Marketing x Analytics

Hosted by Alexander Sofronas

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Episodes

162

Latest episode

Aug 2026

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About the show

Master marketing analytics with expert insights, real strategies, exclusive interviews, and a clear path to career growth.

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60 recent

November 3, 2026Episode 423 min

13 Seconds of Your Voice Is All It Takes, with Amar Chheda | ML Engineer @ GetReal

Watch this episode on YouTube! Amar Chheda told me "It doesn't need more than 10 to 13 seconds of voice either to clone your exact voice." Then I shared my screen and played him something ChatGPT did when I asked it to set up a direct mail testing page on my website. Without me asking, it cloned my voice and made a video of me doing the voiceover. Amar is a machine learning engineer at GetReal, a cybersecurity company that verifies people are who they say they are on calls. We talk about deepfake hiring fraud, like bait and switch interviews and North Korean operatives trying to get hired at American companies. We also get into why bot traffic isn't automatically junk anymore, why watermarks like C2PA and SynthID can get lost when a video moves from Instagram to WhatsApp, and what marketers should think about before using AI avatars in their content. 00:00 Intro: Amar Chheda, ML engineer at GetReal 00:46 Where AI meets cybersecurity: identity, not zero-days 01:44 Real deepfake scams: fake executives and North Korean IT workers 03:20 Can a joke catch a deepfake? 05:18 Demo: ChatGPT cloned my voice for a direct mail video 07:58 Verifying a person vs. an agent acting for them 11:37 Continuous identity verification and interview bait-and-switch 13:01 The cat and mouse game of detection 13:40 From outside hacks to social engineering from the inside 14:47 Should bots have an ID? Watermarking, C2PA and SynthID 17:16 Why the old deepfake tests no longer work 18:55 What marketing analytics leaders should know about synthetic content 21:49 Is GetReal an AI company? 22:11 How Amar uses AI day to day 23:16 Wrap-up Guest: Amar Chheda, Machine Learning Engineer at GetReal

August 31, 2026Episode 344 min

The Best Attribution Model is the One People Understand, with Barbara Galiza | Sponsored by ASofronas Marketing Services

Sponsored by ASofronas Marketing Services Watch this episode on YouTube! I sat down with Barbara Galiza, co-founder of Propel, to unpack why marketing attribution is broken, and what to do about it. We dig into why MMM has a monopoly on budget decisions, why direct mail keeps getting undervalued, and how out-of-box attribution tools miss the context that actually drives business outcomes. Along the way: a matchback brain teaser involving apartment numbers, why attribution is really just politics, how Apple's ATT changes destroyed mobile measurement, and whether we should flip the data ecosystem so consumers hold the power. If you've ever fought to prove a channel's worth, this one's for you.

August 5, 2026Episode 235 min

The Machine That Builds the Machine: AI, Agentic Automation & the Future of Marketing Analytics, with Alexander Buttler | Senior Account Manager & Adverity

Watch this episode on YouTube! Host Alex and Adverity's Alexander Buttler reunite for a season five follow-up on AI in marketing analytics. They dig into why data readiness is the real barrier to AI success, how agentic automation is replacing generative AI as the key framework for marketers, and what it takes to govern LLMs in production. Plus: a hilarious story about a Claude-powered vending machine that ordered a tungsten cube.

July 27, 2026Episode 141 min

Data Privacy, Monetization, and Attribution, with Matthew Kobach | VP of Marketing @ Northbeam

WE'RE BACK. SEASON 5. DATA. MARKETING. ATTRIBUTION. PRIVACY. AI. GUEST BIO

December 7, 2025Episode 9027 min

AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan , an engineer with over 20 years of experience in B2B sales, mobility, and telecom. Mobeen discusses the rapid changes in the industry, the importance of aligning sales strategies with changing buyer behaviors, and the integration of AI and analytics in sales processes. He also shares insights on lead generation, product-led growth, and the importance of real-time customer engagement. Mobeen concludes with advice for entrepreneurs and companies on building scalable and flexible sales strategies. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

November 23, 2025Episode 8940 min

The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Charlie Grinnell, co-founder and CEO of RightMetric . Grinnell discusses the importance of harnessing external digital data for consumer brands, sharing his own experiences from his time at big brands like Red Bull and Aritzia. He explains the methodologies his company uses to clean and synthesize data from over 30 vendors to provide actionable insights. The conversation also delves into content analysis, particularly video, to enhance marketing effectiveness. Grinnell emphasizes the significance of organic social media and audience engagement strategies. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

November 10, 2025Episode 8827 min

Content that Resonates in the Era of AI Slop, with David J Ebner | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews David J. Ebner, founder and president of Content Workshop . David shares insights into the fundamentals of brand storytelling, the transferability of artistic writing skills to commercial content, and the evolution of content marketing over the past decade. The conversation delves into the impact of AI on content creation, the importance of maintaining high-quality output, the role of medium and interactivity in engaging audiences, and effective strategies for optimizing SEO and GEO performance. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

October 27, 2025Episode 8731 min

Web Analytics x Marketing, with Joshua Lauer | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! On this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Joshua Lauer, CEO of Lauer Creations, about marketing intelligence consulting . Joshua discusses consolidating various marketing data sources into a data warehouse, automating reporting with tools like Google Analytics, BigQuery, and Looker Data Studio, and ensuring accurate tracking. He also covers metrics that businesses should focus on, potential pitfalls in marketing data and attribution, and the benefits of both internal and external data management resources. He concludes by offering a deep dive audit for interested listeners. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

October 19, 2025Episode 8644 min

Disruptive Marketing for Scaling Businesses, with Mark Donnigan | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in AI Search Engine Optimization (AEO) and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! Visit growthstage.marketing here! On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mark Donnigan, a virtual CMO specializing in video streaming technology marketing . Mark discusses his unique approach to marketing, combining sales experience with deep industry knowledge to understand customers and craft targeted messages. They explore the importance of qualitative data, long-term vs. short-term campaigns, and the evolving role of generative search engine optimization. Mark emphasizes the necessity of aligning marketing efforts with actual customer needs and behavior to achieve impactful results. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

October 14, 2025Episode 8534 min

GEO Optimization x Marketing Analytics, with Carlos Corredor | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Gemini. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Carlos Corredor, a veteran in marketing analytics and founder of the digital marketing agency, Condor . Carlos discusses the nuances of B2B marketing, emphasizing the importance of CRM management, the evolving landscape of generative engine optimization (GEO), and the strategic leveraging of paid and organic content. The conversation also explores targeting personas, competitive advertising, and the impact of AI on marketing strategies. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.