Martina Flor’s Open Studio

Hosted by Martina Flor

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Apr 2026

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In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

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April 15, 202646 min

From Graffiti to Global Audience: Snooze One on Lettering, Creativity & Instagram Growth

In this podcast episode, Martina interviews Snooze One, a lettering artist and content creator known for his experimental approach to letterforms. They discuss his journey into the world of lettering, from early influences in graffiti to developing a multidisciplinary practice that blends calligraphy, design, and digital content. Snooze One shares insights into his creative process, his focus on daily practice and experimentation, and how social media has played a key role in building his career and visibility. The conversation also touches on the balance between artistic exploration and professional work, the idea of developing a personal style over time, and the importance of consistency and curiosity in sustaining a creative career.✨ Connect with me on social media🎨 Instagram ➤ / martinaflor🎥 TikTok ➤ / martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips ✨ Connect with me on social media 🎨 Instagram ➤ @snooze.one / TikTok ➤ / @snooze.one 🎥 Youtube ➤ @snooze.one 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio...📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa...🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast...🎙️ YouTube: • Martina Flor's Open Studio Podcast 💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

April 6, 20266 min

How Lettering Designers Turn Skill Into Paid Work – Martina Flor

Join The Lettering Seminar 3.0: https://www.theletteringseminar.comIn this video, I share how I realized that getting good at lettering isn’t enough to turn it into paid work—you need to understand how to apply it strategically. I walk through my journey from focusing purely on the craft to using lettering in real projects, and explain how opportunities grow in layers—from client work, to licensing and collaborations, to building your own products. The key is doing the right things in the right order so your skills actually translate into sustainable income. And if you’re ready to take this seriously, I invite you to join The Lettering Seminar before enrollment closes and start building a clear path for your work.Join The Lettering Seminar 3.0: https://www.theletteringseminar.com✨ Connect with me on social media🎨 Instagram ➤ / martinaflor 🎥 TikTok ➤ / martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/de/podcast/martina-flors-open-studio/id1568159369💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

April 1, 20267 min

The Lettering Design Roadmap – Martina Flor

✨ Registrations for The Lettering Seminar 2026 are OPEN, enroll now at https://www.theletteringseminar.comIn this episode, I share a clear roadmap for learning lettering design, especially if you’ve ever felt stuck or unsure about your progress. Drawing from my own journey and years of teaching thousands of designers, I break down the key stages—from understanding fundamentals and developing your typographic eye, to exploring styles, building a consistent process, refining your work, and eventually turning it into a professional practice. I also introduce my signature program, The Lettering Seminar, which is currently open for enrollment and designed to guide you through this entire journey with structure and support. My goal is to help you see that growth in lettering isn’t random, but structured—and that once you understand where you are in that process, you can move forward with much more clarity and confidence.✨ Registrations for The Lettering Seminar 2026 are OPEN, enroll now at https://www.theletteringseminar.com✨ Connect with me on social media🎨 Instagram ➤ / martinaflor 🎥 TikTok ➤ / martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/de/podcast/martina-flors-open-studio/id1568159369💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

March 25, 20269 min

The Stages of a Lettering Designer – How Lettering Designers Actually Build a Career

🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclassWhat does it really take to build a career in lettering design? In this video, I share the real journey most lettering designers go through—from that first spark of curiosity to becoming a professional (and even a leader) in the field. I walk you through the key stages I’ve observed over the years—Hobbyist, Learner, Maker, Side-Hustler, Professional, and Leader—and explain what actually helps you move from one phase to the next. Whether you’re just starting out or already exploring lettering more seriously, this roadmap will help you understand where you are, what might be holding you back, and what your next step could be. If you’ve ever wondered how to turn your interest in lettering into a real creative career, this will give you the clarity you’ve been looking for.🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclass✨ Connect with me on social media🎨 Instagram ➤ / martinaflor 🎥 TikTok ➤ / martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/de/podcast/martina-flors-open-studio/id1568159369💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

March 18, 2026Episode 2219 min

Why Craft Matters More Than Ever in the Age of AI

🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclassIn this episode of Open Studio, I share why craft matters more than ever in the age of AI. As tools make creation faster, I explain why the real value lies in how we refine and make decisions.Using lettering as an example, I show how developing a sharp eye for detail and structure helps you create work that stands out in a world of endless content.✨ Connect with me on social media🎨 Instagram ➤ / martinaflor 🎥 TikTok ➤ / martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa...🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast...🎙️ YouTube: • Martina Flor's Open Studio Podcast 💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

March 4, 2026Episode 2171 hr 12 min

Jessica Molina: The Surprising Role of Cultural Roots in Building a Unique Artistic Voice

🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclassIn this episode of Open Studio, Jessica Molina shares how she built a sustainable creative career after transitioning from architecture to lettering and illustration. Now working with brands like Sol de Janeiro and Garnier, she talks about developing a strong creative identity, protecting her energy, and choosing aligned projects. The video offers practical insights and encouragement for artists looking to build an authentic, long-term career.✨ Connect with me on social media🎨 Instagram ➤ / martinaflor 🎥 TikTok ➤ / martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips ✨ Connect with Jessica:👉 Join Jessica's newsletter ➤ / jessicamolina.com/newsletter.🎨 Instagram ➤ / ⁨@seejessletter⁩ 🌐 Website ➤ https://jessicamolina.com/links/🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa...🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast...🎙️ YouTube: • Martina Flor's Open Studio Podcast 💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

February 25, 202659 min

James Barnard: The Career-Changing Power of Niching Down in Logo Design

James Barnard is the founder of Barnard Design Co., an award-winning logo and identity studio. With over 15 years of experience, he uses content and community to demystify branding and inspire fellow designers worldwide.In this episode, James takes us on a journey from early beginnings doodling car logos at age 11 to managing a successful studio in Australia. He shares why niche specialization in logo and visual identity design transformed his career, empowering him with confidence and clarity. Plus, discover the power of teaching as a learning tool—how “see one, do one, teach one” can elevate your skills and reputation in the industry.James Barnard is one of the featured instructors for the 2026 edition of my signature lettering program, The Lettering Seminar ✍️ Join the waiting list now and be the first to know when doors open at ➤ https://theletteringseminar.comPerfect for solo designers, branding studios, or anyone looking to grow their presence and authority in the crowded world of design. If you believe sharing your craft helps you learn faster, builds trust with clients, and creates new opportunities—this episode is a must-listen.✨ Connect with me on social media🎨 Instagram ➤ https://www.instagram.com/martinaflor🎥 TikTok ➤ https://www.tiktok.com/@martinaflorstudio📬 Join my newsletter ➤ martinaflor.com/letteringtips ✨ Connect with James:🌐 Website ➤ https://barnard.co🎓 Designer Hangout ➤ https://www.designerrrs.com/🎨 Instagram ➤ https://instagram.com/barnardco/🎥 TikTok ➤ https://www.tiktok.com/@barnardco▶️ YouTube ➤ https://www.youtube.com/@barnardco💼 LinkedIn ➤ https://www.linkedin.com/in/jamesrbarnard/🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/martina-flors-open-studio/id1568159369🎙️ YouTube: https://www.youtube.com/playlist?list=PL0kAYzBnTi5e_8muoeQQUfZlgdeScB4TKTimestamps:00:00 - Intro💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

January 28, 20261 hr 1 min

Jamie Clarke: Type Design, Balancing Business & Creativity, AI Challenges & Personal Branding

In this podcast episode, Martina Flor interviews Jamie Clarke, a type designer and lettering artist based in the UK. They discuss Jamie's journey into the world of type and lettering, highlighting his transition from a digital agency owner to a successful type designer. Jamie shares insights into his creative process, the importance of self-initiated projects, and how he balances different aspects of his business, including type design and client work. The conversation also touches on the challenges and opportunities presented by AI in the creative industry, and the significance of building a personal brand and portfolio that reflects one's style and aspirations.✨ Connect with me on social media🎨 Instagram ➤ https://www.instagram.com/martinaflor🎥 TikTok ➤ https://www.tiktok.com/@martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips ✨ Connect with Jamie: http://jamieclarketype.com/🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio-checklist📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/martina-flors-open-studio/id1568159369🎙️ YouTube: https://www.youtube.com/playlist?list=PL0kAYzBnTi5e_8muoeQQUfZlgdeScB4TKTimestamps:00:00 - Intro💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

January 16, 2026Episode 2167 min

Why “Good” Designers Will Be Invisible in 2026

Feeling lost in the crowded world of design? More tools, more platforms, more noise—it’s easy to feel like you have to do everything to stand out. But the designers who actually get attention, clients, and opportunities aren’t doing it all—they’re doing a few things very deliberately.In this video, I break down 3 key habits that make designers stand out in 2026—without burning out or changing who you are.Sign up for The Lettering Seminar waiting list 2026 here: https://www.theletteringseminar.com✨ Connect with me on social media🎨 Instagram ➤ / / martinaflor 🎥 TikTok ➤ / / martinaflorstudio 📬 Join my newsletter ➤ https://www.martinaflor.com/lettering... 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio...📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl👀 Timestamps:00:00 Introduction01:41 Why Standing Out Feels Hard02:21 They Specialize 03:46 They Talk About Their Work05:31 They don’t resist IA🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa...🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast...🎙️ YouTube: • Martina Flor's Open Studio Podcast 💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

January 15, 2026Episode 2169 min

Don’t Set New Year’s Resolutions — Do This Instead

Sign up for The Lettering Seminar waiting list 2026 here: https://www.theletteringseminar.comDownload my free checklist Plan For A Kick-Ass Year 2026 here: https://www.martinaflor.com/planFor years, I planned my year like most people do, writing long lists of goals every December, but instead of feeling focused, I felt overwhelmed and never consistently reached them. Once I realized the problem wasn’t motivation but how I was planning, everything changed, and in this video I share how I plan my year now, why planning matters—especially for freelancers—and how to design a year that supports your work, energy, and life.✨ Connect with me on social media🎨 Instagram ➤ / / martinaflor 🎥 TikTok ➤ / / martinaflorstudio 📬 Join my newsletter ➤ https://www.martinaflor.com/lettering... 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio...📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl👀 Timestamps:00:00 Introduction02:13 How I Actually Plan02:52 Planning at Different Levels03:28 Guidelines That Keep Planning Realistic04:05 The Tools I Use04:36 Prepare With Data04:56 Look Back Before Moving Forward05:22 Set Non-Negotiables05:45 Possibility Brainstorm06:08 Select Big Events06:41 Set Impact Goals06:55 Set Revenue Goals07:15 Put Everything Into The Calendar08:44 Final Check-in🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa...🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast...🎙️ YouTube: • Martina Flor's Open Studio Podcast 💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar