
Episode 82 with Francesco Pedeferri
Meet Francesco Pedeferri , CEO and Co-founder of TŪKA Coffee Roasters , an entrepreneur on a mission to rethink the coffee industry by bringing people, purpose, and business together. From the farmers who grow the beans to the people who enjoy their morning brew, Francesco believes that great coffee should create value for everyone along the journey. In Episode 82 of Method in Madness , we sit down over a cup of coffee to explore his entrepreneurial journey, the challenges of building a purpose-driven business, and how a simple cup of coffee can become a catalyst for meaningful change. Because sometimes, the biggest transformations begin with the smallest things. Like a cup of coffee
















