Grow Your Med Spa with Goodside Marketing

Hosted by Tay Governor

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Oct 2026

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Med spa marketing you can put to work. I'm Tay Governor, founder of Goodside Marketing and a fractional CMO for med spas. I share practical strategies and actionable steps to help you attract clients, improve bookings, and grow your practice. Here you'll find guidance on: • Meta and Google ads • Websites, local SEO, and content • Social media and email marketing • Lead follow-up, referrals, and repeat visits • Brand strategy and the client experience Expect clear explanations, lessons from real client work, and ideas you can implement in your own business. I believe your clients are made in the Image of God. They're not insecurities to monetize. Good marketing should reflect the care you provide. Want to work with me and my U.S.-based team? goodsidemarketing.com

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9 recent

October 31, 202642 min

Med Spa Marketing in 2027 Part 3: Your Google Business Profile

Before you get worked up about optimizing for GPT, make sure you've taken care of your GBP. Your Google Business Profile. When somebody looks up your med spa, what are they seeing? A strong star rating with a meaningful number of reviews behind it? The right hours and phone number? Great pictures of your actual business? Or a profile you haven't touched in months? In Part 3 of Marketing Your Med Spa in 2027, I'm walking through why I prioritize your Google Business Profile and what I'd focus on to get it in order. We start with how people compare local businesses in Google's Map Pack. Then we get practical about claiming your profile, checking your information, updating your services, and showing the people and experience behind your practice. And then we spend some time on what I consider the holy grail of all of this: your reviews. Your average star rating matters. The number of reviews behind that rating matters. You want a repeatable process for asking people to share their honest experience, instead of hoping they'll think to do it on their own. In this episode: • Why your Google profile deserves a place near the top of your marketing priorities • What the Map Pack is and what people see when they compare nearby businesses • How to create or claim your listing and find the tools to manage it • Why your name, address, phone number, hours, and links need a checkup • Keeping your services current and your original photos front and center • Using a direct review link or QR code at checkout and in follow-up • Building a review-request process your team can actually use • Why public review replies need a patient-privacy check • Why I want this foundation in place before you spend more money getting attention We also preview Part 4: building a brand that gives people a reason to choose you beyond your treatment menu and prices. PHOTO + VIDEO PERMISSIONS A reminder from Part 2: before using patient photos or video in your marketing, get the appropriate written permissions in place. Have your legal or compliance team review what you plan to capture, where you plan to use it, and any required authorization language. Do this before the shoot and before publishing. This episode is marketing education, not legal advice. RESOURCES FROM THE EPISODE Create or claim your Google Business Profile: https://business.google.com/create Google's current setup guide: https://support.google.com/business/answer/2911778 Get your review link or QR code: https://support.google.com/business/answer/16816815 Google's review guidelines: https://support.google.com/business/answer/3474122 GET A FREE MARKETING STRATEGY SESSION I'm Tay Governor, a fractional CMO and founder of Goodside Marketing. We provide marketing leadership and execution for med spas. If you want help thinking through your marketing, we'll spend 60 minutes talking about what I'd do and how I'd do it. Keep the plan. Implement it yourself, hire someone else, or explore having us help. Our goal is to give you useful direction. https://www.goodsidemarketing.com/contact CONNECT Website: https://www.goodsidemarketing.com/ Instagram: https://www.instagram.com/taygovernor/ LinkedIn: https://www.linkedin.com/in/tahegovernor/ YouTube: https://www.youtube.com/@growwithgoodside

October 28, 202629 min

Marketing Your Med Spa in 2027 Part 2: Stop Using Stock and AI Photos

If your med spa offers a personal experience, why does your marketing look like it could belong to anybody? I still see practices using stock photos on their websites, landing pages, and social media. Now we're seeing AI-generated people and treatment imagery added to the mix, too. Meanwhile, the actual team, space, and experience are barely being shown. In Part 2 of Marketing Your Med Spa in 2027, I'm making the case for investing in original photography and videography. Then I walk through how we typically organize a model shoot day for our clients. We cover choosing your priority treatments, bringing in models who reflect your market, getting your providers involved, and capturing more than someone lying on a treatment table. Think consultations, the front desk, your lobby, your team, and the spaces people will actually walk into. I also explain what I mean by a footage "melt," what to ask your videographer to deliver, and why it helps to plan for different crops and platforms before the shoot. You don't have to capture everything at once. Start with the content your business needs most, then build on it. If you need help putting a shoot together or thinking through your marketing for 2027, reach out. I'm happy to talk through it and give you direction you can actually use. CONNECT WITH TAY Website: https://www.goodsidemarketing.com/ Contact: https://www.goodsidemarketing.com/contact Instagram: https://www.instagram.com/taygovernor/ LinkedIn: https://www.linkedin.com/in/tahegovernor/ YouTube: https://www.youtube.com/@growwithgoodside

October 27, 202620 min

Marketing Your Med Spa in 2027 Part 1: How to Become Your Target Market's Favorite Med Spa

People have options. There are other med spas in your market, and some people are going to connect with those businesses more than they connect with yours. And that's fine. The goal is to get clear on who YOUR people are and build a med spa they feel good choosing. In this episode, I'm breaking down FAVE, a framework I developed for becoming your target market's favorite med spa. Before we get into the acronym, we start with the people. Their age and location matter, but so do their beliefs, values, personality, lifestyle, and the kind of place they want to be part of. Here are the four questions your market needs you to answer: F • Faith: Can I trust you to deliver? People want results AND an experience. Your before-and-afters, expertise, client stories, and Google star rating help build confidence. So does every interaction, from the first message to the front desk. People care about their treatment and how they're treated. A • Accessible: Can I get to you and reach you? Driving distance, parking, and hours all matter. So does what happens when someone calls, texts, sends a DM, or fills out your website form. If they're interested but can't get through to you, you've got something to fix. V • Vibes: Does this feel like my kind of place? Show people who you are. Your personality, beliefs, values, culture, and team give them something to connect with. The experience you broadcast online needs to match what they actually walk into. E • Exist: Do I know you're here? Find where your people spend their time, online and in person, and show up consistently. That includes Google, useful content, recommendations, local businesses, and the conversations you have in your community. And none of this ends after the first appointment. Keep earning their preference. Follow up, stay reachable, help them feel remembered, and keep showing up with something useful. I'll walk you through a FAVE audit so you can choose one thing to improve this week. You don't have to overhaul everything at once. Just make one thing better. Want some help thinking through your med spa's marketing? You can schedule a free 60-minute strategy call or start with the contact form. I'll share the steps I'd take and the plays I'd run. The goal is to give you value and clarity. https://www.goodsidemarketing.com/contact I'm Tay Governor, a fractional CMO for med spas and founder of Goodside Marketing. https://www.goodsidemarketing.com If this helped, leave a review and share the episode with another med spa owner.

October 19, 202631 min

Listen to This BEFORE You Hire a Med Spa Marketing Agency!

Before you pay for more leads, look at what happens to the ones you already have. A marketing agency can help more people find your med spa. But more attention alone won't fix slow responses, weak follow-up, poor phone skills, or an experience that keeps clients from coming back. I'm Tay Governor, fractional CMO and founder of Goodside Marketing. In this first episode of Grow Your Med Spa, we're talking about the gaps that can turn a bigger marketing budget into more missed opportunities. We cover: • Bad reviews and recurring complaints • Speed to lead and consistent follow-up • Phone conversations that turn inquiries into bookings • No-shows, cancellations, and appointment reminders • First impressions, consultations, and treatment experiences • Rebooking and personal follow-up after the visit • Tracking bookings, attendance, visit value, and retention You don't need to get everything perfect before hiring help. Your marketing partner still needs to do their job, and your practice needs to deliver the care and experience your marketing promises. We'll finish with two practical ways to improve: be a friend and be a student. Connect with other med spa owners outside your market, learn from people who do this well, and put that learning into practice with your team. WANT HELP WITH YOUR MED SPA'S MARKETING? Book a free 60-minute strategy call: https://www.goodsidemarketing.com We'll talk through what I'd do and how I'd do it. Keep the plan, implement it yourself, hire someone else, or explore working with us. The goal is to give you value and clarity. Follow Grow Your Med Spa with Goodside Marketing for practical marketing and client experience advice you can put to work.

April 28, 20251 hr 31 min

An Absolute Master Class in Brand Strategy for Entrepreneurs with Anneli Hansson

What's the real difference between a memorable brand and a forgettable business? Effective brand strategy. In this episode of Maverick Culture, I talk with my friend Anneli Hansson, a brand strategist who's worked with companies ranging from small startups to giants like Coca-Cola, Levi's, and Volvo. What I really love about Anneli isn't just her experience—it's how clearly and simply she explains things most people overcomplicate. We talk about what a brand actually is, why companies need to slow down and define who they are before they try to sell anything, and how getting your brand right makes you stand out without having to compete on price. Anneli shares the process she uses to help businesses find their identity, align their teams, and build a strategy that's real, not just nice words on a website. We also get into why your brand isn't just what you say—it's how you show up, how you treat people, and how you make them feel. If you're trying to build something people actually care about—this episode will help. Connect with Anneli Hansson Website: https://www.annelihansson.com/ Linkedin: https://www.linkedin.com/in/theannelihansson/ Instagram: https://www.instagram.com/theannelihansson/ Making entrepreneurs mavericks in a culture of mimics. A maverick is someone who breaks away from conventional thinking or behavior to create their own way. This whole podcast is centered around me having conversations with people I want to learn from regarding business, marketing, branding, leadership, and growth! People that stand out to me as mavericks. So feel free to join me as I grow into the maverick this culture needs. Tahe's Website: https://www.maverickculture.com/ Tahe's Instagram: https://www.instagram.com/tahegovernor Tahe's LinkedIn: https://www.linkedin.com/in/tahegovernor/ Tahe's email: tahe@maverickculture.com Music Credit: @KrpticUnknown #sales #selling #marketing #digitalmarketing #salesexpert #branding #business #entrepreneurship #businessowner #businessowners #personalbranding #salescoaching #salescoach #digitaladvertising #advertising #businessgrowth

April 24, 20251 hr 4 min

Marketing Communication That Actually Works with Eric Moore

Why is clear marketing communication so rare—even among the biggest brands in the world? Eric Moore helps fix that. He's worked with companies like Amazon and Microsoft to help them stop speaking in buzzwords and start speaking like humans. In this episode, we talk about how he got into this space, why he started publicly calling out landing pages online, and what it actually takes to create messaging that connects. He'll tell you your copy is off—but not just to tear it down. He cares about helping people say what they really mean, and say it in a way others can actually hear. We talk through the difference between being clever and being clear, how to take real feedback from the field and turn it into stronger messaging, and what it looks like to build communication frameworks that work for both your brand and your audience. If you're running a business, leading a team, or just trying to say something that sticks—this episode is for you. Connect with Eric Moore Website: https://autopsymarketing.com/ Linkedin: https://www.linkedin.com/in/marketereric/ Making entrepreneurs mavericks in a culture of mimics. A maverick is someone who breaks away from conventional thinking or behavior to create their own way. This whole podcast is centered around me having conversations with people I want to learn from regarding business, marketing, branding, leadership, and growth! People that stand out to me as mavericks. So feel free to join me as I grow into the maverick this culture needs. Tahe's Website: https://www.maverickculture.com/ Tahe's Instagram: https://www.instagram.com/tahegovernor Tahe's LinkedIn: https://www.linkedin.com/in/tahegovernor/ Tahe's email: tahe@maverickculture.com Music Credit: @KrpticUnknown #sales #selling #marketing #digitalmarketing #salesexpert #branding #business #entrepreneurship #businessowner #businessowners #personalbranding #salescoaching #salescoach #digitaladvertising #advertising #businessgrowth

April 1, 20251 hr 13 min

Starting an Agency and Building Websites that Sell with Julio Arango

What happens when a creative meets the technical—and builds a business out of both? Julio Arango is what happens. He runs a creative agency that specializes in web design, and he's been doing this for over 20 years. What I really like about this conversation isn't just the strategy talk but the story behind the work. Julio grew up with an artist mom and an engineer dad, and that mix had a major influence on what he does today. We talked through his journey from Panama to London to the U.S., what it was like building websites in the early 2000s, and how he ended up running a company with clients all over the world. On top of that we discuss knowing when it's time to grow, how hard it is to hand things off, and why building a team doesn't mean giving up control. He also shared his take on AI, and how small business owners should approach assessing their website's effectiveness and getting one built. If you're trying to figure out how to grow your business, how to get more from your website, or when it's time to stop doing it all yourself—this episode will help. Connect with Julio Arango Website: https://www.dancingpels.com/ Linkedin: https://www.linkedin.com/in/julio-arango/ Making entrepreneurs mavericks in a culture of mimics. A maverick is someone who breaks away from conventional thinking or behavior to create their own way. This whole podcast is centered around me having conversations with people I want to learn from regarding business, marketing, branding, leadership, and growth! People that stand out to me as mavericks. So feel free to join me as I grow into the maverick this culture needs. Tahe's Website: https://www.maverickculture.com/ Tahe's Instagram: https://www.instagram.com/tahegovernor Tahe's LinkedIn: https://www.linkedin.com/in/tahegovernor/ Tahe's email: tahe@maverickculture.com Music Credit: @KrpticUnknown #sales #selling #marketing #digitalmarketing #salesexpert #branding #business #entrepreneurship #businessowner #businessowners #personalbranding #salescoaching #salescoach #digitaladvertising #advertising #businessgrowth

March 24, 20251 hr 15 min

Embracing Change, Mentors, and Video with Josh Baker

In this episode of Maverick Culture, Tahe (Tay) Governor and Josh Baker discuss their shared history and Josh's journey from youth pastor to video production professional and entrepreneur. They explore the challenges and internal conflicts faced during career transitions, the impact of AI on business, and the importance of recognizing accidental opportunities. Josh shares insights on the trades industry and the need for mentorship programs, highlighting the potential for entrepreneurship within skilled trades. They emphasize the need for personal development and the role of financial investment in achieving business success. The conversation also touches on leveraging AI for lead generation and the practical applications of AI tools in business operations. In this conversation, Josh and Tahe discuss the transformative power of AI in project management and lead generation, emphasizing the importance of integrating AI into business strategies. They explore the evolving landscape of video production as a crucial marketing tool, addressing the balance between raw and polished content. The discussion highlights the necessity of investing in quality video production to enhance digital presence and drive business growth. Connect with Josh Baker Website: https://www.thewolfbear.com/ Linkedin: https://www.linkedin.com/in/jjbaker82/ Instagram: https://www.instagram.com/jjbaker82/ Making entrepreneurs mavericks in a culture of mimics. A maverick is someone who breaks away from conventional thinking or behavior to create their own way. This whole podcast is centered around me having conversations with people I want to learn from regarding business, marketing, branding, leadership, and growth! People that stand out to me as mavericks. So feel free to join me as I grow into the maverick this culture needs. Tahe's Website: https://www.maverickculture.com/ Tahe's Instagram: https://www.instagram.com/tahegovernor Tahe's LinkedIn: https://www.linkedin.com/in/tahegovernor/ Tahe's email: tahe@maverickculture.com Music Credit: @KrpticUnknown #sales #selling #marketing #digitalmarketing #salesexpert #branding #business #entrepreneurship #businessowner #businessowners #personalbranding #salescoaching #salescoach #digitaladvertising #advertising #businessgrowth

January 28, 20251 hr 10 min

How to Turn Selling into Serving with Carlos Garcia

Do you struggle with selling because you see it as manipulative and it goes against your values and business ethos? Or maybe you're on the other end and you don't mind being pushy and talkative but you're still not closing? Carlos Garcia is a Sales Coach for Financial Professionals. In this conversation, Carlos Garcia shares his journey from a comfortable corporate job in banking to becoming a successful sales coach and entrepreneur. We discuss the importance of recognizing personal values, the role of mentorship, and the skills he developed throughout his career. Carlos emphasizes the need for resilience and the willingness to embrace discomfort in pursuit of freedom and fulfillment in one's professional life. We discuss the importance of effective communication and managing ego in business and sales. He emphasizes that mastering interpersonal skills and relationship building is crucial for success. The discussion also covers how to reframe sales as a service rather than manipulation, and the significance of overcoming the fear of rejection in sales conversations. Carlos provides practical advice on how to approach sales with curiosity and empathy, and how to use specific language to navigate objections and foster better outcomes. Connect with Carlos: https://www.instagram.com/exceedsales/ Episode Resources The Futur Pro Group: https://thefutur.com/pro-group Chris Do Instagram: https://www.instagram.com/thechrisdo/ The Futur YouTube Channel: https://www.youtube.com/@thefutur Pocket Full of Do by Chris Do: https://a.co/d/f6MgAaL Exactly What to Say by Phil Jones: https://a.co/d/4pD3ybe The Courage to be Disliked by Ichiro Kishimi and Fumitake Koga: https://a.co/d/hezkPCA The Four Agreements (How to Sell with Integrity) from Chris Do... 1. Do good work. 2. Price Fairly 3. Serve others 4. Act with integrity Making entrepreneurs mavericks in a culture of mimics. A maverick is someone who breaks away from conventional thinking or behavior to create their own way. This whole podcast is centered around me having conversations with people I want to learn from regarding business, marketing, branding, leadership, and growth! People that stand out to me as mavericks. So feel free to join me as I grow into the maverick this culture needs. Tahe's Website: https://www.maverickculture.com/ Tahe's Instagram: https://www.instagram.com/tahegovernor Tahe's LinkedIn: https://www.linkedin.com/in/tahegovernor/ Tahe's email: tahe@maverickculture.com Music Credit: This Never Happened by Krptic Unknown: http://youtube.com/watch?v=TWTBwfuK9fQ