Med Spa Marketing Group Chat

Hosted by Alpha Aesthetics Partners

Business Marketing

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Jun 2026

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About the show

Med Spa Marketing Group Chat is your insider's guide to the ever-evolving world of medical spa marketing. Join us as we dive deep into the strategies, tactics, and trends that can help your medical spa thrive in today's competitive landscape. Our experienced hosts—the marketing team behind Alpha Aesthetics Partners—share their insights, case studies, and real-world experiences, providing you with valuable tips and actionable advice to elevate your med spa's marketing game. Whether you're a seasoned industry professional or just starting in the field, this podcast is your go-to resource for staying ahead in the dynamic world of med spa marketing. Tune in, subscribe, and get ready to take your med spa's marketing efforts to the next level!

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60 recent

June 16, 202620 min

077: Rebranding RN Esthetics: Behind the Scenes with the Alpha Team

Thirty interviews in two days became the foundation for RN Esthetics' new website. Kevin shares the behind-the-scenes process of building a digital experience around the people who define the brand: 23 providers and seven longtime patients. Rather than relying on generic treatment messaging, the site uses real stories, genuine provider-patient relationships, and the team's own language to communicate what makes RN Esthetics different. The discussion covers why the patient remains the hero even within a provider-forward brand, how RN Esthetics' coastal New England identity shaped the visual direction, and where AI-assisted illustration supported the creative process without replacing the human story. It also explores the challenge of balancing animation, video, functionality, and page speed while creating a platform that both patients and providers can feel connected to and proud of. RESOURCES: https://www.partnerwithalpha.com/goodies https://www.rnesthetics.com/ LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

June 2, 202628 min

076: Why Provider-Centric Marketing Is Worth the Complexity

Provider-centric marketing can be one of the strongest ways for a med spa to create trust before a patient ever walks through the door. Kevin, Mitch, and Andrea break down why provider-focused ads often outperform service-based campaigns, but also why they create new challenges around creative quality, ad performance, team dynamics, provider retention, and operational follow-through. They talk through the difference between marketing the business, the service, and the provider, plus how accountability workflows, landing pages, organic content, patient stories, and strong reporting can support the full journey. The conversation also gets into what happens when some provider ads perform better than others and why the answer is not always as simple as turning ads off. RESOURCES: https://www.partnerwithalpha.com/goodies WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/C1V8grSsW54 LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

May 21, 202622 min

075: Behind the Scenes: Partner 016, Preva Marketing Shoot

Kevin and Julia go behind the scenes of Alpha's newest partner, Preva Aesthetics, and unpack the energy, branding, and creative direction behind the launch. From Denver to Encinitas, the conversation explores how Preva blends wellness culture, preventative aesthetics, mindset, and community into something that feels completely unique in the med spa space. Kevin shares stories from the shoot, the inspiration behind the visuals and music, and how the team's personality shaped the final brand film. The episode also dives into Michelle's vision for creating a healthier and more intentional aesthetic experience while building a team culture rooted in positivity, confidence, and connection. RESOURCES: https://www.partnerwithalpha.com/goodies https://prevaaesthetics.com/ LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

May 5, 202629 min

074: How to Turn More Leads Into Booked Patients

Run the ad, get the lead, wipe your hands of it. That is the trend Mitch keeps seeing, and it is exactly the wrong way to think about it. Mitch, Riley, and Andrea break down what it actually takes to move a patient from first touch all the way to rebooked and retained. That means knowing your phone conversion rate, your missed call rate, your no-show rate, and what each one is actually costing you. A 50% cancellation rate is not just an ops problem. At $10,000 in ad spend, that is $5,000 gone. And the fix is rarely a big overhaul. Sometimes it is a missed call text back. Sometimes it is a provider walking a patient to the front desk. Sometimes it is one personalized text that drops a 60% no-show rate down to 20%. Marketing and operations are not separate teams. They are running the same race, and this conversation gets into exactly what happens when they actually work that way. RESOURCES: https://www.partnerwithalpha.com/goodies WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/lCI-PdANM_I LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

May 1, 202617 min

073: Behind the Scenes: Partner 010, Cami Rebrand

A rebrand is easy to judge when you only see the final result. What you don't see is everything that got cut along the way. Kevin, Lauren, and Julia go behind the scenes of the rebrand of Cami Aesthetics. The name stayed, but almost everything else moved. That decision alone sets up the core tension. How far do you push a brand before it loses recognition, and how much do you hold onto before it feels outdated. They break down how creative direction evolves in real time, why early concepts are often wrong, and what happens when you move away from the standard clean aesthetic most clinics default to. The conversation also connects branding decisions back to patient behavior and what people are actually looking for. RESOURCES: https://www.partnerwithalpha.com/goodies https://camiaesthetics.com/ LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

April 21, 202629 min

072: Ads, Social, SEO, or Email: What Actually Drives Revenue?

Kevin, Mitch, and Andrea break down one of the most common questions in med spa marketing: where should you actually spend your budget? They walk through the real role of each channel, from paid social and paid search to SEO, email, and SMS, and explain why no single channel is enough on its own. Paid social helps build awareness and demand, while paid search captures high-intent patients, but both depend on a strong website and brand to convert. The conversation also highlights why diversification matters, how competition impacts costs across channels, and why many clinics overlook the value of the audience they already have. From Google Business Profile to email marketing, this episode focuses on building a system that works together to drive consistent growth. RESOURCES: https://www.partnerwithalpha.com/goodies WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/mgoottASX1Q LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

April 7, 202626 min

071: The Capacity Problem: What to Do When You Add More Appointment Slots

Opening more days, adding providers, or launching a new location should mean more revenue. But without the right strategy, it often leads to empty schedules and frustrated teams. Kevin, Mitch, and Riley break down the real problem behind capacity and why simply expanding is rarely the answer. They explore how utilization, not availability, drives growth, and why marketing and operations must work together from the start. From early content and local outreach to rebooking strategies and provider coordination, this conversation focuses on what actually fills schedules. The biggest takeaway is simple: capacity problems are predictable, and when handled correctly, they become an opportunity instead of a risk. RESOURCES: https://www.partnerwithalpha.com/goodies WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/dBEfl1xtinQ LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

March 24, 202631 min

070: How and When to Discount Without Destroying Your Brand

Discounts feel like the easiest lever to pull when bookings slow down. Just drop the price, fill the calendar, move on. But that quick fix often creates a bigger problem that shows up later in your revenue, your retention, and your brand. This conversation digs into why discounting is so tempting and where it quietly goes wrong. The team breaks down the difference between reactive promotions and intentional strategy, how patients get trained to wait for deals, and why the first visit is not where the real money is made. They also explore smarter alternatives like bundling, value stacking, and using offers to shift behavior instead of just lowering price. There is no single right answer here. But there is a clear difference between using discounts with control and letting them control your business. RESOURCES: https://www.partnerwithalpha.com/goodies WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/dBEfl1xtinQ LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

March 18, 202619 min

069: Behind the Scenes: Partner 015 , LexRx Marketing Shoot

Kevin and Riley break down their recent trip to Boston and what stood out about LexRx as a brand. What makes this practice different is not just the service, it is how deeply it reflects the city around it. From walkable neighborhoods to constant foot traffic, they unpack how location and local culture shape patient behavior and brand growth. They also talk through how capturing providers outside the clinic changes the way content feels and why lifestyle driven storytelling builds stronger trust than traditional treatment focused marketing. The conversation expands into a bigger industry shift around education. With so many injectors entering the space, the lack of standardized training is becoming more obvious, and partnerships with universities may be the next step forward. This episode is a reminder that growth is not just about tactics. It is about building a brand that feels real to the people it serves. RESOURCES: https://www.partnerwithalpha.com/goodies https://www.lexrx.co/lineup/ WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/V2P_8MB2efk LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

February 9, 202633 min

068: How Med Spas Are Recovering Millions Without Spending More on Ads

Kevin and Mitch are back after a break and they are joined by Julia, Alpha's new comms and social creative. The team shares a major milestone, the launch of the new Holding Time Back website, plus what changed and why it finally feels like the brand. They talk through the strategy behind using real patient photography, defining clear ethos pillars, and building treatment pages that help patients choose with confidence. Then they shift into reporting mode and revisit initiatives they have tested across partners, including database reactivation campaigns, provider centric marketing, and missed call text back. Mitch breaks down what actually drives results, why personal sounding outreach converts, and how a single automated message can recover revenue you would otherwise lose. They close with what they are focused on next, including platform consolidation and new partner growth. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/