Marketing your Private Practice with Kathy C

Hosted by Kathy Colaiacovo

Business Marketing Education

Website RSS feed

Episodes

186

Latest episode

Jul 2026

Language

EN-CA

About the show

Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media. Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day. I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems. ----- In each episode, you’ll get practical, step-by-step guidance to: • Book more consults and clients • Spend less time on marketing and get better results • Clarify your message so it connects and converts • Streamline your marketing with a consistent content plan • Build a sustainable practice and have time for your life outside of work ----- This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works. Stop spinning your wheels and start marketing in a way that finally gets results. Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.

Listen to episodes

60 recent

October 21, 2026Episode 18418 min

Find Your Best Private Practice Referral Source Before Paying for One - Ep 184

Private practice owners who are booked with clients are not the ones who are guessing where their clients come from. They know what their referral sources are and how to use that information to decide where their marketing time and money go. In this episode, Kathy explains why so many therapists and dietitians overlook their best referral source and walks you through how to find it before you use a system to pay for referrals when you might not have to. Listen in to learn: The mistake so many practitioners make when it comes to getting booked with clients What makes referrals so easy to overlook, and what that is costing your practice How to do a quick check to see if you should be paying for a system to get referrals The information you need to guide you is already there in your intake forms, your notes and your clients' own stories, but most practitioners never pull it together. Without it, you can spend months posting or paying a platform while the people who actually send you consult requests go unthanked and forgotten. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/184 Join me for the free live training Book More Clients Without Paying for Referrals with Healthie on Thursday, October 29 at 12:30 pm ET. Can't make it live? Sign up and watch the replay anytime at PepperItMarketing.com/learn Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

September 16, 2026Episode 18316 min

Using Your Consult Data to Make Business Decisions in Your Practice - Ep 183

What if the information you need to make your next big business decision is already sitting in your consult call data - you just haven’t looked at it yet? Most practice owners track appointments and client numbers. But the data from your consult calls? That’s where the real business intelligence lives. It can tell you when something in your practice needs to shift - before you’ve lost time, money, or momentum going in the wrong direction. In this episode, you’ll hear a real example of how consult call tracking data revealed a clear pattern over six months - and how that pattern led to a confident business decision that no amount of guessing could have produced. Because that’s what good data does. It takes the feeling of “something needs to change ” and turns it into something you can actually act on. Listen to this episode and learn: How to recognize when your consult data is telling you something needs to change What patterns in your data actually mean for your offers, your positioning, and your practice Why reviewing your data regularly is one of the most important business habits you can build Access the free Client Consult Tracker Kathy mentions here https://academy.pepperitmarketing.com/tracker Get a list of all the rsources from this episode at https://www.pepperitmarketing.com/podcast/consult-data-guide-practice Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

July 29, 2026Episode 18219 min

5 Things Your Consult Call Data Can Reveal About Your Private Practice - Ep 182

Most practice owners are sitting on data that could tell them exactly who their best clients are, whether their pricing is working, and when they are ready to grow, yet they have no idea this information is something every practice owner can access and use. Data that could tell you so many insights about your private practice? And then some practitioners adn service providers collect this information and never really look at it. And when they do look, they are not always sure what questions to ask or what patterns to pay attention to. The good news is that the same data you are already gathering for your marketing insight can reveal some important things about your practice that go way beyond marketing. It can also help you make clearer, more strategic decisions about how you run and grow your business. Listen in to learn: How to read the data to give you answers about the future of your practice What to look for in your numbers changes everything 5 things your consult call data can tell you about your practice and none of them are about marketing. If you are ready to stop guessing and start making decisions from real data, this episode is for you. Listen in and hit follow on the podcast so you never miss a lesson. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/182 , including the free client consult tracker you can download to get you started. Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

April 29, 2026Episode 18125 min

Using Your Consult Call Data to Improve Your Private Practice Marketing - Ep 181

Private practice owners who are tracking their consult call data have a goldmine of marketing information sitting right in that spreadsheet. But not many know how to track this data or what to do with the numbers when you have them. This episode walks you through exactly what data from your consult and discovery calls can tell you about your marketing and what to change, stop, or keep doing based on what you find. Listen in to learn: What the number of consult calls you get each month is telling you about your marketing The surprising message you will get from tracking your referral sources each month What to change in your marketing based on how people are reaching out to you Most practice owners think that because they have their data in their electronic health record or booking system, they know their numbers. But without a tracking system for that data, most have no idea what it is actually saying about their marketing. When you track and review that consult data, you can learn what the data is telling you, so you shift your marketing and improve the results you get. Your consult call data can stop you from spending time on marketing activities that are not bringing in the clients you need to grow. Be sure to check out the resources mentioned on our show notes page at http://MarketingYourPrivatePractice.com/181 Grab the free Client Consult Tracker at https://academy.pepperitmarketing.com/tracker Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

April 22, 2026Episode 18023 min

How to Track the Consult Data that Helps Grow your Private Practice - Ep 180

Private practice owners who rely on what they think is happening instead of real data to guide their marketing are often spending time on activities that are not helping to grow their private practice. If you are not bringing in as many clients as you feel you should be - then ask yourself, are you actually listening to real data or what you think is real? The data you need exists, but it is scattered across your booking system, your EHR, and your memory - not in one place where you can see what it is telling you. That gap means you have no clear picture of where your clients are coming from or why some consult calls are not converting into booked clients. This episode walks you through exactly how to track your consult call data using a free template - so your marketing decisions are based on real numbers, not guesses. You'll learn: How easy it is to track the data from your consult calls in a way that it guides your marketing and business decisions What 12 numbers and data points are the key ones to track using a free template How to make consult call tracking a habit that actually sticks and grows your practice Stop making marketing decisions based on what you think instead of real numbers, and learn how easy it is to track those numbers so you can use them to grow your private practice. Be sure to check out the resources mentioned, including the free tracking template to download, which are all on our show notes page at http://MarketingYourPrivatePractice.com/180 Grab the free template here - https://academy.pepperitmarketing.com/tracker Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

April 15, 2026Episode 17925 min

The FREE Tracking System Every Private Practice Needs to Grow - Ep 179

Private practice owners who rely on their EHR or booking software to track where clients come from are missing the marketing data that actually helps them grow, and is probably costing you clients. This episode explains why those systems were never built for that job and walks you through what to track instead. You'll learn: Why the system you are already using to track clients - especially if it is your EHR - is leaving out the marketing data that actually helps you grow How a simple tracking system can tell you exactly where to focus your marketing - and stop wasting time on what isn't working What data you can track outside your EHR and booking systems, and how it helps you book more clients You have access to the data that can help you - the trick is knowing where it is stored so you can actually use it to guide your marketing decisions. Without that real data in one place, you end up spending time on marketing that feels productive but isn't bringing in consult requests or discovery call bookings. Be sure to check out the resources mentioned on our show notes page at http://MarketingYourPrivatePractice.com/179 , including the free Client Consult Tracker you can download! Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

April 8, 2026Episode 17816 min

More Clients, Less Content: 3 Simple Private Practice Marketing Shifts- Ep 178

If your private practice marketing feels like a lot of work for very little return, you are not alone - and you are not doing it wrong. You are probably just doing too much of it in the wrong places. In this episode, you will find out why the most common marketing advice out there may actually be working against you - and what three simple shifts can change everything for your practice without adding more hours to your week. If you are a therapist, dietitian, or private practice owner who wants to get more clients without the weekly scramble, this episode is for you. Here's what you'll learn: 1. Why creating more marketing content could be the exact reason your practice isn't growing - and what to do instead 2. How to stop wasting time on social media and finally focus your marketing where your next client is already looking for you 3. The 3 simple shifts can stop your weekly marketing scramble and help you book more clients without burning out If those shifts stay missing from your marketing, the people already looking for your help will keep landing on your website and leaving without booking a consult or reaching out. There are resources mentioned in this episode, and you can find them on the show notes page at: http://MarketingYourPrivatePractice.com/178 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

March 25, 2026Episode 17720 min

The ONE Marketing Message That Gets More Clients to Say Yes - Ep 177

Marketing for private practice owners works best when your message is clear - but most practice owners don't realize their message is the problem. If you're a dietitian, therapist, or coach who is showing up consistently but still not booking enough clients, this episode explains why - and walks you through exactly how to fix it. You'll learn: Why one specific marketing message is the make-or-break factor for whether people book with you or keep scrolling Why three common mistakes are making your message invisible - even when you're showing up and doing the work How to build a simple step-by-step message that makes the right people think "that's exactly what I need" If people are finding you but not reaching out and booking discovery calls, this episode will show you exactly what is getting in the way and how to change it. Want a second set of eyes on your message? Book a free Marketing Review at https://www.pepperitmarketing.com/review ONE-LINE OFFER STATEMENT FORMULA: I help [who - identify your ideal client] is struggling with [their big problem] - through [your service or approach] - so they can [outcome or results]. And if you want to add that extra layer, what makes you different. SAMPLE - Before: "I work with clients on nutrition and lifestyle changes to support their overall health and wellbeing." After: "I help busy moms with IBS who are exhausted from cutting out every food and still not feeling better - learn a simple, sustainable approach to eating - so they can finally feel good without living in fear of food." Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

March 18, 2026Episode 17627 min

7-Step Website Checkup to Book More Clients in Private Practice - Ep 176

If someone lands on your private practice website today and is ready to book a consult or even an appointment… can they do it in under 30 seconds without thinking? If the answer is no, or you’re not sure, then you’ll want to check out this episode because there could be a very simple reason why and better yet, simple steps to fix it. This is something I see all the time with dietitians, therapists, and service-based business owners. People are finding you, visiting your website, but they don’t follow through and book appointments or consults. Why? That is what you need to know as the CEO of your private practice or business. Listen in to this episode and learn: Why people visit your website but don’t follow through and book What makes someone decide not to book with you The simple website checks that, once fixed, can turn more visitors into clients If you want to get more clients from the work you’re already doing, this is one of those simple checkups that can make a real difference. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/176 Download a PDF of the 7 Step Website checkup here - https://www.pepperitmarketing.com/websitecheckup Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

March 11, 2026Episode 17516 min

Are You Targeting the Wrong Ideal Client for Your Private Practice? Ep 175

Many private practice owners, whether you’re a dietitian, therapist, or service-based provider, feel like they’re doing everything right with their marketing but still struggle to get more clients and build a steady client load. You may have a clear niche and know who your ideal client is, yet your practice still feels inconsistent or harder to grow than it should. Often, the issue is not your strategy, it’s that your marketing is speaking to the "wrong version" of your ideal client. In this episode, we break down how to spot the difference between clients who stay and clients who don’t, and how that one shift can completely change how you grow your private practice. Listen in to learn: Why your practice feels harder to grow than it should, even when you think you’ve identified your ideal client. How identifying the right version of your ideal client leads to more long-term clients and a more stable practice. Why your marketing is attracting clients who come and go, and what to shift to start bringing in the ones who stay. If you want a more consistent client load and marketing that actually brings in clients who work with you longer and grow your practice, this episode will help you see what to change and where to focus next. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/175 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts

The Bottom Line

Alexander Spencer

BusinessInterviews guests