Marketing with Matt

Hosted by Matt Deseno

Episodes

Language

EN-US

About the show

Are you trying to figure out how to profit more while working less? Learn more at: ProfitMoreWorkLess.com Hi, I'm Matt, and I'm so happy you stopped by my channel! Over the years, I've built several award-winning marketing businesses across different areas of the industry. And in the process, I've had to reinvent my answers to this simple yet remarkably tricky question. How do I make more money while winning back my free time?On this podcast, I'm going to share as much as I can to help you answer this question for yourself. So if you’re an entrepreneur or business owner looking to create more margin in your life and business, you’re in the right place!Be sure to follow so you never miss an episode!

Listen to episodes

60 recent

6 min

The Surprising Marketing Wisdom From the New Testament

What if I told you that the secret to your marketing breakthrough is tucked away in the pages of the Bible?In this latest episode of Marketing with Matt, we uncover the golden wisdom from the New Testament–specifically from the Book of James– that reveals a powerful marketing lesson: Be quick to listen, slow to speak.Today, I’ll explain how truly listening to your audience, deeply understanding their needs, and empathizing with their experiences can lead to more effective marketing campaigns.If you’re looking to elevate your marketing game, this episode is truly a must-listen.Tune in now!Key Takeaways:Introduction (00:00)Marketing lesson from the New Testament (00:31)The challenge of being quick to listen (01:19)Understanding your avatar is crucial before creating a product (02:04)How to leverage user-generated content in marketing (04:32)Personal reflections on applying “quick to listen, slow to speak” (05:11)Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Connect with Matt Deseno on Facebook and Instagram--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

23 min

Mistakes are Inevitable: Here’s How Top Entrepreneurs Handle Them

Are you solving business problems that don’t need fixing? Knowing when to fix something and when to let it be is key to sustainable growth.In this week’s episode of Marketing with Matt, Tyler and I dive into the delicate balance between managing tensions and solving problems–a crucial skill for every entrepreneur.Today, we’ll break down how Alex Hormozi’s disciplined approach to business exemplified this balance, showcasing his relentless focus on growth and system optimization.We’ll also explore how managing tensions between sales and fulfillment can prevent costly overcorrections. Plus, we’ll discuss the long-term benefits of handling mistakes strategically.Curious how this works and how you can apply it to your business?Tune in now to find out.Key Takeaways:Introduction (00:00)Alex Hormozi’s work ethic and business philosophy (00:47)Balancing sales and fulfillment (03:57)What I learned from Alex’s funnel flaw (05:54)How to handle business mistakes and internal misalignments (13:23)Communication differences at different tiers of the sales funnel (21:42)Final thoughts (22:52)Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Connect with Matt Deseno on Facebook and Instagram--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

17 min

What a $30 Cookie Can Teach You About Marketing

Have you ever splurged an absurd amount on something because of a great review or video? I spent $30 on a cookie for my wife’s birthday! That’s the power of user-generated content.In this week’s episode, we’ll dive deep into user-generated content and user-generated experience and explore how these influence a customer's purchasing decision.We’ll discuss the importance of making an emotional connection, the pyramid of empathy, why video marketing is so effective, how to transition to a user-generated experience, and more.Are you curious how you can leverage this marketing strategy for your business?Tune in now!Key Takeaways:Introduction (00:00)The $30 birthday cookie story (00:44)User-generated content and empathy in marketing (06:14)Why video works well as a marketing tool (07:20)Multiplying your user-generated content (09:17)From user-generated content to user-generated experience (11:03)How to create user-generated content (12:49)Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Connect with Matt Deseno on Facebook and Instagram--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

7 min

The One Ad You Need to Run for Q4 Success

Do you want to boost your Q4 sales? We all know Q4 is the biggest buying season of the year. But growing fast without a ton of resources can feel overwhelming. No worries, I got you. What I’m about to tell you is exactly what you need.In this week’s episode of Marketing with Matt, I break down the exact steps you need to follow to create viral-style ads that will drive serious growth for your business.I’ll show you how to model viral content, craft irresistible call-to-action, and automate your lead generation process with minimal effort.Ready to crush Q4?Let’s dive in!Key Takeaways:Introduction (00:00)Effective ad format to run today (00:42)How to make your ad go viral (02:09)Blending viral videos with your brand’s message (03:29)What is the best call-to-action to add? (05:32)Final thoughts (06:55)Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Connect with Matt Deseno on Facebook and Instagram--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

18 min

How Surfing Can Teach You the Ultimate Marketing Success

Ever felt like you’re paddling hard in marketing but just not catching the wave?In this week’s episode of Marketing with Matt, we uncover how surfing and marketing share the same principles.We break down the three key elements of surfing–positioning, pacing, and riding the wave–and how these elements apply to marketing. Plus, we talk about the challenging feedback loop in marketing, why attention has become the new currency in the digital age, and how finding the right channels is crucial for your strategic business growth.Ready to catch the wave and ride toward marketing success?Let’s jump right into it!Key Takeaways:Introduction (00:00)The link between surfing and marketing (00:47)3 key elements of surfing (03:23)Attention is the new currency in marketing (06:06)Importance of being in the right place in marketing (08:54)Understanding messaging and pacing (12:47)How does riding the wave look like in marketing (14:38)Episode wrap-up (17:48) Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Connect with Matt Deseno on Facebook and Instagram--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

21 min

How Winning Fantasy Football Transformed My Marketing Game

What if I told you that winning in fantasy football actually helped me improve my marketing game?Two years ago, I won my fantasy football league, and even last year, with less time invested, I still placed third. Yes, that’s right!While some folks stay glued to their screens, making constant trades, I took a different approach. I checked in once a week–making purely analytical decisions. And it’s this approach that has transformed my marketing strategy.So, in this week’s episode, I’ll break down the surprising similarities between fantasy football and marketing–focusing on key metrics to eliminating emotional decision-making.Plus, you’ll learn how AI tools like ChatGPT can simplify complex marketing decisions (and avoid analysis paralysis) and why having a clear “scoreboard” is essential for tracking your success.If you want to optimize your marketing strategy and make quicker, smarter decisions, this episode is a must-listen.Tune in now!Key Takeaways:Introduction (00:00)Fantasy football explained and how I got into it (00:31)How I won my first fantasy football league (07:07)Applying fantasy football strategies to marketing (09:14)Using AI for marketing analysis (10:59)Importance of a “scoreboard” in marketing (13:25)How to avoid analysis paralysis (17:33)Balance between low energy and actionable decisions (18:54)The challenge (20:29) Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Connect with Matt Deseno on Facebook and Instagram--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

13 min

Starting Over? Here’s How I’d Make Money in Just 30 Days

What would you do if you woke up one day and lost everything you’ve built over the years?That’s the scenario Tyler Jorgenson and I talk about in our latest episode of Marketing with Matt–and my answer might surprise you.Today, I won’t suggest building a business from scratch or launching a new startup. Instead, I’ll share my step-by-step hustle plan that could make me six figures in just 30 days.Not only that, but I’ll also lay out a six-month plan to take this “experiment” hustle to the next level.If you’re curious enough about how you can recreate your income, even if you have $0 and nothing but your skills, this episode is loaded with golden nuggets.Let’s dive in!Key Takeaways:Introduction (00:00)Determining and leveraging your core skill (00:47)Where to find high-paying opportunities (03:33)How to offer your service to others (05:21)Short-time hustle vs. long-term strategy (06:44)Creating leverage through YouTube and community (08:37)Establishing reputation with key influencers (10:33)Final thoughts (12:37)Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Connect with Matt Deseno on Facebook and Instagram--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

23 min

Hire a Marketer Even When You’re on a Tight Budget

Are you struggling to scale your business because you can’t afford to hire a marketer? Stop delaying–hire one now!In this episode of Marketing with Matt, we’ll dive into how you can bring in a marketing talent sooner than planned, even when you’re on a tight budget.Today, I’ll share practical strategies for hiring a marketer within your budget. We’ll discuss the different levels of marketing talent, what they can contribute to your business, why you should also consider commission-only marketers, and proven hiring practices to find the best fit.Ready to scale your business and hire the right marketer?Let’s jump right in!Key Takeaways:Introduction (00:00)The marketer’s role (00:33)When should you hire a marketer? (01:34)Pros of hiring a commission-only marketer (02:26)The value of hiring within your budget (05:06)What is a marketing integrator? (06:14)Marketing specialist vs. generalist (09:30)Hiring a top-tier marketer (11:48)Tips when hiring a marketer (16:18)Final tip (20:16)Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Connect with Matt Deseno on Facebook and Instagram--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

15 min

Will AI Replace Google Search Engine?

Have you ever searched on Google only to find yourself mindlessly scrolling for answers?Imagine searching for something specific and getting exactly the answer you need–no 17 other search results, no ads, and no endless scrolling…nada.That’s the search engine transformation slowly happening before our eyes…all thanks to AI.In this week’s episode, we explore how AI is not just improving search engines but completely changing them. WordPress, the powerhouse behind 60% of web content, has teamed up with Perplexity, a leading AI-powered search engine.Today, we’ll dive into the differences between Google search engine and an AI-powered one and how this AI shift will impact SEO, algorithms, and content monetization.Tune in now to discover how you can stay ahead of the curve.Let’s jump right in!Key Takeaways:Introduction (00:00)The unexpected partnership that could topple Google (00:36)Differences between Google search and AI search engines (03:18)AI’s impact on SEO, algorithms, and content monetization (06:52)The potential decline of traditional SEO models (09:46)WordPress’s long-term strategy for content ecosystems (12:49) Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Connect with Matt Deseno on Facebook and Instagram- Connect with Tyler Jorgenson on Instagram--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

12 min

Where Should You Invest Your Ad Spend in 2024?

Have you noticed how hard it is these days to get eyes on your ads? You’re not alone–even the big players are seeing their ads tank.With all the noise from current events and politics, the cost of attention in the marketing landscape is indeed getting steeper.In this week’s episode, we’ll discuss the strategic adjustments marketers need to make. We’ll cover why platform diversification and outbound lead generation are more critical than ever, and where to invest your ad spend in 2024 for better results.If you’re looking to refine your marketing strategy for 2024, this one’s for you!Let’s dive in!Key Takeaways:Introduction (00:00)Cost of attention skyrocketing in 2024 (01:11)How to respond when ad performance isn’t great (02:50)Double down vs. cut back (04:12)Strategic shift away from Meta (05:56)Our ad strategy for 2024 (07:32)Episode wrap-up (12:03)Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Grow your business with Matt here - Connect with Matt on Facebook here- Follow Matt on Instagram here--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.