The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

Hosted by Heather Hammell

Business Entrepreneurship

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363

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Oct 2026

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About the show

Most business advice was not built for someone who works with their hands, sees clients one at a time, and carries the weight of other people's healing for a living. The Fully Booked Therapist with Heather Hammell is. Each week Heather teaches the real business skills that hands-on therapy training never covers, and brings in clinical leaders from across every modality alongside top earning practitioners who have built fully booked practices without overworking, without underselling, and without becoming someone different to do it. You already have the clinical skills. This show gives you everything else. For massage therapists, physical therapists, occupational therapists, speech and language practitioners, myofascial release practitioners, and hands-on therapists who are ready to build on purpose and with purpose. Get fully booked. Get paid using real facts and data. Build a practice that funds a full life inside and outside the treatment room. Real conversations. Real results. Your real life. Find out more at https://www.heatherhammell.com.

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60 recent

October 26, 202613 min

EP. 315 The Fully Booked Therapist Standard 11: Why the Most Important Business Decision You Will Ever Make Starts With Your Numbers

Do you actually know the numbers behind your practice, or do you have a general feeling about how your business is doing? In Standard 11 of the Fully Booked Therapist, I’m talking about what it means to “touch your facts.” We’ll look at your revenue, expenses, fully booked number, rate, and the other numbers that can help you understand what is actually happening in your practice. I also explain why setting your rate based on what other therapists charge can create problems, and I share how one therapist discovered that seeing fewer clients and raising her rate allowed her to make more money while working less. Ready to Get Fully Booked? The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business. I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you. Block off November 9th through the 13th on your calendar and make sure you’re on my email list so you’ll be the first to know when it’s time to grab your seat. Join my mailing list: themfrcoach.com/mailing-list **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

October 19, 202648 min

EP. 314 What If Your "Fully Booked" Is Actually Just the Beginning?

What happens after you finally build the fully booked practice you’ve been working toward? I’m joined by Stephanie Wilson, owner of Trusting Touch Myofascial Release Therapy LLC, to talk about how her business has changed since leaving her PTA job and committing fully to her practice. Stephanie shares what it took to move away from feeling “graspy” about clients, become more confident in sales conversations, and trust the systems she had already built. We also talk about what comes after consistent bookings and $10,000 months. For Stephanie, the next questions are about working fewer hours, protecting time with her family, and deciding what she wants her business to make possible outside the treatment room. About Stephanie Wilson Stephanie Wilson, LMT, is the owner of Trusting Touch Myofascial Release Therapy LLC in Trinidad, Colorado. With 20 years of experience in physical therapy and bodywork, she specializes in the John F. Barnes Approach to Myofascial Release®, helping people find relief from chronic pain, restore movement, and improve their quality of life. Stephanie is passionate about helping clients find hope, furthering her skills, and living life outside the office with her family. TrustingTouchMFR.com Ready to Get Fully Booked? The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business. I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you. Block off November 9th through the 13th on your calendar and make sure you’re on my email list so you’ll be the first to know when it’s time to grab your seat. Join my mailing list: themfrcoach.com/mailing-list **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

October 12, 202613 min

EP. 313 The Fully Booked Therapist Standard 10: Why Fewer Options Gets You More Bookings

Too many choices on your booking page can make it harder for potential clients to schedule. In this episode, I’m breaking down Fully Booked Therapist Standard 10: operate from one clear solution at one clear price point. I cover why I recommend one appointment type, how to handle multiple treatment modalities without making clients choose, why 60-minute sessions can be enough, and how packages can fit into a simpler pricing model. Ready to Get Fully Booked? The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business. I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you. Block off November 9th through the 13th on your calendar and make sure you’re on my email list so you’ll be the first to know when it’s time to grab your seat. Join my mailing list: https://themfrcoach.com/mailing-list **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

October 5, 202622 min

EP. 312 Before You Hire Anyone, Listen To This Episode

Thinking about hiring help in your hands-on practice? Before you add someone to your team, make sure you’re not trying to hire your way out of a task, system, or leadership responsibility you haven’t figured out yet. In this episode, I’m breaking down what needs to happen before you hire, why you need to understand a role before you delegate it, and how clear processes, expectations, and follow-up give your future team members a better chance of succeeding. Ready to Get Fully Booked? Mark your calendar for November 9th through the 13th and join me for the Get Fully Booked Challenge. For five days, we’ll work on how you run your hands-on business so you can keep your calendar booked, lead your clients with confidence, and make real money doing the work you love. If you’re building a practice, getting ready to start one, or already booked and ready to build something stronger, get on my email list now. You’ll be the first to know when registration opens so you can grab your seat. Sign up for my email list → **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

September 28, 202614 min

EP. 311 The Fully Booked Therapist Standard 9: Why Your Policies Are the Thing Standing Between You and a Practice That Runs With Ease

What happens when you have policies in your practice but don’t actually follow them? I learned that lesson after ignoring my own first-time client prepayment policy and ending up in an empty treatment room with lost time and lost income. In Episode 311, I’m breaking down Standard 9 of the Fully Booked Therapist Standards: fully booked therapists have clearly defined and enforceable policies. I’ll explain why policies matter before a cancellation or no-show happens, how consistency builds trust with clients, and what your cancellation system should include. We’ll also talk about why policies should be created when you’re calm and thinking clearly, how a simple decision tree can take emotion out of the moment, and why a practice that runs with ease isn’t free from problems. It has systems that tell you what to do when those problems happen. Ready to Get Fully Booked? The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business. I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you. Block off November 9th through the 13th on your calendar and make sure you’re on my email list at https://themfrcoach.com/mailing-list so you’ll be the first to know when it’s time to grab your seat. **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

September 21, 202647 min

EP. 310 You Are the Asset: Why Practice Owners Can't Skip This

What happens when the person responsible for running the practice isn’t functioning at her best? I sat down with Emily Sadri, a board-certified women’s health nurse practitioner, certified nurse midwife, and founder of Aurelia Health, to talk about the hormonal changes that can affect women in midlife. Emily explains why perimenopause can show up through changes in metabolism, sleep, mood, cognition, and stress tolerance even when you’re still having a regular period. We also talk about her “hormones first” approach, why she believes women need care that looks at the broader picture, and what all of this means when you’re also responsible for running a business. If you own a hands-on practice, you are the asset. This conversation is about paying attention to the person responsible for serving the clients, making the decisions, and building the business. Connect with Emily Sadri Emily Sadri is a Board Certified Women’s Health Nurse Practitioner, Certified Nurse Midwife, and hormone expert who founded Aurelia Health, a modern concierge telehealth company that serves women navigating perimenopause and menopause. Emily's areas of expertise include metabolic health, precision hormone care, and longevity medicine. She resides in the Midwest with her husband, four children, and two dogs. Aurelia Health: aureliahealth.com Emily Sadri: emilysadri.com Instagram: @EmilySadri_NP Special Offer: Use code HAMMELL100 to save $100 off an initial visit with Aurelia Health. Ready to Get Fully Booked? The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business. I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you. Block off November 9th through the 13th on your calendar and make sure you’re on my email list at https://themfrcoach.com/mailing-list so you’ll be the first to know when it’s time to grab your seat. **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

September 14, 202614 min

EP. 309 The Fully Booked Therapist Standard 8: Why Saying "I Can Help You" Is the Most Important Thing You Will Ever Say to a Client

Many hands-on therapists know they can help their clients, but saying “I can help you” out loud can feel surprisingly difficult. In this episode, Heather explains why knowing your client and believing you can help them are essential parts of becoming a fully booked therapist, and how that belief affects client trust, treatment plans, and rebooking. Heather shares how she changed her intake forms to get better information from clients before they ever got on her table. She also explores why therapists sometimes use uncertain language when making treatment recommendations, how fear of hearing “no” can affect client conversion, and why confidence needs to be grounded in your training, experience, and scope of practice. If you’ve ever hesitated to recommend a treatment plan, worried about overpromising, or taken a client’s decision not to rebook personally, this episode will help you separate your self-esteem from the client’s decision and lead with greater confidence. In this episode, you'll learn: Why fully booked therapists know their clients before treatment begins How better intake questions can help you understand what a client actually wants Why saying “I can help you” can strengthen client trust How uncertain language can affect treatment plans and client rebooking How to make confident offers without overpromising Why knowing when to refer out makes your confidence more trustworthy How fear of rejection can influence the way you make offers Why a client’s “no” is information you can evaluate How leading clients with clear treatment recommendations changed Heather’s practice Ready to Get Fully Booked? The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business. I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you. Block off November 9th through the 13th on your calendar and make sure you’re on my email list at https://themfrcoach.com/mailing-list so you’ll be the first to know when it’s time to grab your seat. **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

September 7, 202611 min

EP. 308 The Relief Trap: Why Discounting Feels So Good in the Moment

Why does discounting your services feel so good in the moment? In this episode, I’m talking about the temporary relief that can come from lowering your rate, giving away a session, or adding extra time when charging feels uncomfortable. I’ll explain how reactive discounting can reinforce your beliefs about what your work is worth, the difference between intentional generosity and giving from guilt, and three ways to start making decisions about your rates and discounts ahead of time. In this episode, you'll learn: Why discounting or giving services away can create an immediate feeling of relief How feeling guilty about your rate can lead to reactive pricing decisions Why repeatedly discounting can reinforce the belief that you shouldn’t charge your full rate How free sessions, heavy discounts, and unexpected extra time can affect the client experience The difference between intentional generosity and giving something away to escape discomfort Why discounts and giveaways are better decided ahead of time, when you’re calm and thinking clearly How to notice thoughts like “I feel bad charging this” without automatically acting on them Why discomfort around a new or higher rate does not require you to change the rate A simple exercise for identifying where you’re giving from relief instead of making a deliberate business decision The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business. I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you. Block off November 9th through the 13th on your calendar and make sure you’re on my email list at https://themfrcoach.com/mailing-list so you’ll be the first to know when it’s time to grab your seat. **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

August 31, 202615 min

EP. 307 The Fully Booked Therapist Standard 7: Why One More Certification Is Not What Is Standing Between You and Fully Booked

Many therapists believe one more certification is the missing piece between where they are now and a fully booked practice. In this episode, Heather shares why she spent years chasing credentials, what happened when she finally reached expert level, and why the confidence she expected never came from another certificate. Heather explores the concept of learning as a buffer and explains how continuing education can sometimes become a way to avoid uncomfortable business decisions. She discusses the difference between intentional learning and collecting credentials out of fear, comparison, or the hope of feeling more qualified. If you've ever questioned whether another training is the right investment, this episode will help you evaluate your motivation and refocus on applying the skills you already have. In this episode, you'll learn: What "learning as a buffer" means Why another certification doesn't automatically build confidence How to recognize the credential treadmill The difference between intentional learning and emotional decision-making Why applying your skills creates better client results Questions to ask before enrolling in another continuing education course How confidence grows through experience, not certificates Why building a successful business requires more than clinical expertise **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

August 24, 202637 min

EP. 306 Why I Hired an Astrology Coach (And What She Saw Coming)

Can astrology help you make better business decisions? I'll admit, I didn't know much about astrology before booking my first natal chart reading. What started as curiosity turned into one of the most interesting coaching relationships I've had. In this episode, I'm joined by my astrology coach, Alyssa, founder of The Karuna Lab. We talk about how she uses natal charts as a coaching tool for entrepreneurs, why she believes astrology is about recognizing patterns instead of predicting the future, and how our work together helped me navigate one of the biggest identity shifts in my business. If you've ever wondered what business astrology actually looks like in practice, this conversation will give you an inside look. In This Episode We Discuss What an astrology coach actually does The difference between horoscopes and natal chart readings Why I decided to hire an astrology coach How astrology helped me through a major business transition The idea of "composting relationships" during periods of growth What a Year Ahead Reading can reveal How Brand Planets and Ideal Client Planets relate to business Why Alyssa says she isn't a psychic How astrology can reveal money patterns and business blind spots What my own natal chart revealed about the way I coach therapists Guest Information Alyssa is the founder of The Karuna Lab, a psychological astrology and coaching practice built around Practical Mysticism for the Ambitious Soul. She helps high-achieving people stop making decisions from old survival patterns and start making them from genuine self-knowledge, using the natal chart as a diagnostic tool for that process. Website: http://www.thekarunalab.com Email: alyssa@thekarunalab.com **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

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