Markigy: The Science of Marketing Strategy

Hosted by Leanne Dow-Weimer

Business MarketingInterviews guests

Website RSS feed

Episodes

Latest episode

Aug 2026

Language

About the show

Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesn’t. This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy. We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too. How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”.

Listen to episodes

60 recent

August 20, 202651 min

Stop Building Spaghetti Funnels: Build One Webinar That Converts w/ Casey Zeman

Casey Zeman, founder of EasyWebinar, joins Leanne to unpack why webinars remain a powerful full-funnel marketing and sales tool, even in the age of AI. They discuss how webinars can move prospects from awareness to conversion, shorten the sales cycle, and create higher-quality leads through education and storytelling. Casey also shares how he used webinars to grow his course business from $15K to $245K in annual sales and eventually build EasyWebinar. They also cover: Using webinars across the customer journey Storytelling that builds trust and drives action Live vs. automated webinars Using webinars for customer research and offer validation How AI is changing webinar creation and marketing execution Why human expertise and strategy still matter in an AI-driven world Casey's perspective on AI is particularly important: AI is getting exceptionally good at execution, but execution and mastery aren't the same thing. The opportunity for marketers isn't simply to produce more content. It's to combine human expertise, customer understanding, storytelling, and strategy with technology capable of executing those ideas at unprecedented speed. If you're working in marketing, demand generation, sales, SaaS, customer acquisition, or building an expert-led business, this conversation offers a different way to think about where webinars fit into the modern funnel. Connect: Casey Zeman, Founder of EasyWebinar www.CaseyZeman.com https://www.instagram.com/caseyzeman/ https://www.youtube.com/@CaseyZeman Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletter Substack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

August 6, 202642 min

Stop Guessing: Build a Creative Testing System That Scales w/ Allyson Cochran

For years, marketers competed by finding increasingly precise audiences. Today, that advantage is disappearing. In this episode, Leanne sits down with Allyson Cochran, Chief Revenue Officer at Silverback Strategies, to discuss why AI-powered advertising platforms have changed the rules—and why creative has become the most important lever for marketing performance. They discuss: Why "Creative is the New Targeting" is more than just a buzzword How privacy regulations permanently changed paid advertising Why customer psychology matters more than demographics Building micro-personas instead of generic buyer personas Creating a scalable creative testing system The biggest mistakes marketers make with AI-generated content How to prevent creative fatigue Why strategy is becoming more valuable than technical execution The future of marketing careers in an AI-first world What marketing leaders should be asking agencies instead of requesting individual services Whether you're running paid media, leading a marketing team, or trying to understand how AI is changing digital advertising, this conversation offers practical frameworks you can put into practice immediately. Connect with Allyson Cochran LinkedIn: https://www.linkedin.com/in/allysoncochran/ Connect with Leanne Dow-Weimer LinkedIn: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletter Substack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

July 23, 202637 min

Stop Blaming MQLs: Build Better Marketing Alignment w/ Chloe Addis

Sales and marketing have been talking about alignment for years, yet most organizations still struggle with the same problems. In this episode, Chloe Addis shares why the real issue isn't lead quality or reporting—it's trust. Leanne and Chloe discuss why marketers need to "market" to their internal stakeholders, how shared definitions of success transform collaboration, and why context is the missing ingredient in most lead handoffs. They also explore how AI is reshaping marketing, why human strategy matters more than ever, and the risks of relying on automation without developing future marketing talent. If you've ever heard "marketing leads aren't good enough," this episode explains why that conversation is really about communication, not campaigns. Key Discussion Topics Why trust is the foundation of sales and marketing alignment Creating shared definitions beyond traditional MQLs The importance of ICP alignment across the organization Giving sales richer buyer context instead of just lead scores Why internal marketing is often overlooked AI's impact on modern marketing teams Developing marketers who think strategically—not just operationally Why B2B buying journeys are far messier than most funnels suggest Get in, we're doing a newsletter Substack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

July 9, 202643 min

The Secret Behind Brand Evangelists & Community

What happens when marketing stops being about campaigns and starts being about people? In this episode of Markigy, Leanne sits down with Leslie Greenwood, co-founder of Wednesday Women and longtime community builder, to explore why the future of marketing belongs to companies that create genuine human relationships, not just impressions. Leslie shares why word-of-mouth marketing is still the highest-leverage growth strategy available, why listening to customers should shape every business decision, and why community is built around shared problems, not platforms. Together they discuss why AI is making human connection even more valuable, how founder reputation impacts company growth, and why thoughtful customer experiences create lifelong advocates who willingly market your brand for you. If you're building a SaaS company, growing a community, leading marketing, or trying to stand out in an increasingly noisy marketplace, this episode offers practical insights on creating customers who become your strongest competitive advantage. In This Episode Why word-of-mouth remains the most underutilized marketing channel How customer listening creates better products and stronger businesses The difference between authentic community and simply having a Slack group Why founder reputation matters more than ever Small customer experiences that generate lifelong loyalty Why AI increases—not decreases—the value of human connection How customer advocacy becomes a sustainable growth engine The role of community in modern go-to-market strategy Connect with Leslie Greenwood LinkedIn: https://www.linkedin.com/in/leslie-greenwood/ https://www.linkedin.com/company/wednesday-women/ Website: https://www.wednesdaywomen.org/exec-membership Connect with Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletter Substack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

June 25, 202649 min

Why Great Marketing Fails Without Great Process with Brandi Starr

Most organizations don't have a talent problem they have a process problem. In this episode, Leanne sits down with Brandi Starr, Chief Experience Officer at Tegrita, co-author of CMO to CRO , host of Revenue Rehab, and a go-to-market strategist who has spent more than a decade helping large organizations navigate growth and transformation. Together they unpack one of the most overlooked drivers of revenue performance: process. Brandi shares why even high-performing teams struggle when they operate in silos, how weak planning creates hidden revenue leaks, and why leaders must stop viewing process as an operational concern and start treating it as a strategic advantage. The conversation also explores change management, organizational friction, executive leadership, and what it really takes to make transformation stick. In This Episode Why process is one of the biggest untapped growth levers in modern marketing organizations How siloed teams create inefficiencies that impact revenue The difference between annual planning and adaptive planning Why communication and coordination matter more than most leaders realize How to identify and remove organizational bottlenecks The role of leadership in driving process adoption Why change initiatives fail—and how to make them stick How AI is impacting marketing and why the future remains difficult to predict 3 Key Takeaways 1. Process Drives Revenue Many organizations focus on campaigns, technology, and headcount while overlooking the operational processes that connect everything together. Without alignment and coordination, even great teams leave revenue on the table. 2. Communication Must Be Built Into the System Annual planning meetings aren't enough in today's environment. Successful organizations create intentional processes for teams to reconnect, review progress, adjust priorities, and pivot when conditions change. 3. Change Doesn't Happen by Accident The organizations that successfully transform are the ones that anticipate friction, address concerns early, and consistently reinforce new behaviors. Leaders must champion change from the top down if they want it to last. About Brandi Starr Brandi Starr is the Chief Experience Officer at Tegrita, a revenue marketing consultancy that helps organizations navigate complex go-to-market transformations. She is the co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive , host of the Revenue Rehab podcast, and creator of Brandi Starr Studios, where she shares insights on marketing, revenue growth, leadership, and organizational change. Connect with Brandi LinkedIn: https://www.linkedin.com/in/brandistarr/ Book: CMO to CRO: The Revenue Takeover by the Next Generation Executive https://a.co/d/0bVUV5qv Podcast: Revenue Rehab https://revenuerehab.live Substack: The Brandi Starr Studio https://substack.com/@brandistarr Connect with Leanne LinkedIn: https://www.linkedin.com/in/leannedow/ Get in, we're doing a newsletter Substack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

June 11, 202656 min

Trust, Partnerships, and the Future of Demand Generation

In this episode of Markigy, Leanne sits down with Will Taylor to explore why partnerships, communities, and ecosystems are reshaping the way buyers make decisions. Drawing on his background in psychology, sales, and partnerships, Will explains why traditional inbound and outbound strategies are becoming increasingly crowded and how organizations can drive growth by going to market with their market rather than shouting at it. Together, they discuss the psychology behind purchasing decisions, why people naturally seek trusted recommendations, the rise of ecosystem-driven marketing, and how brands can build sustainable growth through relationships rather than interruption. Topics Covered Why people buy from people they trust The psychology behind purchasing decisions The evolution from outbound to inbound to ecosystem marketing How partnerships create trust at scale Why community is becoming a competitive advantage The role of social proof in modern B2B buying How trust influences enterprise purchasing decisions Why growth-at-all-costs is losing effectiveness The connection between relationships and revenue Predictions for the future of marketing and community-building Connect with Will Taylor: LinkedIn: https://www.linkedin.com/in/vvilltaylor/ https://www.audienceled.com/ Connect with Leanne https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletter Substack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

May 28, 202641 min

Why Most Brands Kill Long-Term Growth for Short-Term Wins w/ Sarah Renner

This week Leanne sits down with Sarah Renner to unpack one of the biggest challenges in modern marketing: why organizations consistently sacrifice long-term brand growth for short-term performance wins. From strategic patience and emotionally resonant branding to measurement frameworks, AI-generated marketing noise, and the dangerous cycle of discount-driven growth, this episode explores why the future of marketing belongs to brands that build real human connection instead of chasing vanity metrics. Leanne and Sarah also dive into why companies mismeasure success, how over-pivoting destroys meaningful analytics, and why marketers need to stop treating people like data points if they want to create genuine customer affinity and loyalty. What You’ll Learn Why strategic patience is critical for sustainable growth The hidden risks of over-relying on lower funnel marketing How discounting can train customers to become disloyal Why emotionally resonant branding still outperforms performance marketing long term The difference between measuring campaigns and understanding customer behavior Why most organizations struggle to measure brand impact correctly How partnerships, community, and human connection cut through marketing noise The growing backlash against AI-generated “slop” content Why treating customers as people — not segments — matters more than ever How marketing teams can balance agility with long-term strategic consistency Key Themes Discussed Brand vs. performance marketing Strategic patience in business growth Measurement strategy and analytics alignment Customer affinity and loyalty AI-generated content and authenticity Partnerships and community-led growth Long-term brand equity vs. short-term revenue pressure Connect with Sarah Renner LinkedIn: https://www.linkedin.com/in/saraherenner/ Connect with Leanne Dow-Weimer Website: www.markigy.com LinkedIn: Leanne Dow-Weimer on LinkedIn If you enjoyed this episode, please subscribe, leave a review, and share the episode with another marketer, founder, or GTM leader trying to build smarter, more sustainable growth strategies. Get in, we're doing a newsletter Substack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

May 14, 202635 min

Stop Confusing Busy with Productive Marketing w/ Dina Otero

In this episode, Leanne sits down with Dina Otero to unpack what modern demand generation actually looks like when marketing is tied directly to pipeline, revenue, and customer alignment—not just activity metrics. From sales enablement systems and ABM workflows to the growing backlash against gated content and AI-generated noise, they break down why the best marketers are learning to pause, prioritize, and build more human experiences in an increasingly automated world. If you’re a marketing leader trying to improve GTM alignment, reduce wasted spend, and create marketing that actually drives impact, this episode is for you. 🔍 What You’ll Learn: Why marketers confuse “busy” with productive How strong sales enablement improves customer trust Why random acts of marketing hurt growth The difference between lead scoring vs. account scoring Why gated content is becoming less effective How AI will force marketing to become more human How to evaluate channels before wasting budget Why alignment across sales, marketing, and partnerships matters How to build scalable internal enablement systems Why success in marketing is deeply personal If you’re a marketing leader trying to improve GTM alignment, reduce wasted spend, and create marketing that actually drives impact, moving away from random acts of marketing and endless busywork, this episode is for you. Connect with Dina Otero: https://www.linkedin.com/in/dinaotero Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletter Substack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

April 30, 202641 min

Partner-Led Growth: From 35 to 10k Contacts w/ Justin Zimmermann

In this episode, Leanne sits down with Justin Zimmerman to break down why most marketing strategies fail and how partnership-led ecosystems are quietly outperforming traditional demand generation. From third-party trust models to multi-channel audience building, they unpack how to turn virtual events, newsletters, and communities into a compounding growth engine rather than one-off campaigns. If you're trying to build a pipeline without burning budget- or stand out in an increasingly noisy AI-driven market- this episode is your blueprint. 🔍 What You’ll Learn: How to build a partner-led audience acquisition engine The difference between campaigns vs. compounding strategies How to leverage “neutral” brands to increase conversion What AI means for the future of attention and differentiation What AI means for the future of attention and differentiation If you’re tired of low-performing campaigns and want a smarter, trust-driven way to grow, this episode will completely change how you think about marketing. Connect: Justin Zimmerman https://www.linkedin.com/in/justinzim/ www.PartnerPlaybooks.com Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletter Substack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved

April 16, 202628 min

Stop Over-Structuring Partnerships w/ Shaunna Campbell

Partnerships Are a Growth Channel—Stop Over-Structuring Them In this episode, Leanne sits down with Shauna Campbell to break down modern partnership strategy, how partnerships actually drive growth, and why most companies overcomplicate them from the start. From integration partnerships to co-marketing and creator collaborations, they unpack how rigid programs, excessive tiers, and slow onboarding processes create friction—and prevent partnerships from reaching their full potential. If you’re building or scaling partnerships and want to move faster, test smarter, and unlock new distribution channels, this episode is for you. 🔍 What You’ll Learn: Why over-structuring partnerships slows down growth How to start partnerships quickly (without formal programs) Why the best partnerships begin as simple collaborations How to test partnerships before scaling them Where partnerships fit across the marketing funnel The difference between partnerships, affiliates, and integrations Why speed and flexibility matter more than perfect structure How partnerships are evolving as SEO declines and paid media costs rise Connect with Shaunna Campbell: LinkedIn: https://www.linkedin.com/in/shaunnacampbell/ Connect with Leanne: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletter Substack Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved