Million Dollar Email; Email Marketing & Funnels for High-Ticket Coaches

Hosted by Kirsten Roldan

Business Marketing Education

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Episodes

318

Latest episode

Oct 2026

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About the show

This podcast is for high-ticket coaches, consultants, and course creators. FROM HEALTHCARE TO AGENCY OWNER TO THE #1 WOMAN IN EMAIL MARKETING 🙂‍↕️ I went from burned out in healthcare to suddenly having a fully booked high-ticket operations agency within months, all because of email marketing. My operations clients were so impressed with my own email strategy, they wanted me to stop doing admin and start writing their emails, so I did...and they made so much money. That's when I decided to go all in on teaching others how to scale their businesses using email marketing as their #1 strategy. Email marketing is what took this random Puerto Rican girl from New York and made her a 7 figure earner. Now every week, I share masterclass-level podcasts for free so you can get started. Join my email list here: www.kirstenroldan.com/email-list

Listen to episodes

60 recent

October 25, 20268 min

Prepare Your List To Buy Your Next Launch

Your launches are underperforming because your list has no idea what's coming. In this episode, Kirsten has you write your Launch Announcement email live with her; the one that sets expectations for higher email frequency, maps your key dates, and gets your list ready before you go hard. Submit your win from this episode here: https://airtable.com/appjOWg70fnR048oy/pagguJbEW4kdmPxDP/form The Repeatable Launch Email System: How to Add an Extra $50K to Every Launch in 2027(even if your email list is small or feels dead right now) Tuesday, November 17th, 2026 at 5pm EST ADD TO YOUR CALENDAR HERE Who this is for: High-ticket coaches in any niche, with any offer. Whether you're in the business, health, financial, spiritual, mindset, or any other niche and whether you sell group programs, masterminds, retreats, or anything else. As long as it's a high-ticket offer, this will work for you. You've got subscribers, but why do they take so long to buy?? And do they even like your offers at all?? Do they even buy from email?? You know your email list is important and you want it to work better. You're launching consistently, but you don't feel like you have a repeatable process or clarity on how to grow without a big ads budget or viral content What you're going to learn: -How to get more of your subscribers to pay you high-ticket DIRECTLY from your launch emails so you can finally get out of "high opens, low clicks" jail -My rinse-and-repeat launch email strategy that helps me hit consistent $100K+ launches so you can stop reinventing the wheel and feel more peace -The 3 things you need to do to add $50K extra to every launch this year (without a huge ads budget and endless social media content)

October 18, 20266 min

The One Email That Creates a Quick Cash Injection

If you coach entrepreneurs and your Stripe is quiet, this episode gives you one email to send tonight. Kirsten shows you how to build a limited-time, high-ticket "cash injection" offer for your warmest list and the exact subject line and body framework to sell it, no full launch required. Submit your win from this episode here: https://airtable.com/appjOWg70fnR048oy/pagguJbEW4kdmPxDP/form

October 11, 20265 min

Launching With Million Dollar Energy

Your mindset is showing up in your copy whether you realize it or not. In this episode, Kirsten defines "Million Dollar Energy" a practical framework for how you think about yourself, your offer, your audience, and your income before you ever write an email, and walks you through a live practice to shift it. In this episode: The 4 areas of Million Dollar Energy and how each one shows up in your copy How to spot low-energy patterns in your own emails: overwriting, underselling, no clear CTA A 3-step live practice: thought audit, thought upgrade, behavioral proof Why your subscribers can feel whether you actually believe in your own offer Got a win from this episode? We want to celebrate it with you! submit it here: https://airtable.com/appjOWg70fnR048oy/pagguJbEW4kdmPxDP/form

October 4, 20266 min

Writing Compliant Launch Event Emails

You can make big promises in your launch emails AND stay FTC compliant if you have the proof, make the promise. Kirsten Roldan breaks down how to sell boldly and confidently without watering down your copy, plus how to use bonuses and subject lines to create urgency before anyone even sees your sales page. This is part two of the launch email series, for B2B coaches with a launch-based offer who want their emails converting far more than they currently are. Submit your win from this episode here: https://airtable.com/appjOWg70fnR048oy/pagguJbEW4kdmPxDP/form

September 27, 202610 min

How To Write 10 Launch Emails In 1 Hour: Masterclass

This is a free masterclass. Treat it like you paid for it. Pause, do the work, and then send me your email wins so we can add you to our public Email Wins dashboard. Submit your win from this episode here: https://airtable.com/appjOWg70fnR048oy/pagguJbEW4kdmPxDP/form

September 20, 20266 min

Bonus Tips for Writing Webinar Emails (Increase Show Up Rates)

If your launch emails are just "Hey, don't forget!" or "Are you joining yet?" you're leaving thousands of dollars on the table. Kirsten Roldan breaks down exactly how to write launch event emails that fill your webinar with the right people, pre-sell your offer, and set you up so people buy the second the cart opens. This is for coaches and course creators who run a webinar, challenge, or live training before they open cart and want that room full of warm, ready-to-buy people. Submit your win from this episode here: https://airtable.com/appjOWg70fnR048oy/pagguJbEW4kdmPxDP/form

September 13, 20268 min

How To Map a 6‑Figure Email Launch in 60 Minutes (Without New Leads)

Most coaches think their email list is cold or too small. Kirsten Roldan says no, you sent random emails and called it a launch. In this episode, she breaks down the exact 3-phase structure behind a high-converting email launch, how many emails to actually send, and why you should never normalize a mid-launch slump. Join my email list so you don't miss what's coming next: www.kirstenroldan.com/email-list

August 30, 202626 min

Behind the Scenes of My Sales Funnel Strategy

Everyone obsesses over their funnel's copy, design, and tech and it's exactly why their funnel doesn't convert. In this second free training pulled from her archived Finesse Your Funnel program, Kirsten Roldan reveals the thing that actually decides whether your funnel works: your thought leadership. This episode builds directly on the last one, so listen to part one first if you haven't yet. Recorded back in 2021, this training became the direct ancestor of everything Kirsten teaches today inside Million Dollar Email and the problem it describes has only gotten more true in the age of AI. Join my email list so you don't miss what's coming next: www.kirstenroldan.com/email-list

August 23, 202625 min

How to Build a 6 Figure Sales Funnel (Free Training Inside)

Kirsten Roldan is handing you an entire training in this episode, a full replay pulled from her archived program Finesse Your Funnel, completely free. Before Million Dollar Email, she ran a funnel-building agency that made clients an extra six figures a year, and she's breaking down exactly what actually works, what's a waste of money, and what you're being sold that you absolutely don't need. No pitch. No waitlist. Just the training. Join my email list so you don't miss what I am offering next: www.kirstenroldan.com/email-list

August 16, 20266 min

The Only Goal That Matters for the Rest of This Year

You've experienced it before you find someone online who just gets you, and next thing you know you're 40 minutes deep through everything they've made, ready to buy before you've spent a dollar. Kirsten Roldan breaks down why creating that exact experience for your own audience is the single most important goal you can set for the rest of the year.

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