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Marketing Archives -

Marketing Archives -

Hosted by Hank Hoffmeier

BusinessMarketingInterviews guests

Episodes

10

Latest episode

Oct 2026

Language

EN-US

Listen to episodes

5 recent
October 19, 2026Episode 31443 min

HMBT #314: Email Is Still King

Every few years, someone in the marketing world tries to declare that email is dead. After knowing each other for over a decade and working through the trenches of digital marketing, my friend John W. Hayes and I are still here, we are both a little grayer, and email is stronger than ever. John is […] The post HMBT #314: Email Is Still King appeared first on .

October 5, 2026Episode 31340 min

HMBT #313: Leveraging Other People’s Audiences

Leaving corporate America after 16 years taught me a big lesson: having an existing network and diverse income streams is essential. With so many professionals navigating career changes, layoffs, or launching their own consulting gigs, finding proven ways to grow without blowing a massive ad budget is critical. To help break this down, I sat […] The post HMBT #313: Leveraging Other People’s Audiences appeared first on .

September 21, 2026Episode 31236 min

HMBT #312: Your Cookie Wiretapped Me

Business law might not sound like the spiciest topic we tackle on the podcast, but it might be one of the most critical. Too many entrepreneurs rush into the market excited to build, only to rely on advice from a friend or a quick prompt from an LLM. Before they know it, they are facing […] The post HMBT #312: Your Cookie Wiretapped Me appeared first on .

September 7, 2026Episode 31137 min

HMBT #311: Call Claude by its Government Name

On episode 311, I sat down for round two with Rion Haber, CSO of Catalyst Marketing Agency. We originally recorded this conversation earlier, but a tech hiccup meant the video did not capture. Rion was kind enough to return for a mulligan, and honestly, this conversation turned out even better. We walked away from rigid […] The post HMBT #311: Call Claude by its Government Name appeared first on .

August 24, 2026Episode 31032 min

HMBT #310: Death to Coffee Mugs

In a digital landscape oversaturated with ads and online noise, how do you truly capture client attention? In this episode of the HMBT Podcast, host Hank sits down with Nikita Khanderia, Founder and CEO of Eria—a luxury experiential marketing and events agency. They break down why marketing budgets are shifting from screens to real-world experiences, how small […] The post HMBT #310: Death to Coffee Mugs appeared first on .

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