Martial Arts Marketing For School Owner Podcast

Hosted by Gus Lopez & Allie Alberigo

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Episodes

135

Latest episode

Jun 2026

Language

EN-US

About the show

A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school.

Listen to episodes

60 recent

June 6, 20261 hr 0 min

EP 13: Protecting Your Peace While Growing a Martial Arts School | Duane Brumitt's 25+ Year Journey

Send us Fan MailIn this episode of the Martial Arts Marketing For School Owners Podcast, we sit down with Duane Brumitt of Tri-Star Martial Arts to discuss what it takes to build a successful martial arts school for more than 25 years while protecting your peace, staying true to your faith, and leading with purpose.Too many school owners get caught up in the daily stress of running a business and forget that long-term success requires more than just growth—it requires balance, perspective, and the ability to stay grounded through life's challenges.In this episode, you'll learn:✅ How Duane built and sustained a successful martial arts school for 25+ years✅ Why protecting your peace is critical as a school owner and entrepreneur✅ The role faith has played in his personal and professional journey✅ Leadership lessons learned from decades on and off the mat✅ How to avoid burnout and stay focused on what matters mostIf you're a martial arts school owner looking for wisdom, perspective, and practical lessons from someone who has stood the test of time, this episode is for you.If you want help growing your martial arts school, book a call here:https://leadhuntermedia.com/Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

May 12, 2026Episode 1254 min

EP 12: Martial Arts School Finances: The Real Reason You’re Not Growing (It’s Not Leads)

Send us Fan MailIn this episode of the Martial Arts Marketing For School Owners Podcast, we break down how martial arts school owners can take control of their finances to scale their student base consistently and build a more predictable, profitable business.Too many schools focus only on getting leads, but the real long-term winners understand their numbers, know exactly what they can afford to spend, and use that data to grow with confidence.In this episode, you’ll learn: ✅ The key financial numbers every martial arts school owner must track ✅ How to calculate your cost per student and stay profitable ✅ Why chasing cheap leads is hurting your growth and how to fix itIf you want help growing your martial arts school, book a call here: https://leadhuntermedia.com/Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

April 19, 2026Episode 111 hr 0 min

EP: 11 How To Attract More Students & Build A Brand That Dominates Your Local Market

Send us Fan MailIn this episode of the Martial Arts Marketing For School Owners Podcast, we break down how martial arts school owners can attract more students consistently while building a powerful local brand that stands out from every competitor in their area.Too many schools focus only on getting leads, but the real long-term winners know how to combine marketing, reputation, visibility, and trust to become the obvious choice in their city.In this episode, you’ll learn: ✅ How to attract more students without relying only on referrals ✅ The key ingredients to building a brand parents and adults trust instantly ✅ How to dominate your local market and stay ahead of competing schoolsIf you want help growing your martial arts school, book a call here: https://leadhuntermedia.com/Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

March 5, 2026Episode 101 hr 0 min

EP 10: Stop Buying Leads: Build A System That Converts Them

Send us Fan MailIn this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts lead conversion and why school owners need a better system, not just more leads, to grow consistently.In this episode, you’ll learn: why buying more leads won’t fix your enrollment problems the biggest follow-up mistakes martial arts schools make how top schools increase bookings, reduce no-shows, and turn leads into paying students If you’re looking to improve enrollments, raise your booking rate, and build a system that actually converts, this episode will change how you think about marketing your school.If you want help growing your martial arts school, book a call here: https://leadhuntermedia.com/Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

January 16, 2026Episode 955 min

EP 9: How School Owners Scale Without Burnout: Systems, Automation & Real Business Value (with PushPress Co-Founder Dan Uyemura)

Send us Fan MailIn this episode of the Martial Arts Marketing For School Owners Podcast, we sit down with PushPress co-founder Dan Uyemura to break down martial arts business systems and how school owners can scale without burnout while building real long-term business value.In this episode, you’ll learn: why many gym and martial arts owners stay trapped trading time for money the core systems needed before growth actually works how automation helps you scale without chaos and avoid hitting a ceiling If growth has created more problems than freedom, this episode delivers practical operator-to-operator insights with no fluff.If you want help growing your martial arts school, book a call here: https://leadhuntermedia.com/Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

December 22, 2025Episode 857 min

EP 8: The Holiday-to-New-Year Strategy That Builds a Dominant 2026

Send us Fan MailIn this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts New Year marketing and how school owners can use the holiday season to build momentum, enrollments, and predictable growth for 2026.In this episode, you’ll learn: how to position your school for New Year enrollment spikes the biggest mistakes schools make between Christmas and New Year’s how paid ads, automated follow-up, and AI systems create consistent leads and more show-ups This episode is for martial arts school owners who want growth, systems, accountability, and long-term dominance instead of scrambling in January.If you want help growing your martial arts school, book a call here: https://leadhuntermedia.com/Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

November 20, 2025Episode 752 min

EP 7: How Top Martial Arts Schools Are Dominating Black Friday & Ending The Year Strong

Send us Fan MailIn this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts Black Friday marketing and how top schools are boosting enrollments, generating cash flow, and ending the year strong.In this episode, you’ll learn: the exact Black Friday campaigns top-performing schools are using how to stack year-end enrollments even in slower markets how to use retail, promotions, and marketing sequences to create nonstop sales momentum Whether you want your highest revenue month ever or simply need a proven plan to finish Q4 strong, this episode gives you the blueprint.If you want help growing your martial arts school, book a call here: https://leadhuntermedia.com/Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

October 21, 2025Episode 656 min

EP 6: Building a Martial Arts Empire: Corporate Seminars, Systems, and Scaling with Justin Everman

Send us Fan MailIn this episode of the Martial Arts Marketing For School Owners Podcast, Gus Lopez sits down with Justin Everman to break down martial arts business growth and how school owners can scale from a local dojo to a seven-figure enterprise.In this episode, you’ll learn: how corporate seminar systems can create steady recurring revenue leadership frameworks that improve retention and team culture proven marketing and scaling strategies for sustainable growth Whether you’re a school owner, coach, or entrepreneur, this episode gives you the blueprint to build a business that runs without you.If you want help growing your martial arts school, book a call here: https://leadhuntermedia.com/Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

September 16, 2025Episode 51 hr 3 min

EP 5: How to CRUSH Q4: Black Friday Offers, Holiday Marketing, and Enrollment Momentum Before the Year Ends

Send us Fan MailIn this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts holiday promotions and how school owners can crush Q4 enrollments, build momentum, and start 2026 strong.In this episode, you’ll learn: how to structure a back-to-school to holiday funnel flow simple Black Friday and Cyber Monday offer ideas that drive enrollments how to prevent burnout, reduce drop-offs, and finish the year strong with a 30-day enrollment blitz Whether you run a karate, BJJ, taekwondo, or MMA program, these strategies can help you generate more leads, conversions, and reactivations during the most profitable season of the year.If you want help growing your martial arts school, book a call here: https://leadhuntermedia.com/Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

August 18, 2025Episode 457 min

EP 4: Back-to-School Domination: How Martial Arts Schools Can Crush Q4 Enrollments

Send us Fan MailIn this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts back to school marketing and how school owners can dominate Q4 enrollments, fill classes, and finish the year strong.In this episode, you’ll learn: how to capture the back-to-school enrollment rush before competitors do how to avoid the September slow start that costs schools thousands how to use simple Q4 planning to keep classes full through the holidays and into January Whether you’re starting from scratch or scaling an already busy school, these strategies can help you add 20–30+ enrollments before the year is over.If you want help growing your martial arts school, book a call here: https://leadhuntermedia.com/Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.