Marketing Tips for Photographers | The Tog Republic Podcast

Hosted by Carolina Guzik

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268

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Oct 2026

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About the show

Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business

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60 recent

October 20, 2026Episode 26837 min

269: How to Build a Photography Website That Turns Visitors Into Inquiries with Maggie Luk

Friend, let’s talk about your website! Maggie Luk is the founder of Captured Sites, a website studio just for photographers. She builds websites designed to turn more visitors into inquiries from their ideal clients. In this episode, we talk about the five questions every visitor wants answered when they land on your website, from understanding what you do and why they should trust you to seeing your work and knowing how to get started. Because having a beautiful website is great, but it also needs to do its job! If you’ve been wondering whether your website is helping you book the clients you want, this episode is for you. This episode was sponsored by Onigiri, a simple invoicing tool for photographers who don't need a full CRM. Use code TOG30 to get 30% off the first year of Onigiri PRO -- You can find out more about Maggie here: Free Dream Client Roadmap for Tog Republic listeners: https://capturedsites.com/tog-republic-free-gift Website: https://capturedsites.com Instagram: https://www.instagram.com/captured.sites YouTube: https://www.youtube.com/@captured_sites TikTok: https://www.tiktok.com/@captured.sites

September 1, 2026Episode 26828 min

268: How Wedding Photographers Can Get Found in AI Search with Nicole Londono

Friend, let’s talk about AIO! Nicole has been working in the wedding industry marketing for over a decade and specializes in SEO and AIO, helping photographers and event professionals get found by their ideal clients through both traditional and AI search. In this episode, we’re talking about what AIO actually means, how AI search is different from Google, and what wedding photographers can be doing now to make sure their businesses show up when couples start asking AI for recommendations. We also talk about websites, blogging, SEO, and the simple things photographers can start doing to improve their visibility. If you’ve been wondering what AI search means for your photography business, this episode is a great place to start You can find out more about Nicole here: Her Website: Lattes For Lunch Her Instagram

August 13, 2026Episode 26745 min

267: Pricing for the Business You’re Actually Running with Chris Weinberg

Friend, let’s welcome Chris Weinberg to the podcast! Chris is a luxury event planner with over 15 years of experience and the founder of The Event Summit. In this episode, we’re talking about pricing, business growth, and the signs that your pricing and your business may no longer be aligned. We chat about invisible work, capacity, sustainability, and why sometimes the answer isn’t to work harder or book more, but to build a business structure that can actually support where you’re going. Chris is also hosting The Event Summit in Miami on October 6, 2026. Podcast listeners can receive 10% off by sending an email to info@theeventsummit.com before purchasing and mentioning that they listened to the podcast and would like the discount. Learn more about The Event Summit You can find out more about Chris Weinberg here: Chris Weinberg Events Chris Weinberg Events Instagram The Event Summit This episode was sponsored by Pic-Time . Use code: DHAYZZ to get a free month.

February 10, 2026Episode 26638 min

266:Marketing Lessons Photographers Can Learn from a Catering Brand with Alex Lipin

Friend, Let’s welcome Alex Lipin to the podcast. Alex is the Co-Founder and Managing Partner of Hospitality & Culinary Collective, a Miami-based catering and hospitality company that’s been raising the bar in the events industry. With over a decade of experience, Alex leads the business side of H&C Collective with a strong focus on operations, client experience, and building systems that actually support creative work. In today’s episode, we’re talking about branding, marketing, and how H&C Collective has attracted the kind of clients many creatives dream of working with. Alex shares how they approached their brand from the beginning, where their best clients really come from, and the moment he realized the business was starting to click with the right audience. We also dig into what makes H&C Collective stand out in a crowded market and which marketing avenues have truly moved the needle. This conversation is a great reminder that growth doesn’t come from doing everything. It comes from being clear, intentional, and consistent with what you’re building. I hope this episode encourages you to look at your brand and marketing with a little more clarity and a lot less pressure. __ You Can Find More About Alex Lipin Here: H&C Co. Website H&C Co. Instagram Subscribe to The H&C Co. Newsletter __ Episode sponsored by Pic Time: https://carolinaguzikphotography.pic-time.com/referral

December 9, 2025Episode 26538 min

265: Understanding Custom GPTs With Catalina Jean

Friend, let’s welcome Catalina Jean for a second episode! Catalina is a wedding photographer and marketing strategist who has truly figured out how to make AI feel easy for creatives. Catalina has this super approachable way of explaining things, and she’s been helping photographers use tools like ChatGPT in a way that actually supports their business instead of overwhelming it. In today’s episode, we’re talking all about Custom GPTs — what they are, how they’re different from regular ChatGPT, and why having one can make your life so much easier. Catalina breaks everything down in a way that immediately clicks, even if AI still feels a little overwhelming. We chat about how Custom GPTs can help you stay consistent with your marketing, keep your voice sounding like you, and save you a ton of time. She also shares the common mistakes people make when using ChatGPT and how to avoid them. This conversation is such a good reminder that with the right setup, new tools can help us show up more confidently and with way less stress. I hope this episode encourages you to play around, get curious, and see how AI can fit into your business in a way that feels good. Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://thetogrepublic.com/join⁠⁠⁠⁠ -- You can find more about Catalina Jean here: Her website Her Instagram SEO For Creatives Course Instant Content Creator

December 2, 2025Episode 26434 min

264: Representation in the Wedding Industry With Martina Lanotte

We are back on the podcast after a few months off with an amazing guest! Friend, meet Martina Lanotte — an Italian-born, queer wedding photographer based in Copenhagen, Denmark, and the founder of the agency MARLANPH . She specializes in intimate weddings and elopements for couples who value human rights and hold strong ethical standards. As an LGBTQIA+ activist, Martina is deeply committed to making the wedding industry more inclusive. She’s also the author of Representation: A Guide to Inclusive LGBTQIA+ Wedding Photography , a powerful resource for anyone who wants to better understand the impact of intentional, respectful storytelling. In today’s episode, we’re chatting about the meaningful ways photographers can use their images to shape how LGBTQIA+ couples are seen, welcomed, and celebrated. Martina shares insight into why representation matters, what true inclusivity looks like, and how we can all take steps—big or small—to make our industry a safer and more affirming space. Representation matters — not just in who we photograph, but in how we photograph them. This conversation with Martina is a reminder that our cameras are powerful tools for change, and that the stories we choose to tell (and share) can help build a more inclusive industry for everyone. I hope this episode inspires you to review your work and your website with a more intentional, thoughtful, and compassionate eye. Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://thetogrepublic.com/join⁠⁠⁠⁠ --- You Can Find More About Martina Lanotte Here: Her Website Representation: A Guide to Inclusive LGBTQIA+ Wedding Photography Her Instagram

July 23, 2025Episode 26313 min

263: Six Things I Do After Publishing A Blog Post to Boost Visibility

So you’ve written the blog post, added all the pretty pictures, and hit publish. Now what? In this episode, I’m sharing the exact steps I take after every blog post goes live to make sure it actually gets seen. Because let’s be honest, writing it is just the beginning. From optimizing for mobile to using Google Search Console, reaching out to vendors, and repurposing the content across platforms like Pinterest and Instagram, this workflow helps me get the most mileage out of every post. Whether you’re blogging consistently or just getting back into it, this episode will give you a clear plan to follow after you hit publish! 🎧 Hit play and let’s talk strategy! Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://thetogrepublic.com/join⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode is sponsored by Pic-Time Pic-Time is my favorite tool to deliver galleries to clients—it’s clean, easy to use, and looks beautiful. It’s the perfect solution for photographers and videographers to showcase their work. Check them out and get started for free at Pic-Time.com

April 8, 2025Episode 26242 min

262: The Onion Strategy: A Fresh Take on Content Strategy with Matty Loucas

Friend, if content creation feels overwhelming or you're stuck on what to post and where, you’re going to love today’s episode. I had the absolute pleasure of chatting with Matty Loucas, a travel and hospitality photographer turned educator who’s all about helping creators grow their brand and make money through photography. He’s based in beautiful Barcelona, and he blends content creation with coaching in a way that feels honest, approachable, and doable — no burnout required. In this episode, we dive into Matty’s approach to “Onion Strategy” — a genius and practical way to think about content marketing in layers. It’s all about building trust, visibility, and connection without having to be everywhere all the time. We talk about: What the Onion Strategy is and how it works How to approach content when you're a solo creative Why repurposing content is a game-changer Mistakes to avoid when trying to grow your brand online And how to build a presence that attracts the right clients Whether you're brand new to content marketing or ready to take your strategy to the next level, this episode will inspire you to show up in a way that feels aligned, intentional, and impactful. Check out all the links to Matty here: www.thetogrepublic.com/podcast/the-onion-strategy-with-matty-loucas -- Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://thetogrepublic.com/join⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

March 4, 2025Episode 26136 min

261: Using YouTube to Elevate Your Photography Brand with Vanessa Joy

Friend, meet Vanessa Joy — a talented photographer specializing in weddings, portraits, and corporate branding across Austin, NJ, and NYC. On top of working with major brands and being a Canon Explorer of Light, Vanessa has built an incredible YouTube channel with 200K subscribers and over 500 videos! In this episode, I chat with Vanessa about how creating video content can help photographers attract couples, build trust, and increase visibility. Whether you’re just starting out or want to level up your channel, this conversation is filled with practical tips to turn viewers into clients. You don’t want to miss it! You Can Find More About Vanessa Joy Here: Photography Education Download my favorite preset for free Apply to the Mastermind Her YouTube Channel Some of My Favorite YouTube Channels: Cecilia Blomdahl Sam & Victor Georgen Loh Her 86m2 My own :) -- Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://thetogrepublic.com/join⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

February 18, 2025Episode 26036 min

260: Positioning Yourself For Brand Collaborations With Noella Andres

Friend, meet the amazing Noella Andres! A former wedding photographer turned consultant and marketing expert, she now helps photographers expand their reach and impact while working closely with brands to build meaningful connections. In this episode, Noella breaks down how photographers can collaborate with brands in a way that’s both strategic and mutually beneficial. We’re talking about what brand collaborations actually are, who can reach out to brands, and the best practices for attracting the right partnerships. Plus, Noella shares insights on brand expectations and common mistakes to avoid. If you’ve ever wanted to work with brands but weren’t sure where to start, this episode is for you! You can find more about Noella Andres here: ⁠Her Instagram -- Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://thetogrepublic.com/join⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠