Markigy: The Science of Marketing Strategy

Hosted by Leanne Dow-Weimer

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Jun 2026

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About the show

Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesn’t. This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy. We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too. How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”.

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60 recent

June 11, 202656 min

Trust, Partnerships, and the Future of Demand Generation

In this episode of Markigy, Leanne sits down with Will Taylor to explore why partnerships, communities, and ecosystems are reshaping the way buyers make decisions. Drawing on his background in psychology, sales, and partnerships, Will explains why traditional inbound and outbound strategies are becoming increasingly crowded and how organizations can drive growth by going to market with their market rather than shouting at it. Together, they discuss the psychology behind purchasing decisions, why people naturally seek trusted recommendations, the rise of ecosystem-driven marketing, and how brands can build sustainable growth through relationships rather than interruption. Topics Covered Why people buy from people they trust The psychology behind purchasing decisions The evolution from outbound to inbound to ecosystem marketing How partnerships create trust at scale Why community is becoming a competitive advantage The role of social proof in modern B2B buying How trust influences enterprise purchasing decisions Why growth-at-all-costs is losing effectiveness The connection between relationships and revenue Predictions for the future of marketing and community-building Connect with Will Taylor: LinkedIn:https://www.linkedin.com/in/vvilltaylor/ https://www.audienceled.com/ Connect with Leanne https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

May 28, 202641 min

Why Most Brands Kill Long-Term Growth for Short-Term Wins w/ Sarah Renner

This week Leanne sits down with Sarah Renner to unpack one of the biggest challenges in modern marketing: why organizations consistently sacrifice long-term brand growth for short-term performance wins. From strategic patience and emotionally resonant branding to measurement frameworks, AI-generated marketing noise, and the dangerous cycle of discount-driven growth, this episode explores why the future of marketing belongs to brands that build real human connection instead of chasing vanity metrics. Leanne and Sarah also dive into why companies mismeasure success, how over-pivoting destroys meaningful analytics, and why marketers need to stop treating people like data points if they want to create genuine customer affinity and loyalty. What You’ll Learn Why strategic patience is critical for sustainable growth The hidden risks of over-relying on lower funnel marketing How discounting can train customers to become disloyal Why emotionally resonant branding still outperforms performance marketing long term The difference between measuring campaigns and understanding customer behavior Why most organizations struggle to measure brand impact correctly How partnerships, community, and human connection cut through marketing noise The growing backlash against AI-generated “slop” content Why treating customers as people — not segments — matters more than ever How marketing teams can balance agility with long-term strategic consistency Key Themes Discussed Brand vs. performance marketing Strategic patience in business growth Measurement strategy and analytics alignment Customer affinity and loyalty AI-generated content and authenticity Partnerships and community-led growth Long-term brand equity vs. short-term revenue pressure Connect with Sarah Renner LinkedIn: https://www.linkedin.com/in/saraherenner/ Connect with Leanne Dow-Weimer Website: www.markigy.com LinkedIn: Leanne Dow-Weimer on LinkedIn If you enjoyed this episode, please subscribe, leave a review, and share the episode with another marketer, founder, or GTM leader trying to build smarter, more sustainable growth strategies. Get in, we're doing a newsletterSubstack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

May 14, 202635 min

Stop Confusing Busy with Productive Marketing w/ Dina Otero

In this episode, Leanne sits down with Dina Otero to unpack what modern demand generation actually looks like when marketing is tied directly to pipeline, revenue, and customer alignment—not just activity metrics. From sales enablement systems and ABM workflows to the growing backlash against gated content and AI-generated noise, they break down why the best marketers are learning to pause, prioritize, and build more human experiences in an increasingly automated world. If you’re a marketing leader trying to improve GTM alignment, reduce wasted spend, and create marketing that actually drives impact, this episode is for you. 🔍 What You’ll Learn: Why marketers confuse “busy” with productive How strong sales enablement improves customer trust Why random acts of marketing hurt growth The difference between lead scoring vs. account scoring Why gated content is becoming less effective How AI will force marketing to become more human How to evaluate channels before wasting budget Why alignment across sales, marketing, and partnerships matters How to build scalable internal enablement systems Why success in marketing is deeply personal If you’re a marketing leader trying to improve GTM alignment, reduce wasted spend, and create marketing that actually drives impact, moving away from random acts of marketing and endless busywork, this episode is for you. Connect with Dina Otero: https://www.linkedin.com/in/dinaotero Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

April 30, 202641 min

Partner-Led Growth: From 35 to 10k Contacts w/ Justin Zimmermann

In this episode, Leanne sits down with Justin Zimmerman to break down why most marketing strategies fail and how partnership-led ecosystems are quietly outperforming traditional demand generation. From third-party trust models to multi-channel audience building, they unpack how to turn virtual events, newsletters, and communities into a compounding growth engine rather than one-off campaigns. If you're trying to build a pipeline without burning budget- or stand out in an increasingly noisy AI-driven market- this episode is your blueprint. 🔍 What You’ll Learn: How to build a partner-led audience acquisition engine The difference between campaigns vs. compounding strategies How to leverage “neutral” brands to increase conversion What AI means for the future of attention and differentiation What AI means for the future of attention and differentiation If you’re tired of low-performing campaigns and want a smarter, trust-driven way to grow, this episode will completely change how you think about marketing. Connect: Justin Zimmerman https://www.linkedin.com/in/justinzim/ www.PartnerPlaybooks.com Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

April 16, 202628 min

Stop Over-Structuring Partnerships w/ Shaunna Campbell

Partnerships Are a Growth Channel—Stop Over-Structuring Them In this episode, Leanne sits down with Shauna Campbell to break down modern partnership strategy, how partnerships actually drive growth, and why most companies overcomplicate them from the start. From integration partnerships to co-marketing and creator collaborations, they unpack how rigid programs, excessive tiers, and slow onboarding processes create friction—and prevent partnerships from reaching their full potential. If you’re building or scaling partnerships and want to move faster, test smarter, and unlock new distribution channels, this episode is for you. 🔍 What You’ll Learn: Why over-structuring partnerships slows down growth How to start partnerships quickly (without formal programs) Why the best partnerships begin as simple collaborations How to test partnerships before scaling them Where partnerships fit across the marketing funnel The difference between partnerships, affiliates, and integrations Why speed and flexibility matter more than perfect structure How partnerships are evolving as SEO declines and paid media costs rise Connect with Shaunna Campbell: LinkedIn:https://www.linkedin.com/in/shaunnacampbell/ Connect with Leanne: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

April 2, 202632 min

You Can’t Do Everything: Ruthless Growth Prioritization w/ Theresa Potratz

You Can’t Do Everything: Ruthless Growth Prioritization In this episode, Leanne sits down with Theresa Potratz to break down growth strategy, marketing prioritization, and opportunity cost in modern B2B marketing. From hyper-personalized outbound to mid-funnel conversion gaps, they unpack why most marketing strategies fail—and how to focus on the channels and tactics that actually drive results. If you’re a marketing leader trying to improve ROI, reduce wasted spend, and build a smarter GTM strategy, this episode is for you. 🔍 What You’ll Learn: How to prioritize marketing channels for maximum ROI Why most growth strategies fail in the mid-funnel How to balance paid vs. organic marketing effectively Why not all marketing efforts should be measured by direct ROI How brand, trust, and experience impact revenue How to use AI in marketing without losing strategy Why testing and MVP thinking drive better results Connect with Theresa Potratz: LinkedIn:https://www.linkedin.com/in/theresapotratz/ Get in, we're doing a newsletterSubstack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

March 19, 202655 min

Why Most Brands Fail at Authentic Marketing w/ Ethan Edwards

In this episode, Leanne sits down with Ethan Edwards to unpack one of the most overused—and misunderstood—concepts in modern marketing: authenticity. From agency strategy to building a coffee brand from the ground up, Ethan shares why most brands misuse authenticity and what it actually takes to do it right. If your brand is trying to “sound real” but isn’t seeing results, this episode will challenge your entire approach. Why “Authenticity” Is Often Just a Surface-Level Tactic Most brands treat authenticity like a switch they can turn on—without doing the internal work required to support it. The result? Messaging that feels off, forced, or completely disconnected from reality. The Organizational Risk Behind Real Authenticity True authenticity isn’t just marketing—it requires alignment across leadership, teams, and stakeholders. It means opening the door to real dialogue, transparency, and feedback—something most companies aren’t structurally prepared for. The Difference Between Brand Authenticity and Brand Consistency Not every brand should aim to be “authentic” in the same way. Some of the strongest brands win through consistency, precision, and polish—not transparency. Knowing which lane you’re in is the strategy. If authenticity isn’t embedded in how your company operates—not just how it markets—it will always feel performative to your audience. Get in touch: Ethan Edwards: LinkedIn: https://www.linkedin.com/in/ethankrauseedwards/ Website: https://www.pretentiouscoffee.co/coffee Leanne Dow-Weimer Linkedin: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

March 5, 202654 min

The Hidden Cost of Martech Decisions Leaders Don’t Understand w/ Quincy Johnson

In this episode, Leanne sits down with Quincy to unpack the disconnect between marketing leadership and marketing operations—and why understanding the work behind the scenes is essential for building effective marketing organizations. From Martech decisions that create years of technical debt to the communication gap between technical teams and executives, this conversation dives into what really happens when leaders don’t fully understand the systems powering modern marketing. They also explore why curiosity is one of the most underrated skills in marketing—and how translating technical complexity into business outcomes is what separates operators from strategic leaders. Whether you’re a marketing leader trying better to support your team, or a marketing operator trying to get buy-in from leadership, this episode is packed with insights on how to bridge the gap between strategy, operations, and real business impact. 🔍 What You’ll Learn: Why marketing leaders need to understand the work—even if they’re not the ones doing it The hidden cost of incomplete Martech investments and “half-built” tech stacks Why marketing operations professionals must learn to speak both technical and business language How curiosity and asking better questions leads to better marketing strategy Why marketers need to tie their work directly to business outcomes and ROI How internal stakeholder alignment can make or break marketing initiatives Connect with Quincy Johnson: https://www.linkedin.com/in/qujohnson/ Connect with Leanne: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

February 19, 202637 min

When B2B Personalization Backfires w/ Danielle Balestra

Personalization is supposed to build trust. So why does it feel like surveillance? In this episode of Markigy: The Science of Marketing Strategy, Leanne sits down with Danielle Belestra to unpack a growing problem in B2B: We’re over-automating. We’re misreading signals. And we may be quietly eroding the very trust we’re trying to scale. We talk about: When hyper-targeting crosses the line Why “high intent” doesn’t equal revenue AI scraping Reddit for your pricing story Risk-averse marketing teams stuck in analysis paralysis Why brand awareness still matters in 2026 If your top-of-funnel is strong but revenue feels soft, this episode is your reset. Because personalization without context isn’t strategy. It’s noise. And trust is still the real KPI. Connect: Danielle Balestra LinkedIn: https://www.linkedin.com/in/daniellebalestra/ Leanne Dow-Weimer LinkedIn: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

December 3, 202539 min

Partnerships Are the New Growth Engine: The Next GTM Era W/ Amanda Nielsen

In this episode, Leanne sits down with partnerships leader and multi-hyphenate creator Amanda Nielsen to talk about the real power behind modern marketing: authenticity, community, and the compounding force of partnerships. From reclaiming harmful workplace experiences to navigating sudden layoffs with transparency, Amanda shows how human-first marketing isn’t just refreshing — it’s effective, scalable, and the future of GTM.Be Your Real Self (Seriously): Amanda says being totally honest—even about tough stuff like layoffs or dealing with a jerk at work (which inspired her brand, Thought Leader Labs)—is what actually gets you noticed and builds trust. Forget the perfectly polished stuff.Partnerships are the Secret Weapon for Growth: Teaming up with influencers, consultants, and other partners is way better than cold calls. Why? Because you're borrowing their community's trust, and that shared credibility equals exponential reach (think big companies like HubSpot and Salesforce).Relationships > Fancy Funnels: Stop stressing about perfect marketing dashboards. People buy based on relationships, word-of-mouth, and who they trust, not because they slid neatly through a chart. Amanda's take: Marketing attribution is basically made up. Lead with humanity, not metrics.If you’re burnt out on traditional GTM or craving a more human, flexible path, partnerships may be your next career move — and Amanda’s Pivot to Partnerships cohort is where to start. Check out her Thought Leader Labs store for tech-humor merch, follow her on LinkedIn, and tap into the Markigy community for more episodes that blend strategy, creativity, and real-world marketing science.Connect:Amanda NielsenLinkedIn: https://www.linkedin.com/in/verydemanda/Websites:https://verydemanda.com/https://thotleaderlabs.com/Maven Course:https://maven.com/partnershipsschool/pivot-to-partnerships-the-best-kept-secret-in-go-to-market-careers?utm_campaign=markigypodcast LeanneLinkedIn:https://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved