it Use television, books, podcasts, and relationships so people know you before you walk in the room Transition a practice by handing clients up, not off Treat AI as a way to free time for more human connection, not less One of Derrick’s clearest points is that the words an advisor uses to describe the job are rarely the words a prospect is already saying. Leading with “I’m a financial advisor,” or with letters after a name, often shuts the conversation down. Naming a worry the person recognizes, such as running out of money in retirement, opens it. He argues that when you own a problem, you own the chance to be chosen, and that repeating that message, even after it starts to feel boring, is how the work compounds. ABOUT DERRICK KINNEY Derrick Kinney is the founder of Success for Advisors and the author of Good Money Revolution. A former financial advisor in the Dallas–Fort Worth area, he started young, built a top fee-based practice, and for a time was the top fee-based advisor among roughly 10,000 advisors at his firm. He later sold the business, including to Jon Kuttin’s firm, so clients and team members could move to what he believed was a stronger next chapter. He has described that decision as rewiring, not retiring. Today he coaches individual advisors and teams, especially next-generation advisors, and trains firms on how to communicate value, attract higher-net-worth clients, and think more like a CEO. WHERE TO FIND DERRICK KINNEY LinkedIn is the main place to follow him. He posts there throughout the week on client conversations, business development, and thinking like a CEO. Episodes from his earlier podcast are being replayed at modernamericanadvisor.com. ABOUT INFLUENTIAL ADVISOR MEDIA The Influential Advisor Podcast, hosted by Paul G. McManus, features conversations with leading voices shaping the future of financial advisor growth, marketing, authority, media, and business development. Subscribe for more strategies on financial advisor marketing, authority building, books, referrals, AI search visibility, advisor growth, and building a more influential advisory business. https://influentialadvisor.com/ Support the show

August 25, 20261 hr 5 min

122: David Grau Jr. | Top 50 Most Innovative Voices in Advisor Growth Series

What does it take to build a financial advisory firm that can grow without depending on its founder? In this episode of Top 50 Most Innovative Voices in Advisor Growth , Paul G. McManus sits down with David Grau Jr., MBA , founder of Succession Resource Group and one of the financial advice industry’s leading experts on advisory firm valuation, succession planning, mergers and acquisitions, and advisor exits . David has spent more than two decades helping independent financial advisors build, value, buy, sell, and transition their businesses. The conversation explores one of the biggest decisions successful financial advisors eventually face: Do you want to remain primarily an advisor—or build an enterprise that can operate and grow without you? What You’ll Learn In this episode, you’ll discover: Why financial advisor succession planning should begin years before retirement How founder dependency can affect the value of an advisory firm When a financial advisor should transition from advisor to CEO The difference between a highly profitable lifestyle practice and a scalable advisory enterprise Why getting stuck between the two can create what David calls “no man’s land” How M&A and acquisitions can accelerate advisory firm growth Why capacity and profitability matter before acquiring another practice How compensation, career paths, phantom equity, and ownership can help retain next-generation advisors Why documenting a founder’s ideas, philosophy, and intellectual capital can make a firm easier to scale How AI can increase advisor capacity and profitability when paired with human judgment How advisory firm owners should think about whether to sell now or continue building Can Your Advisory Firm Exist Without You? For many successful financial advisors, the biggest constraint eventually becomes the founder. Clients depend on the founder. Important decisions depend on the founder. Business development depends on the founder. And much of the firm's most valuable knowledge may still live inside the founder's head. David explains why reducing that dependency requires more than simply hiring people. Advisors must intentionally transfer relationships, knowledge, judgment, and responsibility to the next generation. The goal isn't necessarily to build the biggest firm possible. It's to decide what kind of business you actually want to own—and build it intentionally. Lifestyle Practice vs. Advisory Enterprise David makes an important distinction between two very different models. A lifestyle advisory practice can be extremely profitable, efficient, and rewarding for the owner. A true advisory enterprise is designed to operate independently of the founder, with leadership, specialized team members, repeatable processes, and greater enterprise value. Neither model is inherently better. The danger is unintentionally getting stuck somewhere in between: more employees, more complexity, more management responsibilities, and less time doing the work you originally enjoyed. How Does Succession Planning Affect Advisory Firm Value? Succession planning isn't simply something to address shortly before retirement. Nearly every decision an advisory firm owner makes—from hiring and compensation to profitability, client demographics, growth, and organizational structure—can ultimately influence the value and transferability of the business. That is why David encourages advisors to begin thinking about valuation and succession long before an exit. Why Documenting Your Intellectual Capital Matters The conversation also explores an overlooked source of founder dependency: intellectual capital . Your ideas, stories, judgment, philosophy, and approach to working with clients may have taken decades to develop. If those ideas remain only in your head, they become difficult for your team to consistently replicate. Documenting that expertise—including through a book—can help preserve the founder's thinking, educate the next generation, strengthen marketing, and allow the founder's ideas to remain present even when the founder is no longer personally sitting in every client meeting. AI, Capacity, and the Future of Financial Advice David and Paul also discuss how artificial intelligence is changing advisory firms. AI itself doesn't automatically make an advisory firm more valuable. What matters is what the firm can accomplish with it. When used by experienced professionals with judgment and subject-matter expertise, AI can potentially help advisors serve more households, increase capacity, improve profitability, and create greater operating leverage. About David Grau Jr., MBA David Grau Jr. is the founder of Succession Resource Group , a consulting firm focused on helping independent financial advisors value, buy, sell, and transition their businesses. His work focuses on advisory firm valuation, succession planning, M&A, ownership structures, compensation, and helping advisors ultimately exit their businesses on their own terms. Learn more at SuccessionResource.com . Build an Advisory Firm That Grows Beyond You If you're a financial advisor or RIA founder looking to turn your expertise into greater authority, visibility, and business growth, visit: InfluentialAdvisor.com Discover how The Authority Operating System™ helps financial advisors document their expertise, build visible authority, and create a business that becomes less dependent on the founder. Subscribe to Top 50 Most Innovative Voices in Advisor Growth for conversations with the leaders shaping the future of financial advisor growth. Topics: Financial Advisor Succession Planning, Advisory Firm Valuation, RIA Succession Planning, Financial Advisor M&A, Advisory Firm Growth, RIA Valuation, Enterprise Value, Founder Dependency, Financial Advisor CEO, Advisor Acquisitions, Advisor Exit Planning, AI for Financial Advisors Support the show