Marketing Trailblazers

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Apr 2024

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About the show

Hey there CMO... Feeling lost in the ever-changing wilderness of marketing and worn out trying to convince your executive team to update the website built in 2001? Let me introduce you to your oasis in the corporate desert. Marketing Trailblazers: Fireside Chats with Mountain Conquering CMOs. We're bringing unfiltered, no-holds-barred conversations with top CMOs from major brands. Get ready to dive into topics like getting buy-in on a risky marketing strategy, working with outside agencies, and what to say when the CEO says “Why aren’t we on TikTok?" Breathe a sigh of relief and tune in to "Marketing Trailblazers." It's the podcast that will keep you in the loop and inspire you to blaze your own path… or at least keep your job.

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12 recent

April 24, 202458 min

Melina Palmer, Host of the Brainy Business Podcast and Applied Behavioral Economics Instructor at Texas A&M

In the latest installment of Marketing Trailblazers, Jeremy and Jess sit down with Melina Palmer, host of The Brainy Business Podcast and author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Together, Jeremy, Jess, and Melina discuss:Key principles every marketer should understand to effectively influence consumer behavior.What inspired Melina to start The Brainy Business Podcast.Emerging trends and developments in behavioral economics that marketers should pay attention to.

April 2, 20241 hr 2 min

Jaime Cabrera, VP Group Creative Director, Innocean

In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jaime Cabrera, Executive Creative Director, author of What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, and host of the Confessions of a Creative Director podcast.Together, Jeremy, Jess, and Jaime discuss:Experiential marketingHow the creative industry has evolved over the years and what key trends are shaping the futureJaime's best advice for marketing directors/CMOs on how to work with agenciesGet Jaime's book, What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, here: https://amzn.to/3TL2BipGet Jeremy's book, Climb: The Risks and Rewards of Elevating Your Brand here: https://amzn.to/3Q7ASHq

February 15, 202441 min

Jac Bedrossian, Influencer Marketing Specialist IHG Hotels

In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jac Bedrossian, Influencer Marketing Specialist for IHG Hotels & Resorts to discuss:Selecting the right influencersAvoiding common mistakesConnecting the right influencer to the right business (aka how to get the best ROI)Get Jeremy's new book Climb here :https://amzn.to/3Q7ASHq

January 2, 202443 min

Prasid Pathak, Fractional CMO and Growth Consultant

In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Prasid Pathak, 5-time CMO and trailblazer for growth consulting and fractional marketing.Prasid has helped many startups double (even triple!) their revenue. His expertise in the field and flexibility to juggle multiple fractional CMO positions at once showcases his passion for both growing businesses and teaching people how to grow. In the episode, Jeremy, Jess, and Prasid discuss:Rise of Fractional CMOsModular MarketingCommon Challenges or Limitations That Startups and Fractional CMOs May FaceGet Jeremy's new book, Climb, here: https://amzn.to/3Q7ASHq

November 9, 202354 min

Stephanie Stuckey, Chair of Stuckey's Corporation

In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Stephanie Stuckey, Chair and granddaughter of the founder of Stuckey's Corporation. Together, they discuss what it takes to revive a family business and the magic behind Stuckey's. At its peak, Stuckey's dominated the roadside game with over 400 stores and 4000 billboards across the country. What you can expect from the episode:The importance of having a brand story.The highs and lows of reviving a business.Developing a new strategy plan for a legacy brand.How delicious Stuckey's pecan rolls are, of course!Don't miss out on what we consider our sweetest episode yet!Get Stephanie's new book Unstuck here: https://amzn.to/3w0NKZgGet Jeremy's new book Climb here: https://amzn.to/3Q7ASHq

October 11, 20231 hr 2 min

Jimmy Delaney, Associate Athletic Director: Marketing & Sales - Tennessee Athletics

Calling all Vols!In the latest episode, Jeremy and Jess sit down with Jimmy Delaney, Associate Athletics Director of Marketing & Fan Experience for THE University of Tennessee's very own Vols! Together, the three go over the Vols' game plan for how they manage to maintain such a strong fanbase no matter how the season looks. They tackle topics like:Brand Communication/ProtectionWord-of-mouth marketingThe 'Swifting' of sports!This is one team huddle you won't want to miss!Get Jeremy's new book Climb here: https://amzn.to/3Q7ASHq

September 8, 202342 min

Mita Mallick, Head of Inclusion, Equity and Impact at Carta

On the latest episode, we had the pleasure of sitting down with Mita Mallick, Head of Inclusion, Equity, and Impact for Carta. Mallick is also co-host of popular podcast, Brown Table Talk, and is the author of Reimagine Inclusion: Debunking 13 Myths To Transform Your Workplace.Get Mita's book: Reimagine Inclusion here: https://amzn.to/3xJLkPhGet Jeremy's new book Climb here: https://amzn.to/3Q7ASHq

August 10, 202357 min

Kath Pay, author of Holistic Email Marketing

If there were to ever be a pioneer of email marketing, it would be Kath Pay. Kath has a long track record of being at the center of the best of email marketing ever since email marketing became a tactic. Her book Holistic Email Marketing is a must read for anyone who touches email marketing in their organization. Pull up a spot with us at the campfire to hear Kath's thoughts on utilizing ChatGPT for email marketing strategy, how to best communicate with different departments when consulting, and what she's found to be the best ways to measure the right metrics, reporting, etc.Get Kath Pay's book, Wholistic Email Marketing, here: https://amzn.to/4b4duCHGet Jeremy's new book, Climb, here: https://amzn.to/3Q7ASHq

July 24, 202346 min

Kara Heater, Marketing Director at Savannah Bananas

The Savannah Bananas have taken the baseball world by storm, and we get to hear from Kara Heater, one of the brains behind the bananas and learn how the banana team works to make an incredible, quirky product, get it in front of the world, create raving fans, and sell out every game.Get Jeremy's book, Climb: The Risks and Rewards of Elevating Your Brand here: https://amzn.to/3Q7ASHq

June 14, 202355 min

Sarah Herron, Friends of the Smokies Communications Director

Join us for the latest exciting installment of Marketing Trailblazers, where we come to you offering “life-long nuggets” that are equally delicious and beneficial to your marketing appetite.Our hosts, Jeremy and Jess, are joined by Sarah Herron, Marketing Director of Friends of the Smokies. We assure you, with a voice made for podcasting, Sarah is the life of the podcast this week and will have your sides split before reaching the episode’s summit. In this episode, we’re all about marketing for non-profits, political marketing, and "Conquering Your Marketing Everest".Yes, we’ve coined the term already. Trademark pending. Snooze ya lose, ya know? Nothing personal.Get Jeremy's book, Climb: The Risks and Rewards of Elevating Your Brand here: https://amzn.to/3Q7ASHq