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Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

Hosted by Mics to Millions

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Episodes

115

Latest episode

Jun 2026

Language

EN

About the show

Discover podcast growth and monetization strategies to help you build your audience, bring in revenue, and leverage your show as your greatest business asset. Mics to Millions will help you unlock the secrets to: – Monetizing your podcast – Growing your business – Getting more clients – Build your audience – Reaching a niche audience – Promoting your podcast – Increasing podcast downloads – Using podcast SEO to boost discoverability – Understanding and analyzing podcast metrics – Leveraging guest appearances for podcast growth Host Sam Brake Guia, Co-founder of PodWritten, brings you exclusive, in-depth conversations with top-tier podcasters in the health and wellness industry, interviews with podcasting experts, and informative solo episodes. Each episode is full of actionable tips and advice on how to grow and monetize your dream podcast. Let us know what you think of the show! Send us an email at sam@podwritten.com or leave a rating on your favorite podcast app. You can also visit podwritten.com to find free resources to help you grow your show through podcast guesting.

Listen to episodes

60 recent
June 10, 2026Episode 11539 min

She Made $500K from a Podcast with 11K Monthly Listeners with Danielle Bezalel | Ep 102

She built a $500K business from a podcast most platforms try to shadow ban, and she's here to show you exactly how she did it. Danielle Bezalel, host of Sex Ed with DB, built a $500K+ podcast sponsorship business as an indie podcaster averaging around 1,200 downloads per episode. She just launched Monetize Your Indie Podcast, a self-paced resource hub with her exact masterclass, sponsor ad deck, and pitch email system to help indie podcasters land real brand deals, without a network, agent, or massive audience. She shares/breaks down: ◼️ How she landed her first $5,000 sponsorship deal in season two, with zero prior experience ◼️ Why she requires a minimum six-month contract from every brand she works with ◼️ The exact outreach system she uses to find and cold pitch sponsors (including how ChatGPT fits in) ◼️ How she builds monthly and quarterly reports that keep brands renewing year after year ◼️ The biggest mistake indie podcasters make with sponsorship pricing, and how to fix it ◼️ Why health and wellness creators especially need to stop undercharging for their work ◼️ Her advice for anyone who's never had a paid partnership and doesn't know where to start   Follow Danielle Bezalel: ◼️ Sex Ed with DB: https://www.sexedwithdb.com/  ◼️ Instagram: https://www.instagram.com/sexedwithdbpodcast/  ◼️ Podcast: https://pod.link/1286811573   ◼️ Monetize Your Indie Podcast course: Want to turn your podcast into a sustainable income stream? Danielle Bezalel, MPH helps indie podcasters build real revenue through her Monetize Your Indie Podcast course and private consulting. Reach out at sexedwithdb@gmail.com and read How an Indie Podcaster Made Six Figures to see how she built a six-figure indie show.   Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at sam@podwritten.com   Please leave us a review on Apple Podcasts or Spotify.

June 3, 2026Episode 1118 min

The Free Podcast Growth Tactic Most Hosts Overlook | Ep 101

You're putting out episodes every week, but are you actually listening to podcasts? The single best (and completely free) growth tactic most health and wellness podcasters skip might be the simplest one of all. In this solo episode, Sam draws on a principle from Stephen King's On Writing, that great writers read voraciously, and applies it directly to podcasting. If you want to get better at interviewing, storytelling, and growing an audience, you need to be listening. A lot. And not just shows in your niche. Sam breaks down: The true podcast growth cost of not listening to other podcasts The clever 30-second follow CTA Steven Bartlett uses on Diary of a CEO, and the Apple Podcasts data that proves why it's the smartest ask you can make How Jordan Harbinger's back-catalogue promos inspired a simple habit change that keeps listeners inside the feed How Sam found one of his best-ever guests, LinkedIn algorithm expert Richard van der Blom, just by listening to Creator Science A specific, repeatable tactic for finding proven guests using a competitor's YouTube channel, sorted by most popular views Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.

May 27, 2026Episode 11448 min

When to Walk Away from a Big Sponsorship Deal with Paul Gilmartin | Ep 100

He turned down more than half his income on principle, and he'd do it again. Paul Gilmartin is the host and producer of the Mental Illness Happy Hour, one of the longest-running mental health podcasts in existence. Running since 2011 with roughly 70,000 monthly downloads, the show has been praised by Psychology Today, Esquire, and The New York Times as a vital, compassionate space where guests open up about their fears, addictions, and life experiences. Before podcasting, Paul was the host of TBS's Dinner and a Movie for 16 years. Today he shares the aftermath of having to walk away from his biggest sponsor.  Paul shares: The BetterHelp sponsorship story, how he became their first podcast advertiser, why he walked away, and the financial fallout that followed Why consistency has been his #1 growth tactic after 15 years and 70,000+ monthly downloads, and what he did the one week he couldn't publish The stand-up comedian mindset that shaped his approach to hosting, and why he thinks most podcasters accidentally go into "presentation mode" How his Patreon went from an afterthought to 80% of his revenue, and the honest appeal to listeners that made it happen Why interviewing listeners from his support groups produces his best episodes What it really looks like to protect your "internal battery", and why he deliberately chose a smaller audience over burning out Follow Paul Gilmartin: Website: www.mentalpod.com  Instagram: www.instagram.com/mentalpod  Facebook: www.facebook.com/mentalpod  Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.

May 20, 2026Episode 11330 min

The Secrets to Hitting 100K Downloads a Month with Talia Koren | Ep 99

She hit 100,000 monthly downloads in just a few years, and it wasn't luck. Dating coach and podcast host Talia Koren breaks down the strategic decisions behind one of the fastest-growing shows in her space. Talia Koren is the host of Dating Intentionally, a podcast helping singles navigate the modern dating world with confidence. She built her audience by applying sharp analytical thinking to every aspect of her show, from the name she chose before recording a single episode, to how she titles every piece of content she publishes. She explains:  ◼️ Why the name of your podcast is doing more marketing work than you realise  ◼️ How she reached 100,000 monthly downloads in a fraction of the time most podcasters take ◼️ The sales page trick she uses to test products before she builds them  ◼️ Why going straight from podcast to sale almost never works, and what to do instead  ◼️ How she landed her first sponsor in under six months  ◼️ The one question to ask before signing with a podcast network  ◼️ Why she's growing on YouTube without really trying  ◼️ The AI trick she uses after every interview to nail the episode title Follow Talia Koren:  ◼️ Instagram: https://www.instagram.com/dating.intentionally/  ◼️ Podcast: https://pod.link/1645453880  Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources:  ◼️ Blog: https://podwritten.com/blog/  ◼️ Instagram: https://www.instagram.com/podwritten/  ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.

May 13, 2026Episode 11237 min

Booking Your Own Guesting Spots and Attracting Clients with Susie Pettit | Ep 98

Podcast guesting has been praised as one of the most powerful growth tools for podcasters, but most hosts either never try it, or try it once and walk away empty handed. Susie Pettit is living proof that the strategy works, when you approach it the right way. Susie is the host of The Love Your Life Show, a podcast focused on life empowerment, self-growth, and midlife wellness that she has published every single week without fail since 2018.  With nearly 400 episodes behind her, a thriving coaching practice, and a group membership school, she has built her business largely through the power of intentional podcast guesting, without an agency, without a huge audience, and without spending hours on her phone.   She explains:  ◼️ Why one single podcast appearance landed her four to five long-term coaching clients she still works with today  ◼️ The five to ten minute outreach habit she uses to get herself booked on shows without burning out  ◼️ Why she's shifted away from social media and what she's investing in instead  ◼️ The exact qualities that make her say yes to a guest pitch — and the red flags that make her delete it immediately  ◼️ Why the most well-known guests aren't always the most valuable ones for your show  ◼️ The two lead magnets she uses that cost her nothing to maintain and keep converting listeners on autopilot  ◼️ Why podcast listeners are already your warmest possible audience — and how to reach them   Follow Susie Pettit:  ◼️ Https://smbwell.com/listen ◼️ Http://theloveyourlifeschool.com ◼️ Smbwell.com/roadmap Bonus tips and resources:  ◼️ Blog: https://podwritten.com/blog/  ◼️ Instagram: https://www.instagram.com/podwritten/  ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.

May 6, 2026Episode 1106 min

Why Being on Other Podcasts Isn't Growing Your Show | Ep 97

Is podcast guesting actually an effective strategy for growing your show? The honest answer might surprise you, especially coming from someone who runs a podcast guest booking agency. In this solo episode, I break down why guesting on other podcasts is often misunderstood as a growth tool, when it can move the needle on downloads, and why chasing download numbers might be the wrong goal altogether. In this episode, you'll learn: Why podcast guesting rarely drives a meaningful download spike, and the specific conditions when it does The size and alignment factors that determine whether a guest appearance converts into new listeners A real example from PodWritten client Zach Brittle (Marriage Therapy Radio), whose appearance on Mental Illness Happy Hour, a show with 70,000 monthly downloads, led to a noticeable spike in listeners Why alignment beats size when your real goal is client conversion, and how EJ and Tara Cowin (Relationship Renovation) landed multiple clients from a single appearance on a smaller, hyper-aligned show The question most podcasters forget to ask themselves while guesting: Is my audience even going to know I have a podcast? Why the smartest podcasters stop chasing downloads and start chasing the right listeners Resources mentioned: Episode 25 of Mics to Millions: how to get yourself booked as a podcast guest Episode 64 with KC Davis on social media and downloads podwritten.com — learn more about PodWritten's guest booking service Connect with me: sam@podwritten.com  LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.   ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   💡 Bonus tips and resources:  Blog: https://podwritten.com/blog/  Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten  💌 Questions or want to say hey? Email us at sam@podwritten.com

April 29, 2026Episode 10936 min

500k Monthly Downloads: The Blueprint Nobody Talks About with Cynthia Thurlow | Ep 96

Cynthia Thurlow is the host of Everyday Wellness, a podcast dedicated to midlife hormones, menopause, and science-backed health for women over 35. With nearly two decades of experience in emergency and cardiology medicine, a viral TEDx talk with over 15 million views, and half a million monthly downloads, Cynthia has built one of the most trusted voices in women's health. In this episode, Cynthia pulls back the curtain on how she built Everyday Wellness from a co-hosted side project into a multi-stream revenue machine, and shares the strategies, mindsets, and hard-won lessons that got her there. Today, you'll learn: The three-pronged monetization system that turns listeners into revenue, without ever feeling like a sellout The sneaky titling trick that skyrocketed her visibility on Apple Podcasts almost overnight Why she regularly turns down sponsor money, and how that decision actually made her more The content repurposing strategy that lets her publish four episodes a week without burning out The one growth lever most podcasters completely ignore, which she credits as a major secret to her success ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.   ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   💡 Bonus tips and resources:  Blog: https://podwritten.com/blog/  Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten    💌 Questions or want to say hey? Email us at sam@podwritten.com   Connect with Cynthia:  Website: https://www.cynthiathurlow.com  Instagram: https://www.instagram.com/cynthia_thurlow_/  Book (The Menopause Gut): Available now at https://www.cynthiathurlow.com

April 22, 2026Episode 1086 min

The Mental Trap That's Making You Want to Quit Your Podcast | Ep 95

There's a quiet mental trap that's slowly killing the ambitions of health and wellness podcasters,  and chances are, you've fallen into it without even realising. In this solo episode, I dig into survivorship bias: why comparing your podcast to the biggest shows in the game is setting you up for frustration, and what to focus on instead. In this episode I cover: What survivorship bias is and why it's so dangerous for podcasters The full story behind Diary of a CEO, including everything that happened before the cameras and the guests Why the "messy middle" is invisible and why that makes it so easy to underestimate the path The one question Steven Bartlett asked himself that changed everything Why compounding, in audience, skill, and consistency, is slow before it's fast A sneak peek at next week's guest: the biggest I’ve ever had on Mics to Millions, who nearly quit before reaching half a million monthly downloads ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.   ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   💡 Bonus tips and resources:  Blog: https://podwritten.com/blog/  Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten    💌 Questions or want to say hey? Email us at sam@podwritten.com

April 15, 2026Episode 10538 min

How to Build Authority & Increase Brand Awareness (Podcast Advertising Playbook)

This week’s episode is a little different. I’m sharing a recent interview I did that I think you’ll genuinely enjoy.   It’s from my interview on Podcast Advertising Playbook, where I was interviewed by host Heather Osgood.   In the episode, we discuss how brands and personalities can use interviews to increase visibility and connect with targeted audiences, what makes for successful guest pitching, including timing and seasonality, and how brands can use guesting to build authority and increase brand awareness   Stick around for all of that and more. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Sam Brake Guia: Website: https://podwritten.com LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Email: sam@podwritten.com 💌 Questions, feedback, or just want to connect? Reach out at sam@podwritten.com or via LinkedIn. Podcast Advertising Playbook: https://podcasts.apple.com/us/podcast/podcast-advertising-playbook/id1473222248

April 8, 2026Episode 10443 min

Canada: The World’s Underdog Podcast Ecosystem with Kattie Laur | Ep 94

Kattie Laur has been shaping the Canadian podcast landscape for more than a decade. She’s produced award-winning shows as a freelancer, worked as a podcast growth specialist, and built her own independent podcast from the ground up. Today, she’s the Principal and Executive Producer of Pod the North, where she provides strategic guidance, creative support, and community-building initiatives for Canadian podcasters.   In this episode, Kattie breaks down what makes the Canadian podcast ecosystem so unique, the challenges creators face, and the major opportunities emerging right now for Canadian voices.   Today, you’ll learn: Why Canada’s cultural identity shapes how podcasts are created, funded, and supported The biggest gaps in Canadian podcasting and where creators have the most opportunity What Kattie discovered after her show tripled in audience from an Apple Podcasts Canada feature How Pod the North became a trusted industry hub and why community is Canada’s biggest strength   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify.    ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Kattie: Pod the North: https://podthenorth.com/ LinkedIn: https://ca.linkedin.com/in/kattielaur   💌 Questions or want to say hey? Email us at sam@podwritten.com

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