Med Spa CEO

Hosted by Heather Terveen

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Episodes

270

Latest episode

Aug 2026

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About the show

The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends. Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.

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60 recent

August 26, 2026Episode 26620 min

How to Build a More Profitable Med Spa Without Constant Expansion

Is your med spa busy and growing revenue, but still not as profitable as it should be? In this episode, I break down how activity can look like leverage and revenue can look like profitability, and why the strongest practices are intentionally designed around positioning, operational simplicity, and real business assets. I share how signature menus, proprietary frameworks, strategic decision filters, and intellectual property create differentiation and make your business more valuable over time. Tune in to identify what's strengthening your business model, what's creating operational drag, and what needs to go. HIGHLIGHTS The Skin Socialite lesson that changed how I think about business models. Why adding devices, services, and memberships creates operational drag instead of profit. The difference between generating revenue and building a strategically strong business. Why predictable revenue doesn't always mean profitable revenue. The "overstuffed closet" problem inside your practice. The business assets that strengthen your positioning and long-term value. The decision filters that help you determine what actually belongs in your business. RESOURCES + LINKS Check out what Ask Heather AI can do HERE ! Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI ! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

August 19, 2026Episode 26522 min

The CEO Framework to Diagnose the Right Problem and Scale Faster

Are you solving the wrong problem in your med spa? When something isn't working, it's easy to blame the offer, the leads, or your team before you actually diagnose what's happening. In this episode, I break down the framework I use to separate data from drama, identify the real operational problem, and make clearer decisions without getting pulled into the emotional rollercoaster of running a business. I share how to recognize whether you're dealing with a volume, execution, conversion, or expectation problem, and why average ticket value and lifetime customer value are key levers for growth. Tune in to learn how to diagnose first, make smarter decisions, and fix what's actually holding your growth back. HIGHLIGHTS The question that can shift you from a reactive leader to a strategic CEO. How to separate data from drama when something isn't working. Why a bad week isn't enough data to make a major business decision. How to tell the difference between a sales problem and a volume problem. Why cold traffic leads aren't necessarily bad leads. How referral leads differ from leads coming through paid advertising. How to diagnose team performance when you lack visibility into what's happening during consults. Why average ticket value and lifetime customer value are key growth levers. The operational questions to ask when your business isn't getting the results you want. RESOURCES + LINKS Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI ! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

August 12, 2026Episode 26420 min

How to Scale Your Med Spa by Simplifying Your Offers

Think adding more services, specialties, and technology is the fastest way to grow your med spa? It could actually be scattering your revenue, stretching your resources, and making it harder to scale. In this episode, I break down why the businesses that scale aren't the ones with the most options, but the ones with the clearest identity. I talk about how to use edited focus to identify what's driving your revenue, what's taking up valuable space, and what you may need to let go of so you can become known for what you do exceptionally well. Tune in to find out which offers deserve your focus, which ones are diluting your growth, and what to do instead. HIGHLIGHTS Why more services can create dilution instead of expansion. The "edited focus" approach to identifying what's creating revenue. What med spas can learn from Fox Restaurant Concepts. How adding more services dilutes your focus and positioning. The questions you should ask before adding anything new. How Amazon mastered one thing before becoming the "everything store." How Tommy Jo expanded while maintaining a clear identity. RESOURCES + LINKS Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI ! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

August 5, 2026Episode 26313 min

If You Stepped Away Tomorrow, Would Your Business Die?

I'm back - recording from a parking lot in Anaheim between softball games, which turns out to be exactly the point. After several months away, I'm telling you about the season that pulled me out of the business, what I refused to let stop while I was gone, and why my clients never felt a thing. If life has ever demanded more of you than your business could spare, this is the playbook: know which activities actually move revenue and client experience, protect those, and delete, delay, delegate or simplify everything else. HIGHLIGHTS - Why I paused the podcast, and what putting people first actually looked like - Simplicity scales, complexity fails - the year I had to live it instead of teach it - The handful of non-negotiables I protected: my email list, my paid traffic and funnels, and the quality my clients were paying for - How a library of nearly 300 episodes kept serving you while I wasn't recording anything new - The better question when life gets hard: not "how do I keep doing everything?" but "what absolutely cannot stop?" - Where AI carried the mental load - and why I still hired a human and won't automate my coaching - Building a business that withstands real life, without pretending it will be perfect Timestamps 02:20 Why the podcast paused 03:48 Simplicity scales, complexity fails 04:22 The non-negotiables I protected 05:12 Leaning on an evergreen content library 05:43 Ask what absolutely cannot stop 06:23 Where AI actually helped 11:16 Building a business that withstands real life RESOURCES + LINKS Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale wit h Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

February 11, 2026Episode 26227 min

The High-Performance Trap: Is Your Top Producer Holding Your Revenue Hostage?

When your top provider resists structure but brings in big revenue, what do you do? In this Coaching Hotline episode, I break down how to protect your practice without losing your leadership edge. I talk about rental salon energy, sticky patients, how to build team confidence around cross-recommending services and how to keep your signature offers fresh all year without constantly reinventing your menu. Get ready to lead with clarity, set the standard, and build a business that doesn't hinge on one person's personality. HIGHLIGHTS How to handle a high-performing provider who resists structure. Why "rental salon energy" inside your clinic is a liability. How annual roadmaps and the CARES process increase patient stickiness. What to do when team members resist cross-recommending services. What to track to uncover misalignment and sales gaps quickly. How to keep your core packages fresh all year without constant new offers. Why repetition and documented results actually make selling easier over time. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

February 4, 2026Episode 26126 min

The System for Training Stronger Consultations (Without Micromanaging Your Team)

Most Med Spa owners think their team needs more motivation when what they really need is clearer leadership. In this Coaching Hotline episode, I answer questions from Med Spa CEOs who want stronger consult performance, better retention, and more predictable revenue. I talk about why most consult breakdowns aren't a talent issue but a clarity issue, how observation and shadowing accelerate improvement faster than endless feedback, and what to track if you want your team actually to sell transformation. Tune in to learn how to build a confident, coachable team that sells with conviction and delivers better results. HIGHLIGHTS How to make shadowing a standard SOP so it feels like support, not a performance review. The mistake most owners make when training consultations. How to build recurring revenue without relying on low-ticket memberships. Why memberships should support your signature plans. The first metrics to track if you want better sales and retention. How to identify whether a team member needs support or isn't the right fit. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

January 28, 2026Episode 26025 min

10 Reasons Your Lifetime Customer Value Is Too Low (And How to Fix It)

Most Med Spas are chasing more leads when the real growth opportunity is already sitting in their treatment rooms. In this episode, I break down the reason so many Med Spas stay busy but are not profitable. Your lifetime customer value is lower than it should be, and it's quietly capping your growth, your cash flow, and your capacity to scale. I share the 10 reasons this happens, from teams that don't know how to hold a long-term plan, to the absence of forecasting, to a culture that treats results like a "one-and-done" fix instead of an ongoing relationship. Tune in to learn how to turn one-off appointments into lifelong patient relationships that compound your results, revenue, and impact. HIGHLIGHTS Why lifetime customer value is the growth lever in your business. How failing to hold an annual roadmap erodes results and revenue. How forecasting creates predictable revenue. Why promos fall flat when they aren't connected to patients on your calendar. How "one-and-done" thinking caps both results and retention. Why your team struggles to recommend the next step. The key metrics you must track to increase patient value. How philosophy shapes patient behavior and buying decisions. Why your team must own lifetime customer value. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

January 21, 2026Episode 25924 min

3 Easy Shifts to Build a Team That Leads With Conviction

Are your injectors and estheticians acting like experts, or are they acting like customer service associates at a hardware store? In this episode, I share an "aha moment" from my home renovation that reveals why many MedSpa teams struggle to sell high-ticket plans. I share why your patients don't need order-takers, they need experts who hold the vision for their transformation, why "being nice" by under-recommending is actually unkind, how uncertainty in the consult erodes trust, and what it really takes to lead with conviction. Get ready to stop reacting to patient requests and start leading with the conviction of a premium interior designer. HIGHLIGHTS Why showing up like a "customer service associate" erodes trust and authority. What my interior designer taught me about "holding the line" on a vision. The 3 shifts that increase results and lifetime value. How forecasting and follow-up turn recommendations into real outcomes. Why premium patients want you to challenge them with what it really takes. How to build an annual roadmap instead of one-off recommendations. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

January 14, 2026Episode 25836 min

The #1 Person You Need to Sell To in 2026

The #1 person you need to sell to may not even be on your radar! Today, I unpack why leaders like you need to sell yourself first in order to see massive results. How you sell yourself transforms everything: your energy, your authority, your confidence, and more. This episode will give you the tools to stop second-guessing yourself, own what you do, and change the way you show up in 2026. If you're still not sold on yourself, here's how to go all-in on your team, your offer, and your vision! HIGHLIGHTS The #1 person you need to sell to in 2026. What happens when you sell yourself first vs. when you don't. How selling from self-belief changes the way you show up. Signs you're not actually sold on yourself (+ how to fix it). 5 areas you need to be sold on + why it matters. How to find where you still need to sell yourself. RESOURCES + LINKS Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

January 7, 2026Episode 25727 min

The ONE Belief About Money That Is Stopping Your Growth (+ How to Fix It Fast)

Generosity isn't something you earn after success. It's a decision that creates it. In this episode, I dive into one of the most powerful forces shaping your business, your leadership, and your experience of growth: generosity. Many leaders believe abundance will come once they hit a certain revenue milestone, but what I see over and over again is that scarcity shows up long before money ever becomes the real issue. I talk about how your beliefs around investing, paying others, pricing your work, and even receiving support directly impact how your business grows and how it feels to run it. When you decide to experience generosity now, abundance stops being something you chase and starts becoming something you create. HIGHLIGHTS Why generosity is a decision, not a reward. How scarcity quietly shows up in leadership and business growth. The story that revealed a deeper issue around entitlement and value. How early financial hardship shaped my relationship with money. Why generosity benefits the giver more than the receiver. The difference between seeing expenses as costs versus investments. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com