Episode 96 Scott Markman, MonogramGroup
Scott Markman is founder/CEO of MonogramGroup, a Chicago-based firm that for nearly 40 years has advised private equity firms and their portfolio companies on brand development and execution. Much discussion around a core Middle Market Musings theme – the quest for differentiation in an industry organized around capital -- the ultimate commodity. A defining moment early in Scott’s career – being part of the team that came up with ”Antares Capital” for GE Finance. From there, we chart Scott’s and Monogram’s evolution from a focus on brand at the GP level to the firm’s current primary activity – development and execution of brands for portfolio platforms and their add-on acquisitions. Scott’s youthful affection for the great Baltimore Orioles teams of the 1970s leads him and the hosts through a baseball wormhole.







