Marketing #Unfiltered

Hosted by Sophia

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219

Latest episode

Jun 2026

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EN-US

About the show

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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June 3, 2026Episode 2191 hr 10 min

Ep 219 | I Didn't Need a New Strategy. I Needed a New Identity. (With Megan Yelaney)

In this episode, Megan Yelaney walks us through how she rebuilt from scratch after having twins, what she actually did to find her edge again after becoming a ‘basic business coach’, and why the business identity crisis you're experiencing right now might have more to do with your messaging than anything else.This episode is for anyone who's felt like their business doesn't fit anymore—whether you just had a baby, went through a major life shift, or just quietly stopped recognizing yourself in the thing you built.Here's What We Cover:The "basic coach" wake-up callHow to find your edge when you've lost itWhy your business identity crisis is probably a messaging problemHow the online business landscape is shifting right nowThe stupidly simple relationship-building strategy that Megan swears byResources and Sponsorship:Connect with Megan:Website: https://meganyelaney.com/Instagram: instagram.com/meganyelaneyMain Character Energy: Megan's 7-episode private podcast series that walks you through finding your distinctive edge, understanding your messaging gap, and showing up in a way that's unmistakably you — https://meganyelaney.com/main-characterThis episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA.https://chika-obih-cpa.kit.com/moneyguideYou know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money.This free guide changes that in less time than it takes your coffee to brew.The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter.Get it Here: https://chika-obih-cpa.kit.com/moneyguide

May 27, 2026Episode 2181 hr 7 min

Ep 218 | Would your messaging pass this 4-part test?

Justin Blackman is a brand voice and messaging strategist who's spent years helping businesses figure out what makes them different on purpose. And in this conversation, we're diving into something most people skip right over: finding your distinctive edge. Because here's the thing: you can have all the right keywords, all the right frameworks, all the voice-of-customer research in the world—but if you don't know what makes you different, your copy is going to sound like everyone else's. If your messaging feels a little too generic, a little too safe, or like it could belong to anyone in your industry, this episode is for you. Here’s what we cover:Why everyone sounds the same now (it’s not just AI)The four-part test for your distinctive edge How to find your edge and what actually makes you different Why voice-of-customer research isn't enough The role emotion plays in great copy Resources and sponsorships:Connect with Justin:Website: https://justinblackman.com/Want to continue the conversation with Justin? Reply to Justin's emails – he actually reads and responds to them!93 Email Sign-Offs to Punch Up Your Emails: Justin's free download of funny, personality-driven ways to close your emails (because "talk soon" is boring) justinblackman.com/emails Justin's Movie Breakdowns: Blog posts analyzing copywriting lessons from film scenes The Bear: https://justinblackman.com/bear/Gilmore Girls: https://justinblackman.com/gilmoregirls/This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:https://audit.brandospro.com/Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.Start your audit here: https://audit.brandospro.com/

May 20, 2026Episode 21724 min

Ep 217 | Back on the Map Part 2: It’s Not Your Niche — It’s Your Perspective (And Other Shifts to Help Your Authority Strategy)

Welcome to part two of my Back on the Map series.In part one, I talked about the biggest mistake I've made in business and what it's cost me.Part 2 is the next layer of that conversation. Because once you get clearer on what you want to be known for, you also have to start changing how you operate—how you build your visibility and authority, how you approach growth, how you structure your business.In this episode, I'm pulling back the curtain to talk about what I'm changing behind the scenes, what I'm noticing, and what I think actually matters if you want to become known for something online. Here's What I Cover:1. Why I'm doing way less but building way more intentionally2. Why your niche isn't enough anymore3. The shift from random marketing activities to a visibility ecosystem4. Why you need to sell sooner than you think5. The four buckets your business needsResources and sponsorship:Back on the Map Part 1: Listen to the first episode where I break down my biggest mistakes: //podcasts.apple.com/gb/podcast/ep-211-back-on-the-map-the-biggest-mistake-ive-made/id1644601845?i=1000758653311Leave a voicemail with your questions: Sophia will answer them in upcoming episodes: https://www.speakpipe.com/MarketingUnfiltered This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:https://audit.brandospro.com/Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.Start your audit here: https://audit.brandospro.com/

May 12, 2026Episode 21644 min

Ep 216 | AI Search and SEO: What You Actually Need to Know with Laura Jawad

There's a lot of noise out there right now about AI search "killing" SEO. In this episode, SEO Strategist Laura Jawad is back to cut through the panic and get real about what's actually changing and what hasn’t in the world of SEO. We talk about the foundation you still need (yes, the basics still matter), the new layer AI adds on top of that, and the practical steps you can take right now to make sure your work gets found—whether someone's searching on Google or asking ChatGPT.Here’s what we cover:The real numbers on AI search and why SEO isn’t dead The SEO basics that still matter What AI really does to your SEO and visibilityWhy your online visibility and reputation matter more than ever How to audit where you currently rank in searchesPlus so much moreResources and Sponsorships:Connect with Laura:Instagram: https://www.instagram.com/heylaurajawadWebsite: https://www.laurajawadmarketing.com/SEO Simplified Keyword Research Workbook: laurajawadmarketing.com/marketing-unfilteredHow to Check Your Google Ranking for Free blog post: https://www.laurajawadmarketing.com/blog/how-do-i-check-my-google-ranking-for-free/This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:https://audit.brandospro.com/Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.Start your audit here: https://audit.brandospro.com/

May 6, 2026Episode 21521 min

Ep 215 | How to make sure visibility actually pays off

This week’s episode is a follow-up to my recent conversation with Kelly Chase in episode 213.We talked about something I don't think enough people are discussing: what happens when your business gets more visibility than it's actually built to handle.The truth? More visibility doesn't automatically grow your business like we think it does. Sometimes it actually breaks it.In this episode, I'm breaking down the three pieces you need in place before chasing more visibility—because if these aren't solid, more eyes on your work won't grow your business. It'll just amplify the gaps.Here's what I discussed:1. Why more visibility won't fix unclear messaging2. The difference between getting attention and holding attention 3. Visibility for the sake of being seen vs. visibility that builds authority 4. What happens after someone finds you? 5. The infrastructure piece most people skip And so much more…Resources & Sponsorship:She's a Big Deal: Sophia's program for building authority, deepening your network, and creating a rinse-and-repeat system that doesn't rely on constant content creation. Beta round kicks off May 18th. Learn More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharingThis episode is brought to you by Belinda Rosenblum's Pay Yourself Calculator.https://ownyourmoney.isrefer.com/go/calculator/Sophia/As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last. The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

April 29, 2026Episode 2141 hr 19 min

Ep 214 | Why Making More Money Doesn't Always Mean Keeping More With Belinda Rosenblum

If you've ever hit six figures and thought, "Wait...where did all the money go?" — this episode is for you. I'm joined by Belinda Rosenblum, who's been in business for nearly two decades and has seen (and experienced) every version of the six-figure paycheck-to-paycheck trap. This is the conversation about what actually happens to your money as you scale — the real numbers, the hidden expenses, and why so many smart business owners end up resenting the business they built.Here's What We Cover:1. The six-figure trap: Why $100K+ can still feel broke (and why $250K doesn’t fix it)2. What’s actually killing your profit: undercharging, overdelivering, messy team spending, and “bank balance” decision-making3. The $155K year that made $2K: The wake-up call that led to a $96K profit glow-up the very next year4. How to build offers that actually pay you well (without chaining you to your laptop)Plus so much more…Resources:Connect With Belinda:IG: @belindarosenblum Website: ownyourmoney.com → Rich Business Bootcamp - May 11-14: https://ownyourmoney.isrefer.com/go/series/Sophia/ In 4 days, discover the upgraded financial system to keep more revenue in your pocket and set you up to scale to $500K+ without running yourself into the ground.→ Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Sophia/ As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last. The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.→ Listen to this episode with 18+ offer ideas beyond 1:1 coaching if you're ready to get creative about what you're selling: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013

April 22, 2026Episode 2131 hr 17 min

Ep 213 | What Love Is Blind’s Kelly Chase Learned About Visibility vs Authority

In this episode, Coach Kelly Chase shares what it was really like behind the scenes of building her business after filming Love Is Blind: the brand deals that didn't convert, the audience that wanted health coaching when she wanted to talk business, the $45,000 she made in 7 months but couldn't celebrate because it "wasn't six figures," and why she eventually took a year and a half off from coaching altogether.This is a conversation about visibility, public failure, nervous system dysregulation, money mindset, and what it actually takes to rebuild when you've lost your way.Here's What We Cover:What really happened to her visibility after Love is BlindThe mistake of building the wrong type of audienceWhy followers don't equal authority or salesThe big wins she couldn't celebrate Money mindset tips that actually workplus so much more...Resources + Sponsorship:Connect with Kelly Chase:IG: @chaselifewithkelly & @chaselifewithkellypodcastTikTok: @iamkellychaseWebsite: Www.chaselifewithkelly.com This episode is brought to you by Belinda Rosenblum's - Pay Yourself Calculator.https://ownyourmoney.isrefer.com/go/calculator/Sophia/As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last. The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

April 7, 2026Episode 2121 hr 8 min

Ep 212 | Build a Brand Foundation That Actually Supports Your Next Level with Tiffany Neuman

Build a Brand Foundation That Supports Your Next Level with Tiffany NeumanTiffany Neuman is a brand strategist who works with thought leaders to build what she calls a "brand operating system." And here's the truth: most of us are operating with some version of a Frankenstein brand. We built the plane while flying it, added layers as we went, and now we're looking around, wondering why our next level feels harder than it should.In this episode we're breaking down what actually makes up a brand (it's way more than logos and colors), and how to start refining your brand so it actually supports where you're going next.If your business has grown but your brand hasn't quite caught up, this is for you.Here’s what we cover:1. What a brand actually is — your entire business ecosystem, not just visuals 2. The Frankenstein brand problem — too many pivots and layers, leaving your brand disjointed and unfocused3. The core elements of a strong brand foundation — voice, offers, story, ideal client, and more4. The overlooked piece: your client journey — how people are nurtured, supported, and moved into what’s next5. The brand shift that costs nothing — stop selling, start invitingplus so much more...Resources & Sponsorship:The Authority Positioning Audit: https://audit.brandospro.com/The 5-minute audit that diagnoses gaps and opportunities in your brandConnect with Tiffany Neuman:Instagram: https://www.instagram.com/tiffanyneumancreativeWebsite: https://yourlegacybrand.com/This episode is brought to you by AI Super Author, created by Ashley Mansour.aisuperauthor.comAre you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients?Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all.Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice).If you’ve had “write a book” sitting in the back of your mind… this is your sign.Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com

April 1, 2026Episode 21129 min

Ep 211 | Back on the Map: The biggest mistake I've made in business (and what it's cost me)

This is episode one of a new series called Back on the Map, where I'm taking you behind the scenes of what it looks like to rebuild after losing your way.This one's vulnerable. And honestly? A little maddening.Because the mistake I made was so basic, so fundamental, that it's almost embarrassing to admit. And I didn't just do it for a second—I did it for years. In this episode, I'm walking you through what happened when I went from being "the social media girl" to trying to become "the marketing girl"—and why that shift didn't just create a messaging headache. It created systemic problems that affected everything from my energy to my team to my positioning in the industry.Here's What We Cover:1. The “I can help with everything” trap that’s keeping you invisible2. What happens when you stop niching (beyond the messaging headache)3. The red flag that your messaging is too vague… and costing you sales4. Why "switching gears constantly" is draining you faster than you think5. How unclear positioning is quietly blocking bigger opportunitiesAnd so much more…Resources and Sponsorship:Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfilteredThis episode is brought to you by AI Super Author, created by Ashley Mansour.aisuperauthor.comAre you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients?Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all.Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice).If you’ve had “write a book” sitting in the back of your mind… this is your sign.Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com

March 10, 2026Episode 2101 hr 7 min

Ep 210 | How to Write a Sales Page That Actually Sells with Ash Chow

Ash Chow is a launch copywriter and sales page expert, and in this episode she's breaking down exactly what needs to be on your sales page, in what order, and why most people are missing the most important sections entirely.This isn't theory. This is the structure, the messaging principles, and the nitty-gritty details you need to actually write (or rewrite) your sales page so it converts without feeling pushy.If your sales page feels like a block of text that no one's reading or worse, you're getting traffic but no conversions, this episode is for you.Here’s What We Cover:1. Why the sales page should come before your launch emails (and how it makes messaging 10x easier)2. The 4 core sections every high-converting sales page needs3. The missing section most sales pages skip that quietly tanks conversions4. How to make your messaging hyper-specific instead of vague so it actually resonates5. 3 signs your sales page needs a refresh (even if it used to convert)…and the list doesn’t stop there!Resources + SPONSORS: Free Sales Page Guide: https://ashchow.com/salespageguide - Get the exact process and framework Ash uses to write sales pages for herself and her clients! Connect with Ash Chow:Website: https://ashchow.com/ Instagram: @itsashchowThis episode is brought to you by Mindi Huebner's CEO Identity Quiz. mindihuebner.com/ceoquizAre you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you. The truth? You might be operating within the wrong identity. Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out. Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz