The Content Box

Hosted by Two Brothers Creative

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Oct 2024

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About the show

The Content Box is your full-service content marketing solution. Stop feeling overwhelmed by digital marketing. Take control with simple solutions, systems, and tools we will share in each episode. Hosted by Matt Tompkins and Tracy Winkler, a marketing and business coach who is truly passionate about helping you without expecting anything in return (except maybe for you to feel less stressed and set up for success!).

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60 recent

October 14, 2024Episode 716 min

Don't Cut That Marketing Budget!

Feeling the squeeze of a tight economy? Discover why slashing your marketing budget could be your biggest mistake. Matt and Tracy break down why this is a critical error and share how smart companies use marketing to gain a competitive edge during challenging times. With real-world examples and proven strategies, they'll show you how to adapt your approach, maximize your resources, and position your business for long-term success. Key Takeaways Marketing is essential for business growth, even (and especially) during economic downturns. Cutting your marketing budget is a short-sighted decision that will likely cost you more in the long run. Tough economic times present unique opportunities for those willing to invest in marketing. Maintain an abundance mindset and focus on long-term goals, even when facing immediate financial pressures. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

October 7, 2024Episode 620 min

The Top 3 Sites to Market Your Business

Is your marketing strategy falling flat? Discover how to maximize your reach by focusing on the top 3 online platforms: Google, YouTube, and TikTok. In this episode, we break down a streamlined approach to content creation, local SEO, and Google Business Profile optimization. Marketing experts, Matt and Tracy, provide actionable insights and a free checklist to help you dominate the digital landscape. Key takeaways: Prioritize video: Video is no longer optional; it's essential for engagement and visibility across all platforms. Focus your efforts: Concentrate on creating high-quality content for the top three platforms: Google, YouTube, and TikTok. Work smarter, not harder: A streamlined content strategy can help you efficiently create content for all three platforms, saving time and resources. Think local: Don't underestimate the power of local SEO and in-person networking to attract customers in your area. Follow this link for your free checklist. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

September 30, 2024Episode 525 min

Protecting Your Business from Marketing Scams

Are you being ripped off by your marketing company? Discover how to avoid falling victim to marketing scams and ensure you get the results you deserve. In this episode, Matt and Tracy share the red flags of a shady marketing agency and the green flags of a trustworthy one. They discuss the importance of clear contracts, transparent communication, and measurable goals. Whether you're a seasoned business owner or just starting out, this episode equips you with the knowledge to protect yourself and your investment in marketing. Takeaways Narcissism is prevalent in the marketing industry. Always have a clear contract with your marketing agency. Accountability and regular check-ins are essential. Trust and transparency are key in agency relationships. Follow this link for the essential marketing guide checklist. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

September 23, 2024Episode 420 min

The Way You Sell is by Not Selling

Are you tired of pushy sales tactics that turn customers away? In this episode, we reveal the secrets to selling without selling. Discover how to build trust and authentic relationships with potential customers, transforming sales into a collaborative process. Learn the power of asking insightful questions, truly listening to their needs, and offering genuine value. We'll share actionable strategies to guide you towards a more effective and fulfilling sales approach, leaving behind the outdated hard sell and embracing the power of connection. Takeaways The slow build in sales pays off more than quick sales. Giving value without expecting anything builds trust. The modern marketing funnel requires authentic content. Patience is key; nurturing leads can take time. No doesn't mean no forever; it may mean not now. Follow this link for The No Pitch Sales Pitch Template. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

September 16, 2024Episode 320 min

Should You Be On Every Social Channel?

Feeling overwhelmed by the sheer number of social media channels? In this episode, we tackle the common misconception that businesses need to be on every social media platform. Revealing the importance of focusing your efforts on one primary channel and optimizing it for results. Learn how to leverage your website as a central hub for your online presence and how Google and YouTube play a vital role in driving organic traffic. Get valuable insights on engaging with your audience, analyzing performance, and making strategic adjustments to your social media strategy. Takeaways Focus on one primary social media channel for your business Prioritize website traffic and leverage Google and YouTube for organic search Engage with your audience by responding to comments and messages Analyze performance and make data-driven decisions for improvement Follow this link for The One Channel Marketing Sprint Planner. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

September 9, 2024Episode 219 min

Who is Your Customer?

Struggling to grow your business? The answer might lie in knowing your ideal customer. In this episode, Matt and Tracy dive into the importance of defining your target audience. They discuss the common pitfalls of trying to appeal to "everyone" and how niching down can actually lead to a wider reach. Download your FREE PDF worksheet HERE and create your company's customer avatar! Learn why specificity is key to building trust and creating marketing that resonates deeply with your customers. Download the free Ideal Customer Avatar worksheet and discover the path to business success. Takeaways Identifying your ideal customer is crucial for the success of your business. Being specific and niche down helps you reach a wider audience. Building trust with your ideal customer is key to long-term success. Use the ideal customer worksheet to create an avatar and get specific about your target audience. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

September 2, 2024Episode 122 min

How to Create 30 Days of Content in 30 Minutes

Why are you wasting so much time creating marketing content? How would you like to create 30 days of content in just 30 minutes? That's the potential of "The Content Box. " In this episode, you'll get a concise, step-by-step content marketing guide that walks you through the core elements of The Content Box, how it works, and how to get started. Thirty days of content in 30 minutes challenge: Download our free brainstorming worksheet with prompts and exercises to help you generate a month's worth of content ideas in 30 minutes. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

September 2, 20242 min

The Content Box Podcast

Content isn't King—it's the entire Kingdom. This podcast is your full-service marketing solution and each episode makes marketing easy to understand and simple to do. You deserve more from your marketing (you deserve results!), which is precisely what The Content Box delivers in every episode. Hosted by Matt Tompkins and Tracy Winkler of Two Brothers Creative, both are extremely passionate about helping businesses with their marketing—just like yours. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

July 1, 2024Episode 2624 min

Micro-Influencers: The Secret Weapon for Business Growth

Tired of marketing strategies that drain your budget? Discover the hidden power of micro-influencer marketing with seasoned entrepreneur Tim Rexius. In this episode, we dive into the world of influencer marketing, separating fact from fiction. Tim shares his expertise with platforms like JoinBrands, highlighting the significance of genuine connections and authentic content. Gain valuable insights on how to find the perfect influencers for your brand, craft engaging campaigns, and measure their effectiveness. Whether you're a business veteran or just starting your entrepreneurial journey, this episode is packed with actionable tips to help you leverage micro-influencers and elevate your marketing game. Connect with Tim by following these links - LinkedIn - Instagram. Or visit timrexius.com. Look good and feel good at Rexius Nutrition! Click here to book a free marketing strategy call with Two Brothers Creative! We'll provide a website audit and a full content brief for you to review - both free and part of the strategy call. We'll assess your business to identify opportunities for growth. Even if you don't hire us for marketing, we'll offer value to help you progress with growing your business. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing This podcast is produced by Two Brothers Creative 2024.

June 24, 2024Episode 2525 min

Winning Client's Trust: A Real Estate Pro's Proven Method

The real estate industry is highly competitive and winning client's trust is crucial for any successful business. So, how do you win the client's trust? Joining us in this episode is Jay Miralles, serial entrepreneur and real estate expert. Jay and Matt explore the common pain points agents face and discuss how to overcome them with simple, effective strategies. From the importance of authenticity and storytelling to the power of organic content and coaching, Jay shares his wealth of experience as a successful entrepreneur and real estate pro. Matt offers practical advice on how to create a marketing plan, avoid common pitfalls, and build a brand that resonates with your target audience. Whether you're looking to attract new clients, increase your listings, or simply build a sustainable business, this episode is packed with valuable insights and actionable tips. Connect with Jay by following these links - LinkedIn - Instagram - Facebook Click here for Jay's book Let's Go!: One Phrase That Could Change Your Life Click here to create a free six step marketing plan that includes everything from figuring out who your ideal buyer persona is, to what problem you solve, and how you're going to deliver your marketing message effectively to this target market. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing This podcast is produced by Two Brothers Creative 2024.